University of Science and Arts of Oklahoma

Higher Education (Public Liberal Arts College)usao.edu

USAO is Oklahoma's public liberal arts college in Chickasha, delivering residential and online undergraduate education across five Schools of Study with 25+ majors, 13 NAIA sports, and HLC accreditation.

Company typePublic
Founded1908
HeadquartersChickasha, United States
Headcount251–500
GTM typeB2C
OfferingServices

What University of Science and Arts of Oklahoma does

The University of Science and Arts of Oklahoma (USAO) is a public state-funded liberal arts college located in Chickasha, Oklahoma, operating as Oklahoma's designated public liberal arts college under the Oklahoma State System of Higher Education. USAO delivers undergraduate liberal arts education across five Schools of Study — Visual & Performing Arts; Education & Speech-Language Pathology; Science & Kinesiology; Social Sciences & Business; and IDS & Humanities — supported by an innovative interdisciplinary core curriculum, more than 25 majors and 25 minors (with double-major and self-designed options), and 13 NAIA sports under the Drovers athletics program. The institution holds HLC accreditation, holds a Top 20 ranking in U.S. News & World Report's Top Public Schools – National Liberal Arts Colleges, and is a member of COPLAC.

The technology stack is built on third-party SaaS platforms rather than proprietary infrastructure: Canvas (Instructure) for the LMS, USAO Self Service for student information, SmartCatalogIQ for the course catalog, AllVoices for incident reporting, TimelyCare for 24/7 telemental health, Formstack for forms, Stretch Internet for athletics livestreaming, and Vimeo for testimonial video hosting. An online delivery arm (USAOonline) offers a Business Administration degree. Supporting programs include a Neurodiversity Program, an Office of Accessible Education, Davis-Waldorf Performing Arts Series, Spring Triad, and a Speaker Series.

Revenue is generated primarily through tuition and required fees (including meal plans for residential students), supplemented by State of Oklahoma appropriations and grants (including participation in a $3.4M statewide AI innovation grants program), philanthropy via a 'Give to USAO' pathway and Foundation Scholarship Application, and auxiliary services such as the on-campus bookstore, dining services, parking permits, and replacement student IDs. USAO distributes enrollment through a direct-to-consumer model via the Chickasha residential campus, the USAOonline storefront, a self-serve admissions inquiry and application portal, and event-driven campus visits, with no third-party reseller or wholesale channel.

University of Science and Arts of Oklahoma firmographics

Firmographics

Name: University of Science and Arts of Oklahoma
Legal name: University of Science and Arts of Oklahoma
Website: https://usao.edu
Company type: Public
Founded year: 1908
Operating status: Operating
Headcount range: 251–500 employees
Short description: USAO is Oklahoma's public liberal arts college in Chickasha, delivering residential and online undergraduate education across five Schools of Study with 25+ majors, 13 NAIA sports, and HLC accreditation.
Ownership category
akta.pro rank

University of Science and Arts of Oklahoma industry classification

Industry

Product category: Higher Education (Public Liberal Arts College)
NAICS: Colleges, Universities, and Professional Schools (6113), Educational Services (611), Educational Support Services (611710)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Interdisciplinary/General Education & Study Skills (EDAGABAN)

Keywords

Public liberal arts education
Undergraduate degree programs
Online business administration degree
NAIA college athletics
Higher education student services

Where University of Science and Arts of Oklahoma is headquartered

Location

Headquarters

HQ city: Chickasha
HQ country: United States
HQ region: North America

Offices3 records

Markets served

University of Science and Arts of Oklahoma business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

Tuition and fees: Recurring tuition revenue from residential and online students (e.g., USAOonline Business Administration), complemented by net price calculator and financial aid (grants, scholarships, work-study, loans). Required meal plans for on-campus residents.
State appropriations and grants: Public liberal arts college funded by the State of Oklahoma; received $3.4 million in AI innovation grants allocated by Oklahoma higher education officials to seven colleges/universities.
Philanthropy and giving: Donations channeled through a 'Give to USAO' pathway and a Foundation Scholarship Application; includes alumni giving.
Auxiliary and procurement revenue: Vendor procurement and bid opportunities (e.g., Campus-Wide Elevator Routine Maintenance Services RFP, June 2026); bookstore operations; parking permits; replacement student IDs.

Pricing tiers

Model	Billing	Price
Other	Annual	Public state-school pricing for a small private-college-style liberal arts experience

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

University of Science and Arts of Oklahoma product offering

Product offering

Core offering

USAO is Oklahoma's public liberal arts college offering undergraduate residential and online education across five Schools of Study (Visual and Performing Arts; Education and Speech-Language Pathology; Science and Kinesiology; Social Sciences and Business; IDS and Humanities) with more than 25 majors and 25 minors, supported by an innovative interdisciplinary core curriculum. The institution supplements academics with 13 NAIA sports under the Drovers brand, an online Business Administration degree via USAOonline, performing arts and speaker programming, and student services including housing, dining, counseling (TimelyCare), accessibility/Neurodiversity programs, and incident reporting.

Product overview

USAO presents itself as Oklahoma's public liberal arts college offering a single integrated educational offering organized around five Schools of Study (Visual and Performing Arts; Education and Speech-Language Pathology; Science and Kinesiology; Social Sciences and Business; IDS and Humanities), supplemented by the USAO Online Business Administration Degree program, Drover Athletics (13 NAIA sports), the Davis-Waldorf Performing Arts Series, Spring Triad, and the USAO Speaker Series as cultural/extramural modules. Operational support is delivered through supporting products including the Canvas LMS (Instructure), USAO Self Service student portal, Nash Library, and SmartCatalogIQ-powered course catalog, all accessible from the usao.edu footer.

Differentiator

Problem solved

Functional benefit

Products and services

School of Visual and Performing Arts One of USAO's five Schools of Study, engaging students in scholarly examination of visual and performing arts alongside humanities disciplines. Targets undergraduate students pursuing liberal arts degrees.
School of Education and Speech-Language Pathology USAO School combining liberal arts education with teacher preparation, producing ethical, effective, informed and reflective educators, including licensure-relevant programs and speech-language pathology. Targets undergraduate students pursuing teaching and SLP careers.
School of Science and Kinesiology USAO School equipping students to examine, understand and apply scientific and technological knowledge to solve problems across modern disciplines, including kinesiology. Targets undergraduate students pursuing STEM and health-related degrees.
School of Social Sciences and Business USAO School providing deep understanding in history, psychology, sociology, political science, business and economics. Targets undergraduate students pursuing social science or business degrees (also the home school for the online Business Administration degree).
School of IDS and Humanities (Innovative Core Curriculum) USAO's innovative interdisciplinary core curriculum, spanning history, science, art, mathematics, literature, philosophy, economics, art and theatre. Required as part of every undergraduate degree and described as a transformative core differentiator.
USAOonline Business Administration Degree Online undergraduate degree program in Business Administration offered through USAOonline, enabling remote enrollment without on-campus presence. Targets working adults, commuters, and distance learners needing flexible access to a USAO liberal arts credential.
Drover Athletics (NAIA Sports Program) USAO's intercollegiate athletics program, the Drovers, fielding 13 NAIA sports with a documented history of national-championship success. Includes scheduling, news, recruit-me tools, and live broadcasts. Targets student-athletes and fans.
Canvas LMS (USAO instance) Canvas Learning Management System instance hosted by Instructure and used by USAO as the primary course delivery and instructional platform for students and faculty. Accessible at usao.instructure.com.
USAO Self Service Student Portal Student-facing self-service portal hosted at selfservice.usao.edu covering registration, billing, grades and financial-aid functions. Integrates with Canvas LMS. Targets enrolled USAO students.
Nash Library USAO's academic library serving students, faculty and staff at library.usao.edu. Provides research resources and library services supporting the academic program.
Davis-Waldorf Performing Arts Series USAO's performing arts series bringing award-winning performers and speakers to campus as part of Arts & Culture programming. Targets students, faculty and the broader community.
Spring Triad (Annual Arts Festival) Annual spring arts festival held at USAO as part of its Arts & Culture programming. Targets students, faculty and community members.
USAO Speaker Series Speaker series bringing intellectually stimulating talks and visiting presenters to the USAO campus as part of Arts & Culture programming. Targets students, faculty and community members.

Quantifiable outcome

Top 20 U.S. News & World Report ranking for Top Public Schools – National Liberal Arts Colleges
+4 more outcomes

Companies that use University of Science and Arts of Oklahoma

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

University of Science and Arts of Oklahoma technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature5 records

University of Science and Arts of Oklahoma partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Instructure (Canvas LMS)coreTechnology or IntegrationCanvas (by Instructure) is the university's learning management system; USAO Self Service integrates with Canvas as the student-facing portal. Listed as a primary academic technology dependency.
SmartCatalogIQcoreTechnology or IntegrationPowers the USAO course catalog (2024-2025 and 2025-2026 editions) and hosts Majors/Minors listings, FERPA policy, Satisfactory Academic Progress, and Financial Aid policy pages.
AllVoicescoreTechnology or IntegrationThird-party incident-reporting platform used by USAO for anonymous and identified Title IX, sexual misconduct, behavioral, and Code of Student Conduct reporting; integrated with USAO's equal opportunity workflows.
TimelyCarecoreTechnology or IntegrationProvides 24/7 online mental health and telemedical services to USAO students, branded as 'TimelyCare' and accessible via the Student Services page.
ATIXAcoreTechnology or IntegrationProvides Title IX Coordinator and Civil Rights Investigator training/certification courses that USAO publicly posts to comply with 2020 Title IX regulations.
COPLAC (Council of Public Liberal Arts Colleges)minorStrategic or Co-development PartnerUSAO is a member institution of COPLAC, displayed in the footer of the USAO homepage; membership supports USAO's positioning as a public liberal arts college.
What Will They LearnminorOthersListed on whatwilltheylearn.com as school #3473; USAO displays the badge in its footer to signal curriculum transparency.
University HQOthers

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

University of Science and Arts of Oklahoma competitors and assessment

Company assessment

Direct peers

Southeastern Oklahoma State University: Southeastern Oklahoma State University is a fellow Oklahoma regional public university explicitly co-listed with USAO as a recipient of the state's $3.4M AI Innovation Grants. Same state system, similar scale, comparable recruitment geography — the closest direct comparable for both cost structure and student profile.
University of North Carolina Asheville: UNC Asheville is one of the few public liberal arts colleges in the UNC system, explicitly designated as the 'liberal arts university' of the state. Mirrors USAO's positioning as the state's designated public liberal arts institution, with a comparable residential, small-class model at public pricing.
Truman State University: Truman State is Missouri's public liberal arts and sciences university. It is consistently a top-ranked regional public liberal arts institution with strong student-faculty ratios — directly comparable to USAO's small-college public-pricing model and academic program breadth.
University of Montevallo: University of Montevallo is Alabama's public liberal arts university. It shares USAO's positioning as the state's designated small public liberal arts college with strong faculty attention and residential experience at public tuition.
New College of Florida: New College of Florida is Florida's designated public liberal arts honors college. Comparable in mission (small, intellectually distinctive, interdisciplinary curriculum) and in operating as the state's singular public liberal arts institution.
SUNY Geneseo: SUNY Geneseo is consistently ranked among the top public liberal arts colleges nationally. It mirrors USAO's combination of strong rankings, residential small-college experience, public pricing, and broad liberal arts curriculum.
University of Mary Washington: University of Mary Washington is Virginia's public liberal arts university. Comparable residential, small-class liberal arts model at state pricing, with similar program breadth across the arts, sciences, and business.
Ramapo College of New Jersey: Ramapo College is New Jersey's public liberal arts college. Shares USAO's positioning as a designated state-system public liberal arts institution with diverse programs, residential experience, and commitment to undergraduate teaching.
Purchase College (SUNY): Purchase College is a SUNY public liberal arts college with strong arts programs. Comparable to USAO's combination of liberal arts core, Visual & Performing Arts School, and small public-college experience.
St. Mary's College of Maryland: St. Mary's College of Maryland is Maryland's designated public honors liberal arts college. Highly comparable to USAO in mission (small, public liberal arts with rigorous interdisciplinary core) and competitive positioning against private liberal arts institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

University of Science and Arts of Oklahoma compliance and trust

Trust signal

Compliance7 records

University of Science and Arts of Oklahoma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Science and Arts of Oklahoma leadership team

Management profile

Number of profiles

Profiles3 records

University of Science and Arts of Oklahoma funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Science and Arts of Oklahoma M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Science and Arts of Oklahoma

What does University of Science and Arts of Oklahoma do?

Is University of Science and Arts of Oklahoma a public or private company?

University of Science and Arts of Oklahoma is a public company. It is classified as state government owned and is currently operating.

When was University of Science and Arts of Oklahoma founded?

University of Science and Arts of Oklahoma was founded in 1908. It employs 251 to 500 people.

Where is University of Science and Arts of Oklahoma based?

University of Science and Arts of Oklahoma is headquartered in Chickasha, United States, in the North America region.

How does University of Science and Arts of Oklahoma make money?

Four revenue lines are on record. Tuition and fees are the primary driver. The others are state appropriations and grants, philanthropy and giving and auxiliary and procurement revenue.

Who are University of Science and Arts of Oklahoma's main competitors?

Direct peers on record are Southeastern Oklahoma State University, University of North Carolina Asheville, Truman State University, University of Montevallo, New College of Florida, SUNY Geneseo, University of Mary Washington, Ramapo College of New Jersey, Purchase College (SUNY) and St. Mary's College of Maryland.

Does University of Science and Arts of Oklahoma have an API?

No public API is recorded for University of Science and Arts of Oklahoma.

What industry is University of Science and Arts of Oklahoma in?

University of Science and Arts of Oklahoma's product category is Higher Education (Public Liberal Arts College). Its primary akta.pro industry code is EDAGABAN, Interdisciplinary/General Education & Study Skills. Its NAICS code is 6113 and its SIC code is 8200.