Romance

What Romance does

Romance is a Paris-based, full-service advertising agency founded in 2014 by Christophe Lichtenstein (CEO) and Alexandre Hervé (Executive Creative Director), operating as a wholly-owned subsidiary of Omnicom Group. The firm is structured around three service lines: Advertising (TV, print, OOH/DOOH, digital display), Social Media & Activations (platform strategy, TikTok creator partnerships, influencer marketing), and Customer Experience (digital experiences, mobile apps, event installations, immersive brand activations). Its commercial model is professional services, monetized through agency fees and project-based or retainer engagements with enterprise brand owners.

Romance sells primarily to large French enterprise and government clients across consumer goods and retail (Intermarché, Decathlon, Atol), premium automotive (Audi France, including a global mandate since 2022), lottery and gaming (Française des Jeux), food delivery (Deliveroo), financial services (Banque Française Mutualiste), spirits (Ricard), media (Europe 1), and public health (Santé Publique France). The go-to-market is sales-led, relying on direct enterprise relationships, industry awards recognition (Cannes Lions, Effie, Grand Prix Stratégies, CPS Awards), and earned media in French and international trade press to drive new business. The agency has won multiple Grand Prix and Best-of-the-Best effectiveness awards, anchored by a long-form, emotionally-driven storytelling style exemplified by the multi-year Intermarché "L'Amour, L'Amour" saga.

Underlying technology is non-proprietary: Romance builds no software, APIs, or data products, and instead competes on creative talent, brand strategy, and content craft. The business is concentrated at a single Paris headquarters (73 Rue la Condamine, 17th arrondissement) with 51–100 employees, operating primarily in France with selective international mandates through its Omnicom affiliation. No external funding has been disclosed, ownership sits entirely with Omnicom, and revenue is not publicly reported.

Name

Romance

Legal name

Romance

Website

https://romance-agency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Romance is a Paris-based, Omnicom-owned advertising agency founded in 2014, providing creative advertising, social media activations, and customer experience services to major French enterprise brands such as Intermarché, Audi France, and FDJ.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Services: Creative advertising services including campaign development, brand strategy, social media activations, and customer experience design. Revenue generated through agency fees, project-based contracts, and potentially retainer arrangements with major client accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Romance is a French advertising agency that creates emotionally-driven brand campaigns, social media activations, and customer experience designs for major enterprise brands. The agency delivers end-to-end creative services across TV, print, out-of-home, digital display, social media, and experiential touchpoints, building long-running narrative campaigns such as the celebrated Intermarché 'L'Amour, L'Amour' saga. Its work spans brand strategy, campaign development, social media execution, and multi-channel deployment for French and international clients including Intermarché, Audi France, Decathlon, Deliveroo, Française des Jeux, and Santé Publique France.

Product overview

Romance is a French advertising agency (part of Omnicom Group) offering three core service categories: Advertising, Social Media & Activations, and Customer Experience. The agency specializes in creating emotionally-driven brand campaigns and storytelling across multiple media channels including TV, digital, out-of-home advertising, radio, and social media. Their integrated approach combines creative development with strategic media planning to build brand value and consumer engagement for their client portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Full-service advertising campaign service including TV commercials, print ads, out-of-home (OOH/DOOH) advertising, and digital display ads. Creates strategic and creative advertising content across multiple media channels for major French brands such as Intermarché, Audi France, Decathlon, and Française des Jeux.
• Social Media & Activations Social media strategy and campaign execution service including TikTok creator partnerships, influencer marketing, and social platform content creation. Manages social presence and engagement for brands across platforms like TikTok, Instagram, Facebook, and Snapchat.
• Customer Experience Customer experience design service including digital experiences, mobile apps, event installations, and immersive brand activations. Creates engaging touchpoints between brands and consumers across digital and physical environments.

Quantifiable outcome

• Intermarché 'L'Amour L'Amour' campaign generated millions of organic views on social media
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Omnicom GroupcoreOthersRomance is a subsidiary of Omnicom Group, a major global advertising and communications holding company. Founded in 2014 by Christophe Lichtenstein and Alexandre Hervé, the agency operates as part of Omnicom's network of creative agencies. The Omnicom affiliation provides resources and potentially client referrals while allowing the agency to maintain its independent creative culture.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marcel: Publicis-owned Paris creative agency. Direct competitor for French enterprise brand mandates and a comparable profile of clients across retail, automotive, and FMCG.
• Rosapark: Independent Paris-based creative agency known for emotionally-driven campaigns (e.g., Picard). Directly comparable as a similarly sized French creative shop with a comparable storytelling-first positioning.
• TBWA\Paris: Omnicom sibling agency and a known former employer of multiple Romance senior leaders. Direct peer competing for French enterprise creative mandates (notably McDonald's) under the same holding-company umbrella.
• Buzzman: Independent French creative agency recognized for award-winning campaigns (e.g., Burger King). Comparable mid-sized Paris creative competitor pursuing the same enterprise and consumer-brand clients as Romance.
• Fred&Farid Paris: Independent French creative agency with strong luxury, fashion, and lifestyle credentials. Comparable in scale and creative orientation; a former employer of Romance Creative Director Frederick Lung.
• DDB Paris: Omnicom sibling creative network and former employer of several Romance leaders. Competes for the same French enterprise advertising briefs and shares talent pipelines with Romance.
• BETC Paris: Paris-based creative agency (Havas network) known for Cannes-lion winning work for brands like Lacoste and Canal+. Directly comparable as a French creative shop of similar scale competing for the same enterprise brand briefs.
• Herezie: Independent Paris creative agency with strong consumer-brand credentials (e.g., BNP Paribas, Lidl). Comparable mid-sized competitor for the same French enterprise creative pitches.

Broad incumbents

• Havas Paris: Paris-headquartered global advertising network (parent of BETC). A prior employer of Romance founders; competes for the same major French brand mandates at greater scale and broader service scope.
• Publicis Conseil: Flagship Paris creative agency of Publicis Groupe and one of France's largest agencies. Broader incumbent serving many of the same enterprise clients (e.g., Renault, Carrefour) that Romance targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/romance_agency
• YouTubeyoutube.com/channel/UCYLEnwPhAryTezzWX4d-SBQ
• Facebookfacebook.com/romanceagency
• LinkedInlinkedin.com/company/romance-omnicom-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romance