Artwin
Artwin AG is a privately held Swiss IT services company that resells, implements, and supports CAS Software CRM, SelectLine ERP, and Inxmail email marketing platforms for Swiss small and medium-sized enterprises, operating from Lenzburg with over 30 years and 400+ projects completed.
- Company typePrivate
- Founded1994
- HeadquartersLenzburg, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Artwin does
Artwin AG is a privately held Swiss IT services company headquartered in Lenzburg, Switzerland, operating for over 30 years and completing more than 400 client projects. The company specializes in reselling, implementing, and supporting three partner software platforms for Swiss small and medium-sized enterprises (KMU): CAS genesisWorld and SmartWe for CRM, SelectLine for ERP, and Inxmail for email marketing. Artwin holds Gold Partner status with CAS Software, Silver Certified Partner status with Inxmail, and Kompetenz Partner status with SelectLine. Its core value proposition is localized, integrated CRM-ERP-email workflows tailored to Swiss regulatory and business conventions, including QR-bills, Swiss VAT handling, and DSG/DSGVO compliance.
The company's product surface combines partner platforms with proprietary customization (e.g., custom SelectLine form templates, the Artwin Shop solution co-developed with Inware AG) and a growing layer of AI-enabled modules — notably the AI Connector integrating Mistral and ChatGPT into CAS genesisWorld, the Picasso AI-based search within SmartWe, and the Business Process Automation Assistant introduced in CAS genesisWorld x16. Artwin earns revenue through three streams: software license resale and subscriptions (e.g., SmartWe at CHF 14.90–39.90 per user per month), project-based implementation and consulting services, and recurring support and maintenance contracts. Pricing for CAS genesisWorld and SelectLine is quote-based, with year-end promotional campaigns offering up to 10% discounts and bundled AI/connector modules.
Artwin operates a sales-led go-to-market with direct engagement, live demos, consultation appointments, and a self-serve 30-day SmartWe free trial for SMB acquisition. Distribution is exclusively domestic within Switzerland, complemented by co-marketing with its three principal vendors. The company is privately held with no disclosed external investors, no funding rounds, and no M&A activity. Named customer references include Planzer (logistics, enterprise tier); Artwin's broader customer base is horizontally distributed across Swiss SMEs.
Artwin firmographics
Firmographics- Name
- Artwin
- Legal name
- Artwin AG
- Website
- https://artwin.ch
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artwin AG is a privately held Swiss IT services company that resells, implements, and supports CAS Software CRM, SelectLine ERP, and Inxmail email marketing platforms for Swiss small and medium-sized enterprises, operating from Lenzburg with over 30 years and 400+ projects completed.
- Ownership category
- akta.pro rank
Artwin industry classification
Industry- Product category
- Enterprise Software Implementation Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Artwin is headquartered
LocationHeadquarters
- HQ city
- Lenzburg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Artwin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Resale and Licensing: Artwin resells CAS genesisWorld CRM, SelectLine ERP, and Inxmail E-Mail-Marketing software licenses and subscriptions to Swiss SMEs. Revenue is generated through initial license fees, annual subscriptions, and add-on module purchases.
- Implementation and Consulting Services: Artwin provides CRM and ERP implementation services including introduction/support, customization, data migration, and form development (e.g., custom SelectLine forms). Professional services revenue is generated through project-based consulting engagements.
- Support and Maintenance Services: Artwin offers ongoing support services with tiered support tariff plans, remote support capabilities, and update services. These generate recurring support contract revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SmartWe Starter - CHF 14.90/user/month - Basic CRM for smart entry into successful relationship management |
| Subscription | Monthly | SmartWe Team - CHF 29.90/user/month - Best collaboration, flexible and customizable |
| Subscription | Monthly | SmartWe Premium - CHF 39.90/user/month - Successful CRM for relationship management excellence |
| Subscription | Annual | SelectLine ERP Editions - Quote-based pricing |
| Subscription | Multi-year contract | CAS genesisWorld End-of-Year Promotions - Up to 10% discount + bonus modules |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Artwin product offering
Product offeringCore offering
Artwin AG is a Swiss IT services company that resells, implements, customizes, integrates, and supports three categories of business software for small and medium-sized enterprises (KMU) in Switzerland: CRM (CAS genesisWorld and SmartWe Cloud), ERP (SelectLine), and email marketing (Inxmail New Xperience). The company is a certified value-added reseller and integrator rather than an independent software developer, and pairs software resale with implementation consulting, data migration, training, and ongoing tiered support contracts.
Product overview
Artwin AG is a Swiss IT service provider specializing in three interconnected software solutions: CRM (CAS genesisWorld and SmartWe), ERP (SelectLine), and E-Mail-Marketing (Inxmail New Xperience). The company operates as a value-added reseller and integrator of these platforms rather than developing its own software. CAS genesisWorld serves as the primary on-premise and cloud-capable CRM with AI integration capabilities, while SmartWe provides a cloud-native alternative with AI-based knowledge retrieval. SelectLine handles ERP functions for Swiss SMEs with modular editions. Inxmail New Xperience delivers professional email marketing with GDPR compliance and external data integration. Artwin also offers add-on modules including the AI Connector (for Mistral and ChatGPT integration), We.Network Connector, and the Business Process Automation Assistant. The company has over 400 projects completed across 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- CAS genesisWorld (CRM) Award-winning customer relationship management (CRM) solution providing a 360-degree customer view across departments and touchpoints, with mobile and offline access, sales steering tools, and intelligent customer knowledge management; sold and implemented in Switzerland by Artwin AG under its CAS Software Gold Partner status.
- SmartWe (Cloud CRM)
Quantifiable outcome
- 400+ successful projects completed over 30 years
- +1 more outcomes
Companies that use Artwin
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Artwin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature4 records
Artwin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CAS Software AGcoreArtwin AG is a Gold Partner of CAS Software AG, distributing and implementing CAS genesisWorld CRM and SmartWe Cloud CRM solutions in Switzerland. As a Gold Partner, Artwin provides sales, implementation, customization, and support services for these CRM platforms targeting Swiss SMEs.
- Inxmail GmbHcoreArtwin AG is a Silver Certified Partner of Inxmail GmbH, distributing and implementing Inxmail Professional and Inxmail New Xperience E-Mail-Marketing solutions in Switzerland. Artwin provides setup, integration with CRM/ERP systems, campaign management, and ongoing support for Inxmail platforms.
- SelectLine AGcoreArtwin AG is a Kompetenz Partner (Competence Partner) of SelectLine AG, distributing and implementing SelectLine ERP software (covering order management, payroll, and financial accounting) specifically optimized for Swiss businesses. Artwin also developed custom form extensions for SelectLine.
- VGS Datenschutzpartner GmbHminorVGS Datenschutzpartner GmbH (Hamburg, Germany) serves as Artwin's designated Data Protection Representative in the European Economic Area (EWR) pursuant to Art. 27 GDPR, acting as an additional point of contact for EU/EEA supervisory authorities and data subjects regarding GDPR compliance matters.
- Inware AGminorInware AG is a development partner that collaborated with Artwin over two years to develop the Artwin Shop solution, a shop system optimized for integration with SelectLine ERP.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Artwin competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Artwin social profiles
Digital presenceArtwin compliance and trust
Trust signalCompliance3 records
Artwin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artwin leadership team
Management profileNumber of profiles
Profiles3 records
Artwin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artwin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artwin
What does Artwin do?
Artwin AG is a Swiss IT services company that resells, implements, customizes, integrates, and supports three categories of business software for small and medium-sized enterprises (KMU) in Switzerland: CRM (CAS genesisWorld and SmartWe Cloud), ERP (SelectLine), and email marketing (Inxmail New Xperience). The company is a certified value-added reseller and integrator rather than an independent software developer, and pairs software resale with implementation consulting, data migration, training, and ongoing tiered support contracts.
Is Artwin a public or private company?
Artwin is a private company. It is classified as unknown and is currently operating.
When was Artwin founded?
Artwin was founded in 1994. It employs 1 to 10 people.
Where is Artwin based?
Artwin is headquartered in Lenzburg, Switzerland, in the Europe region.
How does Artwin make money?
Three revenue lines are on record. Software Resale and Licensing is the primary driver. The others are implementation and Consulting Services and support and Maintenance Services.
Does Artwin have an API?
No public API is recorded for Artwin.
What industry is Artwin in?
Artwin's product category is Enterprise Software Implementation Services. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 541511 and its SIC code is 7371.