Greco

What Greco does

Greco S.A. is a privately held Colombian food manufacturer founded in 1999 and headquartered in Girardota, Antioquia, producing cookies, chocolates, and gummy candies for the domestic and Latin American/Caribbean/US markets. Its product portfolio combines seven proprietary sub-brands (Kalá, Kurabié, Choco Dokies, Canasticas, Artesanal, Feliz día, Alegra tu Día) with exclusive Colombian import rights for international confectionery brands including Haribo (gummies), Garoto (Brazilian chocolates), Vergani, and Parfait (Italian chocolates). The Kalá sub-brand carries the first V-Label vegan cookie certification issued in Colombia and is produced with high oleic sunflower oil and no artificial colors, flavors, or preservatives; the company as a whole is SGS food-quality certified and uses EPM-certified green energy.

The business operates four revenue streams: own-brand retail and e-commerce sales through supermarket chains, dulcerías, and the shop-greco.com storefront; B2B institutional and corporate gifting sales with customizable packaging; private label contract manufacturing across seven cookie formats including vegan, oatmeal, chocolate chip, chocolate-coated, jam-filled, petit beurre, and seasonal Christmas assortments; and international distribution via channel partners in 12 countries across Latin America, the Caribbean, and the United States. Go-to-market is hybrid, combining direct enterprise field sales for B2B and private label with self-serve e-commerce for consumers and channel reseller relationships for cross-border exports. Pricing is quote-based and not publicly disclosed. The company is family/private equity-undisclosed with no external investment rounds on file and reports no revenue figure.

Technical capability centers on traditional food manufacturing rather than software or AI systems. There is no proprietary platform architecture, no application layer, and no disclosed data assets; the company's competitive machinery rests on imported brand distribution contracts, manufacturing certifications, multi-decade recipe libraries, and established Colombian retail relationships. Operational scope spans a single manufacturing facility in Girardota staffed at 51-100 employees, with no subsidiaries and no public listing.

Name

Greco

Legal name

Greco S.A.

Website

https://greco.com.co

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Greco is a privately held Colombian food manufacturer founded in 1999, producing cookies, chocolates, and gummy candies under seven proprietary sub-brands (Kalá, Kurabié, Choco Dokies, Canasticas, Feliz día, Alegra tu Día, Artesanal) while holding exclusive Colombian import rights for Haribo, Garoto, Vergani, and Parfait, and serving consumer retail, B2B gifting, private label, and export customers across 12 countries.

Ownership category

akta.pro rank

Product category

Cookie and Confectionery Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Sugar and Confectionery Product Manufacturing (3113)

SIC

Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industry

Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Cookie manufacturing
• Private label cookies
• Confectionery distribution
• Vegan cookies
• Snack exports

Headquarters

HQ city

Giradota

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Own Brand Product Sales: Sale of proprietary cookie, chocolate, and gummy brands including Kalá, Choco Dokies, Kurabié, Canasticas, Feliz día, and others through retail and e-commerce channels.
2. Private Label Manufacturing: Over 20 years of experience developing private label cookies for the Colombian and Latin American market, specializing in sweet cookies and vegan snacks under customer brand specifications.
3. Imported Product Distribution: Exclusive importation and distribution of Haribo gummies, Garoto chocolates, and Vergani products in Colombia.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greco manufactures and distributes cookies, chocolates, and gummy candies in Colombia under proprietary sub-brands (Kalá, Kurabié, Choco Dokies, Canasticas, Artesanal, Feliz día, Alegra tu Día) while serving as the exclusive Colombian importer of Haribo, Garoto, Parfait, and Vergani. The company also offers private label cookie manufacturing services with customizable ingredients, flavors, and packaging for B2B clients, plus corporate institutional gifting sales and export distribution to 12 countries across Latin America, the Caribbean, and the United States.

Product overview

Greco is a Colombian food company founded in 1999, specializing in the production and distribution of cookies, chocolates, and candies throughout Colombia and internationally. The company operates under a multi-brand portfolio structure combining proprietary brands (Kalá, Kurabié, Choco Dokies, Canasticas, Artesanal, Feliz día) with exclusive import rights for international brands (Haribo, Garoto, Parfait, Vergani). Greco offers private label manufacturing services for sweet cookies and vegan snacks with over 20 years of experience in the Colombian and Latin American market. The product portfolio includes oatmeal and vegan cookies under the Kalá sub-brand (the first V-Label certified vegan cookies made in Colombia), traditional Mediterranean-style butter almond cookies under Kurabié, various chocolate-coated and filled cookies, imported German gummies, Brazilian and Italian chocolates, and seasonal offerings for Christmas and Valentine's Day. The company also provides B2B institutional sales and international export services across 12 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Kalá: Vegan cookie brand with V-Label certification, the first vegan cookies manufactured in Colombia
• Choco Dokies
• Kurabié
• Canasticas
• Feliz día
• Alegra tu Día

Products and services

• Kalá (Vegan Cookies) Premium line of vegan oatmeal cookies made with high oleic sunflower oil, available in multiple variants including almonds and chia, chocolate and nuts, quinoa and nuts, and cranberries. The first vegan cookie brand manufactured in Colombia to receive V-Label certification, free from artificial colors, flavors, and preservatives.
• Kurabié (Mediterranean Butter Almond Cookies) Traditional butter almond cookies inspired by an original Greek recipe, offering authentic Mediterranean taste in various sizes (50g, 80g, 120g, 200g).
• Choco Dokies (Chocolate-Coated Cookies) Cookies with chocolate flavored coating, available in various formats including mini packs and standard sizes (112g, 168g).
• Canasticas Cookies Line of cookies including tartaleta (blackberry filling), chocolate chips, and butter and almond varieties, available in multiple sizes and packaging options.
• Artesanal Cookies Artisanal cookie line featuring tartaleta with chocolate and blackberry filling, and chocolate chip varieties, positioned as premium artisanal offerings.
• Feliz día Cookies (Happy Day) Vanilla flavored cookies designed for gifting, featuring unique phrases and designs across five varieties, available in 70g bags and 125g boxes.
• Garoto Chocolates (Imported Brazilian Brand) Brazilian brand of assorted chocolates imported by Greco for the Colombian market under exclusive distribution rights, available in multiple sizes from 82g to 250g for sharing and gifting.
• Haribo Gummies (Imported German Brand) German gummy candy brand including Goldbears, Worms, Happy Cola, Peaches, and Starmix varieties, imported and distributed exclusively by Greco in Colombia.
• Parfait Chocolates (Imported Italian Brand) Italian chocolate brand featuring assorted chocolates with hazelnut cream and tiramisu cream fillings, plus varieties with whisky cream (80g), distributed in Colombia by Greco.
• Vergani (Imported Brand) Imported chocolate brand represented exclusively by Greco in Colombia.
• Wafer Rolls with Vanilla (135g) Wafer rolls filled with vanilla cream, available in 135g packages.
• Alegra tu Día Cookies (Cheer Up Your Day) Assorted sweet cookies designed for everyday gifting, available in 180g packages.
• Oatmeal Cookies with Raisins and Prunes (156g) Cookies made with oatmeal and whole wheat flour, containing raisins and prunes for energy, ideal for lunchboxes or office snacks.
• Private Label - Oatmeal Cookies Custom oatmeal cookies made with whole wheat flour, optionally with nuts, dried fruits, and coating options, for B2B private label production.
• Private Label - Vegan Cookies Custom vegan cookies made with high oleic sunflower oil, without added sugar, artificial colors, flavors, or preservatives. Only vegan cookies made in Colombia with V-Label certification available for private label.
• Private Label - Chocolate Chip Cookies Margarine-based chocolate chip cookies available in various formats including multipacks for on-the-go consumption or flow packs for home use.
• Private Label - Cookies with Chocolate Coating Private label cookies with chocolate-flavored coating, offering multiple flavor combinations and formats with customizable flavors and coatings.
• Private Label - Cookies with Jam Filling Small tartlets with jam filling in the center, available in flow pack or on-the-go formats with variety of flavors.
• Private Label - Petit Beurre Cookies Traditional butter cookie with vanilla flavor, ideal for desserts or snacking, available for private label with 12-month shelf life.
• Private Label - Christmas Assorted Cookies Assorted Christmas cookies in various shapes and flavors with personalized package design, 18-month shelf life, available in multiple formats.
• B2B Institutional Sales (Corporate Gifting) Corporate gifting solutions for businesses to find ideal gifts for customers and collaborators, offering variety of cookies and chocolates with customizable flavors and packaging.
• International Export Service International sales and export services with presence in the United States, Puerto Rico, Guatemala, El Salvador, Costa Rica, Dominican Republic, Panama, Colombia, Curaçao, Venezuela, Guyana, and Peru.

Quantifiable outcome

• Kalá is the first V-Label certified vegan cookie brand manufactured in Colombia

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HaribocoreChannel Partner/ Reseller/ DistributorGreco is the exclusive importer and representative of Haribo gummy products for Colombia. This partnership provides Greco with a premium gummy candy portfolio including Goldbears, Worms, Starmix, Happy Cola, and Peaches product lines.
• GarotocoreChannel Partner/ Reseller/ DistributorGreco is the exclusive importer and representative of Garoto chocolate products for Colombia. This partnership provides Greco with an extensive chocolate portfolio including assorted chocolate bonbons in various sizes.
• VerganicoreChannel Partner/ Reseller/ DistributorGreco is the exclusive importer and representative of Vergani products for Colombia.
• SGSminorOthersSGS provides food quality certification services for Greco's manufacturing operations, ensuring products meet highest food safety and quality standards.
• EPM Energia VerdeminorOthersEPM provides green energy certification for Greco's manufacturing operations, supporting the company's sustainability initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ricolino (PepsiCo México): Mexican confectionery and cookie brand owned by PepsiCo with strong presence across Latin America. Comparable to Greco as a peer competing in cookies and confectionery with overlapping retail channels and category positioning.
• Gamesa (PepsiCo): Leading Mexican cookie brand owned by PepsiCo with broad Latin American distribution. Comparable to Greco as a regional cookie manufacturer with scaled branded portfolio competing for the same retailer shelves across Mexico, Central America, and broader LatAm.
• Colombina S.A. Colombian multi-category food and confectionery company with brands spanning candies, cookies, snacks, and beverages. Highly comparable to Greco given parallel Colombian heritage, multi-brand portfolio model, and overlapping retail channels.
• Noel S.A. Major Colombian cookie, confectionery, and snack manufacturer with broad retail distribution across Colombia and Latin America. Comparable to Greco as a direct domestic competitor in cookies with overlapping retailer relationships and similar product positioning.

Broad incumbents

• Grupo Bimbo S.A.B. de C.V. World's largest bakery company with operations across Mexico, Latin America, the U.S., and Europe, spanning bread, cookies, and snacks. Comparable as a scaled incumbent competing across categories where Greco operates.
• Arcor: Argentine food conglomerate with broad exposure to cookies, confectionery, and chocolates across Latin America and globally. Comparable given combined branded manufacturing and category breadth overlapping Greco's cookies and confectionery distribution.
• Mondelez International: Global snacks giant owning Oreo, Chips Ahoy, Belvita, and Cadbury with extensive Latin American operations. Comparable as a major competitor for cookie shelf space and as a benchmark for vegan/clean-label snack category development.
• Ferrero Group: Premium global confectionery and cookie manufacturer (Nutella, Ferrero Rocher, Kinder). Comparable to Greco as a premium-positioned cookie/chocolate portfolio operator with similar Mediterranean and gifting positioning to Kurabié.
• Nestlé S.A. Largest global food and beverage company with significant cookie and confectionery operations in Latin America (e.g., Toll House, Garoto-adjacent brands). Comparable as both a competitor and benchmark for health-forward product development.

Regional players

• Quala S.A. Colombian multi-brand consumer products company spanning personal care, food, and beverages across Latin America. Comparable given parallel Colombian multi-category brand operator model with regional distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/galletasgreco
• Facebookfacebook.com/galletasgreco
• LinkedInlinkedin.com/company/galletas-greco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greco