Choba Choba

What Choba Choba does

Choba Choba is a Swiss specialty chocolate producer founded in November 2015 and headquartered in Bern, operating a vertically integrated cocoa-to-bar value chain rooted in 109 agroforestry plots (approximately 120 hectares) cultivated by 40 farming families of the Cooperativa Agraria Cacaotera Choba Choba Ltda. in Peru's Huayabamba Valley. The cooperative holds 64% majority ownership of the Swiss parent (Choba Choba AG) as of 2025, with farmer representation on the board, and two crowdfunding rounds in 2020 and 2021 extended equity to a global community of consumer-shareholders. The company's core technology consists of organic dynamic agroforestry systems (co-designed with FiBL and Ecotop), full polygon georeferencing of all cacao plots cross-validated against satellite deforestation tools, and the Nativo Project, which conserves 89 distinct cacao varieties including pre-selected lines with agronomic and aromatic promise.

The product portfolio spans single-origin dark bars (Nativo 70%), three professional-grade couvertures (Pasiona 41%, Elmer 64%, Oswaldo 71%), baking and cooking drops and flakes, curated gift boxes, and branded corporate gift solutions. Products are sold through a direct-to-consumer e-commerce storefront shipping to Switzerland and Liechtenstein, a network of Swiss retail partnershops, an account-managed B2B corporate gift channel (CHF 500 minimum order), and a professional customer channel serving chocolatiers and pastry chefs. Pricing is unit-based across consumer SKUs (chocolate bars from CHF 49.00 with a 3-bar minimum) and a recurring Chocolate Subscription model (6-box, half-year, and annual tiers).

The business model monetizes through three revenue streams: subscription and one-off consumer e-commerce (auto-renewing subscriptions with 30-day cancellation), wholesale-style retail partnershop sales, and one-time B2B/professional orders with personalization options. Cacao is purchased from the cooperative at a guaranteed Living Income Reference Price of PEN 20.00/kg (USD 5.40), roughly 2.5x Fairtrade minimum, with a January 2026 contract executed at USD 9,120 per tonne FOB — 85% above prevailing market. The company is EUDR-compliant, certified organic across all farms and products, and ranked 2nd of 60 in the 2025 Chocolate Scorecard (91.11%) with green ratings across all six evaluation categories.

Name

Choba Choba

Legal name

Choba Choba AG

Website

https://chobachoba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Choba Choba is a Bern-based Swiss chocolate producer, majority-owned (64%) by its Peruvian farmer cooperative, that makes organic single-origin bars, professional couvertures, and baking products from cacao grown on its own 120-hectare Huayabamba Valley farms, sold direct-to-consumer in Switzerland, through retail partnershops, and via B2B and professional channels.

Ownership category

akta.pro rank

Product category

Premium Organic Chocolate

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Other Specialty Food Retailers (44529), Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Specialty Chocolatiers & Confectionery (CRAHAGAH), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Organic chocolate bars
• Farmer-owned chocolate
• Professional chocolate couvertures
• Chocolate subscription service
• Corporate chocolate gifts

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer E-commerce: Choba Choba sells its chocolate products (bars, baking/cooking drops, gifts) directly to consumers through its own e-commerce storefront at chobachoba.com. Revenue is generated through individual product purchases and a Chocolate Subscription model (6-box, half-year, and annual subscriptions) with automatic renewal. Payment options include credit card, Postcard, Post E-Finance, and invoice (Swissbilling).
2. Retail Partner Sales: Choba Choba distributes its products through a network of retail partner shops, primarily in Switzerland. Partnershops sell the chocolate to end consumers. Revenue flows through wholesale-style purchases by these retail partners.
3. B2B Corporate Gifts and Professional Customers: Choba Choba targets business customers (corporate gift programs) and professional customers (chocolatiers, pastry chefs, restaurants) with tailored offerings including bulk orders, co-branding, personalized packaging (banderoles, greeting cards), and dedicated couverture products (Pasiona, Elmer, Oswaldo). Contact is managed through dedicated account managers (Marie-Camille Firmin for corporate/B2B; Samuel Bourin for professional customers).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Choba Choba AG produces and sells premium organic Swiss chocolate made exclusively from fine-flavor cacao grown on company-owned farms in Peru's Huayabamba Valley. The product range includes dark and milk chocolate bars (including Nativo 70%), professional-grade organic couvertures (Elmer 64%, Oswaldo 71%, Pasiona 41%), baking and cooking drops, and curated gift boxes, distributed via direct-to-consumer e-commerce, Swiss retail partnershops, and dedicated B2B streams for corporate gifts and professional chocolatiers.

Product overview

Choba Choba is a Swiss chocolate company offering organic chocolate products made exclusively from cacao grown on their own farms in the Huayabamba Valley, Peru. The product portfolio includes dark chocolate bars (Nativo 70%), professional-grade couvertures in varying cocoa percentages (Elmer 64%, Oswaldo 71%, Pasiona 41%), baking and cooking products (Baking & Cooking Drops, Chocolate Flakes), chocolate gift boxes, and corporate gift solutions. All products are certified organic and crafted in Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Nativo Project: An ambitious initiative launched in 2017 to conserve and study cacao diversity in the Huayabamba Valley, identifying and protecting 89 distinct cacao varieties.

Products and services

• Nativo 70% Dark Chocolate Bar A 70% dark chocolate bar produced from a blend of dozens of local Peruvian cocoa varieties called 'Nativos', made exclusively from cacao grown on Choba Choba's own farms in the Huayabamba Valley. Sold to individual consumers via the e-commerce storefront and through retail Partnershops.
• Elmer 64% Organic Dark Couverture A 64% dark chocolate couverture with notes of raspberries, cranberries, black tea, and pepper, designed for professional use in confectionery and baking applications. Sold to professional chocolatiers, pastry chefs, and food service professionals via dedicated account management.
• Oswaldo 71% Organic Dark Couverture An intense 71% dark chocolate couverture with citrus, blackcurrant, and black tea flavors, intended for professional culinary and confectionery applications. Sold via dedicated account manager to professional customers.
• Pasiona 41% Organic Milk Couverture A 41% milk chocolate couverture offering harmonious flavors with intense caramel, marzipan, and floral honey notes, designed for professional culinary use.
• Baking & Cooking Drops Chocolate drops made from Peruvian cacao beans, cacao butter, and raw sugar, suitable for cooking, baking, cocktails, and chocolate drinks. Sold to individual consumers via the e-commerce storefront.
• Chocolate Flakes (Elmer 64%) Chocolate flakes made from 64% organic dark chocolate, designed for baking and cooking applications.
• Chocolate Gifts Curated gift boxes combining varieties of small and large chocolate bars, available with personalization options including banderoles, greeting cards, and co-branding for corporate clients.
• Chocolate Subscription (6 Box, Half-Year, Annual) Subscription offering allowing customers to receive curated chocolate selections on an auto-renewing basis. Available in 6-Box, Half-Year, and Annual tiers, with auto-renewal unless cancelled within 30 days of the last delivery.
• Corporate Gift Program (B2B) B2B offering for corporate gift customers with personalization (banderoles, greeting cards, co-branding), minimum order value of CHF 500, and individual shipping service. Managed by dedicated account manager Marie-Camille Firmin.

Quantifiable outcome

• Cacao price of USD 9,120 per tonne FOB — 85% above market price at January 2026 contract signing
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CIRAD (French Agricultural Research Centre for International Development)coreStrategic or Co-development Partner · 1 January 2025CIRAD acts as the scientific lead of the Nativo Project since 2025. Together with Choba Choba and other research partners, CIRAD is developing a long-term program to better understand, conserve, and valorize the unique cacao genetic resources of the Huayabamba Valley. A major milestone was the April 2026 bioprospecting expedition that identified and sampled over 150 wild cacao trees.
• FiBL (Research Institute of Organic Agriculture)coreStrategic or Co-development PartnerFiBL, together with Ecotop, provided support for agroforestry design and management. Since 2021, Choba Choba launched an ambitious Renovation, Rehabilitation, and Installation plan based on dynamic agroforestry guidelines, with FiBL and Ecotop assistance in designing the transition to diversified agroforestry systems across all farm plots.
• EcotopcoreStrategic or Co-development PartnerEcotop, alongside FiBL, supports Choba Choba's dynamic agroforestry design and management. The partnership has been instrumental in developing the Renovation, Rehabilitation, and Installation plan for diversified agroforestry systems since 2021.
• Fundopo (Dominican Republic)minorStrategic or Co-development PartnerChoba Choba exclusively sources its cacao butter from Fundopo, an organic and Fairtrade-certified organization in the Dominican Republic, using an 'identity preserved' traceability system. This extends traceability requirements and deforestation-free guarantees to the cacao butter supply chain. This is the most ethical (and expensive) cacao butter sourcing available on the market, as Choba Choba does not yet produce its own cacao butter.
• Bioversity InternationalcoreStrategic or Co-development PartnerBioversity International participated in the April 2026 bioprospecting expedition alongside CIRAD, Choba Choba farmers, and local communities. The expedition identified and collected over 150 wild cacao trees for grafting into the conservation garden. Bioversity International contributes scientific expertise on conservation and biodiversity.
• Coalition for Sustainable Production in PeruminorStrategic or Co-development PartnerIn 2023, Choba Choba signed the Acuerdo Cacao, Bosque y Diversidad (Cacao, Forests, and Diversity Agreement), a multi-stakeholder initiative spearheaded by the Coalition for Sustainable Production in Peru. The agreement aims to position Peru as a leading exporter of high-quality, deforestation-free cacao with verified origin attributes by 2025.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tony's Chocolonely: Dutch bean-to-bar chocolate company with a similar mission to make slave-free, traceable, ethical chocolate the norm. Both brands center their identity on farmer welfare, transparent pricing, and storytelling around supply-chain ethics. Tony's is larger and more globally distributed, serving as a useful scale benchmark for Choba Choba's potential.
• Pacari Chocolate: Ecuadorian premium organic chocolate producer that works directly with smallholder farmer cooperatives and is closely analogous to Choba Choba's farmer-ownership model. Both brands emphasize single-origin, organic, fine-flavor cacao from cooperative-grown beans, and both compete in the premium ethical chocolate category.
• Original Beans: German premium chocolate brand that sources single-origin fine-flavor cacao directly from farming communities, with a strong sustainability and conservation narrative. Closely comparable to Choba Choba in scale, premium positioning, traceability emphasis, and European market focus.
• Valrhona: French premium couverture chocolate company whose professional product line directly competes with Choba Choba's Elmer 64%, Oswaldo 71%, and Pasiona 41% couvertures in the chocolatier/pastry chef segment. Valrhona is much larger and serves as the established incumbent that Choba Choba must displace in professional kitchens.
• Dandelion Chocolate: San Francisco-based small-batch bean-to-bar chocolate maker focused on single-origin transparency and direct trade. Similar artisanal production model, similar emphasis on flavor provenance, and similar scale category — a useful peer for DTC-driven premium positioning.
• Askinosie Chocolate: US bean-to-bar chocolate maker that sources directly from farmers and shares profits with farming communities. Closely comparable to Choba Choba's direct-trade, farmer-relationship-focused model at a similar small-batch scale.
• Menakao Chocolate: Madagascar-origin premium chocolate producer working directly with local smallholder farmers. Similar single-origin terroir-driven model, organic certification, and small-batch positioning as Choba Choba's Peruvian-origin bars.
• Alter Eco: US/Australian ethical chocolate brand focused on fair trade, organic, and carbon-neutral sourcing. Similar regenerative agriculture and farmer-welfare narrative, with comparable DTC and wholesale distribution approach to Choba Choba.
• Chocolate Naïve: Lithuanian bean-to-bar chocolate maker with similar artisanal scale, direct-trade sourcing, and flavor experimentation approach. Comparable in size and product philosophy to Choba Choba's craft chocolate positioning.

Broad incumbents

• Lindt & Sprüngli: Swiss-headquartered global premium chocolate incumbent with bean-to-bar expertise and growing sustainability programs (Lindt Farming Program). Operates at vastly larger scale than Choba Choba and represents the dominant competitive force in the Swiss premium chocolate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chobachobachoc
• Facebookfacebook.com/chobachobachoc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choba Choba