Airex

What Airex does

Airex (AIREX®) is a Swiss-registered manufacturer of premium exercise, yoga, pilates, and physiotherapy mats headquartered in Sins, Switzerland, with e-commerce operations run through Arendicom GmbH, a German entity founded in 2008 that operates the my-airex.com storefront via its e-shop-direct.com multi-brand platform. The product portfolio centers on cushioned fitness mats (Fitline 140/180 at €59.95 and Corona 185 at €164.95, with the Corona positioned as the #1 mat in physiotherapy and personal training), a yoga/pilates line (Yoga Eco Cork at €94.95, Pilates 190, Xtrema, Eco line, Calyana line), balance training pads, and tear-resistant gymnastics mats (Titania, Diana) for schools and sports associations. Core product technology relies on a proprietary closed-cell foam construction with integrated Sanitized® antimicrobial hygiene function (containing folpet at 0.1-0.2% concentration) and damp-proof cushioning designed to relieve spinal strain and protect joints.

The business model is direct-to-consumer e-commerce with one-time hardware sales priced in EUR and CHF, fulfillment routed through a network of specialized local merchants who hold inventory and provide post-purchase service. Distribution spans owned localized storefronts for Germany, Austria, Switzerland, and the USA, with payment integrations including PayPal, Klarna, Apple Pay, Google Pay, SEPA, and major credit cards, and shipping via GLS and DHL. Customer segments are deliberately diversified: individual athletes and fitness enthusiasts, physiotherapy clinics, personal trainers, schools and kindergartens, and sports associations — including a named partnership with the Swiss Gymnastic Association (STV).

Airex has extended the brand beyond physical products with the AIREX® Academy, which offers four X-Balance professional certification programs (Group Trainer, Fitness Coach, Physio, Workplace Health Promotion) and a mobile AIREX® Academy Training App launched in 2021 for Master Trainer-led content. Marketing is concentrated in owned digital channels — Instagram, YouTube, email newsletter, and Trusted Shops reviews — emphasizing Swiss-made quality and lifetime satisfaction. Revenue, headcount within the 11-50 band, and ownership structure are not publicly disclosed, though the use of 3acomposites.com contact emails suggests Airex AG may operate as a brand line within the larger 3A Composites industrial group.

Name

Airex

Legal name

Arendicom GmbH

Website

https://my-airex.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AIREX® is a Swiss manufacturer of premium exercise, yoga, pilates, and physiotherapy mats, selling direct-to-consumer across DACH and the USA via its own e-commerce platform, with the Corona mat positioned as the #1 product in physiotherapy and personal training.

Ownership category

akta.pro rank

Product category

Fitness Mats & Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Fitness mats
• Yoga mats
• Physiotherapy equipment
• Balance training
• Exercise mats

Headquarters

HQ city

Sins

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time purchase of exercise mats, yoga mats, balance pads and accessories. Products are sold directly through e-commerce storefronts with fulfillment via specialized merchants. Multiple product categories including Fitness & Training, Yoga & Pilates, Physio & Rehabilitation, and Schools & Associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Airex manufactures and sells premium Swiss-made exercise, yoga, pilates, physiotherapy, and rehabilitation mats (Fitline, Corona, Yoga Eco Cork, Pilates 190, Xtrema, Balance-pads, Titania, Diana). Products integrate Sanitized antimicrobial hygiene technology and ship through direct-to-consumer e-commerce storefronts in Switzerland, Germany, Austria, and the USA, fulfilled via a network of specialized local merchants. The company also operates the AIREX Academy, offering X-Balance certification programs and a mobile training app for fitness professionals and consumers.

Product overview

AIREX® is a Swiss manufacturer of high-quality exercise mats and balance training equipment. The product portfolio centers on fitness/training mats (Fitline, Corona), yoga & pilates mats (Yoga Eco Cork, Pilates 190, Xtrema, Eco line, Calyana line), physiotherapy & rehabilitation products (Balance-pads), and gymnastics mats (Titania, Diana) for schools and associations. The company also offers an Academy with X-Balance certification programs for group trainers, fitness coaches, physiotherapists, and workplace health promotion. The AIREX® Academy Training App provides digital training content via Master Trainers to complement the physical products. Products are available in multiple currencies (EUR, CHF) and ship to Germany, Austria, Switzerland, and other European countries via GLS and DHL, with payment options including PayPal, credit cards, Apple Pay, Google Pay, SEPA, and Klarna invoice.

Differentiator

Problem solved

Functional benefit

Brands

• AIREX Academy: Training academy offering programs including X-Balance Group Trainer, X-Balance Fitness Coach, X-Balance Physio, and X-Balance Workplace Health Promotion certifications.
• Fitline
• Corona
• Yoga Eco Cork

Products and services

• Fitline 140/180 Classic AIREX fitness mat designed for sports and training, group fitness classes, home use, and travel; used by top athletes worldwide and includes Sanitized antimicrobial hygiene function.
• Corona 185 Most popular AIREX exercise mat; No. 1 in physiotherapy and personal training; offers outstanding wearing comfort, skin feel, and hygienic properties for indoor, outdoor, and water use; classified as a movement therapeutic aid.
• Yoga Eco Cork mat Eco-friendly yoga mat made with natural cork material providing warmth and insulation for indoor and outdoor yoga practice; built from recycled, sustainable, and biodegradable materials paired with AIREX quality standards.
• Pilates 190 Pilates mat designed to accommodate the professional opinions and wishes of famous Pilates teachers, supporting optimal movement and breathing adaptation.
• Xtrema High-performance yoga and pilates mat designed based on professional requirements for practitioners seeking tailored solutions.
• Eco line mats Eco-friendly yoga and pilates mat line made with environmentally conscious materials for sustainable practice.
• Calyana mats line Yoga and pilates mat line designed to meet professional requirements.
• Balance-pads Balance training pads for physiotherapy, rehabilitation, and fitness training that provide sensorimotor stimuli for individuals and groups in clinical, indoor, outdoor, and water settings.
• Titania gymnastics mat Tear-resistant, film-reinforced gymnastics mat designed for high loads indoors and outdoors, used by schools, associations, and gymnastics programs.
• Diana gymnastics mat Tear-resistant, film-reinforced gymnastics mat designed for high loads indoors and outdoors, used by schools, associations, and gymnastics programs.
• AIREX Academy Training App Mobile training app that connects AIREX products with consumer needs, providing training content by Master Trainers and product support to maximize use of AIREX products; available for download on app stores.
• X-Balance Group Trainer Professional training/certification program within AIREX Academy designed for group fitness trainers.
• X-Balance Fitness Coach Professional training/certification program within AIREX Academy designed for fitness coaches.
• X-Balance Physio Professional training/certification program within AIREX Academy designed for physiotherapists.
• X-Balance Workplace Health Promotion Professional training/certification program within AIREX Academy designed for workplace health promotion specialists.

Quantifiable outcome

• No. 1 physiotherapy mat brand
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jessica KeiserminorStrategic or Co-development PartnerFitness instructor listed as a Friend & Partner on the AIREX® website, representing the professional fitness community connection.
• Swiss Gymnastic Association (STV)coreStrategic or Co-development PartnerNational gymnastics federation listed as a key partner, indicating strong ties to the Swiss sports community and association sports segment.
• Pure Emotion GmbHminorStrategic or Co-development PartnerListed as a Friend & Partner, representing a business partnership in the fitness industry ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manduka: Manduka is a premium yoga and fitness mat brand with comparable positioning across yoga mats, props, and apparel. Both compete in the same high-quality yoga mat category with strong brand storytelling and direct-to-consumer e-commerce.
• Liforme: Liforme makes premium yoga mats (notably the Liforme Yoga Mat with AlignForMe alignment system) sold via DTC. It directly competes with Airex's Pilates/Yoga SKUs in the premium-priced yoga mat segment across Europe and the US.
• Gaiam: Gaiam offers yoga mats, fitness accessories, and wellness gear through broad retail and DTC channels. It overlaps with Airex in fitness/yoga mat retail and competes for both consumer and studio buyers in the EU and US.
• Jade Yoga: Jade Yoga produces natural rubber yoga mats with eco-positioning. It competes with Airex's Yoga Eco Cork and Eco line mats for the sustainability-focused yoga practitioner across DTC and select retail.
• Hugger Mugger: Hugger Mugger is a long-established yoga and pilates accessories brand (mats, straps, bolsters). It competes with Airex across the Pilates/Yoga category and the broader studio/teacher channel.

Broad incumbents

• Reebok (fitness mats / equipment): Reebok sells a broad fitness/yoga mat line as part of a much larger athletic brand portfolio. Comparable as a competing fitness mat producer with global brand reach, but does not specialize in physio-grade mats like Airex's Corona.
• adidas (Yogamatters / yoga accessories): adidas offers a yoga/fitness mat assortment as part of its global athletic apparel and accessories portfolio. Comparable at the consumer fitness mat level but operates across many categories rather than specializing in physio/yoga mats.
• Gymboss / TriggerPoint (Hygenic Intangible Property Holding): TriggerPoint and associated Hygenic/Performance Health brands make physio and fitness recovery equipment (foam rollers, massage tools) used in physiotherapy and training. Comparable as a therapeutic-grade fitness accessory maker serving physiotherapy and training channels like Airex.

Regional players

• Sissel (Sissel-Group): Sissel is a Scandinavian/European brand of physiotherapy, fitness, and rehabilitation accessories (balance pads, mats, pillows). Comparable on physiotherapy and rehabilitation product mix serving European clinical channels, overlapping directly with Airex's Balance-pads and Corona mat.
• Togu (TPR GmbH): Togu is a German manufacturer of balance and fitness products (Airex-like balance pads, gym balls, therapy equipment). Comparable on product mix and DACH-channel focus for physio, schools, and fitness markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MyAirex
• Facebookfacebook.com/myairex
• Instagraminstagram.com/airex
• Xx.com/airex_ag
• LinkedInlinkedin.com/company/airex-mats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airex