Right Stuf

What Right Stuf does

Right Stuf is a U.S.-based anime and manga specialty e-commerce retailer founded in 1987 and headquartered in Grimes, Iowa. Historically operated as an independent online store selling anime DVDs, Blu-ray discs, manga, books, and related merchandise. The company has been acquired by Crunchyroll LLC (a Sony Pictures and Aniplex entity) and its operations have been fully integrated into the unified Crunchyroll Store at store.crunchyroll.com; the Right Stuf brand is retained primarily for legacy order tracking via legacy.rightstufanime.com and customer-service continuity.

The current product surface spans eight sub-categories — Crunchyroll Exclusives (limited editions and IP collaborations), Collectibles (figures, statues, plush), Clothing (apparel), Home Entertainment (Blu-rays, DVDs, collector's editions), Manga & Books, Accessories, Series-based navigation (Chainsaw Man, Demon Slayer, One Piece, JUJUTSU KAISEN, My Hero Academia, Solo Leveling), and Memberships (tiered streaming plus store benefits). A promotional feature, Crunchyroll Anime Nights, ties theatrical/event activations to merchandise deals. No proprietary technology stack, custom AI, or unique platform architecture is disclosed; the storefront runs on a standard e-commerce framework with a Sezzle BNPL integration at checkout.

The business model is direct-to-consumer one-time product sales, supplemented by recurring Crunchyroll premium membership revenue. Go-to-market is exclusively online (own e-commerce storefront) with free U.S. shipping on orders over $75. Customer segmentation is a single persona — anime and manga enthusiasts — with no enterprise or B2B channel. Reported employee count is 11–50, and the entity is no longer operationally independent, functioning as the retail arm of Crunchyroll under Sony ownership. Shawne Kleckner is listed as CEO. No disclosed financials, funding rounds, patents, awards, or strategic hires are available in the input data.

Name

Right Stuf

Website

https://rightstufanime.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Right Stuf is a U.S. anime and manga specialty e-commerce retailer founded in 1987, now operating as the merchandise arm of Crunchyroll (Sony/Aniplex) under the unified store.crunchyroll.com storefront, serving individual anime and manga collectors and fans.

Ownership category

akta.pro rank

Product category

Anime and Manga Retail

NAICS

Book Retailers and News Dealers (4592), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Comic Books, Graphic Novels & Manga Retail (CRALAAAF)

akta.pro secondary industry

Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)

Keywords

• Anime merchandise retail
• Manga bookstore
• Anime collectibles shop
• Home entertainment retail
• Anime ecommerce store

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue from selling anime and manga merchandise including exclusives, collectibles, clothing, home entertainment products, manga and books, accessories, and series-based merchandise. Also includes premium membership sales for streaming services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Right Stuf is an online specialty retailer selling anime and manga merchandise including collectibles, clothing, home entertainment (Blu-rays and DVDs), manga volumes, books, accessories, and series-based merchandise. The storefront now operates as the Crunchyroll Store under the Crunchyroll/Sony ecosystem, with Right Stuf branding retained for legacy order tracking. Free U.S. shipping is offered on orders $75+, and the store carries exclusives and collaborations tied to popular franchises.

Product overview

Crunchyroll Store is a unified e-commerce platform that integrates anime and manga retail, streaming services, and exclusive merchandise. The platform operates across multiple product categories including Crunchyroll Exclusives (limited-edition and collaboration items), Crunchyroll Collectibles (action figures, statues, plush toys), Crunchyroll Clothing (apparel and wearables), Crunchyroll Home Entertainment (Blu-rays, DVDs), Crunchyroll Manga & Books, Crunchyroll Accessories, and Crunchyroll Memberships (premium tiers with streaming benefits). Crunchyroll Anime Nights serves as a promotional feature driving engagement and sales. Right Stuf's legacy order tracking is accessible through a redirect to legacy.rightstufanime.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Crunchyroll Store Unified e-commerce platform selling anime and manga merchandise, collectibles, clothing, home entertainment, manga, books, accessories, and exclusive items, integrated with the Crunchyroll streaming service.
• Crunchyroll Exclusives Exclusive anime merchandise and collectibles available only through the Crunchyroll Store, including limited editions and collaboration items tied to major anime franchises.
• Crunchyroll Collectibles Action figures, statues, plush toys, and other collectible items featuring popular anime series characters.
• Crunchyroll Clothing Apparel and wearable merchandise including t-shirts, hoodies, and other clothing items featuring anime designs.
• Crunchyroll Home Entertainment Home video products including Blu-rays, DVDs, and collector's editions of anime series.
• Crunchyroll Manga & Books Physical and digital manga volumes and books from popular anime and Japanese publishers.
• Crunchyroll Accessories Accessories such as keychains, posters, stickers, and other anime-themed merchandise.
• Crunchyroll Memberships Premium membership tiers offering streaming benefits, exclusive store discounts, and early access to merchandise.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CrunchyrollcoreStrategic or Co-development PartnerRight Stuf is integrated into the Crunchyroll ecosystem. The Crunchyroll Store website includes a legacy link to 'Track Your Right Stuf Order' (legacy.rightstufanime.com) indicating Right Stuf's operations have been incorporated into Crunchyroll's e-commerce platform. Right Stuf was an anime and manga specialty retailer that merged with Crunchyroll under Sony's ownership.

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/rightstufanime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Stuf