What Koimoi does

Koimoi is an Indian entertainment news and media platform operated by Contests2win.com India Private Limited, a privately-held company headquartered in Mumbai with a secondary office in Bangalore. Founded in 2009, the company runs koimoi.com and native mobile applications on iOS and Android, delivering free editorial content to a consumer audience primarily in India and the Indian diaspora. Coverage spans Bollywood, Hollywood, South Indian cinema (Tamil, Telugu, Kannada, Malayalam), Marathi, Korean, television and web series, OTT, fashion and lifestyle, WWE, and cricket. The platform's core product suite includes daily box office tracking, editorial movie reviews across multiple languages, celebrity news and interviews, a Power Index analytics layer (Stars' Power Index, Directors' Power Index, BO Filmometer, 100 Crore Club), and a searchable Movie and TV Library.

The technology stack is conventional consumer publishing infrastructure: a WordPress-based website extended with TMDB API integration for movie and TV metadata (cast, crew, synopses, release dates, trailers, posters), YouTube API Services for video aggregation, and native mobile apps distributed through Google Play and the Apple App Store. The company does not expose any public or partner-facing API, and no proprietary AI/ML capabilities are disclosed. Operations are bootstrapped with no venture capital, private equity, or institutional ownership on record; the co-founders, Alok Rodinhood Kejriwal and Satish Iyer, remain the identified principals, with Satish Iyer also serving as Designated Grievance Officer.

The business model is purely advertising-driven. Koimoi is a free, ad-supported site with no subscription, paywall, or B2B data product. Ad inventory is monetized through Freestar (Publisher First, Inc. dba Freestar), which places programmatic ads from ad networks, ad mediation networks, and agencies on the site. Distribution relies on organic SEO, owned social media channels (Facebook, Instagram, Twitter/X, YouTube, Pinterest), and the mobile app footprint. The company has no disclosed funding rounds, no acquisitions, no M&A activity, and no public listing.

Name

Koimoi

Legal name

Contests2win.com India Private Limited

Website

https://koimoi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Koimoi is a free, ad-supported Indian entertainment news platform providing Bollywood, Hollywood, South Indian, and OTT coverage, box office tracking, movie reviews, and Power Index analytics to consumers in India and the diaspora via website and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising: The platform monetizes through third-party advertising networks. The site contains ads from Ad networks, Ad Mediation networks, and AD agencies. Koimoi is affiliated with Freestar (Publisher First, Inc. dba Freestar) for placing advertising on the site.

Distribution channels3 records

Marketing channels4 records

Core offering

Koimoi operates a digital entertainment news and media-intelligence platform that publishes Bollywood, Hollywood, South Indian, Korean, television, and OTT news, along with daily box-office tracking, editorial movie reviews, celebrity gossip, and a searchable movie and TV-show library (with metadata from TMDB). The platform is delivered through its website (koimoi.com) and native mobile applications for Android and iOS, and it monetizes via third-party advertising.

Product overview

Koimoi is an entertainment news and media intelligence platform providing comprehensive coverage of Bollywood, Hollywood, South Indian cinema, television, and OTT content. The platform operates through a website and mobile applications (Android and iOS), offering entertainment news, box office tracking and analysis, movie reviews, and a searchable library of movies and TV shows. Core offerings include the Box Office Reports module with daily tracking and analytics, the Power Index ranking system, News & Gossip coverage, and the Movie Library database with TMDB-sourced metadata. The platform also features What To Watch guides for streaming content recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Koimoi Website (koimoi.com) The primary web platform providing free entertainment news, box-office reports, movie reviews, celebrity interviews, and industry coverage across Bollywood, Hollywood, South Indian cinema, television, and OTT content for general audiences.
• Koimoi Mobile App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Movie Database (TMDB)coreTechnology or IntegrationKoimoi uses TMDB API to supply all movies and TV show metadata including actor, director, studio, synopses, release dates, trailers and poster images. Koimoi uses the TMDB API but is not endorsed or certified by TMDB.
• Freestar (Publisher First, Inc. dba Freestar)minorGTM or Marketing PartnerThis site is affiliated with Freestar for the purposes of placing advertising on the site. Freestar collects and uses specific data for advertising purposes. Koimoi works with Freestar for ad monetization, displaying ads from Ad networks, Ad Mediation networks, and AD agencies.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indian Express Entertainment: Entertainment section of the Indian Express newspaper group, providing Bollywood news, reviews, and interviews within a broader national news brand.
• Hindustan Times Entertainment: Entertainment vertical of HT Media's Hindustan Times newspaper, covering Bollywood, OTT, and celebrity news as part of a larger publishing operation.
• Times of India Entertainment: The entertainment vertical of India's largest English-language newspaper, offering Bollywood/Hollywood/TV news and reviews as part of a much wider news portfolio.

Direct peers

• Bollywood Hungama: One of the largest Indian entertainment news and movie review portals, covering Bollywood news, box office, reviews, and celebrity interviews with the same horizontal Hindi-film focus as Koimoi.
• Pinkvilla: Indian entertainment and celebrity news platform covering Bollywood, Hollywood, TV, OTT, and lifestyle — directly comparable to Koimoi in audience, coverage verticals, and ad-supported business model.
• MissMalini: Indian celebrity, Bollywood, and lifestyle digital media platform serving a similar audience with comparable content categories (entertainment news, gossip, interviews).
• Filmfare: Iconic Indian entertainment brand (print magazine + digital) covering Bollywood news, reviews, celebrity interviews, and awards — directly overlapping with Koimoi's editorial product and audience.
• Bollywoodlife: India.com's Bollywood vertical offering celebrity news, movie reviews, box office coverage, and TV/web series updates — a direct editorial competitor with similar vertical structure.

Others

• BookMyShow: India's dominant movie and events ticketing platform with adjacent editorial content (reviews, trailers) — thematically connected to Koimoi's box office and review focus but not a direct news competitor.

Emerging players

• Rotten Tomatoes: Global movie and TV reviews aggregation platform — comparable in the reviews/ratings function Koimoi serves, though global rather than India-focused and not a direct news competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Koimoi
• YouTubeyoutube.com/user/Koimoi4Bollywood
• Facebookfacebook.com/koimoidotcom
• Instagraminstagram.com/koimoi
• Pinterestin.pinterest.com/koimoi
• LinkedInlinkedin.com/company/koimoi-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koimoi