UFC Fight Pass

What UFC Fight Pass does

UFC Fight Pass is a subscription-based direct-to-consumer streaming service operated under the UFC (Ultimate Fighting Championship) brand, itself a subsidiary of Endeavor Group Holdings (NYSE: EDR). Founded in 2013 and headquartered in Las Vegas, the platform provides exclusive live streaming of UFC mixed martial arts events, fight replays, original programming, and an on-demand fight archive. Its content offering is anchored by exclusive broadcast rights to UFC events, which constitutes its primary competitive moat and value proposition.

The service's technology is a proprietary streaming video platform with no publicly documented API, SDK, or AI capabilities. Distribution operates through a hybrid model combining the proprietary UFC Fight Pass streaming app with regional broadcast licensing partnerships in major markets, including Paramount Plus (US), TNT Sports (UK), and pay-per-view providers in Canada and Australia. The platform also extends content scope through an exclusive broadcast partnership with Legacy Fighting Alliance (LFA), delivering developmental MMA events such as Gable Steveson's MMA debut to the subscriber base.

The business model is primarily subscription-based recurring revenue from D2C streaming fees, supplemented by content licensing fees from regional broadcast partners and PPV revenue sharing. The platform's value proposition centers on providing centralized, exclusive access to UFC's proprietary fight content for global MMA fans and international sports viewers. Its customer base is distributed across consumer segments — MMA enthusiasts seeking comprehensive fight access and international viewers requiring localized broadcast options — with the underlying "enterprise" customers listed (e.g., fighters like Israel Adesanya, Khamzat Chimaev, Sean Strickland) functioning as content talent rather than paying customers.

Name

UFC Fight Pass

Website

https://ufcfightpass.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UFC Fight Pass is a subscription streaming service operated under the UFC brand, offering exclusive live broadcasts of mixed martial arts events, fight replays, original programming, and an on-demand fight archive to global MMA fans.

Ownership category

akta.pro rank

Product category

Sports Streaming Service

NAICS

Spectator Sports (71121)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK)

Keywords

• Live MMA streaming
• Combat sports subscription
• Fight video on-demand
• Mixed martial arts content
• UFC event broadcasting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Subscription Streaming: UFC Fight Pass generates revenue primarily through subscription fees for access to live UFC events, exclusive content, and on-demand fight archives. The platform also distributes certain premium events on a pay-per-view basis through regional broadcast partners.

Go-to-market motion1 record

Distribution channels6 records

Core offering

UFC Fight Pass is a subscription-based streaming service that provides exclusive live broadcast coverage of UFC mixed martial arts events, on-demand fight replays, and original programming. The platform serves as the exclusive digital home for select UFC events and distributes additional premium content via regional broadcast partners such as Paramount Plus and TNT Sports.

Product overview

UFC Fight Pass is a single streaming platform offering exclusive live broadcast of UFC mixed martial arts events, fight replays, and original programming. The service operates as the exclusive home for certain UFC events and serves as a direct-to-consumer streaming offering alongside traditional broadcast partners like Paramount Plus and TNT Sports.

Differentiator

Problem solved

Functional benefit

Products and services

• UFC Fight Pass Streaming Service Subscription-based streaming platform that provides exclusive live broadcast coverage of UFC mixed martial arts events, fight replays, original programming, and emerging-talent MMA content (including LFA events). Targeted at combat sports fans and MMA enthusiasts globally.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Paramount PluscoreChannel Partner/ Reseller/ Distributor · 9 May 2026Paramount Plus serves as the primary broadcast partner for UFC events in the United States, distributing live fight cards and UFC 328 coverage to American subscribers through its streaming platform.
• TNT SportscoreChannel Partner/ Reseller/ Distributor · 9 May 2026TNT Sports is the UK broadcast partner for UFC events, providing coverage of fight nights and major UFC cards to British audiences through its sports broadcasting platform.
• Legacy Fighting Alliance (LFA)coreChannel Partner/ Reseller/ Distributor · 11 September 2025UFC Fight Pass maintains an exclusive broadcast partnership with Legacy Fighting Alliance, streaming LFA events including Gable Steveson's MMA debut at LFA 217. This partnership provides UFC Fight Pass subscribers access to emerging MMA talent and exclusive fight content.
• Canadian Pay-Per-View ProvidersminorChannel Partner/ Reseller/ DistributorRegional pay-per-view distributors in Canada carry UFC events, providing access to premium fight content for Canadian viewers through cable and satellite providers.
• Australian Pay-Per-View ProvidersminorChannel Partner/ Reseller/ DistributorRegional pay-per-view distributors in Australia distribute UFC events to Australian audiences, making major fight cards available through local providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• YouTube TV / YouTube Sports: Mainstream live-TV streaming bundles and a major destination for fight highlights, documentaries, and short-form MMA content that can substitute for Fight Pass original programming.
• Paramount+ (Showtime Sports): Mainstream streaming incumbent that is simultaneously a UFC Fight Pass regional partner (US) and a competitor on boxing/MMA; offers broader sports and entertainment catalog that can draw away single-sport subscribers.

Direct peers

• FloSports: Subscription sports streaming service specializing in niche combat sports (wrestling, grappling, MMA regional circuits); competes for the same hard-core combat sports fan that wants UFC archival content plus developmental events.
• DAZN: Global combat sports and boxing streaming platform with similar subscription + PPV model; targets the same international MMA/boxing fan base that UFC Fight Pass serves outside the US.
• FITE.tv: Specialist combat sports PPV and subscription streaming service; positions itself as an "anywhere you can watch combat sports" platform and bundles many of the same regional MMA promotions that appear on UFC Fight Pass.
• ESPN+: ESPN+ is the leading US combat sports streaming service carrying UFC's top PPV events; same MMA/boxing fan wallet share, same direct-to-consumer subscription model, making it the most direct competitor.

Regional players

• WOWO (formerly UFC Arabia / broadcasting): Comparable MMA-only regional streaming products operating in MENA/LatAm that license UFC and other promotions; share Fight Pass's international D2C subscription value proposition.

Emerging players

• Bleacher Report (B/R MMA): Sports content platform with deep MMA vertical covering UFC athletes and events; while not a live-event streamer, it competes for the same subscriber eyeball on UFC news and behind-the-scenes content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/UFCFightPass
• Facebookfacebook.com/UFCFightPass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFC Fight Pass