What Stonellne Designs does

Stoneline Designs is a U.S. manufacturer of handcrafted custom office furniture, established in 1989 and headquartered in a single Boone, North Carolina factory in the Blue Ridge Mountains. The company's product portfolio centers on custom conference tables, executive desks, reception desks, credenzas, meeting tables, office chairs, and podiums/lecterns, organized into nine proprietary collections (Apex, Axis, Crescent, Radian, Tangent, Kennedy, Oslo, Sydney, Underhill). Production is fully made-to-order using steel fabrication, woodworking, and specialty glass work, with explicit reliance on craft skill rather than automation; more than 90% of vendors are located within 100 miles of the factory, supporting supply chain resilience. The company maintains an exclusive partnership with Andrew Pearson Designs for proprietary glass products including Fusion and laminated facet glass.

The business operates a dual revenue model. The primary stream is quote-based custom furniture sold through direct sales and a dealer network spanning 13+ U.S. states, with named showrooms including Beleco Design, Clive Daniel Home, and Barbara Weber and Associates. A secondary Quick Ship line offers standardized configurations (Fraction Conference Table, Fraction Desk, Newbury Mesh-Back Chair, Office Ottoman) at fixed unit prices from $750 to $5,350 with 72-hour delivery. Customers include enterprise accounts such as Lockheed Martin Aeronautics alongside a long tail of corporate, hospitality, and home office buyers. Since 2019, Stoneline Designs has operated as a privately held subsidiary of Charleston Forge, sharing the Boone factory with the parent brand.

Revenue mechanics are one-time purchases with custom pricing contracts; no subscription or recurring revenue is disclosed. Go-to-market combines sales-led direct engagement, channel-partner distribution through dealers and interior design firms, and content marketing via the company website. The competitive positioning rests on American-made craftsmanship, custom configurability (including integrated power and wiring), and a contemporary industrial aesthetic spanning steel, glass, wood, and stone materials.

Name

Stonellne Designs

Legal name

Stoneline Designs

Website

https://stonelinedesigns.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoneline Designs is a U.S. manufacturer of handcrafted custom office furniture — primarily conference tables, executive desks, and reception desks — serving enterprise, hospitality, and home office buyers. Since 2019, it has operated as a subsidiary of Charleston Forge from a shared Boone, North Carolina factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Office Furniture Sales: One-time purchase of handcrafted custom conference tables, executive desks, reception desks, credenzas, meeting tables, console tables, coffee tables, end tables, office chairs, and podiums/lecterns. All products are made to order with custom sizing, materials, and finishes.
2. Quick Ship Furniture: Ready-to-ship collection of popular designs including Fraction Conference Table ($895-$5,350), Fraction Desk ($2,895-$3,295), Newbury Mesh-Back Conference Chair ($1,070), and Office Ottoman ($750). Offers immediate delivery within 72 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stoneline Designs manufactures handcrafted, made-to-order custom office furniture including conference tables, executive desks, reception desks, credenzas, meeting tables, occasional tables, office chairs, and podiums/lecterns. All products are produced at the Boone, North Carolina factory using steel fabrication, woodworking, specialty glass, and stone work, with no automation or assembly line. The company also operates a Quick Ship line offering ready-to-ship standard configurations with 72-hour delivery.

Product overview

Stoneline Designs is a custom office furniture manufacturer offering handcrafted luxury office furniture, primarily serving corporate, hospitality, and home office markets. The product portfolio centers on custom conference tables as the flagship offering, complemented by a full range of executive office furniture including reception desks, executive desks, meeting tables, credenzas, office chairs, and podiums/lecterns. Products are organized into nine distinct collections (Apex, Axis, Crescent, Radian, Tangent, Kennedy, Oslo, Sydney, Underhill), each featuring unique base designs and aesthetic styles. Materials include steel (various finishes including powder coat, brushed, and blasted), wood (maple, ash, oak, walnut), glass (clear, frosted, fused, etched), and stone/granite. All products are made-to-order and customizable, with options for integrated power and wiring technology. The company also offers a Quick Ship line for standard configurations with faster delivery. Stoneline Designs operates as a subsidiary of Charleston Forge and is headquartered in Boone, North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Tables Custom handcrafted conference tables available in collections (Apex, Axis, Crescent, Radian, Tangent) with glass, wood, stone, or granite tops and customizable base designs, sizes, and integrated power/wiring options for corporate offices.
• Reception Desks Custom reception desks designed to create a lasting first impression, available with glass, stone, or wood surfaces and integrated power/technology capabilities for corporate lobbies and offices.
• Executive Desks Custom executive desks combining modern glasswork, sleek steel, and contemporary wood finishes, designed as statement pieces for executive suites or home offices.
• Meeting Tables Versatile meeting tables suitable for small offices, breakout sessions, or secondary workstations in executive suites, available in oval, tri-arced, and racetrack shapes.
• Console Tables, Coffee Tables & End Tables Custom occasional tables including narrow console tables, coffee tables, and end tables designed to complement office furniture and decor in reception areas, conference rooms, and executive suites.
• Credenzas Modern storage credenzas with drawer and cabinet configurations designed to match conference tables, executive desks, and reception desks for corporate offices.
• Office Chairs Custom office chairs including Fremont Mid-Back Conference Chair and Newbury Mesh-Back Conference Chair, featuring ergonomic solutions and customizable upholstery for boardroom and conference room use.
• Podiums & Lecterns Custom podiums and lecterns for churches, auditoriums, and conference rooms, featuring ergonomic surfaces, data ports, task lighting, microphone hookups, and ADA-compliant options.
• Quick Ship Office Furniture Line Ready-to-ship office furniture line including Fraction Conference Table ($895-$5,350), Fraction Desk ($2,895-$3,295), Newbury Mesh-Back Conference Chair ($1,070), and Office Ottoman ($750), offering 72-hour delivery with free shipping within continental US.

Quantifiable outcome

• Sustainable manufacturing with recycled steel, propane-heated forges, low-VOC powder coat paint system, and USDA-certified Appalachian wood sourcing (3 trees planted for every 1 harvested)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Andrew Pearson DesignsstrategicTechnology or IntegrationExclusive partnership with Andrew Pearson Designs, a specialty glass manufacturer also located in North Carolina. This relationship provides access to unique laminated and fused glass products that give Stoneline Designs' glass conference tables and office furniture a distinctive look.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Knoll: Designer-driven contract furniture brand offering conference tables, executive desks, and casegoods to enterprise customers; directly comparable customer segment and project-driven sales motion, though much larger portfolio and brand portfolio.
• Haworth: Family-owned global office furniture manufacturer with a strong North American contract and custom casegoods business; comparable in private-ownership structure and focus on high-end custom commercial interiors.
• Steelcase: Largest North American office furniture manufacturer offering conference tables, desks, and seating for corporate and institutional buyers; directly comparable product category but operates at massive scale with mass-production methods rather than handcraft.
• Herman Miller (now MillerKnoll): Iconic premium office and contract furniture maker serving the same corporate, hospitality, and institutional customers with desks, conference tables, and seating; serves as a benchmark for Stoneline's premium American-made positioning.

Direct peers

• Nucraft Furniture: Specialty maker of custom conference tables, executive casegoods, and architectural furniture for corporate, healthcare, and higher education clients; closest direct competitor in the custom mid-to-high-end conference table niche.
• OFS Brands (formerly OFS / Office Furniture Solutions): Family-owned contract furniture manufacturer offering custom conference tables, casegoods, and seating to corporate and healthcare markets; similar scale and bespoke manufacturing focus.
• Geiger International: Premium wood office furniture manufacturer under the Knoll umbrella, known for handcrafted executive desks, credenzas, and conference tables; directly comparable to Stoneline's Kennedy and executive casegoods offerings.
• Davis Furniture Industries: Family-owned US maker of custom conference tables and casegoods with steel, wood, and stone material capabilities; strong direct competitor in the same handcrafted mid-to-large conference table segment.
• Halcon Furniture: Manufacturer of custom wood executive casegoods, conference tables, and credenzas serving corporate and higher education markets; comparable custom-built US manufacturing model targeting the same enterprise buyer.

Others

• Charleston Forge: Parent company and shared Boone, NC factory operator producing handcrafted steel and wood residential furniture; not a competitor but a sibling/parent relationship that shares manufacturing capacity and distribution synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/stonelinedesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonellne Designs