Financial Wellness Partners

What Financial Wellness Partners does

Financial Wellness Partners is a privately held financial advisory firm operating primarily through its Smooth Financial brand from Strongsville, Ohio, providing personalized financial planning, wealth management, and employer retirement plan (401K) consulting services. The firm targets two customer segments: individual consumers seeking retirement planning, investment portfolio building, and wealth preservation, and employers and plan sponsors needing 401K program management, fiduciary support, and employee financial wellness offerings. Its service portfolio is organized into three sub-brands — Smooth Wealth, Smooth Planning, and Smooth 401K — covering wealth management with 401K rollovers, comprehensive financial/retirement/estate planning, and tailored employer retirement programs respectively.

The firm delivers advisory services through a relationship-driven model led by Managing Partner Brent Teague, using scheduled consultations via Calendly and OnceHub, online client portals, and direct advisor engagement. Underlying technology consists of standard RIA infrastructure: LPL Financial serves as the registered investment advisor and primary custodial/platform partner, with Fidelity Investments and Charles Schwab as additional custodians and Right Capital as the financial planning software partner. Empower Retirement is referenced as a third-party administrator and 3(16) ERISA fiduciary provider. The firm carries third-party validation through NAPA Top DC Advisor recognition (2024 and 2026).

Revenue mechanics are fee-based and recurring, generated through advisory arrangements likely tied to a percentage of assets under management and/or flat-fee planning engagements, with custodial and platform economics flowing through LPL Financial. The firm has 1-10 employees per firmographic data, supports clients both locally and nationally through digital channels, and has been operating since 2017. No external funding, M&A activity, or ownership changes are disclosed.

Name

Financial Wellness Partners

Legal name

Smooth Financial

Website

https://financialwellnesspartners.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Wellness Partners (operating as Smooth Financial) is a Strongsville, Ohio-based RIA providing financial planning, wealth management, and 401K consulting to individual consumers and employer plan sponsors, delivered via LPL Financial and multi-custodian technology integrations.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning services
• 401k plan management
• Investment advisory firm

Headquarters

HQ city

Beachwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Advisory services offered through LPL Financial, a Registered Investment Advisor. Revenue appears to be generated through fee-based advisory arrangements, likely percentage of assets under management (AUM) or flat-fee planning engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Financial Wellness Partners (operating as Smooth Financial) provides personalized financial planning, wealth management, and 401K retirement program services. It delivers these through dedicated advisors in three service lines: Smooth Wealth (wealth management with 401K rollovers and investment management), Smooth Planning (financial, retirement, and estate planning), and Smooth 401K (tailored retirement programs for employers and advisors with fiduciary protections). Advisory services are offered through LPL Financial, a Registered Investment Advisor.

Product overview

Financial Wellness Partners is a financial advisory firm that offers a suite of financial planning and wealth management services. The company provides personalized guidance across retirement planning, wealth management, and financial planning to help clients achieve financial independence and long-term success.

Differentiator

Problem solved

Functional benefit

Brands

• Smooth Wealth: Wealth management service combining financial planning, 401K rollover services, investment management, and specialized strategies.
• Smooth Planning
• Smooth 401K

Products and services

• Smooth Wealth (Wealth Management) Comprehensive wealth management service combining financial planning, 401K rollover services, investment management, and specialized strategies to grow and safeguard wealth for individual clients.
• Smooth Planning (Financial Planning) Financial planning service focused on creating a strategy to manage money and build an independent financial future, covering financial planning, retirement planning, and estate planning for individual clients.
• Smooth 401K (401K Management for Employers) Tailored retirement programs for employers and advisors focusing on client service, education, integrations, and maximizing fiduciary protections for employer-sponsored 401K plans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• LPL FinancialcoreStrategic or Co-development PartnerRetirement Plan Consulting Program advisory services offered through LPL Financial, a Registered Investment Advisor. LPL serves as the custodian and regulatory platform for their advisory business, representing the primary strategic partnership for delivering regulated financial services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cetera Financial Group: Independent broker-dealer/RIA platform serving independent financial advisors with wealth management and retirement-plan services. Directly comparable as a competing platform-of-choice for advisors operating outside of LPL Financial with the same advisor-led, multi-service business model.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting individual advisor practices in wealth, planning, and retirement services. Comparable to Smooth Financial in offering advisors an integrated platform to deliver holistic financial-planning and 401K-adjacent offerings to both individuals and employer plan sponsors.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with wealth and retirement-advisory services. Comparable in operating model as an IBD/RIA platform hosting independent practices that deliver planning, wealth management, and retirement-plan consulting to individuals and employers.
• Facet Wealth: Fee-only digital financial-planning and wealth-management firm serving individual clients. Directly comparable as a fee-based advisory offering comprehensive financial planning and wealth management, with similar target segment of individual clients seeking flat-fee/advice-driven engagement.

Broad incumbents

• Edelman Financial Engines: Largest US independent RIA with strong retirement-plan focus, serving both individuals and employer plan sponsors. Comparable in scope of services (wealth management, planning, 401K) but materially larger scale; represents the upper-tier incumbent Smooth Financial positions against for retirement-plan mandates.
• Creative Planning: Large national RIA providing comprehensive financial planning, wealth management, and retirement-plan services. Comparable in full-service offering across individuals and employer plan sponsors but at substantially greater scale; represents the growth-path benchmark for an independent advisory practice.
• Empower (Personal Capital): Large retirement-plan recordkeeper and digital wealth manager combining workplace retirement with consumer advisory. Comparable as a combined employer-plan and individual-wealth platform, with explicit financial wellness positioning that overlaps with Smooth Financial's dual-segment proposition.
• Schwab Wealth Advisory: Custodian-affiliated wealth advisory offering serving individuals with planning and investment management. Comparable as an integrated wealth-advisory solution flowing through the same Charles Schwab custody relationship Smooth Financial already accesses on behalf of its clients.
• Fidelity Wealth Management: Custodian-affiliated wealth management and retirement business serving individuals and workplace plan sponsors. Comparable on both the individual advisory and employer retirement-plan services sides, accessed by Smooth Financial clients today as one of its featured custodian partners.

Others

• Orion Advisor Solutions: Technology and infrastructure provider to independent advisors and wealth-management firms. Comparable not as a competing advisor, but as a peer to the platform stack (Right Capital + custodian integrations) that Smooth Financial relies on to operate its advisor-led business.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/finwellpartners
• Facebookfacebook.com/smoothfinancial
• LinkedInlinkedin.com/company/smooth-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Wellness Partners