TravelDaily

What TravelDaily does

TravelDaily (环球旅讯) is a privately held B2B media company serving China's travel and tourism industry, headquartered in Guangzhou under the legal entity 广州力矩资讯科技有限公司 (Guangzhou Lijuli Information Technology Co., Ltd.). The company operates the flagship traveldaily.cn news portal alongside a multi-channel distribution network spanning a WeChat public account, mini-program, video account, Weibo, and a weekly email newsletter reaching 80,000-85,000+ travel industry professionals. Its content covers the full breadth of the sector — OTAs, hotels, aviation, travel distribution, travel technology, mobility, destinations, MICE, and a recently added AI+旅游 vertical — combining original reporting, executive interviews, white papers, and industry reports.

The company monetizes through four documented revenue streams: advertising and sponsorship across its owned channels, event registration and tiered sponsorship packages for the annual TravelDaily Summit (now in its 19th edition, scheduled for September 22-23, 2026 in Shanghai) and adjacent events including ITB China, the Business Travel Digital Summit, and the Accommodation Summit; recurring subscriptions and enterprise services on the 旅连连 (LvlianLian) platform with 1,600+ enterprise members including Ctrip Group, Meituan, Tongcheng Travel, Jinjiang Hotels China Region, Fliggy, and Dongcheng Group; and content marketing and distribution services for partner brands across 10+ third-party platforms. The product portfolio also includes video formats (旅讯第1线, 老王Vlog, 旅见, 潮水), webinar/livestream capabilities (旅讯Live), cloud recruitment (旅连连·云招聘), and a research arm (环球旅讯研究院).

The company runs lean at 11-50 employees and is led by CEO Li Chao (李超). Underlying technology is a content management and event registration platform with WeChat ecosystem integration, with no disclosed proprietary AI, API, or data infrastructure. The founder-led, privately held structure with no external funding rounds disclosed means capital allocation decisions are internal, and the business model relies on community-driven distribution and event-anchored revenue rather than scale-driven advertising.

Name

TravelDaily

Legal name

广州力矩资讯科技有限公司

Website

https://traveldaily.cn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TravelDaily is a privately held Chinese B2B media platform serving the travel and tourism industry with original news, industry reports, video content, enterprise services, and flagship events, reaching 85,000+ professionals via WeChat, web, and newsletter channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorship: TravelDaily generates revenue through advertising placements on its website, newsletter, WeChat public account, and mini-programs. Corporate sponsors pay for brand exposure and content marketing services.
2. Event Registration & Sponsorship: Revenue from summit attendance fees and event sponsorship packages. The 2026 Summit features various sponsorship tiers including Chief Partner, Diamond Partner, and Platinum Partner packages.
3. Enterprise Services Subscription: 旅连连 platform provides subscription-based services for enterprise members including publishing enterprise news, job postings, reports distribution, and demand-supply matching.
4. Content Marketing Services: Original content creation and marketing services for partners, including executive interviews, white paper analysis, and earnings/strategy interpretation.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TravelDaily (环球旅讯) operates a B2B media and enterprise services platform for China's travel and tourism industry, delivering industry news, original reporting, and market analysis through its website, WeChat ecosystem, and EDM newsletter to over 85,000 industry professionals. It monetizes through advertising, content marketing services, enterprise subscription services (旅连连), executive video content, and large-scale industry events including the annual TravelDaily Summit and ITB China.

Product overview

TravelDaily operates a unified travel industry media and enterprise services platform consisting of the main traveldaily.cn website and multiple specialized sub-products. The portfolio includes: the 旅连连 enterprise service platform for brand promotion and recruitment; 旅讯Live for online events and webinars; 旅讯第1线 and 老王Vlog for video content; 旅见 for executive interviews; content marketing and publishing services for brand storytelling; EDM newsletter subscription with 80,000+ subscribers; and flagship events including the 环球旅讯峰会 (TravelDaily Conference) and ITB China. The company also offers video production services and industry research through the 环球旅讯研究院.

Differentiator

Problem solved

Functional benefit

Brands

• 旅连连: 环球旅讯旗下一站式企业服务平台，支持企业会员通过发布企业动态、商机、招聘、报告等方式，实现企业品牌和产品的宣传和推广、销售线索获取、人才招聘等目的。
• 旅讯Live
• 旅讯第1线
• 旅连连·云招聘
• 旅见
• 老王Vlog
• 潮水
• 环球旅讯研究院
• ITB China

Products and services

• 旅连连 (LvLianLian) Enterprise Service Platform One-stop enterprise service platform enabling travel industry companies to publish enterprise news, job listings, and reports to achieve brand promotion, sales lead generation, and talent recruitment. By December 2025, over 1,600 enterprises including Ctrip Group, Meituan, and Tongcheng Travel had joined the platform.
• 旅讯Live Online live event platform focused on industry hot topics, new media application pain points, case analysis, and digital transformation trends, featuring independent sessions and panel discussions with industry experts.
• 旅讯第1线 (Travel News Frontline) Video-based first-line industry news coverage delivering real-time travel industry information including new store openings, new products, new brands, strategic updates, and investment financing announcements.
• 老王Vlog Industry micro-documentary series created by Wang Jing, Chief Commercial Officer of TravelDaily, recording authentic work stories, career journeys, and industry insights from travel professionals, including on-site reviews of new products and technologies.
• 旅见 Video interview series featuring one-on-one conversations between TravelDaily executives and industry leaders, showcasing insights from top travel industry figures including Liang Jiayi (Ctrip CEO) and Jin Hui (Huazhu Group CEO).
• 内容营销服务 (Content Marketing Services) Content planning and original writing services providing travel industry partners with deep analytical articles covering executive interviews, strategic/product releases, industry white papers, and financial report interpretations.
• 内容发布服务 (Content Publishing Services) Non-original content publishing services distributing partner content through TravelDaily's WeChat official account, website, private domain communities, and third-party platforms including Weibo, NetEase, Toutiao, Sohu, Xueqiu, Facebook, Twitter, and LinkedIn.
• EDM邮件订阅 (Email Newsletter Subscription) Weekly curated travel industry content delivered to subscriber emails every Tuesday, reaching an effective subscription database exceeding 80,000 users in the travel industry elite community.
• 环球旅讯峰会 (TravelDaily Conference/Summit) Annual flagship industry conference, with the 19th edition scheduled for September 22-23, 2026 at Shanghai International Conference Center, expected to attract over 1,800 industry professionals with 30% at strategic management level and 60% at director level or above.
• 商旅&数字旅游展 (Business Travel & Digital Tourism Exhibition) Specialized exhibition for business travel and tourism digital marketing held concurrently with the TravelDaily Conference, featuring 120 exhibitors and 1,800 industry attendees from airlines, hotels, OTAs, tourism bureaus, scenic spots, and travel agencies.
• ITB China International tourism business matching event co-organized with ITB Berlin, one of the major industry events under the TravelDaily umbrella.
• 环球旅讯研究院 (TravelDaily Research Institute) Industry research arm providing in-depth analysis, reports, and market intelligence for the travel and tourism sector.
• 旅连连·云招聘 (Cloud Recruitment) Online recruitment and enterprise presentation service launched in 2021, helping travel industry enterprises build brand awareness through company presentations, job postings, workplace knowledge sharing, and real-time interaction between enterprises and candidates.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travel Weekly: Travel Weekly is a long-running US B2B travel trade publication serving travel agents and corporate travel managers with news, research, and events — structurally identical to TravelDaily's professional media business model.
• Web in Travel (WiT): Web in Travel is a B2B travel media and events brand hosting flagship conferences for travel distribution and technology leaders, comparable to TravelDaily's content-plus-events franchise in the same professional audience.
• Phocuswright: Phocuswright is a travel industry research, events, and intelligence firm producing paid reports and flagship conferences — directly comparable to TravelDaily's research institute and TravelDaily Summit franchise.
• TTG Asia: TTG Asia covers Asia-Pacific B2B travel trade news, analysis, and events for travel professionals, mirroring TravelDaily's target audience and editorial/event model at a regional level.
• Business Travel News: Business Travel News (BTN) is a B2B media outlet covering corporate travel managers, TMCs, and suppliers, with content, events, and research — closely comparable to TravelDaily's enterprise-facing 商旅 coverage and summit.
• Skift: Skift is a leading US-based B2B travel industry media company covering news, research, and events — a near-identical business model to TravelDaily's combination of content publishing, paid research, and conferences for travel professionals.

Others

• Messe Berlin (ITB Berlin): Messe Berlin organizes ITB Berlin, the world's largest travel trade show, and co-organizes ITB China with TravelDaily. It is an ecosystem partner and adjacent event competitor rather than a direct media peer.

Broad incumbents

• 36Kr: 36Kr is a major Chinese tech and business media platform with broad sector coverage including travel-tech startups; it competes for travel-industry advertiser dollars and audience attention even though travel is one vertical among many.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/traveldailycn
• Facebookfacebook.com/traveldailycn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelDaily