Right Stuf
Right Stuf is a U.S. anime and manga specialty e-commerce retailer founded in 1987, now operating as the merchandise arm of Crunchyroll (Sony/Aniplex) under the unified store.crunchyroll.com storefront, serving individual anime and manga collectors and fans.
- Company typePrivate
- Founded1987
- HeadquartersGrimes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Right Stuf does
Right Stuf is a U.S.-based anime and manga specialty e-commerce retailer founded in 1987 and headquartered in Grimes, Iowa. Historically operated as an independent online store selling anime DVDs, Blu-ray discs, manga, books, and related merchandise. The company has been acquired by Crunchyroll LLC (a Sony Pictures and Aniplex entity) and its operations have been fully integrated into the unified Crunchyroll Store at store.crunchyroll.com; the Right Stuf brand is retained primarily for legacy order tracking via legacy.rightstufanime.com and customer-service continuity.
The current product surface spans eight sub-categories — Crunchyroll Exclusives (limited editions and IP collaborations), Collectibles (figures, statues, plush), Clothing (apparel), Home Entertainment (Blu-rays, DVDs, collector's editions), Manga & Books, Accessories, Series-based navigation (Chainsaw Man, Demon Slayer, One Piece, JUJUTSU KAISEN, My Hero Academia, Solo Leveling), and Memberships (tiered streaming plus store benefits). A promotional feature, Crunchyroll Anime Nights, ties theatrical/event activations to merchandise deals. No proprietary technology stack, custom AI, or unique platform architecture is disclosed; the storefront runs on a standard e-commerce framework with a Sezzle BNPL integration at checkout.
The business model is direct-to-consumer one-time product sales, supplemented by recurring Crunchyroll premium membership revenue. Go-to-market is exclusively online (own e-commerce storefront) with free U.S. shipping on orders over $75. Customer segmentation is a single persona — anime and manga enthusiasts — with no enterprise or B2B channel. Reported employee count is 11–50, and the entity is no longer operationally independent, functioning as the retail arm of Crunchyroll under Sony ownership. Shawne Kleckner is listed as CEO. No disclosed financials, funding rounds, patents, awards, or strategic hires are available in the input data.
Right Stuf firmographics
Firmographics- Name
- Right Stuf
- Website
- https://rightstufanime.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Stuf is a U.S. anime and manga specialty e-commerce retailer founded in 1987, now operating as the merchandise arm of Crunchyroll (Sony/Aniplex) under the unified store.crunchyroll.com storefront, serving individual anime and manga collectors and fans.
- Ownership category
- akta.pro rank
Right Stuf industry classification
Industry- Product category
- Anime and Manga Retail
- NAICS
- Book Retailers and News Dealers (4592), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Comic Books, Graphic Novels & Manga Retail (CRALAAAF)
- akta.pro secondary industry
- Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)
Keywords
Where Right Stuf is headquartered
LocationHeadquarters
- HQ city
- Grimes
- HQ country
- United States
- HQ region
- North America
Markets served
Right Stuf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Revenue from selling anime and manga merchandise including exclusives, collectibles, clothing, home entertainment products, manga and books, accessories, and series-based merchandise. Also includes premium membership sales for streaming services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Right Stuf product offering
Product offeringCore offering
Right Stuf is an online specialty retailer selling anime and manga merchandise including collectibles, clothing, home entertainment (Blu-rays and DVDs), manga volumes, books, accessories, and series-based merchandise. The storefront now operates as the Crunchyroll Store under the Crunchyroll/Sony ecosystem, with Right Stuf branding retained for legacy order tracking. Free U.S. shipping is offered on orders $75+, and the store carries exclusives and collaborations tied to popular franchises.
Product overview
Crunchyroll Store is a unified e-commerce platform that integrates anime and manga retail, streaming services, and exclusive merchandise. The platform operates across multiple product categories including Crunchyroll Exclusives (limited-edition and collaboration items), Crunchyroll Collectibles (action figures, statues, plush toys), Crunchyroll Clothing (apparel and wearables), Crunchyroll Home Entertainment (Blu-rays, DVDs), Crunchyroll Manga & Books, Crunchyroll Accessories, and Crunchyroll Memberships (premium tiers with streaming benefits). Crunchyroll Anime Nights serves as a promotional feature driving engagement and sales. Right Stuf's legacy order tracking is accessible through a redirect to legacy.rightstufanime.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Crunchyroll Store Unified e-commerce platform selling anime and manga merchandise, collectibles, clothing, home entertainment, manga, books, accessories, and exclusive items, integrated with the Crunchyroll streaming service.
- Crunchyroll Exclusives Exclusive anime merchandise and collectibles available only through the Crunchyroll Store, including limited editions and collaboration items tied to major anime franchises.
- Crunchyroll Collectibles Action figures, statues, plush toys, and other collectible items featuring popular anime series characters.
- Crunchyroll Clothing Apparel and wearable merchandise including t-shirts, hoodies, and other clothing items featuring anime designs.
- Crunchyroll Home Entertainment Home video products including Blu-rays, DVDs, and collector's editions of anime series.
- Crunchyroll Manga & Books Physical and digital manga volumes and books from popular anime and Japanese publishers.
- Crunchyroll Accessories Accessories such as keychains, posters, stickers, and other anime-themed merchandise.
- Crunchyroll Memberships Premium membership tiers offering streaming benefits, exclusive store discounts, and early access to merchandise.
Companies that use Right Stuf
Customer profileSegments1 record
Ideal customer profiles1 record
Right Stuf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Right Stuf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrunchyrollcoreRight Stuf is integrated into the Crunchyroll ecosystem. The Crunchyroll Store website includes a legacy link to 'Track Your Right Stuf Order' (legacy.rightstufanime.com) indicating Right Stuf's operations have been incorporated into Crunchyroll's e-commerce platform. Right Stuf was an anime and manga specialty retailer that merged with Crunchyroll under Sony's ownership.
Recent moves5 records
Expansion highlights4 records
Right Stuf competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key highlights6 records
Customer concentration
Right Stuf social profiles
Digital presenceRight Stuf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Stuf leadership team
Management profileNumber of profiles
Profiles1 record
Right Stuf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Stuf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Stuf
What does Right Stuf do?
Right Stuf is an online specialty retailer selling anime and manga merchandise including collectibles, clothing, home entertainment (Blu-rays and DVDs), manga volumes, books, accessories, and series-based merchandise. The storefront now operates as the Crunchyroll Store under the Crunchyroll/Sony ecosystem, with Right Stuf branding retained for legacy order tracking. Free U.S. shipping is offered on orders $75+, and the store carries exclusives and collaborations tied to popular franchises.
Is Right Stuf a public or private company?
Right Stuf is a private company. It is classified as corporate owned and is currently operating.
When was Right Stuf founded?
Right Stuf was founded in 1987. It employs 11 to 50 people.
Where is Right Stuf based?
Right Stuf is headquartered in Grimes, United States, in the North America region.
How does Right Stuf make money?
One revenue line is on record: product Sales.
Does Right Stuf have an API?
No public API is recorded for Right Stuf.
What industry is Right Stuf in?
Right Stuf's product category is Anime and Manga Retail. Its primary akta.pro industry code is CRALAAAF, Comic Books, Graphic Novels & Manga Retail, with a secondary code of CRALAGAH, Comic Books & Graphic Novel Collectibles Retail. Its NAICS code is 4592 and its SIC code is 5945.