Geelen Beton

What Geelen Beton does

Geelen Beton is a third-generation, family-owned Dutch manufacturer of prefabricated concrete products, headquartered in Posterholt, Netherlands, with a second high-tech production facility in Wanssum. The company engineers and produces four integrated product lines from a common platform: system floors (systeemvloeren), building elements (bouwelementen), shell/casing products (casco producten) including casco homes, and broad-slab and ribbed floors (breedplaat- en ribbenvloeren). All engineering and manufacturing capabilities are integrated under one roof at the two sites, which the company positions as a core differentiator. Customers are Dutch construction companies, and named projects span high-rise residential (Zalmhaven Rotterdam), healthcare (Elisabeth-Tweesteden Ziekenhuis Tilburg), residential developments (CasaNova Rotterdam, De Frederik Wassenaar, Wisselspoor Utrecht), infrastructure (Rondweg Wanssum), and shell-home deliveries (Dijkstraten Best, Rimpeler Putten).

The business model is project-based B2B with a sales-led go-to-market motion. The sales team is organized by product category — Rina Vervoort handles breedplaat- and ribbenvloeren, Peter Janssen handles casco's and bouwelementen, while Herbert Cremers covers hiring at Posterholt and Eva Schoots covers Wanssum and Weert — and pricing is not publicly disclosed (quotes are handled via direct sales contact). Distribution is domestic only: products are manufactured at the two Dutch facilities and delivered to construction sites across the Netherlands. Revenue mechanics are one-off project purchases rather than recurring contracts, and the company provides no public pricing, no disclosed financials, and operates entirely on a privately held, family-controlled basis with no external investors identified.

The company's positioning emphasizes continuity, innovation, and proximity to market: the Geelen family has owned the business since founding in 1974, and the third generation now occupies leadership while founder Gène Geelen remains credited as owner. Channels include a corporate website, plus presence on LinkedIn, Facebook, YouTube, and Instagram. There are no patents, trademarks, partnerships, awards, certifications, regulatory actions, or M&A events disclosed in the available data.

Name

Geelen Beton

Legal name

Geelen Beton

Website

https://geelen-beton.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Geelen Beton is a third-generation, family-owned Dutch manufacturer of prefabricated concrete products — including system floors, building elements, and shell homes — serving Dutch construction companies through two high-tech production facilities in Wanssum and Posterholt.

Ownership category

akta.pro rank

Headquarters

HQ city

Posterholt

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Prefabricated Concrete Products: Sale of prefabricated concrete products including system floors (systeemvloeren), building elements (bouwelementen), and shell products (casco producten). Production from two high-tech manufacturing locations serving the Dutch construction market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Geelen Beton manufactures and supplies prefabricated concrete products for the Dutch construction market from two high-tech facilities in Wanssum and Posterholt. Their portfolio centers on system floors (systeemvloeren), building elements (bouwelementen), and casing/shell products (casco producten), with engineering and production fully integrated in-house. They serve residential, commercial, healthcare, and infrastructure construction projects nationwide.

Product overview

Geelen Beton is a family-owned prefabricated concrete products manufacturer operating two hightech facilities in Wanssum and Posterholt. Their product portfolio centers on three core offerings: System Floors (Systeemvloeren), which established their market reputation; Building Elements (Bouwelementen), which expanded their structural component capabilities; and Casing Products (Casco Producten), including casco homes. All products are engineered and manufactured in-house, with Floor Slabs (Breedplaat- en Ribbenvloeren) representing a specialized sub-category. The company serves diverse construction projects ranging from residential casco homes to large-scale infrastructure and healthcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• System Floors (Systeemvloeren) Prefabricated concrete floor systems manufactured at the high-tech facilities in Wanssum and Posterholt, forming the foundational product line for which Geelen Beton became known. Sold to Dutch construction companies for residential, commercial, healthcare, and infrastructure projects.
• Building Elements (Bouwelementen) Prefabricated concrete building elements serving as structural components for construction projects, sold to Dutch construction companies. Handled by sales representative Peter Janssen.
• Casing Products (Casco Producten) Prefabricated concrete casing and shell products for buildings, including casco (shell) homes delivered to projects such as Dijkstraten in Best and Rimpeler in Putten. Handled by sales representative Peter Janssen.
• Floor Slabs (Breedplaat- en Ribbenvloeren) Broad-slab (breedplaat) and ribbed (ribben) floor systems, a specialized category of concrete flooring products. Handled by sales representative Rina Vervoort.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spanbeton: Spanbeton is a Dutch precast concrete floor manufacturer offering comparable breedplaat- and ribbenvloeren solutions to the same Dutch construction customer base.
• Bruil: Bruil is a Dutch construction and concrete group producing prefabricated concrete elements for infrastructure and building construction, overlapping with Geelen's prefab portfolio in the Dutch market.
• Dyckerhoff Basal: Dyckerhoff Basal produces precast concrete structural elements in Germany, with a product range of prefab building and infrastructure components directly comparable to Geelen's bouwelementen portfolio.
• Consolis: Consolis is a European precast concrete group serving infrastructure and building projects across multiple countries; comparable product category in structural precast elements though operating at broader geographic scale.
• VBI: VBI is a Dutch manufacturer of prefabricated floor systems (breedplaat- and ribbenvloeren) directly competing with Geelen in the systeemvloeren category for Dutch residential and commercial construction.

Broad incumbents

• Holcim: Holcim operates a global cement, aggregates, and concrete products portfolio including precast and concrete building solutions, with Dutch and European market presence competing indirectly with Geelen.
• Heidelberg Materials: Heidelberg Materials is a global building materials incumbent with cement, aggregates, and concrete products operations that overlap with the broader concrete value chain relevant to Geelen's prefab business.
• CRH plc: CRH is a global building materials group with concrete products and aggregates divisions that compete in adjacent precast and ready-mix categories across European markets.
• Xella International: Xella is a European building materials company producing wall and building elements, including concrete and aerated concrete components used in construction, adjacent to Geelen's prefab building elements category.

Regional players

• Cementbouw: Cementbouw is a Dutch building materials supplier and concrete products distributor serving the same Dutch construction customer base as Geelen, with overlapping supply relationships though focused on distribution rather than prefab manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU35q7pZ8nJ9uEJcdWYNqqw
• Facebookfacebook.com/geelenbeton
• LinkedInlinkedin.com/company/geelen-beton
• Instagraminstagram.com/geelenbeton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geelen Beton