Medentech
- Company typePrivate
- Founded1984
- HeadquartersWexford, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Medentech firmographics
Firmographics- Name
- Medentech
- Website
- https://medentech.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Medentech industry classification
Industry- Product category
- Animal Nutrition
- NAICS
- Animal Food Manufacturing (3111), Support Activities for Animal Production (11521)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Herd Health, Preventive Medicine & Production Medicine (HLAMABAH)
Keywords
Where Medentech is headquartered
LocationHeadquarters
- HQ city
- Wexford
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Medentech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Animal Nutrition and Prevention Products: Novactiv brand sells preventive nutritional solutions and hygiene products for livestock and companion animals through direct website channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Medentech product offering
Product offeringCore offering
Medentech operates the Novactiv animal-health brand (through Hy-Nutrition in France), selling preventive nutritional supplements and hygiene products for livestock breeders, veterinarians, and individual pet owners. The portfolio is built on the proprietary Efferactiv Technologie innovation platform, with products addressing animal welfare, herd health, and hygiene management across farm and companion-animal settings. Customers browse and order through the multi-language novactiv.eu brand website and an Android (HYPRED) application.
Product overview
Medentech appears to operate as a web hosting/infrastructure company (medentech.com) while its associated company Hy-Nutrition operates the Novactiv brand for animal nutrition and health products. The Novactiv product line includes preventive health solutions for three main segments: livestock breeders (éleveurs), veterinarians (vétérinaires), and individual pet owners (particuliers). The portfolio is built on the proprietary Efferactiv Technologie platform, which serves as the foundation for their R&D and product innovation in animal nutrition.
Differentiator
Problem solved
Functional benefit
Brands
- Novactiv: Brand focused on innovative solutions for animal health protection, specifically preventive solutions for livestock farmers (éleveurs), veterinarians (vétérinaires), and pet owners (particuliers). Features Efferactiv Technologie for animal nutrition.
Products and services
- Novactiv preventive animal health and nutrition range Preventive nutritional supplements, dietary complements, and hygiene products for livestock breeders, veterinarians, and individual pet owners, sold through the novactiv.eu brand website and the HYPRED Android application. Covers animal welfare, herd health, and hygiene management across farm, veterinary, and companion-animal settings.
Companies that use Medentech
Customer profileSegments3 records
Ideal customer profiles3 records
Medentech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Medentech partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Medentech competitors and assessment
Company assessmentDirect peers
- Bimeda: Global animal health manufacturer offering pharmaceuticals, nutraceuticals, and hygiene products for livestock and companion animals. Comparable breadth and channel mix, including direct-to-veterinarian and producer distribution.
- Phibro Animal Health: Animal health and nutrition company with a strong livestock and poultry premix/additives portfolio serving producers globally. Directly comparable to Medentech's livestock breeder focus and feed/additive product positioning.
- Huvepharma: Animal health and nutrition manufacturer with veterinary pharmaceuticals, feed additives, and preventive products across livestock species. Comparable mid-cap profile and product mix to Novactiv's preventive nutrition and vet-exclusive line.
- Virbac: France-headquartered, multi-species animal health company offering pharmaceuticals, preventive nutrition, and hygiene products to veterinarians and livestock/companion animal owners. Highly comparable in geography, customer mix, and product breadth to the Novactiv portfolio.
- Vetoquinol: Independent French animal health group serving livestock and companion animals with therapeutics and nutritional specialties. Similar size class, European base, and multi-segment go-to-market make it a close comparable to Medentech/Novactiv.
- Ceva Santé Animale: Privately held French global animal-health company spanning pharmaceuticals, vaccines, and preventive solutions across livestock and companion animals. Comparable in being privately owned, France-anchored, and actively building preventive product lines.
- Dechra Pharmaceuticals: Veterinary pharmaceuticals specialist focused on companion animal and equine therapeutics, with a substantial preventive/care range. Comparable in emphasizing an exclusively veterinary product line for professional customers.
Broad incumbents
- Elanco Animal Health: Global animal health major offering pharmaceuticals, vaccines, and nutritional health products across livestock and companion animals. Competes across all three Novactiv segments as a broad incumbent with global reach.
- Zoetis: Largest pure-play animal health company globally, offering pharmaceuticals, vaccines, diagnostics, and nutrition across species. Broad incumbent that overlaps Medentech across all three customer segments but at vastly greater scale.
- Boehringer Ingelheim Animal Health: Top-tier global animal health division with therapeutics, vaccines, and preventive care products for livestock and pets. Competes with Novactiv in veterinary and livestock channels as a broader portfolio incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Medentech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medentech leadership team
Management profileNumber of profiles
Medentech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medentech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medentech
What does Medentech do?
Medentech operates the Novactiv animal-health brand (through Hy-Nutrition in France), selling preventive nutritional supplements and hygiene products for livestock breeders, veterinarians, and individual pet owners. The portfolio is built on the proprietary Efferactiv Technologie innovation platform, with products addressing animal welfare, herd health, and hygiene management across farm and companion-animal settings. Customers browse and order through the multi-language novactiv.eu brand website and an Android (HYPRED) application.
When was Medentech founded?
Medentech was founded in 1984. It employs 11 to 50 people.
Where is Medentech based?
Medentech is headquartered in Wexford, Ireland, in the Europe region.
How does Medentech make money?
One revenue line is on record: animal Nutrition and Prevention Products.
Who are Medentech's main competitors?
Direct peers on record are Bimeda, Phibro Animal Health, Huvepharma, Virbac, Vetoquinol, Ceva Santé Animale and Dechra Pharmaceuticals. Broad incumbents are Elanco Animal Health, Zoetis and Boehringer Ingelheim Animal Health.
Does Medentech have an API?
No public API is recorded for Medentech.
What industry is Medentech in?
Medentech's product category is Animal Nutrition. Its primary akta.pro industry code is AFADALAO, Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support), with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 3111 and its SIC code is 200.