What Metfone does

Metfone is a Cambodian mobile telecommunications operator and a brand of Viettel Cambodia Pte., Ltd., a wholly-owned subsidiary of Vietnamese state-owned defense and telecom conglomerate Viettel Group. Founded in 2009 and headquartered in Phnom Penh, the company is one of three dominant mobile operators in Cambodia that collectively control approximately 90% of the country's cellular market, which has over 22 million subscriptions representing 131.5% penetration. Metfone's core offering spans mobile voice, SMS, and data services (under the KADO prepaid brand), fixed broadband and WiFi, and enterprise-grade solutions including AI, Big Data, cybersecurity, cloud computing, and secure connectivity primarily targeting Cambodia's banking, microfinance, and corporate sectors.

Beyond connectivity, Metfone has built a layered digital services portfolio: TV360, an HD streaming platform with Khmer-dubbed international content; eMoney, a digital wallet and mobile payment service; CamID, a digital identity application; MoEYS SMAS, an education management system developed for Cambodia's Ministry of Education, Youth and Sport; and Value-Added Services. The company distributes through physical showrooms, an online top-up and self-serve portal, and a direct enterprise sales motion, supplemented by high-profile summits and government-attended launch events. The strategic partnership with Cisco (announced December 2025) signals a deliberate repositioning from traditional telecommunications operator to comprehensive technology solutions provider.

More recently, Metfone has extended beyond digital services into adjacent verticals: Metfone Express, an end-to-end logistics service with approximately 1,000 service points and 24/7 real-time shipment tracking launched in June 2026 leveraging Viettel Group's logistics expertise from Vietnam; and a Solar Energy Initiative launched in March 2026 providing renewable energy systems to households and businesses. Revenue mechanics are primarily subscription-recurring across mobile, broadband, enterprise, and value-added services, with transaction-fee economics in the newly launched logistics business. The combination of telecom core cash flow, Viettel Group backing, government relationships, and aggressive vertical diversification positions Metfone as a national digital ecosystem play rather than a pure connectivity provider.

Name

Metfone

Legal name

Viettel Cambodia Pte., Ltd

Website

https://metfone.com.kh

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Metfone is Cambodia's leading mobile operator and a subsidiary of Vietnam's Viettel Group, serving millions of consumers and enterprises with mobile, broadband, digital payments, streaming, digital identity, logistics, and renewable energy services.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE), Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Mobile telecommunications
• Digital wallet services
• Enterprise connectivity
• Broadband internet services
• Mobile payment services

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Mobile voice, SMS, and data services for individual consumers
2. Internet/WiFi Services: Fixed broadband and WiFi services for residential and business customers
3. Enterprise Services: Business solutions including AI, Big Data, cybersecurity, cloud computing, and secure connectivity for banks, MFIs, and enterprise clients
4. Value-Added Services: Digital services including CamID, TV360, eMoney, and other applications
5. Logistics Services (Metfone Express): End-to-end logistics and delivery services leveraging Metfone's digital infrastructure and Viettel Group's logistics expertise

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metfone is Cambodia's largest mobile network operator providing mobile voice, SMS, and 5G/4G data services, broadband internet (WiFi), and an integrated digital services portfolio including TV360 streaming, eMoney mobile wallet, CamID digital identity, enterprise connectivity solutions, the Metfone Express logistics platform, and solar energy programs. The company serves over 9 million subscribers through a network of more than 1,000 service points nationwide, offering both prepaid and postpaid plans as well as custom enterprise packages.

Product overview

Metfone operates as a comprehensive technology and digital services company in Cambodia, having evolved from its origins as a traditional telecommunications operator. The core product portfolio includes mobile telecommunications services and fixed internet/broadband, while the digital services layer encompasses TV360 streaming platform, eMoney digital wallet, CamID digital identity, and various value-added services. Enterprise-focused offerings include integrated solutions for AI, Big Data, cybersecurity, and cloud computing. Recent additions include Metfone Express logistics service and solar energy solutions, representing strategic expansion beyond traditional telecom into broader digital ecosystem services.

Differentiator

Problem solved

Functional benefit

Brands

• Metfone Express: End-to-end logistics service launched in Cambodia with approximately 1,000 service points offering 24/7 real-time shipment tracking, optimized delivery routes, and integrated order management
• KADO
• TV360
• CamID
• eMoney

Products and services

• Metfone Mobile Services

Quantifiable outcome

• Modernizing Cambodia's logistics industry through digital infrastructure
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Viettel Group (Vietnam)flagshipStrategic or Co-development Partner · 12 June 2026Metfone leverages Viettel Group's logistics expertise from Vietnam combined with Metfone's digital infrastructure to power Metfone Express, an end-to-end logistics service. This represents the strategic transformation of Metfone from traditional telecom to comprehensive technology company, utilizing Viettel's proven logistics technology and operational knowledge.
• CiscocoreTechnology or Integration · 8 December 2025Metfone and Cisco formed a strategic partnership to provide advanced technology solutions in Cambodia. The collaboration includes distribution, consulting, technical support, and personnel training, aimed at promoting digital transformation in Cambodia. This partnership marks Metfone's shift from traditional telecommunications operator to comprehensive technology solutions provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viettel Group: Vietnamese state-owned telecom and defense conglomerate and 100% parent of Metfone; comparable as the broader telecom operator whose playbook, capital, and logistics expertise underpin Metfone's strategy.
• Telenor: Nordic-headquartered telecom group with significant Asian mobile operations; comparable as a large multi-country operator whose emerging-market subsidiaries compete in adjacent Southeast Asian markets.
• Singtel: Singapore-headquartered regional telecom incumbent with mobile, enterprise, and digital services portfolios; comparable as a broader Southeast Asian incumbent pursuing enterprise and digital adjacencies.
• Axiata Group: Malaysian-listed telecom conglomerate and parent of Smart Axiata, Metfone's chief domestic rival; comparable as the regional platform whose subsidiary competes head-to-head with Metfone in Cambodia.

Regional players

• True Corporation: Thai telecom group combining mobile, broadband, and digital services; comparable as a Southeast Asian integrated operator pursuing a multi-service digital platform strategy similar to Metfone's.
• Globe Telecom: Major Philippine mobile and broadband operator; a comparable emerging-market MNO with a similar mix of consumer mobile, fixed broadband, and digital financial services.
• MobiFone: Major Vietnamese mobile operator owned by VNPT; a regional peer given Metfone's Viettel ownership and overlapping Southeast Asian operating model, though not directly competing in Cambodia.
• Vinaphone: State-owned Vietnamese MNO under VNPT; a regional comparable reflecting the same Vietnamese telecom ecosystem that produced Viettel, the parent of Metfone.

Direct peers

• Cellcard: Cambodian mobile operator owned by Royal Group, the third leg of the triopoly that controls ~90% of Cambodia's mobile market alongside Metfone, offering directly comparable retail mobile services.
• Smart Axiata: One of Cambodia's three dominant MNOs and the most direct head-to-head competitor to Metfone in mobile voice, data, and 4G/5G services, operating in the same geography with similar consumer and enterprise offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@metfone.closer
• Xx.com/metfone_closer
• Facebookfacebook.com/metfone.closer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metfone