Nu-Vu
Nu-Vu is a US-based commercial baking equipment manufacturer founded in 1950 and operating as the Bakery Equipment Division of Middleby Corporation, producing on-premise convection ovens, oven/proofer combinations, proofers, and smokers for QSR chains, supermarkets, convenience stores, and food service operators.
- Company typePrivate
- Founded1950
- HeadquartersMenominee, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nu-Vu does
Nu-Vu is a US-based manufacturer of commercial baking equipment headquartered in Menominee, Michigan. Founded in 1950, the company designs and produces convection ovens, oven/proofer combinations, proofers, smokers, bread cabinets, and knock-down racks for the on-premise baking needs of quick-service restaurant chains, supermarkets, convenience stores, coffee shops, and specialty food retailers. Since 2009, Nu-Vu has operated as the Bakery Equipment Division of Middleby Corporation (NASDAQ: MIDD), alongside the merged Doyon product line, and runs a 101-250 employee operation supported by Middleby's broader commercial foodservice infrastructure.
The company's product portfolio is organized into six categories: countertop convection ovens (NCO, XO, and RM-5T series), oven/proofer combinations (QB and QBT series), proofers (PRO manual-fill and PROW autofill), meat smokers (SMOKE6 half-size and SMOKE13 full-size), bread cabinets (CR18, HCR18, HW-2G, HW-2-1/2), and knock-down aluminum bun pan racks (SB-1, SB-2). Underlying the portfolio are two core proprietary technologies: the patented V-Air airflow system, in use for over 30 years, which produces faster bake times and uniform top-to-bottom, side-to-side, and front-to-back heat distribution while eliminating the need to rotate sheet pans; and the Automist autofill humidity system, which connects proofers to a water line for automatic humidity control. Recent product introductions include the X5 Innovation enabling proofing and baking in a single cavity, and QBT-series updates adding touchscreen controls and Wi-Fi connectivity.
Nu-Vu generates revenue primarily through sale of commercial baking hardware via a multi-channel distribution model: Click & Brick dealers with showrooms and online presence, local dealers offering design and installation services, factory sales representatives for enterprise and international accounts, and e-commerce quote/purchase via shop.middleby.com. Pricing is quote-based rather than publicly listed, with US Equipment and Parts Price Lists distributed on request and a new price list effective January 1, 2026. Recurring aftermarket revenue flows through authorized parts distributors Parts Town and Middleby Advantage, supported by warranty service in the US and Canada. The company also offers customer financing through a partnership with FS Food Service Solutions. End markets are primarily in the United States and Canada, with international distribution handled through Middleby's global network.
Nu-Vu firmographics
Firmographics- Name
- Nu-Vu
- Legal name
- NU-VU
- Website
- https://nu-vu.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nu-Vu is a US-based commercial baking equipment manufacturer founded in 1950 and operating as the Bakery Equipment Division of Middleby Corporation, producing on-premise convection ovens, oven/proofer combinations, proofers, and smokers for QSR chains, supermarkets, convenience stores, and food service operators.
- Ownership category
- akta.pro rank
Where Nu-Vu is headquartered
LocationHeadquarters
- HQ city
- Menominee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nu-Vu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Baking Equipment Sales: NU-VU manufactures and sells commercial baking equipment including convection ovens, oven-proofers, proofers, smokers, bread cabinets, and knock-down racks to food service operations. Products are sold through dealers, factory representatives, and e-commerce platforms.
- Parts and Service: Parts for NU-VU equipment are available through Parts Town and Middleby Advantage. Warranty service is provided for US and Canada. Aftermarket parts and service support ongoing revenue from installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based commercial equipment pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Nu-Vu product offering
Product offeringCore offering
Nu-Vu manufactures and sells commercial baking equipment including countertop convection ovens, oven/proofer combinations, proofers, commercial smokers, bread cabinets, and knock-down bun pan racks for food service operations. Its products feature the proprietary patented V-Air airflow technology and the Automist autofill humidity system, targeting on-premise baking applications for quick-service restaurants, supermarkets, convenience stores, and other foodservice operators.
Product overview
Nu-Vu is a commercial baking equipment manufacturer and the recognized leader in "On-Premise" Baking. The company offers a portfolio of interconnected products organized into six main product categories: (1) Countertop Convection Ovens — including the NCO Series (NCO3, NCO5, NCOT5), XO Series (XO-1, XO-1M), and RM-5T; (2) Oven/Proofer Combinations — the QB and QBT Series (QB-3/9, QB-4/8, QB-5/10A and QBT-3/9, QBT-4/8, QBT-5/10A) that allow proofing and baking in the same cabinet; (3) Proofers — the PRO Series (PRO-16) with manual fill water pan and PROW Series (PROW-18) with Automist autofill; (4) Smokers — SMOKE6 half-size and SMOKE13 full-size meat smokers; (5) Bread Cabinets — CR18, HCR18, HW-2G, and HW-2-1/2 for finished product storage; and (6) Knock Down Racks — SB-1 and SB-2 aluminum bun pan racks. Two core proprietary technologies underpin the product line: V-Air (patented airflow technology for even heat distribution) and Automist (autofill humidity system for proofers). The company merged with Doyon in 2009 to become the Bakery Equipment Division of Middleby.
Differentiator
Problem solved
Functional benefit
Brands
- V-Air: Proprietary air circulation technology used in NU-VU ovens that creates faster bake times and perfect heat distribution from top to bottom, side to side, and front to back.
- Automist
Products and services
- NCO Series Countertop Convection Ovens A family of compact countertop convection ovens (NCO3, NCO5, NCOT5) for convenience stores, coffee shops, restaurants, cafeterias and grocery stores. Models offer manual or programmable touchscreen controls, capacity from 3 to 5 half-size pans, and temperatures up to 550°F.
- XO Series Countertop Convection Ovens Cost-effective countertop convection ovens (XO-1 and XO-1M) for baking frozen and par-baked items such as cinnamon rolls, pastries, dinner rolls, and hamburger buns in convenience stores, catering, donut shops, and ice cream parlors. Two-speed fan, up to 550°F, with circulating air and heat technology that typically requires no venting.
- RM-5T Countertop Convection Oven Tabletop convection oven using the V-Air moving air system with even heat distribution via a top-mounted fan. Features a cool-to-touch dual-pane tempered glass door, field-reversible doors, two-speed fan, and 5-pan (18"x26") or 10 half-pan capacity; stackable for higher volume.
- QB Series Oven/Proofer Combinations Oven/proofer combinations (QB-3/9, QB-4/8, QB-5/10A) that allow proofing and baking in the same cabinet using the V-Air airflow system. Designed for baking frozen bread, hamburger buns, dinner rolls, subs, and cookies. Larger models add the Automist humidity system, magnetic door latches, and heavy-duty casters.
- QBT Series Oven/Proofer Combinations Programmable touchscreen oven/proofer combinations (QBT-3/9, QBT-4/8, QBT-5/10A) with the V-Air airflow system, dual-pane cool-to-touch oven door, halogen interior lights, Wi-Fi capability, and Automist Proofer humidity. Up to 32 programs / 8 stages on QBT-4/8. Targeted at higher-volume foodservice baking operations.
- PRO Series Proofers Floor-model proofers (PRO-16) with mechanical controls, bottom-mounted manually filled water pan, and a fan for uniform heat and humidity distribution. Sixteen 18"x26" sheet pan capacity with stainless steel exterior and tempered glass Dutch doors.
- PROW Series Proofers Floor-model proofers (PROW-18) with the Automist autofill humidity system that connects to a 1/4" water line, eliminating the need for a manual water pan. Uniform heat and humidity distribution with sixteen 18"x26" sheet pan capacity and standard proofer temperatures up to 110°F (165°F with warmer).
- SMOKE Series Commercial Smokers Commercial meat smokers (SMOKE6 half-size, SMOKE13 full-size) with Nu-Vu's moving air technology for even heat and smoke distribution. Features autofill water connection, up to 350°F cooking, automatic switch to hold mode, solid-state controls, and capacities up to 350 lb (SMOKE13).
- Bread Cabinets Enclosed cabinets (CR18, HCR18, HW-2G, HW-2-1/2) for storing finished bakery products while preserving moisture. Aluminum construction with polycarbonate doors, capacities from 9 to 18 sheet pans, Dutch doors or full-view doors, with magnetic door gaskets and adjustable vents.
- Knock Down Bun Pan Racks Lightweight aluminum bun pan racks (SB-1 and SB-2) that ship in knockdown form for easy on-site assembly. Capacities range from 7 full-size sheet pans (SB-1) to 17 full-size / 34 half-size sheet pans (SB-2), with heavy-duty casters on the full-height SB-2 model.
- Parts and Aftermarket Service Replacement parts and warranty service for installed Nu-Vu equipment, distributed through Parts Town and Middleby Advantage, with direct service support for US and Canadian customers via Nu-Vu's service team.
Companies that use Nu-Vu
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Nu-Vu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nu-Vu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Middleby Corporation (Parent)coreDoyon merged with NU-VU Foodservice Systems in 2009 to form the Bakery Equipment Division of Middleby Corporation. NU-VU operates as a division under the Middleby corporate umbrella.
- Parts TownminorParts Town is an authorized distributor of NU-VU replacement parts, providing aftermarket parts availability to customers through partstown.com.
- Middleby AdvantageminorMiddleby Advantage serves as another authorized parts distributor for NU-VU equipment, offering replacement parts through middlebyadvantage.com.
- FS Food Service SolutionsminorFS Food Service Solutions provides financing options for NU-VU equipment purchases through a dedicated financing page at partnerships.fsfoodservicesolutions.com/NuVu.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Nu-Vu competitors and assessment
Company assessmentDirect peers
- Vulcan (ITW Food Equipment Group): Vulcan, part of ITW's Food Equipment Group, manufactures commercial convection ovens, ranges, and bakery equipment. It competes head-to-head with Nu-Vu in the on-premise and small-footprint commercial oven segments.
- Baxter (Baxter Manufacturing): Baxter manufactures commercial baking ovens, proofers, and racks specifically for in-store and on-premise bakery applications. Its product line overlaps directly with Nu-Vu's oven/proofer and proofer categories.
- Bakers Pride: Bakers Pride is a long-standing manufacturer of commercial countertop and floor-model ovens, broilers, and griddles. Its oven lines directly compete with Nu-Vu's NCO, XO, and QB series in the same QSR, c-store, and supermarket channels.
- Blodgett (Blodgett Oven Company): Blodgett manufactures commercial convection and rack ovens, pizza ovens, and bakery equipment. It is one of the most direct competitors to Nu-Vu in commercial baking ovens sold to foodservice operators, supermarkets, and QSR chains.
- Henny Penny: Henny Penny manufactures commercial cooking equipment including combi ovens, pressure fryers, and holding equipment for QSR and foodservice. Its combi-oven product line directly competes with Nu-Vu's QB and QBT oven/proofer combinations.
- Doyon (Doyon Baking Equipment): Doyon is Nu-Vu's sister division under Middleby Corporation's Bakery Equipment Division, formed from the 2009 merger. Both brands serve the same on-premise baking channel with overlapping convection oven and proofer product lines.
- Lang (Lang Manufacturing): Lang manufactures commercial convection ovens, ranges, and griddles for foodservice operations. Its commercial oven portfolio competes directly with Nu-Vu's countertop and full-size convection oven lines in the same SMB and mid-market dealer channels.
Broad incumbents
- Alto-Shaam: Alto-Shaam is a broader commercial cooking and holding equipment manufacturer offering cook-and-hold ovens, combi ovens, and warming systems. While its portfolio spans a wider category than Nu-Vu, its combi-oven lines overlap with Nu-Vu's premium oven/proofer offerings.
- Middleby Corporation: Middleby Corporation (NASDAQ: MIDD) is Nu-Vu's publicly traded parent company and the broader commercial foodservice equipment conglomerate. While not a competitor to Nu-Vu directly, Middleby's portfolio of competing brands shapes Nu-Vu's distribution, pricing, and strategic positioning.
- Rational AG: Rational is the global market leader in commercial combi-ovens used in restaurants, QSR, and foodservice. Its SelfCookingCenter and iCombi Pro lines compete with Nu-Vu's premium QBT oven/proofer combinations for high-volume on-premise baking applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nu-Vu social profiles
Digital presenceNu-Vu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nu-Vu leadership team
Management profileNumber of profiles
Nu-Vu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nu-Vu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nu-Vu
What does Nu-Vu do?
Nu-Vu manufactures and sells commercial baking equipment including countertop convection ovens, oven/proofer combinations, proofers, commercial smokers, bread cabinets, and knock-down bun pan racks for food service operations. Its products feature the proprietary patented V-Air airflow technology and the Automist autofill humidity system, targeting on-premise baking applications for quick-service restaurants, supermarkets, convenience stores, and other foodservice operators.
Is Nu-Vu a public or private company?
Nu-Vu is a private company. It is classified as corporate owned and is currently operating.
When was Nu-Vu founded?
Nu-Vu was founded in 1950. It employs 101 to 250 people.
Where is Nu-Vu based?
Nu-Vu is headquartered in Menominee, United States, in the North America region.
How does Nu-Vu make money?
Two revenue lines are on record. Commercial Baking Equipment Sales are the primary driver. The others are parts and Service.
Who are Nu-Vu's main competitors?
Direct peers on record are Vulcan (ITW Food Equipment Group), Baxter (Baxter Manufacturing), Bakers Pride, Blodgett (Blodgett Oven Company), Henny Penny, Doyon (Doyon Baking Equipment) and Lang (Lang Manufacturing). Broad incumbents are Alto-Shaam, Middleby Corporation and Rational AG.
Does Nu-Vu have an API?
No public API is recorded for Nu-Vu.