Attraction

What Attraction does

Attraction is a privately held, founder-owned Quebec-based content production company established in 2002 by President Richard Speer. The company produces original television series, documentaries, reality and competition shows, variety programs, scripted drama, and feature films for major Canadian broadcasters and global streaming platforms, with offices in Montréal (headquarters) and Toronto and a team of more than 150 creative professionals. Its flagship franchises include Les Chefs! (season 14 on Radio-Canada), Dans l'oeil du dragon (season 14, Radio-Canada), En direct de l'univers (since 2009), L'amour est dans le pré (season 11, Noovo), and the LOL: Qui rira le dernier? format on Prime Video; the company has produced over 7,000 hours of content since founding and operates wholly-owned Attraction Distribution for international sales and Attraction Digital for audience development and social media strategy.

The business model is a B2B professional services and licensing hybrid: Attraction generates revenue by producing commissioned content on a project basis (custom quotes per production) for enterprise customers such as Rogers Sports & Media/Discovery Canada, Amazon Studios/Prime Video, Radio-Canada, Bell Média/Crave, Netflix, and TVA/TVA Films, with co-production partnerships structured as licensing/royalty arrangements alongside distribution of its own and third-party content internationally. In 2026 the company expanded its surface area materially — launching Karaoké Club as the first French-language Amazon Original, greenlighting LOL Season 4, releasing the Contes pour tous theatrical feature Ma Belle-Mère est une Sorcière, securing the Deadliest Catch: Northern Edge international adaptation (premiere Winter 2027), and leading the creative relaunch of the MusiquePlus brand on TikTok in partnership with WPP Media's Motion Entertainment and Remstar Media. The core technology is conventional television and film production with digital content distribution capabilities; there are no disclosed AI/ML, API, SDK, or proprietary technology assets in the source data.

Name

Attraction

Legal name

Attraction Web s.e.c.

Website

https://attraction.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Attraction is a Quebec-based, founder-owned content production company producing television series, documentaries, feature films, and digital content for major Canadian broadcasters and global streamers including Amazon, Netflix, Discovery, and Radio-Canada, with in-house distribution and digital divisions.

Ownership category

akta.pro rank

NAICS

Musical Groups and Artists (71113), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Dance Performances (THAJAFAD)

Keywords

• Television content production
• Film production services
• Unscripted entertainment production
• International content distribution
• French-language media production

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Content Production Services: Attraction generates revenue by producing original television series, documentaries, reality shows, feature films, and digital content for broadcasters and streaming platforms in Canada and internationally.
2. Distribution: Attraction Distribution handles the international distribution of content produced by Attraction and its partners to global audiences across all screens.
3. Co-production Partnerships: Revenue generated through co-productions with major studios and networks including Amazon Studios, Rogers Sports & Media, Bell Média, and Warner Bros. Discovery.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Attraction produces original television series, documentaries, reality shows, variety programs, scripted series, and feature films on a commissioned basis for Canadian broadcasters and international streaming platforms. The company operates an in-house distribution arm (Attraction Distribution) that licenses Attraction-produced and partner content to global markets, and a digital division (Attraction Digital) that manages social media strategy, content discoverability, and community engagement for its productions. It is also reviving the MusiquePlus music brand on TikTok.

Product overview

Attraction is a Quebec-based media production company operating since 2002 with over 150 employees. The company offers a comprehensive content production portfolio encompassing television productions (reality shows, documentaries, variety programs, scripted series), feature films, and digital content. Core offerings include flagship series like LES CHEFS!, LOL: Qui rira le dernier?, Dans l'oeil du dragon, and L'amour est dans le pré, alongside English-language unscripted content including How Did They Fix That?. Supporting services include Attraction Digital (social media and discoverability strategy) and Attraction Distribution (international sales). The company recently expanded into digital platforms through the MusiquePlus TikTok revival and produces international adaptations like Deadliest Catch: Northern Edge.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Deadliest Catch: Northern Edge reached #1 ranking on Discovery Canada in 2025 with 1.6 million viewers
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, major and core.

• TikTokflagshipGTM or Marketing Partner · 3 June 2026TikTok partnered with Attraction to relaunch MusiquePlus as a TikTok presence. Attraction leads the creative and editorial development of the brand in its new digital environment, targeting a new generation of music lovers in Quebec.
• Motion Entertainment (WPP Media)majorStrategic or Co-development Partner · 3 June 2026Motion Entertainment, a division of WPP Media, collaborates with Attraction on the MusiquePlus TikTok relaunch project, contributing to the content production and creative direction.
• Remstar MediamajorStrategic or Co-development Partner · 3 June 2026Remstar Media, led by President Maxime Rémillard, partnered with Attraction to revive MusiquePlus, bringing the iconic Quebec music brand back to life for a new generation.
• Rogers Sports & MediaflagshipStrategic or Co-development Partner · 7 May 2026Rogers Sports & Media greenlit Deadliest Catch: Northern Edge, the first international adaptation of the Deadliest Catch franchise, scheduled for Winter 2027 premiere on Discovery Canada.
• Fremantle/Original ProductionsflagshipStrategic or Co-development Partner · 7 May 2026Original Productions, part of Fremantle, partnered with Attraction to produce the Canadian adaptation of the legendary Deadliest Catch franchise.
• ALSO (Sophie Lorain and Alexis Durand-Brault)coreStrategic or Co-development PartnerALSO is a company of creators who have made their mark in the industry with successful productions such as Portrait Robot, Mégantic, and Désobéir. Attraction has built strategic partnerships with ALSO for television, film, and theatre production.
• Jessie Films and PaNik FictionsmajorStrategic or Co-development PartnerJessie Films and PaNik Fictions partnered with Attraction for the Bon Cop, Bad Cop series production in collaboration with Bell Média.
• EDU Productions Inc.coreStrategic or Co-development PartnerEDU Productions Inc., led by France Beaudoin, co-produces En direct de l'univers with Attraction, a cultural phenomenon since 2009.
• La FêtemajorStrategic or Co-development PartnerLa Fête partnered with Attraction and TVA Films to produce Ma Belle-Mère est une sorcière, the latest entry in the Contes pour tous franchise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Ant Media: Canadian media company operating channels and a production arm across documentary, factual, and lifestyle content. Overlaps with Attraction in English-language documentary and unscripted production for broadcasters/streamers.
• BBC Studios: Global production and distribution subsidiary of the BBC producing and licensing premium scripted and unscripted content worldwide. Comparable as a vertically integrated producer-distributor with a deep format library.
• Fremantle: Global production and distribution company (part of RTL Group/Bertelsmann) that produces and distributes content across 200+ territories. Both a structural comparable (content production + format distribution) and an active counterparty through its Original Productions subsidiary on Deadliest Catch: Northern Edge.
• Lionsgate: Major U.S.-headquartered studio with a significant television production business (including the former eOne) producing and distributing scripted and unscripted content globally. Provides a structural reference for an independent-leaning content producer-distributor at much greater scale.

Direct peers

• Sphere Media: Quebec-based independent production company producing French-language scripted, unscripted, and documentary content for Canadian broadcasters and streamers. Direct competitor for the same Radio-Canada, TVA, and streaming commissions that Attraction targets.
• Zone3: Montreal-based TV production company producing French-language entertainment, variety, and reality programming for Canadian broadcasters. Comparable in scope, customer set, and Quebec-market focus.
• Boat Rocker Media: Toronto-headquartered independent entertainment company producing scripted, unscripted, and kids/family content for global streamers and broadcasters. Comparable mid-sized Canadian producer competing for similar international streaming commissions.
• Cineflix Media: Montreal-headquartered independent production and distribution company producing factual, scripted, and format content globally, with an in-house distribution arm analogous to Attraction Distribution. Comparable business model spanning production plus international sales.
• Productions J: Long-standing Quebec production house producing variety, game shows, and scripted series for Radio-Canada and other French-language broadcasters. Direct competitor for the same French-language commissions and talent pool.

Regional players

• ComediHa!: Quebec City-based production and live comedy entertainment company producing comedy specials, festivals, and TV programming. Adjacent peer in the Quebec French-language comedy and entertainment production space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Attraction.ca
• LinkedInlinkedin.com/company/attraction-ca
• Instagraminstagram.com/attraction.ca_
• TikToktiktok.com/@attraction.ca

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attraction