AAIM

What AAIM does

AAIM is governed by a volunteer Board of Directors (chaired by President Patrick Finlon, with co-founder Glenn Kalin still serving) and led by Executive Director Rita Kreslin, supported by approximately 11-50 staff including victim advocates, a court monitor, and a Director of Prevention and Education. Revenue is generated through a diversified mix: individual donations via PayPal and Givebutter peer-to-peer fundraising, VIP participant fees, event registrations (AAIM 5K, Candlelight Ceremony, Y-Not Project Wiffle Ball Tournament, Erin's Gymnastic Invitational, Beacon of Light fundraiser), government/foundation grants (notably IDOT for the DUI Pin Program), and corporate sponsorships. The organization operates exclusively within Illinois (primarily the Chicagoland region) with no disclosed international footprint, and its technology stack is built entirely on commodity SaaS tools (Wix, Zoom, JotForm, PayPal, Givebutter). Its competitive position rests on 43 years of regulatory relationships, court-mandated referrals, and a deep community of victim advocates and volunteer speakers.

Name

AAIM

Legal name

Alliance Against Intoxicated Motorists

Website

https://aaim1.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

AAIM is a Schaumburg, Illinois-based 501(c)(3) nonprofit founded in 1982 that delivers court-mandated Victim Impact Panels, court monitoring, DrunkBusters tip rewards, prevention education, and free victim advocacy services to combat impaired driving and support crash victims across Illinois.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: AAIM relies heavily on donations from individuals, organizations, and community members who support their mission to prevent impaired driving and assist victims. The organization accepts donations via PayPal on their website.
2. Victim Impact Panel Fees: DUI offenders ordered by courts to attend Victim Impact Panels pay a $60 fee to participate in the online program.
3. Event Registration and Fundraising: Revenue generated from event registrations including the AAIM 5K run/walk ($30 for adults, $20 for children 12 and under), sponsorships, raffles, and silent auctions at events like the annual fundraiser.
4. Government and Foundation Grants: The organization receives funding through partnerships with government agencies like IDOT for specific programs such as the DUI Pin Program.
5. Corporate Sponsorships: Local and regional businesses sponsor AAIM events and programs, providing financial support in exchange for recognition and brand association with road safety.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AAIM (Alliance Against Intoxicated Motorists) is an Illinois-based nonprofit that delivers impaired-driving prevention education, court-mandated Victim Impact Panels, free victim support and financial assistance, court monitoring, and law-enforcement recognition programs. It operates a portfolio of prevention curricula (Beyond Driver Education, Beyond the Haze), the DrunkBusters tip-reward reporting program, and recurring fundraising and awareness events.

Product overview

AAIM (Alliance Against Intoxicated Motorists) is a non-profit organization offering a portfolio of victim support, prevention, and enforcement support programs rather than a unified technology product or platform. The core offerings include an Online Victim Impact Panel for court-ordered DUI offenders, Court Monitoring services, the DrunkBusters reporting program, Prevention & Education initiatives (including Beyond Driver Education and Beyond the Haze cannabis prevention), the DUI Pin Award program, Victim Support Services, and various annual fundraising events. These programs are primarily service-based rather than technology products, delivered through both in-person and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Victim Impact Panel (VIP)

Quantifiable outcome

• $905,231 in victim financial assistance since 1991
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• IDOT (Illinois Department of Transportation)coreStrategic or Co-development PartnerAAIM partners with IDOT to run the DUI Pin Award Program recognizing law enforcement officers who have made 10 or more DUI arrests since January 1, 2001. Awards include lapel pins, certificates, embroidered patches, and letters of appreciation.
• National Safety CouncilminorOthersThe DrunkBusters program has received national recognition from the National Safety Council as a model program for empowering citizens to report impaired drivers.
• Chicagoland Chamber of CommerceminorOthersThe DrunkBusters program has received recognition from the Chicagoland Chamber of Commerce for its contribution to community safety and public-private partnership.
• AmeritechminorOthersThe DrunkBusters program has received national recognition from Ameritech as an innovative community safety initiative.
• Y-noT ProjectcoreStrategic or Co-development PartnerY-noT Project is a nonprofit honoring Tony Borcia and dedicated to stopping intoxicated boaters. Hosts annual Wiffle Ball Tournament to raise funds and awareness. AAIM co-hosts events and the Y-noT Project is a donor to AAIM's Victim Assistance Fund.
• Illinois Law Enforcement AgenciescoreStrategic or Co-development PartnerAAIM works with Illinois law enforcement through multiple programs: DUI Pin Program, Drug Recognition Expert Award Program, DrunkBusters verification, and court monitoring. Officers submit verification forms for DrunkBusters rewards and receive recognition for DUI enforcement.
• Illinois Secretary of State Alexi GiannouliascoreStrategic or Co-development PartnerIllinois Secretary of State Alexi Giannoulias hosted the Candlelight Ceremony at Our Lady of Hope Mission in Rosemont, IL, demonstrating partnership with state government on impaired driving awareness.
• Illinois Courts SystemcoreChannel Partner/ Reseller/ DistributorIllinois courts order DUI offenders to attend AAIM Victim Impact Panels as part of sentencing. AAIM delivers panels online with court coordination for Cook, Lake, DuPage, Winnebago and other counties. Certificates of completion are provided for court records.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mothers Against Drunk Driving (MADD): MADD is the most direct national peer to AAIM, focused on the same mission of preventing impaired driving and supporting victims. Both organizations run victim impact panels, advocacy programs, and awareness campaigns; AAIM effectively operates as a regional (Illinois) equivalent of MADD's mission.
• Remove Intoxicated Drivers (RID): RID is a volunteer-driven nonprofit with overlapping mission: preventing impaired driving and supporting victims. Comparable to AAIM in victim advocacy, community organizing, and grassroots court-system engagement, though operating across multiple states.
• Students Against Destructive Decisions (SADD): SADD focuses on youth prevention education addressing impaired and distracted driving, substance misuse, and traffic safety — directly overlapping with AAIM's Beyond Driver Education and Beyond the Haze school programs. Comparable target audience (high school students) and prevention curriculum model.
• Foundation for Advancing Alcohol Responsibility (FAAR): FAAR is a national nonprofit promoting responsible drinking and preventing drunk driving through education and partnerships. Comparable to AAIM in public awareness, research dissemination (annual surveys), and partnerships with law enforcement on DUI enforcement recognition.
• Safe Roads Alliance: Massachusetts-based nonprofit focused on traffic safety advocacy, victim support, and prevention education. Directly comparable to AAIM in mission, victim services, and regional nonprofit operating model focused on impaired and distracted driving.

Broad incumbents

• National Safety Council: The National Safety Council is a broad safety-incumbent that has formally recognized AAIM's DrunkBusters program as a model. Overlaps with AAIM on impaired-driving prevention advocacy, data collection, and traffic-safety awareness, though NSC operates across all workplace and roadway safety categories.
• Century Council: Distilled spirits industry-funded nonprofit historically focused on combating drunk driving through research and public education. Comparable mission and prevention-education delivery model to AAIM's Prevention & Education program.

Others

• Illinois Department of Transportation (IDOT): IDOT is a core strategic partner rather than a competitor, providing grants and co-administering the DUI Pin Program with AAIM. Included as an adjacent ecosystem participant given the deeply integrated programmatic relationship.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/AAIMtosavelives
• LinkedInlinkedin.com/company/alliance-against-intoxicated-motorists-aaim

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAIM