RINKI

What RINKI does

Suomen Pakkauskierrätys RINKI Oy is a Finnish non-profit producer responsibility organization founded in 1997 and headquartered in Helsinki. The company operates Finland's national packaging waste collection infrastructure, managing over 1,850 Rinki ecopoints across the country for household packaging recycling (cardboard, glass, metal, and plastic), as well as property-level collection containers at apartment buildings and fishing gear collection points. RINKI's primary technical asset is the distributed physical collection network and its online extranet platform that producer companies use to manage contracts, report packaging data, and access pricing.

RINKI's customer base is bifurcated: producer-responsible companies (including Alko, Kesko, Jysk, Onninen, Orkla Suomi, and Tikkurila) pay material-specific recycling fees on a multi-year subscription basis to fulfill their legal packaging obligations, while Finnish households and the 75,000+ multi-unit properties use the collection infrastructure free of charge. Revenue is generated through these producer responsibility fees administered in partnership with Suomen Pakkaustuottajat Oy, the main Finnish packaging producer organization. Customer service is delivered through toll-free phone lines, email, an AI-powered 24/7 chatbot, social media, and educational content including a podcast and Sorting School platform. The regulatory mandate requiring producer participation, combined with RINKI's nationwide infrastructure, positions the organization as the de facto national collection backbone for packaging compliance in Finland.

Name

RINKI

Legal name

Suomen Pakkauskierrätys RINKI Oy

Website

https://rinkiin.fi

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Suomen Pakkauskierrätys RINKI Oy is a Finnish non-profit producer responsibility organization operating Finland's national packaging waste collection network of over 1,850 ecopoints. It administers recycling fees from producer-responsible companies and serves all Finnish households through its nationwide collection infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Producer Responsibility Fees: Companies with producer responsibility pay recycling fees to cover collection, transport, and recycling of packaging materials. Fees are charged per packaging material type (cardboard, glass, metal, plastic) and are set by producer organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RINKI operates Finland's national packaging recycling infrastructure, running a network of more than 1,850 Rinki ecopoints for household collection of cardboard, glass, metal, and plastic packaging. For businesses, RINKI administers producer responsibility contracts and recycling fees on behalf of Suomen Pakkaustuottajat Oy, and supports compliance with the EU Single-Use Plastics directive. The organization also coordinates nationwide fishing-gear collection for plastic-containing nets, traps, and crayfish pots.

Differentiator

Problem solved

Functional benefit

Products and services

• Producer Responsibility Service for Packaging Subscription-based producer-responsibility administration service for companies that package products for Finland, import packaged products, or sell via distance selling to Finland. RINKI administers contracts, collects material-specific recycling fees (cardboard, glass, metal, plastic), and processes packaging-data reporting on behalf of Suomen Pakkaustuottajat Oy via the Rinki Extranet, enabling companies to fulfill their statutory EU and Finnish producer-responsibility obligations.

Quantifiable outcome

• 61% of packaging waste generated in Finland was recycled in 2020
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• Suomen Pakkaustuottajat Oy (Finnish Packaging Producers Ltd)coreStrategic or Co-development PartnerRinki administers contracts and collects recycling fees on behalf of Suomen Pakkaustuottajat Oy, the main producer organization for packaging in Finland. Companies join through this partnership to fulfill their producer responsibility obligations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Svensk Returpack: Swedish producer responsibility organization managing the country's deposit and recycling system for beverage and packaging containers. Directly comparable as a Nordic PRO operating a national collection network funded by producer fees.
• Grønt Punkt Norge (Grønt Punkt AS): Norway's PRO for packaging and plastics. Operates a national collection and recycling system funded by producer fees, structurally analogous to RINKI's Finnish producer responsibility model.
• Dansk Retursystem: Danish PRO administering the national packaging deposit-return scheme for beverages. Comparable as a neighboring Nordic PRO with national coverage and producer-funded recycling infrastructure.
• Næringslivets Producentansvar (NPA): Swedish PRO managing producer responsibility compliance for packaging and other regulated product streams. Directly comparable to RINKI in role, fee model, and Nordic regulatory context.

Broad incumbents

• Citeo: France's main household packaging PRO, managing nationwide household packaging recycling funded by producer fees. Comparable as a much larger PRO operating under the same EU producer responsibility framework that underpins RINKI.
• Ecoembes: Spain's packaging PRO managing household packaging recycling across the country. A scaled European PRO operating a similar producer-funded collection and recycling model under EU regulation.
• Fost Plus: Belgian PRO for household packaging. Operates a producer-funded national recycling system comparable in structure and regulatory basis to RINKI.
• Der Grüne Punkt – Duales System Deutschland (DSD): Germany's pioneering packaging PRO operating the 'Green Dot' producer-funded recycling scheme. Comparable as Europe's largest and most established analog to RINKI's model.
• Valpak: UK compliance scheme supporting producer responsibility for packaging. Comparable as a PRO helping companies meet packaging recycling obligations through a national, fee-based compliance scheme.

Regional players

• HSY (Helsinki Region Environmental Services): Municipal waste management authority for the Helsinki region. Relevant adjacent comparator as a domestic Finnish waste operator whose municipal collection role intersects with Rinki's producer-funded network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rinkiviestinta6296
• Facebookfacebook.com/Rinkikierratys
• LinkedInlinkedin.com/company/suomen-pakkauskierratys-rinki-oy
• Instagraminstagram.com/rinkikierratys
• Xx.com/rinkikierratys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RINKI