Magnetrol International

What Magnetrol International does

Magnetrol International, founded in 1932 and headquartered in the United States, develops, manufactures, and distributes measurement instruments for level and flow control in process industries. It operates as a brand within AMETEK Level Measurement Solutions (LMS), a division of AMETEK Inc. (NYSE: AME), with the legal entity name AMETEK Magnetrol USA LLC. The company employs between 251 and 500 people and serves customers globally across chemical, oil and gas, power, food and beverage, biopharmaceutical, semiconductor, and water/wastewater markets. Its product portfolio centers on three flagship platforms: the E4 Modulevel liquid level displacer transmitter (SIL 2 certified), the Genesis (ED1/ED2) TDR-based multiphase detector, and the Eclipse 706 guided wave radar transmitter with the Eclipse PLUS+ adapter, supplemented by BrightTEK wireless monitoring solutions and complementary RF admittance, ultrasonic, and water cut technologies.

Revenue is generated primarily through B2B hardware sales of application-specific industrial instrumentation, with quote-based pricing tied to configuration, certification, and calibration. A secondary services stream delivers global instrument productivity programs, technical training, and support. The go-to-market combines a global network of local field representatives with exclusive channel partners — most recently TechStar LLC in Oklahoma (October 2025) and FCX in the U.S. Midwest (March 2025). Marketing emphasizes technical content (blog, webinars, YouTube) aimed at specifying engineers in process industries.

Standalone financial data, including revenue, profitability, and organic growth rates, is not publicly disclosed. Magnetrol competes on the strength of its long-standing brand, multi-modal sensing portfolio, SIL-rated safety certification, and AMETEK-backed global service infrastructure rather than on price, and currently has no disclosed AI/ML product capability.

Name

Magnetrol International

Legal name

AMETEK Magnetrol USA LLC

Website

https://magnetrol.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Short description

Magnetrol International, founded in 1932 and operating within AMETEK's Level Measurement Solutions division, designs and manufactures level, flow, and interface measurement instruments for process industries including chemical, oil and gas, power, biopharma, semiconductor, and water/wastewater customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Process Instrumentation (Level and Flow Measurement)

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)

akta.pro secondary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

Keywords

• Level measurement instrumentation
• Flow control instruments
• Guided wave radar transmitters
• Displacer level transmitters
• Process industry sensors

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Instrumentation Hardware Sales: Magnetrol International generates revenue through the sale of level and flow measurement instruments, including displacer transmitters, guided wave radar transmitters, multiphase detectors, and related control equipment. The market for similar thermal mass flow meters in biopharmaceutical applications shows pricing in the $4,000-$8,000 range for validated sanitary-grade instruments.
2. Service and Training: The company provides global service offerings including instrument productivity services, technical training, and support to increase customer ROI and reduce cost of ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magnetrol International develops, manufactures, and distributes measurement instruments for level, flow, and interface control in process industries. Its core product line includes SIL 2 certified displacer-type liquid level transmitters (E4 Modulevel), TDR-based multiphase detectors (Genesis ED1/ED2), and guided wave radar transmitters (Eclipse PLUS+ Model 706), supplemented by RF admittance, ultrasonic, wireless (BrightTEK), and water cut measurement solutions and a global service and training offering.

Product overview

Magnetrol International, operating under AMETEK Level Measurement Solutions (LMS), offers an extensive portfolio of level, flow, and interface control instruments for process industries. The product lineup includes displacer-type transmitters (E4 Modulevel), TDR-based multiphase detectors (Genesis ED1/ED2), and guided wave radar transmitters (Eclipse 706 with Eclipse PLUS+ adapter). Supporting technologies encompass radar level measurement, RF admittance, displacer switches, wireless solutions (BrightTEK), water cut meters, and various level control technologies. The company provides global service and training offerings to support instrument productivity and ROI across process industry applications.

Differentiator

Problem solved

Functional benefit

Brands

• E4 Modulevel: SIL 2 certified liquid level displacer transmitter
• Genesis
• Eclipse PLUS+
• BrightTEK

Products and services

• E4 Modulevel Liquid Level Displacer Transmitter A SIL 2 certified displacer-type liquid level transmitter designed for critical level control applications in process industries.
• Genesis Multiphase Detector (ED1/ED2) A TDR-based multiphase detector that achieves breakthrough performance in multiphase level measurement applications in process industries.
• Eclipse PLUS+ Guided Wave Radar Transmitter (Model 706) An advanced guided wave radar transmitter with the Eclipse PLUS+ adapter, engineered to optimize critical level control applications throughout process plants.
• BrightTEK Wireless Solutions A wireless remote monitoring solution for level measurement applications, designed to transform remote monitoring capabilities and industrial efficiency.
• AMETEK LMS Global Service and Training A global service and training offering for AMETEK LMS/Magnetrol instrumentation that provides instrument productivity services, technical training, and customer support to maximize ROI and reduce cost of ownership.

Quantifiable outcome

• SIL 2 safety certification for E4 Modulevel® displacer transmitter
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TechStar LLCcoreChannel Partner/ Reseller/ Distributor · 1 October 2025TechStar LLC was appointed as the exclusive channel partner for Magnetrol International in the state of Oklahoma in October 2025. This partnership provides Oklahoma-based customers with localized access to Magnetrol's level and flow measurement solutions through a dedicated channel partner.
• FCX (Flow Control Experts)coreChannel Partner/ Reseller/ Distributor · 1 March 2025FCX was announced as a new partnership in March 2025 serving the U.S. Midwest Region, providing exclusive distribution and support for AMETEK Level Measurement Solutions products including Magnetrol instrumentation in the Midwest territory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emerson (Rosemount): Emerson's Rosemount line is a leading supplier of level, pressure, and flow instrumentation to process industries globally, directly overlapping Magnetrol's core transmitter portfolio and safety-critical applications.
• VEGA Grieshaber: Specialist level and switching instrumentation vendor strong in radar, guided wave radar, and capacitance technologies — closest specialist-level peer to Magnetrol's displacer and GWR franchise.
• Endress+Hauser: Privately held German manufacturer of industrial level, flow, and analytical measurement instruments — directly competes with Magnetrol across process-industry accounts with a comparable portfolio of radar, capacitance, and displacer-based technologies.
• WIKA: Specialist industrial measurement vendor with a broad level, pressure, temperature, and flow portfolio, closely comparable to Magnetrol in process-industry transmitter selection.
• KROHNE: European process instrumentation specialist with a broad level and flow portfolio including radar and TDR-based products, directly comparable to Magnetrol's industrial transmitter offering.
• Yokogawa Electric: Japanese process automation major with an established level and flow transmitter line serving oil & gas, chemicals, and power — directly competing with Magnetrol in process-industry accounts worldwide.

Emerging players

• ifm electronic: Industrial sensor company increasingly active in level and flow with strong wireless/IoT positioning — emerging overlap with Magnetrol's BrightTEK wireless monitoring and radar-based level lines.

Broad incumbents

• ABB: Global industrial automation incumbent offering level, flow, and pressure measurement as part of its process-automation portfolio, competing against Magnetrol on larger integrated deals.
• Siemens: Diversified industrial automation conglomerate whose SITRANS line includes level and flow instrumentation; larger and broader than Magnetrol, with overlapping products sold into the same process-industry RFPs.
• Honeywell: Process-automation incumbent whose measurement products compete head-to-head with Magnetrol in refining, chemicals, and power, while offering the broader control-system portfolio Magnetrol cannot match.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AMETEK_LMS
• Facebookfacebook.com/Magnetrol
• LinkedInlinkedin.com/company/magnetrol-international
• Xx.com/MagnetrolGlobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetrol International