Advanced Products and Solutions – Middle East and Africa

What Advanced Products and Solutions – Middle East and Africa does

Advanced Products and Solutions – Middle East and Africa (APS-MEA) is a Cairo-based, privately-held systems integrator founded in 2012 that delivers enterprise business application implementations across the Middle East and Africa. The company is structured as an LLC operating from New Cairo, Egypt, with a headcount band of 11–50 employees, and serves a roster of reference customers that includes central banks (Egypt, Nigeria), commercial banks (National Bank of Egypt, Banque Misr, Commercial International Bank, Guaranty Trust Bank), state-owned enterprises, ministries of finance, telecom operators (Vodafone Egypt, Mobinil, Telecom Egypt, Globacom, Libyana, Sonatel), and industrial corporates across Egypt, Nigeria, Morocco, Jordan, Lebanon, Algeria, Senegal, Libya, Kenya, Ghana, Rwanda, Zambia, Uganda, and the UAE.

APS-MEA's core technology stack is built around resale and implementation of third-party enterprise platforms — Oracle eBusiness Suite (Financial Management, HCM, SCM, EAM, Projects, Transportation/Fleet, GRC), SAP (manufacturing-focused), Siebel CRM (Contact Center/CTI, Sales, Services, Marketing, Loyalty, Case Management) and Oracle Hyperion (Planning, Workforce, Capital Asset, Project Financial, Public Sector Budgeting, Balance Sheet Planning, Analytics). Around these platforms the firm bundles a service portfolio covering implementation, integration, data warehousing, BI/reporting, SOA, identity management, high availability, database/audit vault, and ongoing application management and maintenance.

The business model is predominantly professional services — implementation engagements plus post-go-live managed services and licensing pass-through — monetized via customized quote-based engagements to enterprise clients. Go-to-market is direct enterprise field sales supported by co-marketing through Oracle, SAP, Siebel, and Hyperion partner channels and participation in regional industry events. Pricing is not publicly disclosed. The company's own marketing (mission: "complementing our customers' business with effective and innovative solutions"; vision: to be the preferred MEA technology solution provider by 2020) emphasizes consultant quality and referenceability; however, the public web presence shows copyright notices from 2013 and 2019, signaling limited recent content refresh.

Name

Advanced Products and Solutions – Middle East and Africa

Legal name

Advanced Products and Solutions, Middle East and Africa (APS-MEA)

Website

https://aps-mea.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

APS-MEA is a Cairo-based systems integrator that implements Oracle, SAP, Siebel, and Hyperion enterprise applications for banks, central banks, oil and gas firms, telecom operators, government ministries, and large corporates across the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Enterprise IT Services and Systems Integration

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Application Maintenance & Support (AMS) (BPAEAFAC), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

Keywords

• Enterprise application implementation
• Oracle eBusiness Suite
• Siebel CRM implementation
• Hyperion planning analytics
• Business intelligence services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Application Implementation: Implementation services for enterprise business applications including ERP, CRM, and business intelligence solutions. Services cover deployment, management, monitoring, patching, security, upgrade services, and project management.
2. Enterprise Software Solutions: Implementation and integration of Oracle eBusiness Suite, SAP, Siebel CRM, and Hyperion solutions for enterprise clients across various industries.
3. Application Management and Maintenance Services: Ongoing application management, maintenance services, and support services for deployed enterprise solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

APS-MEA is a regional systems integrator that implements and manages enterprise business applications—Oracle eBusiness Suite, SAP, Siebel CRM, and Hyperion—for large organizations. It delivers end-to-end professional services covering ERP, CRM, business intelligence, data warehousing, and application management across the Middle East and Africa.

Product overview

Advanced Products and Solutions – Middle East and Africa (APS-MEA) is a regional technology solutions provider offering an integrated portfolio of business applications implementation and technology products. The company operates as a solution provider structured around enterprise software platforms—Oracle eBusiness Suite, SAP, Siebel CRM, and Hyperion Planning/Analytics—alongside professional implementation and integration services. These solutions cover end-to-end business processes including ERP (Financial Management, Human Capital Management, Supply Chain Management), CRM (Sales, Services, Marketing, Loyalty Management), Enterprise Performance Management, Business Intelligence, Data Warehousing, and Database Management. APS-MEA delivers these as both platform implementations and managed professional services (application management, maintenance, custom development, and project management) to customers across the Middle East and Africa region.

Differentiator

Problem solved

Functional benefit

Products and services

• Oracle eBusiness Suite Solutions Oracle eBusiness Suite implementation covering Financial Management, Human Capital Management, Supply Chain Management, Enterprise Asset Management, Projects Management, Transportation/Fleet Management, and Governance Risk and Compliance for enterprise clients.
• SAP Applications Solutions SAP application implementation services focused on manufacturing sector solutions for enterprise clients in retail and manufacturing segments.
• Siebel CRM Solutions Siebel Customer Relationship Management implementation including Contact Center & CTI Integration, Sales, Services, Marketing, Loyalty Management, and Case Management modules for telecom, financial services, and enterprise clients.
• Hyperion Planning and Analytics Solutions Oracle Hyperion-based enterprise performance management covering Hyperion Planning, Workforce Planning, Capital Asset Planning, Project Financial Planning, Public Sector Planning and Budgeting, Financial Services Balance Sheet Planning, Financial Data Quality Management, and Hyperion Analytics.
• Application Implementation Core service for implementing business applications and technologies tailored to customer functional needs.
• Application Integration Integration services to connect disparate systems and applications within enterprise environments.
• Business Intelligence and Reporting Business intelligence applications, analytical tools, and management dashboards with packaged KPIs and dashboards implementing best business practices.
• Data Warehousing Data warehousing solutions to enable customers to access data where, when, and as needed.
• Database and Audit Vault Oracle Database and Audit Vault solutions for data protection and security management.
• Application Installation and Migration Installation and migration services for enterprise applications.
• Service Oriented Architecture SOA-based solutions for enterprise architecture and system interconnectivity.
• Identity Management Identity management solutions for enterprise security and access control.
• High Availability Solutions High availability architecture and implementation for mission-critical applications.
• Professional Services Comprehensive application management, maintenance, deployment, monitoring, patching, security, upgrade, custom development, support, program, and project management services for deployed enterprise solutions.

Quantifiable outcome

• Very high customer satisfaction rate (self-reported)

Named customers38 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• OraclecoreTechnology or IntegrationOracle partnership for eBusiness Suite implementation covering Financial Management, Human Capital Management, Supply Chain Management, Enterprise Asset Management, Projects Management, Transportation/Fleet Management, and Governance Risk and Compliance solutions. APS-MEA serves as an implementation partner delivering Oracle solutions to enterprise clients across the Middle East and Africa.
• SAPcoreTechnology or IntegrationSAP applications partnership focused on manufacturing sector implementations. APS-MEA delivers SAP application solutions to enterprise clients in the retail and manufacturing segments across the region.
• Siebel (Oracle)coreTechnology or IntegrationSiebel CRM partnership delivering complete customer relationship management solutions including Contact Center & CTI Integration, Sales, Services, Marketing, Loyalty Management, and Case Management. APS-MEA implements Siebel solutions for telecom, financial services, and enterprise clients.
• Hyperion (Oracle)coreTechnology or IntegrationHyperion partnership for enterprise performance management solutions including Hyperion Planning, Workforce Planning, Capital Asset Planning, Project Financial Planning, Public Sector Planning and Budgeting, Financial Services Balance Sheet Planning, and Hyperion Analytics. Key focus on government and financial services clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Integrant: Egypt-based technology services firm offering custom development and enterprise integrations. Comparable in regional positioning though more focused on software engineering than packaged ERP.
• Paramount Computer Systems: MENA-focused Oracle implementation partner with strong presence in the Gulf. Comparable in Oracle eBusiness Suite and BI delivery though with geographic concentration in KSA and UAE rather than Africa.

Direct peers

• Giza Systems: Egypt-headquartered systems integrator with a similar Oracle/SAP implementation practice across MEA. Directly comparable in terms of regional footprint, vendor partnerships, and enterprise customer base.
• Information Solutions Group (ISG) Egypt: Cairo-based Oracle and BI implementation specialist serving Egyptian banks and enterprises. Closely comparable niche focus on Oracle eBusiness Suite and BI in the Egyptian market.
• Ejada Systems: MENA-focused systems integrator with strong presence in Egypt, KSA, and UAE. Comparable in offering enterprise application implementation and managed services across regional financial and telecom clients.
• Raya Integration: Egyptian technology integrator offering enterprise applications and IT services across MEA. Comparable scope of ERP/CRM implementation work and similar vertical coverage including financial services and telecom.

Emerging players

• NetSol Technologies: Pakistan-headquartered but with MEA delivery centers, focused on enterprise software for financial services and asset finance. Comparable in targeting MEA banks with enterprise application implementations.

Broad incumbents

• Accenture Middle East: Global SI with a major MEA practice delivering Oracle and SAP transformations. Competes for the same enterprise deals as APS-MEA but at vastly larger scale and with broader service offerings.
• Deloitte Middle East: Big Four firm with a significant Oracle and SAP implementation practice across MEA. Competes for large transformation mandates from the same central-bank and ministry clients as APS-MEA.
• IBM Services Middle East: Global SI with established Oracle, SAP, and Hyperion practices serving MEA financial services and public sector. Overlaps directly in ERP implementation and managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aps-mea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Products and Solutions – Middle East and Africa