Studio Liddell

What Studio Liddell does

Studio Liddell is a UK-based creative technology studio that delivers animation, virtual and augmented reality experiences, app development, intellectual property creation, design, and 4D ride installations for entertainment, media, museum, and enterprise clients. The company was founded in 2019 (legal entity Liddells Limited, company number 12137395) by Ian Liddell and Tracy Liddell and operates from the Manchester/Salford area with a team of approximately 12-15 specialists across 3D modelling, animation, development, design, and production.

The studio's technical foundation is built on real-time 3D production using Unity and Unreal game engines, with additional capabilities spanning VR/AR/XR development across Meta Quest and iPad, native mobile app development for iOS and Android, and AI-assisted animation production pipelines. Notable proprietary technology includes a real-time audio-synchronized mouth animation tool originally built for the BBC Daleks YouTube series. The studio has delivered a diverse project portfolio including Aurora (Ireland's first VR short film), the BBC Daleks YouTube animation series, BooSnoo preschool series for Sky Kids, the Washington 4D Ride for the Museum of the Bible, the Engine Shed AR for Historic Scotland, and the Going Subsea installation for the Norway Oil Museum.

Studio Liddell operates on a project-based professional services model, generating revenue primarily through fixed-price commissions for defined creative deliverables, supplemented by original IP development with potential licensing and royalty upside, and NFT service work. The customer base spans four primary segments: entertainment and media companies (BBC, Sky Kids, Epic Games/Mediatonic, Gearbox, Pink Kong Studios), museums and heritage institutions (Historic Scotland, Museum of the Bible, Norway Oil Museum, Yorkshire Museum, Immotion Studios), enterprise and corporate clients (Merck Pharmaceutical), and government and education projects (CatchmentCARE, funded through UKRI/SEUPB/BGS/GSNI/GSI via the EU INTERREG VA Programme). The studio is founder-owned, with no disclosed external venture or private equity investment, and goes to market through direct enterprise engagement, industry referrals, and reputation-driven acquisition supported by BAFTA, BIG CHIP, and Royal Television Society award recognition.

Name

Studio Liddell

Legal name

Liddells Limited

Website

https://studioliddell.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Liddell is a UK-based creative technology studio delivering animation, VR/AR experiences, app development, and 4D ride installations for entertainment, media, museum, and enterprise clients. Founded 2019 in Manchester, the founder-owned studio serves BBC, Sky Kids, Epic Games, and major museums using Unity/Unreal pipelines.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Software Publishers (5132), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Indie Game Studios (MPAFAAAC), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Animation production services
• Virtual reality experiences
• Augmented reality solutions
• Immersive media development
• Creative technology studio

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based commissions for animation, VR/AR experiences, app development, and design services. Revenue generated through fixed-price contracts for specific project deliverables including full production from concept to delivery.
2. IP Development: Development and co-production of original intellectual property and brands, potentially generating revenue through licensing, production partnerships, and platform launches (TV, VOD, AR/VR, Apps, Museum installations, packaging).
3. NFT Services: NFT-focused creative services including design, animation, PFP projects, and P2E games, as well as development of original NFT-focused IPs ready for further development and collaboration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Studio Liddell is an independent creative technology studio that delivers end-to-end animation, VR/AR/XR experiences, app development, IP creation, design, NFT services, and 4D ride installations for enterprise clients. The studio combines real-time 3D production using Unity and Unreal game engines with proprietary AI-assisted animation pipelines to produce content for broadcasters, streamers, game publishers, museums, pharmaceutical companies, and government bodies. It also develops original intellectual property (e.g., Camp Furly, BooSnoo) for global cross-platform audiences.

Product overview

Studio Liddell is a creative technology studio operating as a full-service creative production company that develops next-generation storytelling experiences. The company offers a unified portfolio of interconnected services: VR & AR Services for immersive experiences, Animation Services for 3D CGI and 2D character work, IP Development for original intellectual property creation, App Development for native mobile applications, Design & Motion for branding and visual design, NFT Services for blockchain-based creative projects, and 4D Rides for immersive installations. The studio utilises real-time animation production technology using Unity and Unreal game engines, and is developing AI-assisted animation production pipelines. Their work spans broadcast television, streaming platforms, VR/AR headsets, mobile apps, museums, and theme park attractions, serving clients including BBC, Sky Kids, museums, and entertainment brands worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• VR & AR Services Design, development, and delivery of virtual reality and augmented reality experiences for enterprises, broadcasters, museums, and game publishers. Includes immersive VR, room-scale VR, AR apps, and XR educational content delivered on Meta Quest, iPad, and other platforms.
• Animation Services 3D CGI and 2D character animation services for TV series, films, game trailers, VR experiences, and marketing content. Includes rigging, character animation, creature animation, and virtual production shots.
• IP Development Original intellectual property creation including character design, world-building, episodic scripts, story outlines, pitch bibles, and brand development for broadcast, VOD, XR, apps, and museum installations.
• App Development Native mobile app development for iOS and Android including business apps, customer-facing mobile products, internal operational tools, and game development with backend services for monitoring and monetisation.
• Design & Motion Services Comprehensive design services including brand identity, TV series pitch bibles, UI/UX design, motion graphics, compositing, print design for packaging, exhibition and museum installations, games gamification, and website design and build.
• NFT Services NFT creative studio services including PFP projects, P2E games, character design for NFT collections with unique traits, image-based NFT projects, and blockchain marketplace delivery in collaboration with blockchain specialists.
• 4D Rides Immersive installation experiences for theme parks and museums combining animation, motion effects, and sensory experiences including sound and movement for visitor attractions.

Quantifiable outcome

• Aurora VR - Multi-award winning project, Ireland's first VR short film
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mackinnon & SaunderscoreStrategic or Co-development PartnerCollaborated with creator Julian Bashford and Mackinnon & Saunders on development and production of BooSnoo, a preschool mixed media series for Sky Kids. Mackinnon & Saunders handled live action elements while Studio Liddell created CG elements.
• Pink Kong StudioscoreStrategic or Co-development PartnerApproached by Pink Kong Studios to assist with development of Aurora VR experience - Ireland's first VR short film. Studio Liddell translated their 2D designs into a beautifully designed, interactive 3D world.
• V StarscoreStrategic or Co-development PartnerCollaborative development with V Stars and Studio Liddell on Dance! Dance! Dance! VR game for Meta Quest. V Stars contributed creative minds for this ambitious collaborative development.
• The Trailer FarmcoreStrategic or Co-development PartnerMultiple collaborations with The Trailer Farm on game trailers including Fall Guys crossovers (King of Fighters, Pusheen) and Blanc game trailer. Studio Liddell handled animation, layout, light, render, and VFX.
• Gearbox PublishingminorChannel Partner/ Reseller/ DistributorBlanc game published by Gearbox. Studio Liddell worked on look-dev and animation for the game's trailer.
• NelvanaminorStrategic or Co-development PartnerJane Cooper, Vice President at Nelvana, provided testimonial: 'We are very proud to be working with such strong partners and given the opportunity would most definitely work with them in the future.'
• Visionality MediaminorStrategic or Co-development PartnerJulian Bashford, Executive Producer at Visionality Media, provided testimonial recommending Studio Liddell's team for visual requirements including 2D, 3D, and interactive projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Framestore: London-based award-winning creative studio offering animation, VFX, VR/AR and immersive experiences. Highly comparable to Studio Liddell as a UK-headquartered full-service animation and immersive content producer, though at significantly larger scale.
• Rewind: UK-based immersive content studio specialising in VR, AR and real-time 3D experiences for enterprise and entertainment. Closely matches Studio Liddell's VR/AR/XR services, real-time engine workflow, and museum/installation client base.
• The Imaginarium Studios: Andy Serkis-founded performance capture and immersive storytelling studio. Comparable as a UK creative-tech studio building original IP and immersive content for film, games and VR — overlapping with Studio Liddell's IP development and XR work.
• Blue Zoo Animation Studio: Award-winning UK animation studio producing children's content for broadcast and streaming. Comparable to Studio Liddell's Sky Kids 'BooSnoo' preschool animation work and IP-driven model, with overlap in animation services and original IP.
• Mackinnon & Saunders: Manchester-based puppet fabrication and stop-motion animation studio. Already a co-development partner on BooSnoo, making it a directly comparable and adjacent UK animation/character production peer.
• Unit 9: London-based creative production studio with dedicated VR/AR and experiential divisions. Comparable as a mid-sized creative studio producing immersive experiences, animation, and interactive content for global brands.
• Visualise: UK immersive content studio specialising in 360° video, VR and AR for brands, agencies and broadcasters. Comparable in service offering (VR/AR production), client mix (broadcasters and museums), and UK-headquartered mid-size positioning.
• Humain: London-based creative AI and immersive studio producing VR/AR and AI-driven experiences for global brands. Comparable as a UK boutique creative-tech studio combining AI, real-time 3D and immersive content delivery.

Broad incumbents

• Moving Picture Company (MPC): Global VFX and animation powerhouse with broad immersive/VR capabilities. Comparable as a supplier of animation and immersive content to enterprise clients, but operating at significantly greater scale and across wider verticals.
• Industrial Light & Magic (ILM): Legendary VFX and immersive experience division of Lucasfilm. Comparable on VR/AR/immersive installation work (ILM Immersive) but serves a much broader portfolio of Hollywood IP and global enterprise clients than Studio Liddell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/studioliddell
• YouTubeyoutube.com/@studioliddell3161
• Facebookfacebook.com/StudioLiddell
• LinkedInlinkedin.com/company/studio-liddell-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Liddell