La Boliviana Ciacruz Seguros

What La Boliviana Ciacruz Seguros does

La Boliviana Ciacruz Seguros (LBC) is a privately held Bolivian insurance group founded in 1946 (originally as Compañía Boliviana de Seguros S.A.) and headquartered in La Paz. It operates through two legal entities — La Boliviana Ciacruz de Seguros y Reaseguros S.A. (NIT 1007017028) and La Boliviana Ciacruz Seguros Personales S.A. (NIT 1006989027) — both supervised by Bolivia's APS regulator. The group provides a diversified insurance portfolio spanning personal lines (LBC Auto including a pay-per-kilometer variant, LBC Hogar, LBC Moto, LBC Vida individual/educational/long-term, personal accident, and Tele Protección life + telemedicine), commercial and SME lines (group life/accident, fleet, multi-risk, construction all-risks, transport, aviation, ships, cyber, D&O, financial bonds), and mass insurance distributed through banking (banca-seguros) and commercial affinity channels.

Name

La Boliviana Ciacruz Seguros

Legal name

La Boliviana Ciacruz de Seguros y Reaseguros S.A.

Website

https://lbc.bo

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Boliviana Ciacruz Seguros is a privately held Bolivian insurance group founded in 1946, providing personal, commercial, SME, and mass insurance products to more than 2.6 million customers across Bolivia via agents, digital channels, and a 17+ partner bancassurance and affinity network.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

akta.pro secondary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

Keywords

• General insurance services
• Auto insurance policies
• Home insurance coverage
• Life insurance products
• Corporate insurance solutions

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums (Property & Casualty): LBC generates revenue primarily through insurance premiums collected from policyholders. Products include auto, home, life, accident, corporate, and mass-market insurance policies. Premiums are collected on annual or renewable terms, with some usage-based elements (e.g., the LBC Auto Plan X Kilometraje charges based on kilometers driven).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

La Boliviana Ciacruz Seguros is a Bolivian insurance company that underwrites and distributes personal, corporate, and mass insurance products across Bolivia. Its portfolio includes auto, home, motorcycle, life, and personal accident insurance for individuals, plus multi-risk, fleet, construction, transport, aviation, cyber, civil liability, and D&O coverage for corporates and SMEs. Distribution is delivered through direct digital channels, a nationwide agent network, banca-seguros partnerships with 17+ financial institutions, and affinity/commerce partnerships with retailers and cooperatives.

Product overview

La Boliviana Ciacruz Seguros (LBC) operates as an insurance company with a diversified portfolio of personal, enterprise, and mass insurance products distributed across Bolivia. The personal insurance offerings include vehicle insurance (LBC Auto with standard and pay-per-kilometer variants), home insurance, motorcycle insurance, life insurance (individual, educational, and long-term), and personal accident insurance (individual, school, and events). Enterprise products span corporate and SME segments with coverage for fleets, multi-risk, construction, transport, aviation, ships, cyber risk, and Directors & Officers liability. Mass insurance is distributed through banking partners (banca-seguros) and commercial/retail affinity programs. The company also offers specialized products like mortgage life insurance (Desgravamen Hipotecario) and Tele Protección combining life insurance with telemedicine services. All products are backed by 80 years of experience and a network of service points across Bolivia's nine departments.

Differentiator

Problem solved

Functional benefit

Brands

• LBC Auto: Vehicle insurance covering accidents, damages, total loss, theft, and third-party liability.
• LBC Hogar
• LBC Moto
• LBC Vida
• LBC Accidentes Personales
• LBC Corporate
• LBC PyMEs

Products and services

• LBC Auto Comprehensive auto insurance for individual vehicle owners covering total loss from accidents (100%), total loss from theft (100%), vehicle damage, personal accidents for occupants, and civil liability for third-party damages. Includes 24/7 roadside assistance (fuel, battery, tire, locksmith), authorized workshops, and use of original parts. Sold directly to consumers.
• LBC Auto Plan X Kilometraje Pay-per-kilometer auto insurance allowing customers to pay only for kilometers driven, with coverage options of 5,000 km or 8,000 km per year triggering renewal requirements. Designed for low-usage drivers seeking cost savings. Full coverage including theft, damage, and accident protection is maintained regardless of usage level. Sold directly to individual consumers.
• LBC Hogar Home insurance for individual homeowners and tenants protecting dwellings against fire, robbery, natural disasters, and personal accidents. Includes coverage for family members, pets (dogs and cats), civil liability up to USD 10,000, accidental death of pets up to USD 100, total/permanent disability up to USD 10,000, medical and funeral expenses up to USD 2,000, and 24/7 emergency home assistance (plumbing, locksmith, electrician, glazier).
• LBC Moto Motorcycle insurance for bikes with commercial value equal to or less than USD 5,000. Covers total loss from accident (100%), total loss from robbery (80%), damage to the insured motorcycle, vandalism, terrorism, partial theft of parts, personal accidents for occupants, and optional civil liability (Bs. 70,000 or 140,000). Sold to individual motorcycle owners.
• LBC Vida Individual Anual Renovable Individual annual renewable life insurance providing financial protection for family members in case of unexpected situations, with customizable coverage adapted to the policyholder's needs. Sold to individual consumers and families.
• LBC Vida Anual Renovable Educacional Educational annual renewable life insurance that pays the insured amount to heirs in case of the policyholder's death, specifically designed to ensure children's education and future financial security. Sold to parents and guardians.
• LBC Vida Largo Plazo Long-term life insurance designed as a financial gift and future planning instrument, providing protection and tranquility for loved ones in case of the policyholder's absence. Sold to individual consumers planning long-term financial security for beneficiaries.
• LBC Accidentes Personales (Individual) Personal accident insurance offering medical attention at network healthcare centers or the customer's preferred facility, covering accidental death, total/permanent disability, medical expenses, and hospitalization. Sold to individuals.
• LBC Accidentes Personales Escolar School accident insurance protecting children during educational activities against unforeseen events, with coverage for medical expenses and accidental death. Sold to parents and educational institutions.
• LBC Accidentes Personales Eventos Event accident insurance protecting event attendees against accidental death and covering medical expenses during events. Sold to event organizers and individuals attending covered events.
• Tele Protección Life insurance product combined with 24/7 telemedicine services. Available for purchase at Mi Teleférico service points. Sold to individual consumers in the La Paz/El Alto transit corridor.
• Desgravamen Hipotecario Mortgage life insurance providing coverage for home loan balances in case of the borrower's death or disability. Distributed through banking partners including Banco FIE and Banco Sol to their mortgage customers.
• Seguros Corporativos Customized corporate insurance products for large enterprises, including Auto y Moto (fleet), Multiriesgo (multi-risk), Accidentes Personales (group accident), Cyber Risk, Equipo de Contratista, Todo Riesgo de Construcción y Montaje, Transporte de Mercancías, Naves y Embarcaciones, Aeronavegación, Responsabilidad Civil, Responsabilidad Civil para Directores y Ejecutivos (D&O), Comprensiva 3D, and Finanzas y Cauciones. Sold to large corporates.
• Seguros para PYMEs y Profesionales Insurance products designed for small and medium enterprises and independent professionals, including Vida Grupo (group life), Accidentes Personales grupo (group accident), Auto y Moto (vehicle fleet), Multiriesgo (multi-risk), Transporte (transport), and Construcción y montaje (construction and assembly). Sold to SMEs and professionals.
• Banca Seguros (Seguros Masivos Banca) Mass insurance products distributed through 17+ banking and financial institution partners (Banco Fie, Banco Sol, Banco Ganadero, Banco Nacional de Bolivia, Banco Ecofuturo, Banco de la Comunidad, and various cooperatives and IFDs) that protect financial assets against fraud, default, or losses at the point of a financial transaction. Sold through the bank partner's branch and digital channels.
• Seguros Masivos Afinidad (Comercio y Retail) Affinity mass insurance for commercial and retail sectors, generating new revenue streams while building customer loyalty with customized insurance solutions. Distributed through partners including Farmacorp and COMTECO, including co-branded products such as 'Tengo Seguro' family and individual medical insurance.

Quantifiable outcome

• More than 2.6 million individual and enterprise clients insured nationwide
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered strategic, core, secondary and minor.

• Olimpiadas Especiales BoliviastrategicGTM or Marketing Partner · 1 January 2020LBC partners with Special Olympics Bolivia to promote inclusion and improve quality of life for people with disabilities through sports. LBC supports athletes with training equipment, coach development, and awareness programs. Team LBC also incorporates Special Olympics athletes since 2020 under the Global Compact adherence.
• Banco FiecoreChannel Partner/ Reseller/ DistributorBanco Fie is a key banca-seguros partner distributing mass insurance products to its microfinance and SME customer base. LBC also provides the 'Seguro Inclusivo de Vida' (Inclusive Life Insurance) specifically designed for Banco FIE customers, enabling financial inclusion through insurance.
• Banco SolcoreChannel Partner/ Reseller/ DistributorBanco Sol distributes LBC banca-seguros mass products and hosts the desgravamen hipotecario (mortgage life insurance) for its loan customers. Includes a testimonial campaign 'Lo importante de tener un seguro' showcasing the value of insurance through Banco Sol.
• Banco GanaderocoreChannel Partner/ Reseller/ DistributorBanco Ganadero distributes LBC banca-seguros mass insurance products to its agricultural and livestock banking customers across Bolivia.
• Banco Nacional de Bolivia (BNB)coreChannel Partner/ Reseller/ DistributorBNB distributes LBC banca-seguros mass insurance products to its retail and corporate banking customers.
• Banco EcofuturocoreChannel Partner/ Reseller/ DistributorBanco Ecofuturo distributes LBC banca-seguros mass insurance products through its branch network.
• Banco de la ComunidadcoreChannel Partner/ Reseller/ DistributorBanco de la Comunidad distributes LBC banca-seguros mass insurance products to its community banking customers.
• Catedral LTDA (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa Catedral distributes LBC banca-seguros mass insurance products to its cooperative members.
• COOPROLE R.L.secondaryChannel Partner/ Reseller/ DistributorCOOPROLE R.L. cooperative distributes LBC banca-seguros mass insurance products to its member base.
• San Pedro R.L. (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa San Pedro distributes LBC banca-seguros mass insurance products to its cooperative members.
• San José de Bermejo R.L. (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa San José de Bermejo distributes LBC banca-seguros mass insurance products.
• Crecer IFDsecondaryChannel Partner/ Reseller/ DistributorCrecer IFD (Institution for Financial Development) distributes LBC banca-seguros mass insurance products to its microfinance customers.
• Diaconía IFDsecondaryChannel Partner/ Reseller/ DistributorDiaconía IFD distributes LBC banca-seguros mass insurance products to its microfinance and community banking customers.
• FUBODE IFDsecondaryChannel Partner/ Reseller/ DistributorFUBODE IFD distributes LBC banca-seguros mass insurance products.
• IDEPRO IFDsecondaryChannel Partner/ Reseller/ DistributorIDEPRO IFD distributes LBC banca-seguros mass insurance products to its SME and microfinance customers.
• Inca Huasi R.L. (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa Inca Huasi distributes LBC banca-seguros mass insurance products to its cooperative members.
• Progreso R.L. (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa Progreso distributes LBC banca-seguros mass insurance products.
• San Antonio R.L. (Cooperativa)secondaryChannel Partner/ Reseller/ DistributorCooperativa San Antonio distributes LBC banca-seguros mass insurance products.
• CACTRI S.R.L.secondaryChannel Partner/ Reseller/ DistributorCACTRI S.R.L. distributes LBC banca-seguros mass insurance products to its customers.
• FarmacorpcoreChannel Partner/ Reseller/ DistributorFarmacorp is a key affinity/commerce partner for mass insurance distribution. Together with Sudamericana, LBC launched 'Tengo Seguro' — a family and individual medical insurance product distributed through Farmacorp's pharmacy network, generating new revenue streams for the retailer.
• COMTECOsecondaryChannel Partner/ Reseller/ DistributorCOMTECO (Cooperativa de Teléfomos Electrónicos) distributes LBC affinity/commerce mass insurance products to its cooperative members and subscribers.
• Sudamericana (Insurance Partner)coreStrategic or Co-development PartnerSudamericana partnered with LBC and Farmacorp to co-develop and launch the 'Tengo Seguro' family and individual medical insurance product, combining Sudamericana's insurance expertise with LBC's distribution network and Farmacorp's retail reach.
• Cambiando Historias ProgramminorStrategic or Co-development PartnerLBC's CSR initiative supporting seven people with disabilities from Special Olympics Bolivia through treatments, training, or supplies, transforming their life stories. Part of the company's broader social responsibility and inclusion strategy.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• BBVA Seguros Bolivia S.A. Captive insurance arm of BBVA's Bolivian banking franchise. Comparable to LBC's banca-seguros mass distribution model, leveraging parent-bank balance sheet and customer base for credit-life and mass-market products.
• Seguros Sura (Sura Latam): Latin American multi-line insurance carrier operating across multiple Andean and Southern Cone markets. Overlaps with LBC's product taxonomy (P&C, life, group), serving as a useful benchmark for cross-sell economics and bancassurance models in the region.
• MAPFRE Seguros Bolivia: Bolivian subsidiary of MAPFRE, the largest Spanish-speaking insurance group globally. Competes with LBC across P&C and life in Bolivia while drawing on regional scale, reinsurance access, and product breadth far beyond LBC's portfolio.
• Zurich Seguros Bolivia S.A. Subsidiary of Zurich Insurance Group operating in Bolivia with broader global reinsurance and capital backing. Overlaps LBC in personal and commercial lines but competes from a multinational incumbent position rather than domestic-only footprint.

Direct peers

• Crediseguro S.A. Domestic Bolivian insurer focused on commercial and personal lines, including credit-linked products that overlap with LBC's desgravamen and banca-seguros book. Closely comparable on customer segments and bancassurance distribution.
• Seguros Fenix S.A. Bolivian multi-line carrier operating across personal, life, and commercial lines under the same APS supervisor and regulatory regime as LBC. Comparable on product portfolio and nationwide agency distribution model.
• Bisa Seguros y Reaseguros S.A. Bolivian multi-line insurer affiliated with the Bisa financial group, offering personal, corporate, and mass insurance. Directly comparable to LBC in product breadth and bancassurance-led distribution within the same Bolivian market.
• Alianza Seguros y Reaseguros S.A. One of Bolivia's principal multi-line insurance carriers, operating across personal, commercial, and life lines in direct competition with LBC for nationwide share. Portfolio structure and bancassurance distribution overlap make Alianza the closest head-to-head peer for premium volume, customer base, and regulatory positioning.
• Compañía de Seguros y Reaseguros Fortaleza S.A. Bolivian insurance carrier competing for the same individual, SME, and corporate segments. Multi-line product mix and nationwide agency footprint make Fortaleza a direct peer for market share dynamics.

Regional players

• Sancor Seguros: Major Argentine mutual insurance group with growing Andean presence. Comparable to LBC as a multi-line personal and commercial carrier in Latin America, though primarily competing in adjacent regional markets rather than directly in Bolivia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boliviana Ciacruz Seguros