MAXX Sports & Entertainment

What MAXX Sports & Entertainment does

MAXX Sports & Entertainment Group (legal entity: Maxx Sports & Entertainment Group Inc.) is a privately held, New York-based talent representation and career management agency founded in 1995/1996. Operating with a stated 1-10 person team from its Midtown Manhattan headquarters at 546 5th Avenue, the firm has been active for nearly 30 years representing sports broadcasters, on-air personalities, professional athletes (active and retired), and sports betting media figures.

The company's service offering is structured around two modules. Broadcasting Representation covers placement, contract negotiation, and new media planning for national and regional sports, entertainment, and news on-air talent. 360° Brand Development extends into creative brand building across social media, publishing, and partnership brokering with advertising agencies and PR firms. Clients are organized on the firm's website by category — NFL, NBA/WNBA, MLB, NHL, college football, college basketball, play-by-play, and sports betting — and recent placements include Nate Burleson (CBS/MLB Network), CC Sabathia and Albert Pujols (NBC, Netflix), Chris Myers (Fox Sports), Alexa Datt (Nationals.TV), and Keiana Martin (ESPN SportsCenter).

The business model is conventional for a boutique talent agency: commissions on client contracts plus fees from brand development and endorsement brokering. Pricing is not publicly disclosed and contracts are negotiated individually. The firm is founder/independently owned with no disclosed funding rounds, parent company, or institutional investors, and generates revenue through direct representation agreements with individual talent placed at major sports networks.

Name

MAXX Sports & Entertainment

Legal name

Maxx Sports & Entertainment Group Inc.

Website

https://maxxtalent.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MAXX Sports & Entertainment is a New York-based boutique talent representation agency that places sports broadcasters, athletes, and sports betting personalities at major networks and develops 360° brand partnerships for its clients.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

MAXX Sports & Entertainment Group is a career management agency and brand builder for sports and entertainment personalities. It specializes in broadcasting representation — including placement, contract negotiation, and new media planning for on-air talent — and provides 360° brand development spanning broadcasting, social media, publishing, and partnership introductions through advertising agencies and PR firms. The agency represents clients across NFL, NBA/WNBA, MLB, NHL, college sports, play-by-play broadcasting, and sports betting media.

Product overview

MAXX Sports & Entertainment Group (MSEG) is an all-encompassing career management agency and brand builder for sports and entertainment personalities. The company offers two core service modules: Broadcasting Representation (career placement, contract negotiation, and media planning for on-air talent) and 360° Brand Development (creative brand building across social media, publishing, and partnerships). With nearly 30 years of experience, MSEG specializes in representing talent across professional leagues (NFL, NBA, MLB, NHL), college sports, play-by-play broadcasting, and sports betting media.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Athletes First: Boutique sports talent agency representing NFL players, coaches, and broadcasters in contracts and brand deals. Comparable to MSEG in size profile and its concentration on sports talent plus adjacent media representation.
• Excel Sports Management: Sports-focused talent representation agency representing athletes, broadcasters, and coaches with branding and career management services. Comparable to MSEG in offering athlete-to-broadcaster career packaging and brand development.
• REP 1 Sports: Sports talent agency representing athletes and coaches in contract negotiation, marketing, and post-playing career transitions. Closely comparable to MSEG's niche of athlete representation with broadcasting and brand extensions.
• Roc Nation Sports: Sports division of Roc Nation representing athletes in contract negotiation, endorsements, and media opportunities. Comparable to MSEG in providing end-to-end career management for sports figures, including broadcasting pivots.
• Wasserman: Sports, music, and entertainment talent and marketing agency with strong athlete and on-air personality representation. Directly comparable to MSEG's dual focus on career placement and brand development for sports personalities.
• Octagon: Global sports marketing and talent agency representing athletes and broadcasters across sponsorship, endorsements, and media career transitions. Comparable to MSEG in the broadcasting and athlete-media-career segment, though at much larger scale.
• Range Sports Partners: Sports talent and marketing agency representing athletes and on-air personalities in contracts, endorsements, and media. Comparable to MSEG in athlete-to-broadcaster packaging and brand partnership development.

Broad incumbents

• United Talent Agency (UTA): Diversified talent agency with sports representation across athletes, broadcasters, and content creators. Comparable to MSEG in athlete/broadcaster representation, with broader entertainment scope and resources.
• WME (William Morris Endeavor): Major talent agency with deep sports representation through Endeavor. Comparable to MSEG in representing on-air sports personalities and athletes, but operating with global resources and integrated media rights capabilities.
• Creative Artists Agency (CAA): Global full-service talent and sports agency representing athletes, broadcasters, and entertainers. Comparable to MSEG in offering sports broadcasting representation, but at substantially larger scale and with cross-industry deal flow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maxx
• LinkedInlinkedin.com/company/maxxtalent
• Facebookfacebook.com/maxx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXX Sports & Entertainment