Bluecom

What Bluecom does

Bluecom Co., Ltd. (주식회사 블루콤) is a South Korean KOSDAQ-listed electronics company founded on February 7, 1990, and headquartered in Incheon. The company operates a dual business model spanning B2B ODM/OEM manufacturing and B2C branded audio products under the DECIBEL and EXFIT labels. On the B2B side, Bluecom develops and manufactures smart wireless devices and components — including Bluetooth audio products, speakers, linear motors, and Shape Memory Alloy-based wearable components — for consumer electronics manufacturers, with LG Electronics disclosed as a named ODM customer for neckband Bluetooth earphone development. On the B2C side, the company sells neckband-type Bluetooth earphones (the BCS series), mobile accessories, and speakers through premium audio retailers (Earphonicshop), NS Home Shopping, its own e-commerce storefront (ex-fit.co.kr), and through US market entry.

The company runs a dedicated in-house R&D research institute supporting both proprietary and customer-commissioned product development, and operates a wholly-owned Vietnam manufacturing subsidiary, BLUECOM VINA Co., Ltd. (established June 2015), for component and finished product production. Revenue mechanics are hardware-sales based: quote-based B2B pricing for ODM/OEM contracts and component supply, and channel-based consumer pricing through retail and home shopping. The company is led by co-Representative Directors Kim Jong-gyu and Kim Tae-jin, and maintains ongoing IR disclosure and regular shareholders meetings consistent with its public KOSDAQ status.

In January 2025, Bluecom relocated its headquarters to a new building in Incheon's Cheongna district, and in September 2025 it ceased all AS Center operations following the discontinuation of its Bluetooth headset product line. The company remains operational with manufacturing continuing in Vietnam and a stated forward push into US and other international markets, though no new consumer product replacing the sunset headset line has been announced in the available data.

Name

Bluecom

Legal name

주식회사 블루콤 (주)블루콤

Website

https://bluec.co.kr

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Bluecom (주식회사 블루콤) is a South Korean KOSDAQ-listed company that develops and manufactures smart wireless audio devices and components (Bluetooth earphones, speakers, linear motors) via B2B ODM/OEM partnerships with electronics manufacturers and B2C branded sales under the DECIBEL/EXFIT labels.

Ownership category

akta.pro rank

Product category

Wireless Audio Devices & Components

NAICS

Other Communications Equipment Manufacturing (334290), Communications Equipment Manufacturing (3342)

SIC

Household Audio & Video Equipment (3651), Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), True Wireless Earbuds (TWS) (CRACANAA), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Network Adapters (Ethernet/Wi‑Fi/Bluetooth) (HDACAHAG)

Keywords

• Bluetooth audio devices
• Wireless earphones manufacturing
• ODM OEM services
• Speaker components
• Consumer electronics

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Smart Wireless Device Manufacturing: ODM/OEM development and manufacturing of Bluetooth audio products, speakers, and wireless communication devices for major electronics brands including LG Electronics
2. Consumer Audio Products (Decibel/EXFIT Brand): Direct sales of branded consumer audio products including neckband Bluetooth earphones, TWS earbuds, and related accessories through retail and e-commerce channels
3. Component Sales: Sales of audio components including speakers, linear motors, and other electronic components to manufacturers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bluecom develops, manufactures, and sells smart wireless devices and components, specializing in Bluetooth audio products (neckband earphones, TWS earbuds), speakers, and linear motors. The company operates a dual model: B2B ODM/OEM services for major electronics brands (including LG Electronics) and B2C branded consumer audio products under the DECIBEL and EXFIT brands via retail, home shopping, and e-commerce channels.

Product overview

Bluecom is a Smart Wireless Devices & Components company offering a portfolio of products including SPEAKER, Mobile Accessories, and the DECIBEL brand of Bluetooth earphones. The company develops both self-developed and ODM products through its R&D capabilities. The DECIBEL BCS series represents their consumer Bluetooth audio products (neckband-type earphones), while their component business includes speakers and linear motors for mobile devices and acoustic applications.

Differentiator

Problem solved

Functional benefit

Brands

• DECIBEL (데시벨): Bluetooth wireless earphone brand launched in 2018, specializing in neckband-type wireless audio products
• EXFIT

Products and services

• DECIBEL BCS Series Bluetooth Earphones Neckband-type Bluetooth earphones for individual consumers, available in 6 models with Korean voice guidance, shape-memory alloy material for comfort, multi-pairing, IPx4 water resistance, up to 15 hours battery life, and ambient sound on/off functionality. Sold under the DECIBEL consumer brand.
• Speaker Components Phone speaker products developed and manufactured by Bluecom as part of the company's audio component portfolio, supplied to electronics manufacturers.
• Mobile Accessories Mobile device accessories including wireless communication devices and components developed under Bluecom's R&D capabilities for consumer electronics manufacturers.
• Linear Motor Audio component product in Bluecom's speaker and acoustic component portfolio, supplied to mobile device and electronics manufacturers.

Quantifiable outcome

• Successfully developed LG Electronics neckband Bluetooth earphone ODM products
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Three Way Co., Ltd (주식회사 쓰리웨이)minorImplementation/ SI/ Consulting Partner · 1 September 2015Website and system management outsourcing partner. Bluecom outsources website and system management operations to Three Way Co., Ltd for technical infrastructure support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skullcandy: Consumer lifestyle wireless audio brand with comparable price points and retail distribution strategy to Bluecom's DECIBEL/EXFIT lines.
• Jabra (GN Audio): Specialist in Bluetooth headsets and TWS earbuds with strong enterprise channel presence; directly comparable to Bluecom's wireless audio focus and ODM-style heritage.
• LG Electronics: Major Korean consumer electronics brand and Bluecom's anchor ODM customer for neckband Bluetooth earphones; competes in the same wireless audio space where Bluecom also sells branded products.
• Anker Innovations (Soundcore): Aggressive Chinese wireless audio brand competing on price-performance in TWS and neckband earphones, directly overlapping Bluecom's DECIBEL BCS product positioning.

Broad incumbents

• Sony (Audio Division): Global consumer audio leader with WF/WH-series wireless earbuds and headphones; competes broadly in the same retail channels Bluecom targets with DECIBEL products.
• Samsung Electronics: Dominant Korean consumer electronics incumbent with the Galaxy Buds TWS line; competes across the full wireless audio category and dwarfs Bluecom on R&D, marketing, and distribution.
• Bose Corporation: Premium audio brand with TWS earbuds (QuietComfort) and home audio portfolio; competes at the premium end of the same consumer audio retail channels Bluecom uses.
• Sennheiser (Sonova consumer division): Premium headphone and TWS brand (Momentum, Accentum series) competing in the same premium audio retail category where Bluecom's DECIBEL products are positioned.

Regional players

• iRiver: Korean consumer electronics and audio company historically focused on portable audio players and earphones; a regional comparable in the domestic Korean wireless audio market.

Emerging players

• Plantronics / Poly (HP): Enterprise-focused Bluetooth headset and UC audio brand; overlaps Bluecom's wireless headset heritage and ODM-style enterprise channel motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluecom-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluecom