The Splendid Hotels Group

What The Splendid Hotels Group does

The Splendid Hotels Group (legally Splendid Hospitality Group) is a family-owned, privately held UK hospitality company founded in 1986 and headquartered in Pinner, United Kingdom. The group operates across three distinct business divisions under separate sub-brands: Splendid Hotels, an award-winning owner and operator of both franchise and independent hotels spanning the UK from London to Edinburgh, Newcastle to Birmingham, and Oxford to Bristol; Splendid Restaurants, a portfolio of 38 KFC franchise restaurants serving the Midlands and North-East regions under a franchise agreement with KFC (Yum! Brands); and Splendid Care, a portfolio of high-quality residential care homes based in Sussex providing elderly and residential care services.

The company's revenue mechanics rest on three underlying models: hotel operations generate income through room revenue and ancillary hospitality services across Marriott International franchise properties (including the Splendid by Marriott sub-brand) and independent hotels; the restaurant division operates as a QSR franchisee earning transaction-level revenue across 38 KFC units; and the care division delivers managed residential care services directly to residents. The group is controlled by the Boghani family, with Nadeem Boghani and Shiraz Boghani jointly serving as Chairman Emeritus and Executive Chairman, and the company employs between 1,001 and 5,000 people.

Strategic distribution runs through franchise agreements with globally recognized brands (Marriott International, KFC/Yum! Brands) for the hotel and restaurant segments, direct operations for independent hotels, and direct admission for care home services. Pricing is market-driven and not publicly disclosed at the unit level. Marketing utilizes the corporate website (shg.co.uk), LinkedIn, and Twitter/X for top-of-funnel corporate communications, supplemented by a dedicated careers portal. The company is GDPR-compliant and currently active, with reported ongoing operations and an "In Development" pipeline suggesting continued property additions.

Name

The Splendid Hotels Group

Legal name

Splendid Hospitality Group

Website

https://splendidhospitality.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Splendid Hotels Group is a UK family-owned hospitality company operating three divisions: franchise and independent hotels across the UK, 38 KFC franchise restaurants in the Midlands and North-East, and residential care homes in Sussex.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel operations
• Hospitality services
• Restaurant franchising
• Care home services
• Hotel management

Headquarters

HQ city

Pinner

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Operations: Award-winning hotel owner and operator of franchise and independent hotels. Operates properties under globally respected brands including Marriott International franchises.
2. Restaurant Franchise Operations: Portfolio of 38 KFC restaurants serving finger lickin' good food in the Midlands and the North-East regions. Operates as a franchisee.
3. Care Home Operations: High-quality care homes based in Sussex, providing residential care services to residents.

Distribution channels4 records

Marketing channels4 records

Core offering

The Splendid Hotels Group acquires, develops, and manages a network of hotels in the United Kingdom, alongside operating a portfolio of 38 KFC franchise restaurants in the Midlands and North-East and a portfolio of residential care homes in Sussex. The company functions as an award-winning hotel owner and operator of franchise and independent hotels, including properties under Marriott International brands such as Splendid by Marriott.

Product overview

Splendid Hospitality Group operates three distinct business divisions: Splendid Hotels (award-winning hotel owner and operator of franchise and independent hotels across the UK), Splendid Restaurants (38 KFC franchise restaurants in the Midlands and North-East), and Splendid Care (high-quality care homes in Sussex). The group is a family-owned, privately held company with a UK-wide portfolio spanning hotels and restaurants from London to Edinburgh, Newcastle to Birmingham, Oxford to Bristol, and care homes in Sussex.

Differentiator

Problem solved

Functional benefit

Brands

• Splendid by Marriott: Brand operated in partnership with Marriott International.

Products and services

• Splendid Hotels An award-winning hotel owner and operator of franchise and independent hotels serving travelers, families, and business guests across the UK. The portfolio spans from London to Edinburgh, Newcastle to Birmingham, Oxford to Bristol, and includes properties under Marriott International brands such as Splendid by Marriott.
• Splendid Restaurants (KFC franchise) A portfolio of 38 KFC quick-service restaurants operated under a franchise agreement with KFC (Yum! Brands), serving finger lickin' good food in the Midlands and the North-East regions of England.
• Splendid Care A portfolio of high-quality residential care homes based in Sussex, providing residential care services to elderly residents and their families in the region.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorStrategic franchise partnership with Marriott International operating hotels under their brand portfolio including Splendid by Marriott. The company operates as a franchisee and owner of Marriott-branded properties in the UK, contributing to Marriott's midscale growth in Europe.
• KFC (Yum! Brands)coreChannel Partner/ Reseller/ DistributorFranchisee operator of 38 KFC restaurants in the Midlands and North-East regions. Operates under KFC brand standards and franchise agreement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whitbread: UK's largest hospitality operator (Premier Inn hotels plus restaurants/brewing). Compares directly to Splendid as a UK hotel owner-operator with additional food and beverage exposure, though Whitbread is a publicly traded FTSE 100 business at much larger scale.
• PPHE Hotel Group: UK- and Europe-focused hotel owner and operator (Park Plaza, art'otel). Directly comparable to Splendid Hotels as a multi-property UK hotel operator with a mix of franchise/brand and independent properties.
• Dalata Hotel Group: Ireland-headquartered hotel owner-operator with growing UK presence (Clayton and Maldron brands). Comparable to Splendid as a multi-property owner-operator expanding in the UK and Ireland markets.
• The Restaurant Group: UK-listed multi-brand restaurant operator. Comparable to Splendid Restaurants as a UK multi-site QSR/full-service restaurant operator, although TRG sits more on the principal side of franchise relationships rather than the franchisee side.
• Barchester Healthcare: One of the largest UK private care home operators. Comparable to Splendid Care as a UK-based, large-scale residential care operator competing for the same Sussex-region residents and CQC-rated quality benchmarks.
• Four Seasons Health Care: UK-based care home operator with a substantial residential care portfolio. Comparable to Splendid Care as a UK private care home provider facing the same CQC regulatory framework and local-authority fee dynamics.

Broad incumbents

• Marriott International: Global hotel franchisor and operator with the brand portfolio that Splendid franchises under. Comparable as the brand parent and counterparty in Splendid's core franchise partnership, providing benchmark brand standards and distribution reach.
• InterContinental Hotels Group (IHG): Global hotel franchisor (Holiday Inn, Crowne Plaza, etc.) with significant UK presence. Comparable as a broad incumbent franchise brand that Splendid's independent hotels could potentially convert to, and as a benchmark for UK franchised-hotel economics.

Emerging players

• Fattal Hotels (Leonardo Hotels): Privately held European hotel operator that has expanded aggressively into the UK. Comparable to Splendid as a non-UK-rooted owner-operator building a UK hotel portfolio, often competing for the same franchise/independent conversion assets.

Regional players

• Real Hotels: Privately held UK hotel management and operating company. Comparable as a UK-focused third-party hotel operator that, like Splendid, manages properties under both major international brands and independent flags, though focused on management contracts rather than ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shg_hotels
• LinkedInlinkedin.com/company/splendid-hospitality-group
• Facebookfacebook.com/114698521877415

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Splendid Hotels Group