Champion Hotels
Champion Hotels is the largest privately held hotel operator in the United States, owning and operating 150+ franchised hotels with 10,000+ rooms across 19 states under Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson brands, serving business and leisure travelers.
- Company typePrivate
- Founded1979
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Champion Hotels does
Champion Hotels is a privately held hotel ownership and management company headquartered in Oklahoma City, Oklahoma. Founded in 1979 and employing 51–100 staff at the corporate level, the company owns and operates more than 150 hotels comprising over 10,000 rooms across approximately 19 U.S. states, making it the largest privately held hotel operator in the country. Its portfolio spans the full hospitality spectrum, from luxury full-service properties to limited-service economy hotels, with the heaviest concentration in the Midwest (Oklahoma, Texas, Kansas, Missouri, Illinois, Indiana, Ohio) and additional presence in the South and Northeast.
The company's core offering is not a proprietary technology platform but rather the operational and development capability to run branded hotels at scale. Champion's properties are operated under franchise agreements with seven major hospitality brands — Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson — covering dozens of sub-brands (Embassy Suites, Hampton, Residence Inn, Courtyard, Holiday Inn Express, La Quinta, Comfort Inn, etc.), supplemented by a small set of independent properties. The company also self-describes expertise in hotel rebrands, renovations, new builds, and land development, indicating a vertically integrated real-estate-driven operating model.
Revenue mechanics are not publicly disclosed and pricing is described as quote-based. Based on the operating structure, Champion's revenue is derived from a combination of room revenue at owned properties, food and beverage revenue at full-service assets, and management/franchise fee pass-throughs. The go-to-market is indirect: customer acquisition is handled primarily through the franchise brand's booking platforms (Hilton, Marriott, IHG, etc.) and third-party OTAs such as Expedia and Booking.com. The end customers are business and leisure travelers across price points, while the principal B2B counterparties are the major hospitality franchisors, with whom Champion maintains multi-decade relationships validated by repeated Developer of the Year awards.
Champion Hotels firmographics
Firmographics- Name
- Champion Hotels
- Legal name
- Champion Hotels
- Website
- https://championhotels.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Champion Hotels is the largest privately held hotel operator in the United States, owning and operating 150+ franchised hotels with 10,000+ rooms across 19 states under Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson brands, serving business and leisure travelers.
- Ownership category
- akta.pro rank
Champion Hotels industry classification
Industry- Product category
- Hotel Operations & Management
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Champion Hotels is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Champion Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
Distribution channels2 records
Champion Hotels product offering
Product offeringCore offering
Champion Hotels owns and operates over 150 hotels across the United States, spanning luxury full-service properties to limited-service economy accommodations. The company provides hotel management, rebranding, renovation, new build, and land development services under franchise agreements with major hospitality brands including Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson.
Product overview
Champion Hotels operates a portfolio of over 150 hotels across the United States, ranging from luxury full-service properties to limited-service economy accommodations. The company partners with major hotel franchises including Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson, as well as independent properties. The product portfolio includes all-suite brands (Embassy Suites, Residence Inn, Comfort Suites, Homewood Suites), extended-stay brands (Home2 Suites, TownePlace Suites, Candlewood Suites), business-focused brands (Courtyard, Hilton Garden Inn, Renaissance), economy brands (Days Inn, Super 8, Motel 6, La Quinta), and select-service brands (Hampton, Fairfield, Holiday Inn Express, Avid). This franchise partnership model allows Champion Hotels to operate properties under well-established brand names while providing comprehensive hotel management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Full-Service Hotels
- Limited-Service Hotels
- Hotel Development and New Build Services
- Hotel Rebranding and Renovation Services
- All-Suite and Extended-Stay Hotel Operations
Companies that use Champion Hotels
Customer profileSegments2 records
Champion Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Champion Hotels partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Marriott InternationalcoreChampion Hotels operates multiple Marriott brand properties including Renaissance, Courtyard, Residence Inn, SpringHill Suites, Fairfield, TownePlace Suites, and Aloft hotels across various US states
- Hilton WorldwidecoreChampion Hotels operates Hilton brand properties including Embassy Suites, Hampton Inn, Home2 Suites, Homewood Suites, Hilton Garden Inn, and Tru hotels across various US locations
- IHG Hotels & ResortscoreChampion Hotels operates IHG brand properties including Holiday Inn, Holiday Inn Express, avid hotels, and Candlewood Suites across multiple US states
- Wyndham Hotels & ResortscoreChampion Hotels operates Wyndham brand properties including La Quinta, Americinn, Baymont, Days Inn, Super 8, Wyndham Garden, and independent properties
- Choice Hotels InternationalcoreChampion Hotels operates Choice brand properties including Comfort Inn, Comfort Suites, Quality Inn, Cambria, and SureStay Plus across various US locations
- Best Western HotelscoreChampion Hotels operates Best Western and Best Western Plus properties, as well as Glō brand hotels, across multiple US states
- Radisson Hotels AmericascoreChampion Hotels operates Country Inn & Suites by Radisson properties in Norman and Oklahoma City, OK
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Champion Hotels competitors and assessment
Company assessmentDirect peers
- Aimbridge Hospitality: One of the largest privately held hotel management companies in North America, operating franchise and independent properties across all chain scales. Direct peer given similar private operator structure and multi-brand franchise portfolio.
- Highgate Hotels: Large privately held hotel management, investment, and development firm operating across major US markets with multi-brand franchise and independent portfolios. Closely comparable as a privately held, multi-brand hotel operator with similar operating model.
- HEI Hotels & Resorts: Privately held hotel owner and operator of upscale and luxury full-service hotels under major franchise brands including Marriott, Hilton, IHG, and Hyatt. Comparable due to private ownership and franchise-based full-service focus.
- Sage Hospitality Group: Privately held hotel owner, operator, and developer with a multi-brand portfolio spanning full-service, lifestyle, and select-service hotels. Comparable due to private ownership and integrated ownership/management/development model.
- Pyramid Hotel Group: Privately held hotel management and ownership company operating branded and independent properties across the US. Comparable multi-brand franchise operator with similar scale and geographic footprint.
Broad incumbents
- Marriott International: Largest global hotel franchisor and operator. Indirect counterparty to Champion through franchise agreements (Renaissance, Courtyard, Residence Inn, Aloft, etc.); comparable as the parent brand system across a substantial share of Champion's portfolio.
- Hilton Worldwide: Major global hotel franchisor. Indirect counterparty via franchise agreements (Embassy Suites, Hampton, Home2 Suites, Homewood Suites, Hilton Garden Inn, Tru); comparable as one of Champion's principal franchise partners.
- InterContinental Hotels Group (IHG): Major global hotel franchisor. Indirect counterparty via franchise agreements (Holiday Inn, Holiday Inn Express, avid, Candlewood Suites); comparable as one of Champion's core franchise partners.
- Wyndham Hotels & Resorts: Largest franchisor of economy and midscale hotels globally. Indirect counterparty via Champion's economy/midscale franchise portfolio (La Quinta, Days Inn, Super 8, AmericInn, Baymont).
Regional players
- Kahler Hospitality Group: Family-owned hotel ownership and management company with strong Midwest presence. Comparable as a privately held, Midwestern-anchored multi-brand hotel operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Champion Hotels social profiles
Digital presenceChampion Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Hotels leadership team
Management profileNumber of profiles
Champion Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Hotels
What does Champion Hotels do?
Champion Hotels owns and operates over 150 hotels across the United States, spanning luxury full-service properties to limited-service economy accommodations. The company provides hotel management, rebranding, renovation, new build, and land development services under franchise agreements with major hospitality brands including Marriott, Hilton, IHG, Wyndham, Choice, Best Western, and Radisson.
Is Champion Hotels a public or private company?
Champion Hotels is a private company. It is currently operating.
When was Champion Hotels founded?
Champion Hotels was founded in 1979. It employs 51 to 100 people.
Where is Champion Hotels based?
Champion Hotels is headquartered in Oklahoma City, United States, in the North America region.
Who are Champion Hotels's main competitors?
Direct peers on record are Aimbridge Hospitality, Highgate Hotels, HEI Hotels & Resorts, Sage Hospitality Group and Pyramid Hotel Group. Broad incumbents are Marriott International, Hilton Worldwide, InterContinental Hotels Group (IHG) and Wyndham Hotels & Resorts. Kahler Hospitality Group is listed as a regional player.
Does Champion Hotels have an API?
No public API is recorded for Champion Hotels.
What industry is Champion Hotels in?
Champion Hotels's product category is Hotel Operations & Management. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7011.