Oeko Test
- Company typePrivate
- Founded1985
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Oeko Test firmographics
Firmographics- Name
- Oeko Test
- Legal name
- ÖKO-TEST Verlag GmbH & Co. KG
- Website
- https://oekotest.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Oeko Test industry classification
Industry- Product category
- Consumer Product Testing and Publishing
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industries
- Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH), Regulatory Compliance Testing (Microbiological, Chemical, Allergen) (AFALADAA)
Keywords
Where Oeko Test is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Oeko Test business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others
Revenue model
- Print Magazine Subscriptions: Annual, monthly, trial, student, and gift subscriptions for the printed ÖKO-TEST magazine delivered to subscribers' homes.
- Digital Subscriptions (ePaper): Digital subscriptions for ePaper versions of the magazine with various tiers including flat access to test archive.
- Individual Magazine Issues: Single copy purchases of magazines, yearbooks, guides (Ratgeber), and special editions (Spezial).
- Individual Product Tests: Single test reports available for purchase through the online shop.
- Yearbook Packages: Bundled yearbook collections offering savings compared to individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Print Subscription |
| Subscription | Monthly | Monthly Digital Subscription (ePaper) |
| Subscription | Annual | Annual Digital Subscription |
| Subscription | Annual | Annual Print Subscription |
| Subscription | Annual | Kombi (Print + Digital) Annual Subscription |
| Subscription | Annual | Kombi-Abo Print + Digital plus Flat |
| Subscription | Pay-as-you-go | Trial Subscription (3 months) |
| Subscription | Annual | Student Print Subscription |
| Subscription | Monthly | ÖKO-TEST Kompakt Digital Subscription |
| Subscription | Annual | Gift Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Oeko Test product offering
Product offeringCore offering
ÖKO-TEST is an independent German consumer product testing organization and magazine publisher that conducts laboratory tests on consumer goods across food, cosmetics, health, children and family, building and living, leisure and technology, and money and law categories. The company publishes a monthly print and digital magazine, annual yearbooks, themed guides, and special editions, and sells subscriptions, individual issues, and yearbook bundles to German-speaking consumers seeking objective product safety and environmental information.
Product overview
ÖKO-TEST is an independent German consumer product testing organization and magazine publisher founded over 40 years ago. The company operates a multi-format publishing business centered on its core product testing methodology. The portfolio consists of the flagship monthly ÖKO-TEST Magazin featuring laboratory-tested product ratings across seven categories (Essen und Trinken, Kosmetik und Mode, Gesundheit und Medikamente, Kinder und Familie, Bauen und Wohnen, Freizeit und Technik, Geld und Recht), complemented by the digital-only ÖKO-TEST Kompakt monthly compact edition, annual ÖKO-TEST Jahrbücher (yearbooks) including specialized editions for Einkauf/Kosmetik/Kinder und Familie, themed ÖKO-TEST Ratgeber annual guides, and ÖKO-TEST Spezial special editions. Distribution is offered through multiple subscription tiers: Print-Abo (annual/monthly), Digital-Abo/ePaper (annual/monthly), Kombi-Abo combining print and digital with optional archive Flat access, plus trial, student, and gift subscriptions. Bundled yearbook packages provide savings on multiple editions. The company also sells individual tests and single magazine issues through its e-commerce shop.
Differentiator
Problem solved
Functional benefit
Brands
- ÖKO-TEST Magazin: Monthly consumer testing magazine with product tests and guides
- ÖKO-TEST Jahrbücher
- ÖKO-TEST Ratgeber
- ÖKO-TEST Spezial
- ÖKO-TEST Kompakt
Products and services
- ÖKO-TEST Magazin Flagship monthly print and digital magazine featuring independent laboratory product test results across categories including food, cosmetics, health, children, home, leisure, finance, and law, with ratings and consumer guidance for German-speaking consumers.
- ÖKO-TEST Kompakt Monthly compact digital edition featuring the magazine's title test and related reports as a PDF, available as single issues or subscription.
- ÖKO-TEST Jahrbücher (Yearbooks) Annual compilation books summarizing the year's product tests, including the main Einkaufsratgeber (Shopping Guide) and specialized editions like Kinder und Familie (Children and Family) and Kosmetik (Cosmetics).
- ÖKO-TEST Ratgeber Annual guide editions covering specific topics such as Kosmetik (Cosmetics), Bauen und Wohnen (Building and Living), and Kinder und Familie (Children and Family) with expert advice and test results.
- ÖKO-TEST Spezial Special themed editions focusing on specific topics such as Mein Baby (My Baby), Vegetarisch & Vegan, Schwangerschaft (Pregnancy), and Umwelt und Energie (Environment and Energy).
- Jahresabo Print (Annual Print Subscription) Annual subscription delivering 12 issues of the printed ÖKO-TEST Magazin to the subscriber, with over 11% savings versus newsstand pricing.
- Jahresabo Digital (Annual Digital Subscription) Annual subscription delivering 12 ePaper issues of ÖKO-TEST Magazin with over 16% savings versus single issue purchases.
- Kombi-Abo Print und Digital Combined print and digital subscription offering 12 printed issues plus 12 ePaper editions with over 35% savings versus separate subscriptions.
- Kombi-Abo Print + Digital plus Flat Premium package combining printed magazine, ePaper access, and unlimited access to over 800 tests in the digital archive.
- Digital-Abo plus Flat Digital-only subscription with unlimited access to over 800 tests from the archive, combining 12 ePaper issues with comprehensive test database access.
- Studentenabo Print (Student Print Subscription) Discounted annual print subscription for students offering over 45% savings versus newsstand price, requiring valid student verification.
- Geschenkabo Print (Gift Print Subscription) Gift subscription that auto-terminates after one year, with over 11% savings versus newsstand pricing and premium gift options.
- Jahrbuch-Paket Komplett-Paket Complete yearbook package containing three current yearbooks (Kosmetik 2023, Einkaufsratgeber 2026, Kinder und Familie 2026) with approximately 1900 tested products, offering nearly 30% savings.
- Jahrbuch-Paket Familie und Einkauf Yearbook bundle combining Einkaufsratgeber 2026 and Kinder und Familie 2026 yearbooks, covering shopping and family categories.
- Jahrbuch-Paket Einkauf und Kosmetik Yearbook bundle combining Kosmetik 2023 and Einkaufsratgeber 2026, featuring approximately 1300 tested products with savings over 20%.
- Jahrbuch-Paket Familie und Kosmetik Yearbook bundle combining Kosmetik 2023 and Kinder und Familie 2026 yearbooks with approximately 1200 tested products.
Companies that use Oeko Test
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Oeko Test technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oeko Test partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United Kiosk AGcoreUnited Kiosk serves as the primary third-party digital distribution partner for ÖKO-TEST ePapers and digital products. They handle technical distribution infrastructure for digital subscriptions. ÖKO-TEST maintains its own customer service separate from United Kiosk services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Oeko Test competitors and assessment
Company assessmentRegional players
- K-Tipp: Swiss consumer testing magazine published by consumer protection organizations. Comparable product testing methodology and subscription magazine format, focused on Switzerland.
- Test-Achats / Test Aankoop: Belgian consumer testing organization publishing comparative product tests in French and Dutch. Comparable in methodology and subscription model but geographically focused on Belgium.
- Saldo: Swiss consumer magazine publishing independent product tests and financial product comparisons. Comparable editorial testing format and subscription model, but focused on the Swiss German-speaking market.
Direct peers
- Stiftung Warentest: Germany's largest independent consumer product testing foundation, publishing test reports and a monthly magazine. Closest direct competitor to ÖKO-TEST with overlapping methodology, audience, and subscription model.
- Consumer Reports: U.S.-based nonprofit consumer product testing organization with subscription model and magazine. Most internationally recognized analogue to ÖKO-TEST's testing journalism business.
- Which?: UK consumer champion offering independent product testing, reviews, and advice via subscription. Closest UK analog with comparable subscription economics and category breadth.
- Choice (Australian Consumers' Association): Australian independent consumer testing organization with subscription model. Comparable in mission, testing approach, and digital-first consumer subscription economics.
- UFC-Que Choisir: French independent consumer testing federation publishing comparative product tests and a magazine. Comparable testing methodology, subscription model, and breadth of consumer categories.
Broad incumbents
- Stiftung Ökotest (related entity context: Verbraucherzentrale): Federation of German consumer centers providing independent consumer advice, product comparisons, and legal guidance. Operates in the same consumer-protection space as ÖKO-TEST but on a broader advocacy and service mandate rather than paid subscription testing.
- ADAC: Germany's largest automobile club with a substantial product testing arm (e.g., child seats, tires, travel products). Overlaps with ÖKO-TEST on consumer product testing methodology and German consumer trust, but is a broader membership organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oeko Test social profiles
Digital presenceOeko Test financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oeko Test leadership team
Management profileNumber of profiles
Oeko Test funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oeko Test M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oeko Test
What does Oeko Test do?
ÖKO-TEST is an independent German consumer product testing organization and magazine publisher that conducts laboratory tests on consumer goods across food, cosmetics, health, children and family, building and living, leisure and technology, and money and law categories. The company publishes a monthly print and digital magazine, annual yearbooks, themed guides, and special editions, and sells subscriptions, individual issues, and yearbook bundles to German-speaking consumers seeking objective product safety and environmental information.
Is Oeko Test a public or private company?
Oeko Test is a private company. It is classified as unknown and is currently operating.
When was Oeko Test founded?
Oeko Test was founded in 1985. It employs 11 to 50 people.
Where is Oeko Test based?
Oeko Test is headquartered in Frankfurt, Germany, in the Europe region.
How does Oeko Test make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Subscriptions (ePaper), individual Magazine Issues, individual Product Tests and yearbook Packages.
Who are Oeko Test's main competitors?
Regional players on record are K-Tipp, Test-Achats / Test Aankoop and Saldo. Direct peers are Stiftung Warentest, Consumer Reports, Which?, Choice (Australian Consumers' Association) and UFC-Que Choisir. Broad incumbents are Stiftung Ökotest (related entity context: Verbraucherzentrale) and ADAC.
Does Oeko Test have an API?
No public API is recorded for Oeko Test.
What industry is Oeko Test in?
Oeko Test's product category is Consumer Product Testing and Publishing. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAAAH, Labeling, Nutrition Facts & Allergen Verification Services. Its NAICS code is 54138 and its SIC code is 8734.