Intersect Studio

What Intersect Studio does

Intersect Studio is a privately held strategy, architecture, planning, interior design, and experiential branding agency headquartered in Kalamazoo, Michigan, with a secondary studio in Grand Rapids. The firm operates a unified service portfolio spanning Strategy, Architecture, Interiors, Experiential design, and Branding, delivered through a documented four-step process (Learn and engage workshop, Report back and dream, Analysis and program, Design) that emphasizes what the firm calls 'design from the inside out,' starting with human motivations before shaping physical space. Its client base spans credit unions and financial institutions, county government, higher education, hospitality, manufacturing, religious organizations, and multifamily real estate, with a featured offering around ROI-driven multifamily design for property managers and investors.

The studio is founder-led and small, with approximately 12-13 named team members including two Principals (Bill LaDitka as Principal Architect/Planning and Marissa LaDitka as Principal Designer), a Director of Architecture and Design, senior architects, interior designers, graphic/experiential designers, project managers, and an interior design intern. Revenue is generated through professional services engagements priced on a project-by-project basis under multi-year contracts; the firm does not disclose pricing publicly. Distribution is direct and sales-led, with engagement originating from the firm's two Michigan studios and supplemented by organic social presence on Facebook, LinkedIn, and Instagram plus a website portfolio.

Intersect is independently operated with no disclosed venture capital or private equity backing, no parent company, no subsidiaries, no patents or trademarks on record, no formal partnerships, and no awards listed. Its operating geography is primarily the Midwest USA with at least one project delivered on the West Coast (West Sacramento, CA). The business is asset-light and depends on billable design talent; there are no software products, APIs, or AI/ML components referenced in available materials.

Name

Intersect Studio

Legal name

Intersect Studio

Website

https://intersect-studio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Intersect Studio is a Kalamazoo, Michigan-based strategy, architecture, interior design, and experiential branding agency serving credit unions, government, higher education, hospitality, manufacturing, religious, and multifamily real estate clients across the U.S. Midwest via two studios and project-based professional services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Architecture Services: Professional design services including architecture, interiors, experiential design, branding, and strategy consulting delivered through a structured collaborative process

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intersect Studio delivers professional design services encompassing Strategy, Architecture, Interiors, Experiential design, and Branding. The studio applies a "design from the inside out" human-centered approach via a structured 4-step collaborative process that begins with understanding client needs and ends with physical space solutions. Services are delivered through direct client engagement across financial institutions, multifamily property owners, commercial, governmental, and institutional clients.

Product overview

Intersect Studio is a design studio offering a unified portfolio of services including Strategy, Architecture, Interiors, Experiential design, and Branding. The studio's approach centers on 'designing from the inside out' — focusing on people first to create places that positively impact users. Their process includes workshops, vision alignment, analysis, and design phases. A featured offering is their ROI Driven Multifamily Design service, which helps property managers and investors strategically identify favorable investment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Design Services Portfolio A unified portfolio covering Strategy, Architecture, Interiors, Experiential design, and Branding services for commercial, institutional, and residential clients, using a human-centered "design from the inside out" approach.
• ROI Driven Multifamily Design Strategic design consulting for multifamily property managers and investors, helping identify high-impact opportunities, establish design standards, accelerate unit leasing, and extend resident stays.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leo A Daly: Employee-owned architecture, engineering, and interior design firm with strong multifamily, hospitality, and workplace practices. Comparable integrated service offering and employee-ownership culture to Intersect.
• SmithGroup: Michigan-headquartered (Detroit) design firm offering integrated architecture, planning, interiors, and landscape services. Comparable multi-disciplinary practice with the same Midwest roots and similar integrated A+D+planning service stack as Intersect, though at significantly larger scale.
• NELSON Worldwide: Integrated architecture, interior design, and branding firm combining physical and brand experience design under one roof — directly mirroring Intersect's Strategy + Architecture + Interiors + Experiential + Branding portfolio. Comparable multi-disciplinary model.
• Ware Malcomb: Commercial architecture and interior design firm with practices in office, industrial, healthcare, and multifamily. Directly comparable scope to Intersect, particularly in the multifamily and commercial workplace segments where Intersect is most active.
• Hord Coplan Macht: Mid-sized integrated architecture, planning, and interior design firm with practices in education, multifamily, healthcare, and workplace. Directly comparable service stack and client verticals to Intersect at a similar growth-stage scale.
• MG2 Corporation: Architecture and interior design firm with strong retail, hospitality, and workplace practices. Comparable multi-disciplinary structure with integrated branding and experiential capabilities similar to Intersect's service portfolio.

Broad incumbents

• Corgan: Large architecture and interior design firm known for workplace, healthcare, and data center projects. Overlaps with Intersect's commercial workplace and institutional segments, though Corgan operates at significantly larger scale.
• DLR Group: National integrated design firm offering architecture, interior design, and planning across multiple verticals. Larger competitor with the same integrated design service model Intersect pursues, but at vastly greater scale and geographic reach.
• Gensler: Global design firm offering architecture, interior design, brand strategy, and experiential design. Provides the same integrated Strategy + Architecture + Interiors + Branding value proposition Intersect offers, but at vastly larger scale and global reach.

Regional players

• Integrated Architecture: Michigan-based architecture and interior design firm serving commercial, multifamily, healthcare, and education clients across the Midwest. Direct regional peer sharing Intersect's Michigan footprint and overlapping client verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/intersect.studio
• Facebookfacebook.com/intersectstudio
• LinkedInlinkedin.com/company/intersect-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersect Studio