McCarthy & Akers

What McCarthy & Akers does

McCarthy & Akers, PLC is a Virginia-based professional law firm founded in 2013 by J. Douglas McCarthy and Matthew S. Akers, headquartered in Winchester with additional offices in Manassas, Front Royal, Strasburg, and Great Falls. The firm delivers trust-based estate planning services — wills, revocable and irrevocable trusts, powers of attorney, healthcare directives, elder law, and business succession planning — to individuals, families, business owners, blended families, and seniors across Northern Virginia and the Shenandoah Valley. In November–December 2025 the firm strategically ceased probate and real estate work to concentrate exclusively on estate planning, sharpening its single-practice positioning.

The firm operates a traditional, sales-led professional services model: free initial comprehensive consultations followed by quote-based engagements, with client acquisition driven by educational blog content, location-targeted SEO, paid search and social (Google, Microsoft, YouTube, Facebook/Instagram, LinkedIn), remarketing, community sponsorships, and PR. Document preparation follows a defined process with multilevel attorney review and a stated four-week delivery target from intake to signed plan. Supporting roles include a COO/Director of Estate Planning, an Of Counsel attorney (Anna Freska, joined June 2026 via practice merger), an estate planning coordinator, and a legal assistant.

Revenue mechanics are professional services fees — hourly or flat-fee billing per engagement — with no disclosed enterprise contracts, technology platforms, or proprietary software. The firm does not advertise a proprietary technology stack; its only digital product is a free online Estate Planning Checklist lead-magnet tool launched February 2026. The company is private, founder-controlled, and has no disclosed outside investment. It has accumulated more than 20,000 clients over 13 years and was ranked No. 96 on Inc. 5000 Regionals: Mid-Atlantic with 115% two-year revenue growth, with 11–50 employees.

Name

McCarthy & Akers

Legal name

McCarthy & Akers, PLC

Website

https://mccarthyakers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

McCarthy & Akers, PLC is a Virginia-based estate planning law firm serving individuals, families, business owners, and seniors across Northern Virginia and the Shenandoah Valley from five offices, focused exclusively on wills, trusts, elder law, and business succession planning.

Ownership category

akta.pro rank

Product category

Estate Planning Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate & Legacy Planning Advisory (FSAEAAAG), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Estate planning services
• Wills and trusts
• Elder law
• Business succession planning
• Estate administration

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Estate Planning: The firm generates revenue through legal service fees for estate planning services including trust creation, will drafting, probate administration, elder law, and business succession planning. As a law firm, services are likely billed on hourly rates or flat fees depending on service type. The firm recently narrowed focus exclusively to estate planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels14 records

Core offering

McCarthy & Akers is a Virginia-based law firm that provides estate planning legal services to individuals, families, and business owners. The firm drafts wills, revocable living trusts, irrevocable trusts, special needs trusts, powers of attorney, healthcare directives, and offers elder law, Medicaid/long-term care planning, and business succession planning. As of late 2025, the firm ceased probate and real estate matters to focus exclusively on estate planning across five Virginia offices.

Product overview

McCarthy & Akers, PLC is a dedicated estate planning law firm that operates as a single-practice law firm offering a unified set of legal services centered exclusively on estate planning. The firm's core offerings center on Estate Planning as the primary service, supported by specialized areas including Will and Trust Services, Elder Law, and Business Succession Planning. The firm also offers a free Estate Planning Checklist tool as a lead magnet/resource. In late 2025, the firm strategically ceased handling probate and real estate matters to focus entirely on estate planning. The practice serves individuals, families, and business owners throughout Northern Virginia and the Shenandoah Valley from multiple office locations including Winchester, Manassas, Front Royal, Strasburg, and Great Falls.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Comprehensive estate planning services including customized plans with trusts, wills, powers of attorney, and healthcare directives for individuals and families throughout Northern Virginia and the Shenandoah Valley.
• Will and Trust Services Legal services for drafting wills and establishing various types of trusts including revocable living trusts, irrevocable trusts, testamentary trusts, and special needs trusts to help clients manage and distribute assets.
• Elder Law Elder law services addressing long-term care planning, Medicare/Medicaid planning, incapacity planning, and other legal matters affecting seniors and their families.
• Business Succession Planning Business succession planning services for business owners to ensure smooth transition of ownership and management, including planning for business interests, retirement accounts, and IRA beneficiary designations.
• Estate Administration Estate administration and probate services to guide families through the judicial process of validating wills and distributing deceased's estates. The firm ceased handling probate matters in late 2025 as part of its strategic focus on estate planning.
• Estate Planning Checklist A free online resource tool designed to help individuals and families organize key information and begin the estate planning process. The checklist guides users through considerations including family structure, asset organization, guardianship planning, and long-term goals.

Quantifiable outcome

• Document delivery within 4 weeks of receiving all relevant information
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Anna Freska, Esq.minorStrategic or Co-development Partner · 1 June 2026Anna Freska, Esq. joined McCarthy & Akers as 'Of Counsel' on June 1, 2026. Her existing law practice in Great Falls merged with the firm, bringing her client base and expertise in estate planning. This union extends McCarthy & Akers' personalized estate planning approach to more families in Northern Virginia while providing continuity for Anna's existing clients.
• Front Royal Pregnancy CenterminorOthers · 4 October 2025McCarthy & Akers served as Platinum Sponsor for the Front Royal Pregnancy Center's annual Walk for Life fundraiser on October 4, 2025. The event supports the Center's mission of providing counseling, education, and material support to women, children, and families. This reflects the firm's commitment to community involvement and supporting organizations dedicated to compassionate care.
• Thomas S. (Golf Tournament)minorOthers · 1 September 2025Firm continued sponsorship of Thomas S. golf tournament in September 2025 as part of community engagement activities.
• Seton High SchoolminorOthers · 1 November 2024McCarthy & Akers sponsored Seton High School's 50th anniversary gala as part of the firm's community involvement efforts in Northern Virginia.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mccarthy_akers
• Facebookfacebook.com/mccarthyakersplc
• LinkedInlinkedin.com/company/j-douglas-mccarthy-and-associates-pc
• Instagraminstagram.com/mccarthyakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCarthy & Akers