ERA Forest Products Research

What ERA Forest Products Research does

ERA Forest Products Research is an independent, privately held financial research company with an exclusive focus on the global Paper and Forest Products sector, founded in the mid-1990s and headquartered in Gibsons, British Columbia, Canada. The firm provides subscription-based commodity research and investment recommendations to institutional investors managing over $5 trillion in assets, private equity firms, governments, and forest products producers worldwide. Its core technology stack combines proprietary financial forecast models, a maintained database of over 1,500 charts examining commodity interactions, currency changes, and economic indicators, subscriptions to dozens of global data sources, and an expert network of over 200 industry contacts spanning mill managers, plant engineers, union representatives, government officials, and front-line sales personnel.

The company's revenue model is primarily subscription-recurring, anchored by Forest Products Monthly (10 publications per year with 6-18 month commodity price forecasts), Forest Products Investment Strategy (ad hoc actionable equity and fixed-income recommendations), Quarterly Timber Price Update, and ERA Commodity-Price Update (2-3 times per month). A supplementary revenue stream comes from specialized data spreadsheets covering timberland transactions, sawmill/OSB/market pulp capacity additions, and market pulp supply and demand, available to subscribers upon request. The firm also co-organizes the Global Wood Summit conference in Vancouver BC with Russ Taylor Global, generating sponsorship revenue. Go-to-market is sales-led and consultative, targeting enterprise-level institutional clients through direct subscription sales, senior analyst meetings and conference calls, and event-driven marketing.

ERA covers 25+ forest products companies across North America (Boise Cascade, Canfor, International Paper, Weyerhaeuser, WestRock, etc.), Europe (Stora Enso, UPM, Sappi, Smurfit Kappa, Metsa Board), South America (Arauco, Suzano), and Asia/Africa (Mondi, Nine Dragons, Nippon Paper, Oji Paper), spanning commodities including timberland, lumber, OSB/plywood, pulp, newsprint, coated/uncoated paper, linerboard/containerboard, and recovered papers. The three-person senior team — Managing Director Kevin Mason (CFA), Senior Analyst Claire Huxtable (RPF, CFA, ex-RBC), and Equity Analyst John Cooney (ex-Olympic Industries lumber trader) — supports a firm of 11-50 employees.

Name

ERA Forest Products Research

Legal name

ERA Forest Products Research

Website

https://era-research.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ERA Forest Products Research is an independent, privately held financial research firm providing subscription-based commodity forecasts, data products, and equity/fixed-income recommendations exclusively for the global paper and forest products sector, serving institutional investors, producers, governments, and private equity firms.

Ownership category

akta.pro rank

Product category

Financial Research Services

NAICS

Support Activities for Forestry (11531)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Timberland Asset Management & Consulting (AFAMAAAI)

akta.pro secondary industries

Timberland & Forest Asset Management (IMAMAJAA), Natural Resource Inventory & Forest/Woodland Assessments (Timber, Vegetation, Invasives) (EUAHAHAG)

Keywords

• Commodity research services
• Forest products analysis
• Equity research reports
• Investment strategy research
• Industry market intelligence

Headquarters

HQ city

Gibsons

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Research Services: ERA generates revenue through multiple subscription-based research publications including Forest Products Monthly (10x/year with 6-18 month commodity forecasts), Quarterly Timber Price Update, and ERA Commodity-Price Update (2-3x/month). These subscriptions provide detailed pricing forecasts backed by supply and demand analysis.
2. Investment Recommendations: Forest Products Investment Strategy publication provides actionable investment recommendations for the Global Forest Products Sector covering equity and fixed-income markets with both long and short recommendations, published on an ad hoc basis.
3. Special Reports & Data Products: Special Reports and Comments provide forward-looking analysis of the latest industry news. Additional revenue comes from specialized data spreadsheets including Timberland Transactions, Sawmill Capacity Additions, OSB Mill Capacity Additions, Market Pulp Capacity Additions, and Market Pulp Supply & Demand reports available upon request.
4. Conference & Sponsorship: ERA co-organizes the Global Wood Summit conference in Vancouver BC, an international timber and forest products conference. Companies can purchase sponsorship opportunities to enhance corporate profiles, generating additional revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ERA Forest Products Research is an independent financial research firm that provides subscription-based equity and commodity research on the global Paper and Forest Products Sector. It delivers forward-looking commodity price forecasts (6-18 month horizon), actionable investment recommendations for equity and fixed-income markets, quarterly timber price updates, weekly commodity tracking, and specialized data spreadsheets. It also co-organizes the annual Global Wood Summit conference in Vancouver.

Product overview

ERA Forest Products Research is an independent financial research company providing a comprehensive suite of research products and services focused on the global Paper and Forest Products Sector. The core offering consists of recurring research reports including Forest Products Monthly (10x/year commodity forecasts), Forest Products Investment Strategy (actionable recommendations), Quarterly Timber Price Update, and ERA Commodity-Price Update (2-3x/month). The company also provides semi-annual and quarterly data spreadsheets on timberland transactions, capacity additions, and market pulp supply/demand upon client request. A supplementary conference product, the Global Wood Summit, is co-hosted annually with Russ Taylor Global to address strategic trends in timber and forest products trade.

Differentiator

Problem solved

Functional benefit

Brands

• Global Wood Summit: An international conference on Timber, Forest Products & Trade organized jointly by Russ Taylor Global and ERA Forest Products Research

Products and services

• Forest Products Monthly Forward-looking commodity research with a 6-18 month time horizon featuring detailed pricing forecasts for all major Forest Products Sector commodities backed by supply and demand analysis in a chart-focused format. Published 10 times per year. Targeted at institutional investors, forest products producers, and PE firms.
• Forest Products Investment Strategy Actionable investment recommendations for the Global Forest Products Sector covering equity and fixed-income markets, including both long and short recommendations. Published on an ad hoc basis. Targeted at institutional investors and PE firms.
• Quarterly Timber Price Update Price trends and analysis of log prices, differentiating the major North American regions as well as European and Austral-Asian markets. Published quarterly. Targeted at investors, producers, and government agencies.
• ERA Commodity-Price Update Tracks weekly price changes among different commodities in the Forest Products Sector. Published 2-3 times per month. Targeted at institutional investors and producers.
• Special Reports & Comments Forward-looking analysis of the latest industry news and statistics. Published on an ad hoc basis. Targeted at institutional investor subscribers and industry executives.
• Forest Products Data Spreadsheets Suite of internally used Excel spreadsheets including Timberland Transactions, Sawmill Capacity Additions, OSB Mill Capacity Additions, Market Pulp Capacity Additions (all quarterly), and Market Pulp Supply & Demand (semi-annual). Available to clients upon request.
• Meetings & Conference Calls with Senior Analyst Direct access to ERA's Senior Analyst for meetings and conference calls as required, providing personalized consultation for premium institutional clients.
• Global Wood Summit Conference

Quantifiable outcome

• Accuracy recognized by leading alpha-capture programs globally
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Russ Taylor GlobalcoreStrategic or Co-development Partner · 29 October 2024Russ Taylor Global and ERA Forest Products Research combine forces to co-host the Global Wood Summit, an international conference in Vancouver BC focusing on Timber, Forest Products & Trade. Russ Taylor has 50 years of experience in the wood products industry and has organized over 25 global conferences. ERA's Kevin Mason and his team collaborate with Russ Taylor Global to assemble a cross-section of industry experts for the Summit.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forest2Market: Provides data, analytics, and market intelligence for the global forest products industry, including timber prices, delivered wood costs, and sawmill capacity. Directly comparable to ERA's data spreadsheet and supply/demand analysis products.
• Fastmarkets (formerly RISI): Fastmarkets (which acquired RISI) is the most direct competitor to ERA: a paid research and data provider focused on forest products, pulp, paper, packaging, and timber markets globally, with subscription reports, price benchmarks, and asset-level data.
• International Wood Markets Group: Independent consulting and research firm covering global timber, lumber, and wood product markets. Closely aligned with ERA's coverage scope and subscription-style reporting model.
• Fisher International: Consulting and benchmarking firm focused on pulp and paper mill performance and strategy. Comparable to ERA's institutional client base (producers and investors) and deep sector specialization.
• Hawkins Wright: Specialist consulting and research firm focused on the global pulp and paper industry. Comparable to ERA in being a small, expert-driven consultancy providing proprietary analysis and forecasts to investors and producers in the same forest products value chain.

Broad incumbents

• S&P Global Commodity Insights (PPI Pulp & Paper): S&P Global's commodity insights business includes pulp, paper, and wood products price benchmarks and research. A large incumbent alternative to ERA's subscription reports for institutional clients.
• Wood Mackenzie (Verisk): Large global natural resources research and consultancy covering energy, metals, and forestry. Competes with ERA at the institutional investor level on commodity intelligence, but as part of a much broader portfolio.
• Argus Media: Global commodity price reporting and analytics firm with coverage spanning forest products and adjacent raw materials. Overlaps with ERA on institutional intelligence needs but operates across many commodity verticals.

Emerging players

• Timberland Investment Resources: Specialist consulting firm focused on timberland investment analysis and transactions. Comparable to ERA's Timberland Transactions tracking and PE-facing advisory services within the broader forest products investment ecosystem.

Others

• Russ Taylor Global: Wood products industry consulting and conference organizer that co-hosts the Global Wood Summit with ERA. Strategic partner rather than competitor, but operates in adjacent market intelligence and event-monetization space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/era_research

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Forest Products Research