Free International Co., Ltd.

What Free International Co., Ltd. does

Free International Co., Ltd. is a privately held Japanese multi-brand fashion and lifestyle company that designs, produces, and retails proprietary apparel brands — most prominently F i.n.t (a vintage-inspired, retro-girly women's apparel brand) and an another angelus (a Parisian-influenced ladylike women's apparel brand) — through 14 directly operated retail stores across Japan (Tokyo, Kanagawa, Aichi, Osaka, Kyoto, Hyogo, Miyagi, Hokkaido), a proprietary e-commerce platform at fint-shop.com, wholesale distribution to third-party retailers, seasonal consignment pop-up shops (~10 partner locations, 4 times per year), and an active franchise licensing program. The company is headquartered in Nagoya, Aichi Prefecture, was founded in 1981 as shop mellow, formally incorporated in 1984, reorganized as FreeINTERNATIONAL Co., Ltd. in 1996, and adopted a holding company structure in 2017 with logistics operations spun off into subsidiary FID Co., Ltd.

The business model is diversified across six revenue streams: (1) direct retail sales of proprietary brands via physical stores and e-commerce (primary stream); (2) wholesale / B2B sales to third-party retailers; (3) consignment pop-up shop sales; (4) franchise fees and licensing; (5) B2B produce/branding services (new venture creation, rebranding, business regeneration consulting); and (6) overseas / cross-border e-commerce into Singapore, Saudi Arabia, and Australia. Adjacent brand extensions include F i.n.t HOME (home lifestyle goods), an another angelus mariage (wedding dress sales, rental, and photography services), and F i.n.t Cafe (food service concept in Kyoto using Hokkaido-sourced ingredients). The company employs 87 people as of September 2025 and is led by founder-CEO Kuzuya Masahiko, with no external private equity or venture capital investors referenced.

The customer base is primarily Japanese women aged approximately 20–40 seeking distinctive, vintage-inspired, non-mass-market fashion, with adjacent customer segments for wedding services (couples), lifestyle extension (home goods buyers), and international buyers in select overseas markets. Go-to-market is direct-to-consumer through physical stores and e-commerce, supplemented by wholesale partners (department stores and shopping malls including Lumine, PARCO, JR West SC facilities), franchise operators, and consignment retail partners. Technology is limited to a proprietary e-commerce storefront and inventory management systems; there is no disclosed AI/ML capability, no proprietary data moat, and no public revenue reporting. Registered capital is ¥50 million, indicating a small-capitalization private operator funded internally by the founding management team.

Name

Free International Co., Ltd.

Legal name

株式会社フリーインターナショナル (FreeINTERNATIONAL co.,ltd.)

Website

https://freeint.co.jp

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Free International Co., Ltd. is a privately held Japanese multi-brand fashion and lifestyle company operating 14 directly owned retail stores across Japan plus e-commerce, wholesale, franchise, and overseas channels under proprietary brands including F i.n.t and an another angelus.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue from directly operated physical retail stores and the official e-commerce site selling proprietary apparel brands F i.n.t and an another angelus. This is the primary revenue stream.
2. Wholesale / B2B Sales: Wholesale distribution of F i.n.t & an another angelus branded merchandise to third-party retailers and business partners.
3. Consignment Pop-up Shop Sales: Revenue generated through consignment-based temporary pop-up shop arrangements at partner retail locations, conducted 4 times per year (Spring, Summer, Autumn, Winter) across approximately 10 stores per season.
4. Franchise Fees / Licensing: Revenue from franchisee operators who open and operate F i.n.t & an another angelus branded stores under license.
5. Produce / Branding Services: Revenue from the Produce business segment, which provides new business and brand launching, rebranding, and business regeneration/production services to external clients.
6. Overseas / Cross-border Sales: Revenue from selling Japanese products (both proprietary brands and non-apparel goods) to international buyers through global e-commerce platforms and overseas business networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Free International Co., Ltd. operates as a multi-brand fashion and lifestyle company that self-plans and designs proprietary apparel brands — primarily F i.n.t (vintage-inspired retro and girly women's fashion) and an another angelus (Parisian-inspired ladylike women's fashion) — and sells them through 14 directly operated retail stores across Japan and the fint-shop.com official e-commerce site. Adjacent offerings include F i.n.t HOME lifestyle goods, an another angelus mariage wedding dress and photography services, F i.n.t Cafe (food service), and B2B services via the Produce division (brand launching, rebranding, business regeneration consulting), wholesale distribution, and franchise operations.

Product overview

Free International Co., Ltd. operates a diversified fashion and lifestyle business with a portfolio of apparel brands, lifestyle products, and wedding services. The company operates its core F i.n.t brand (vintage-inspired retro and girly fashion) and an another angelus brand (Parisian-style elegant ladieswear), both sold through directly operated retail stores across Japan, official e-commerce sites, and wholesale channels. Adjacent offerings include F i.n.t HOME lifestyle products, an another angelus mariage wedding dresses and photography services, F i.n.t Cafe food service, and produce/overseas business services. The company also offers pop-up shops, franchise opportunities, and OEM services, functioning as a multi-brand fashion and lifestyle platform.

Differentiator

Problem solved

Functional benefit

Brands

• F i.n.t: A women's apparel brand featuring retro & girly style that mixes vintage designs from the 1950s-1970s with modern trends. Offers a sense of excitement similar to finding unique one-of-a-kind vintage pieces at thrift stores.
• an another angelus
• F i.n.t HOME

Products and services

• F i.n.t Primary proprietary fashion brand offering women's apparel combining 1950s–1970s vintage-inspired designs with contemporary trends in a retro and girly style. Features one-of-a-kind pieces with intricate craftsmanship in buttons and embroidery, targeting fashion-conscious women aged approximately 20–40.
• an another angelus Ladies' fashion brand inspired by small Parisian hidden shops, expressing nostalgic yet fresh retro elegance for mature women. Offers sophisticated wardrobe proposals with classic, ladylike styling.
• F i.n.t HOME Lifestyle sub-brand under F i.n.t offering roomwear, bed linens, curtains, and various room items for home living, extending the brand aesthetic into the home environment.
• an another angelus mariage Wedding brand offering original wedding dress sales, photo plans, and rental services for couples seeking classic, feminine vintage-style wedding attire aligned with the an another angelus aesthetic.
• Wedding photography and dress rental service Wedding photography and dress rental service allowing customers to wear an another angelus mariage dresses and capture memories in the brand's classic atmosphere.
• F i.n.t Cafe Food service concept located in Kyoto featuring crepes, soft-serve ice cream, and other sweets made with Hokkaido-sourced ingredients, extending the F i.n.t lifestyle brand into F&B.
• Wholesale apparel distribution Wholesale distribution service supplying F i.n.t and an another angelus branded apparel to third-party retail partners and buyers across Japan.
• Pop-up shop program Temporary retail pop-up shops placing F i.n.t and an another angelus brands in partner stores on a consignment basis, running 4 times per year (Spring, Summer, Autumn, Winter) for periods of 5–14 days at approximately 10 partner locations per season.
• Produce consulting services B2B consulting service for new venture creation, brand development, rebranding, and business regeneration, including 100-year enterprise consulting. Targets external corporate clients seeking to build or refresh brands.
• Overseas / cross-border sales Overseas business exporting Japanese quality products including proprietary company brands via global e-commerce platforms and social media to international customers in markets including Singapore, Saudi Arabia, and Australia.
• OEM / Original brand product planning Original brand product planning and production support service offering OEM (Original Equipment Manufacturer) planning of proprietary brand products for partner brands and retailers.
• Franchise program Franchise program for F i.n.t and an another angelus brands, actively recruiting franchise partners to open and operate branded stores under license.

Quantifiable outcome

• Over 40 years in business since founding in 1981, with consistent brand evolution from shop mellow to multi-brand fashion and lifestyle group.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mark Styler Co., Ltd. Japanese multi-brand women's apparel operator running brands such as EMODA, MURUA, and ROLLA's. Directly comparable as a Japan-based, multi-brand, specialty women's apparel group with directly operated retail and a defined aesthetic positioning.
• Baroque Japan Limited: Operates brands such as MOUSSY, SLY, and RODEO CROWNS in the women/youth apparel segment. Comparable as a Japanese specialty apparel group selling proprietary brands through directly operated stores, e-commerce, and wholesale channels.
• nano universe Inc. Japanese contemporary apparel brand operating direct retail stores and e-commerce with a similar focus on distinct style positioning. Comparable in scale, ownership structure (privately held until TSI Holdings acquisition), and directly operated retail format in prime urban locations.
• SHIPS Inc. Japanese specialty apparel retailer with directly operated stores in major urban malls (similar PARCO/Lumine locations). Comparable in mid-market positioning, direct-to-consumer retail focus, and Japan-domestic mall-based distribution model.

Broad incumbents

• Adastria Co., Ltd. Larger publicly listed Japanese apparel group behind LOWRYS FARM, GLOBAL WORK, niko and..., and JEANASIS. Comparable in operating multiple proprietary women's apparel brands across directly operated retail and e-commerce, but at significantly greater scale and public-market visibility.
• United Arrows Ltd. Established Japanese multi-brand specialty retailer (United Arrows, Beauty & Youth, green label relaxing). Comparable in curating proprietary and third-party brands through prime-location directly operated stores, but operates at much larger scale with broader price-point coverage.
• Baycrew's Co., Ltd. Japanese apparel group operating JOURNAL STANDARD, JIE DA, IENA, and EDIFICE. Comparable in multi-brand specialty retail format targeting fashion-conscious women, though serving a broader lifestyle/casual segment than the company's vintage-girly focus.
• World Co., Ltd. Major Japanese apparel conglomerate with brands including Untitled, Reflect, and SCOORE. Comparable as a multi-brand women's apparel platform using directly operated retail and wholesale distribution.
• Pal Group Holdings Co., Ltd. Diversified Japanese apparel group operating 3COINS, CIAOPANIC, and honey mi Honey. Comparable in multi-brand retail and broad demographic reach, though with a more value/casual orientation than the company's premium vintage positioning.
• TSI Holdings Co., Ltd. Japanese apparel holding company behind HUMAN WOMAN, NATURAL BEAUTY BASIC, and others. Comparable as a multi-brand women's apparel platform operating through directly operated retail, e-commerce, and wholesale, though with broader brand portfolio and public-market listing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FintOFFICIAL
• YouTubeyoutube.com/channel/UC9aOExiD6Am8RHz4UDffZ4A
• Instagraminstagram.com/fi.n.t_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free International Co., Ltd.