Alcove Realty

What Alcove Realty does

Alcove Realty is a privately-held, Kolkata-based residential and commercial real estate developer founded in 2012 by Amar Nath Shroff, building on a four-decade family track record that originated in 1981. The company delivers projects across four product tiers — affordable housing under PMAY/CLSS (New Kolkata Prayag and Sangam), mid-segment (Alcove Gloria, Tower 5, Block 32), luxury (Flora Fountain, Alcove Regency), and ultra-luxury (The 42, The Curve, Alcove Duets) — alongside commercial developments and integrated townships such as the 28+ acre New Kolkata community along the Ganges in Serampore.

The company's technical footprint centers on physical construction rather than software: it has delivered India's tallest residential building (The 42, 260-268 metres, 61 habitable floors), built the first condominium in Eastern India (Brindavan Gardens, 2002), and earned IGBC Gold pre-certification for Flora Fountain. Operations rely on direct sales through on-site offices, a corporate office, phone/WhatsApp inquiries, and an ERP-based customer login portal, with no third-party channel partners. Architect Hafeez Contractor has been retained as design partner across multiple landmark projects since 1993, and consortium partnerships with PS Group, Shyam Infra, Mani Group, Sattva Group, and Diamond Group underpin large developments.

Commercially, Alcove generates revenue primarily through one-time unit sales of residential and commercial properties, supplemented by rental/anchor-tenant relationships with brands such as Big Bazaar and Jaguar Land Rover at completed commercial projects. The customer base is a distributed mix of first-time affordable-housing buyers, middle-income families, and HNI/ultra-HNI buyers, with financing facilitated through pre-arranged home loan tie-ups with 14+ banks and financial institutions including SBI, HDFC, ICICI, and Axis. The company operates exclusively within the Kolkata Metropolitan Region and surrounding Hooghly District.

Name

Alcove Realty

Legal name

Alcove Realty

Website

https://alcoverealty.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alcove Realty is a privately-held Kolkata-based real estate developer founded in 2012, building residential, commercial, and township projects across affordable to ultra-luxury segments for individual homebuyers, HNI buyers, and commercial tenants across the Kolkata metropolitan region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential real estate development
• Commercial property construction
• Integrated township projects
• Luxury residential apartments
• Affordable housing development

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Property Sales: Primary revenue stream from selling residential apartments and flats across various projects. Units range from affordable 1 BHK to ultra-luxury 4/5 BHK duplexes. Revenue is one-time at point of sale with no recurring component.
2. Commercial Property Sales: Revenue from selling commercial office spaces and retail units, including projects like Diamond Chambers, Diamond Prestige, and Alcove Gloria Commercial with hypermarket tenants.
3. Retail and Mixed-Use Development: Revenue from retail spaces, malls, multiplexes, and commercial blocks within township and mixed-use projects such as New Kolkata and Diamond Plaza.
4. Township Development: Large-scale integrated township projects like New Kolkata (Prayag, Sangam, Triveni) offering residential towers with amenities, commercial retail, multiplex, and educational facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alcove Realty is a Kolkata-based real estate developer that builds, sells, and delivers residential apartments, commercial office and retail spaces, and large integrated township projects across multiple market segments (affordable, mid-segment, luxury, and ultra-luxury). The company operates entirely on a direct-sales model, completing and launching projects under brands such as New Kolkata, The 42, Flora Fountain, The Curve, Alcove Gloria, Alcove Duets, Alcove Regency, Alcove Tower 5, Alcove Block 32, and Center Point across the Kolkata metropolitan area and Serampore.

Product overview

Alcove Realty is a Kolkata-based real estate developer offering a diversified portfolio of residential and commercial properties across various market segments. The product portfolio includes ultra-luxury towers (The 42, The Curve, Alcove Duets), premium residential projects (Flora Fountain, Alcove Regency, Alcove Gloria, Alcove Tower 5, Alcove Block 32), integrated townships (New Kolkata with Prayag, Sangam, and Triveni phases), and commercial spaces (Center Point, Alcove Triveni Mall). Projects range from affordable housing under Pradhan Mantri Awas Yojna to ultra-luxury residences exceeding Rs 18,000-20,000 per sq ft. The company operates primarily in Kolkata and surrounding areas (Serampore, Hooghly) with RERA/WBHIRA registered projects.

Differentiator

Problem solved

Functional benefit

Products and services

• The 42 Ultra-luxury residential tower at Chowringhee, Kolkata standing 268 metres tall with 61 habitable floors and 4/5 BHK duplex residences; Eastern India's tallest building featuring capsule lifts and ultra-luxury amenities targeting HNIs.
• The Curve Ultra-luxury single high-rise tower on Chowringhee Road with 26 exclusive residences, signature curvilinear architecture, clubhouse, swimming pool, aqua gym, spa, and panoramic city views; RERA registered (WBRERA/P/KOL/2025/003479) for HNI buyers.
• Alcove Duets Ultra-luxury boutique residential project in Ballygunge with only 8 exclusive homes (7 duplexes + 1 simplex); duplex units approximately 6,781 sq.ft. and simplex approximately 3,505 sq.ft., RERA registered (WBRERA/P/KOL/2026/003922).
• Flora Fountain Premium G+24 twin tower residential project in Topsia, Kolkata with 336 flats (2/3/4 BHK, 899-1,882 sq.ft.); features 26,862 sq.ft. of water bodies, 21 fountains, 34,530 sq.ft. of garden area, IGBC Gold pre-certified green construction for premium-segment buyers.
• Alcove Gloria Twin tower residential project on VIP Road, Kolkata (2B+G+17 floors) with 3/4 BHK apartments (1,523-2,524 sq.ft.) and an adjoining commercial/retail block housing Big Bazaar hypermarket; targeting middle-income families.
• Alcove Regency Twin tower residential project (B+G+19 floors) in Topsia with 76 flats in 3/4 BHK configurations and a saleable area of 1.74 lakh sq.ft., ready for possession; targeting luxury-segment families.
• Alcove Tower 5 B+G+21 storied tower in Diamond City South, Tollygunge with 63 air-conditioned residential flats (3/4 BHK, 1,745-2,013 sq.ft.); part of landmark Diamond City South complex overlooking the 100-acre Tolly Club Golf Course, ready for possession.
• Alcove Block 32 G+17 storied final block of Diamond City North complex on Jessore Road offering 2/3 BHK apartments with 102 residential flats (1,160-1,580 sq.ft.), ready for possession.
• New Kolkata Integrated Township Integrated township development spread across 28+ acres on the banks of the Ganges at Serampore, Hooghly, comprising residential towers (Prayag and Sangam phases), private jetty with ferry service, clubhouse, multiplex, food court, spa, healthcare and educational facilities — offering rail, road and river connectivity for first-time and upgrade buyers.
• New Kolkata Prayag First phase of the New Kolkata township on G.T. Road, Serampore, offering 1/2/3 BHK apartments with super built-up area of 540-1,040 sq.ft. across 1,137+ flats in 6 towers; eligible for CLSS under Pradhan Mantri Awas Yojna for affordable-segment buyers.
• New Kolkata Sangam Second phase of the New Kolkata township with 15 residential towers (G+27) offering 1/2/3 BHK units with carpet area of 311-645 sq.ft. and currently under construction for value-segment buyers.
• Alcove Triveni Mall Commercial retail mall component of the New Kolkata township, registered under WBRERA (WBRERA/P/HOO/2023/000167), dedicated to retail and commercial amenities serving township residents; recipient of Retail Project of the Year Awards 2026.
• Center Point B+G+5 commercial and retail project in Kolkata, ready to move with no GST applicable, targeting small business owners seeking retail/commercial space.

Quantifiable outcome

• 10 million+ sq.ft. of built spaces delivered
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• PS GroupcoreStrategic or Co-development Partner · 1 January 2021PS Group is a co-development partner on multiple projects including Flora Fountain (along with Shyam Infra) and Diamond City South. The partnership combines expertise in residential and mixed-use development for landmark projects in Kolkata.
• Shyam InfracoreStrategic or Co-development Partner · 1 January 2021Shyam Infra is a co-development partner alongside PS Group on the Flora Fountain project. Together with Alcove Realty, they form a joint undertaking for this premium residential development in Kolkata.
• Sattva GroupmajorStrategic or Co-development Partner · 1 January 2012Sattva Group (Bangalore-based) partnered with Mani Group and Alcove Realty for The 42 project. As part of a four-group consortium, Sattva brought southern India development expertise to this landmark Kolkata development.
• Mani GroupmajorStrategic or Co-development Partner · 1 January 2012Mani Group led the consortium for The 42 project at Chowringhee, partnering with Alcove Realty, Diamond Group, and Sattva Group. Mani Group CEO Sanjay Jhunjhunwala led the development consortium.
• Hafeez ContractorcoreStrategic or Co-development PartnerRenowned architect Hafeez Contractor is the chief architect for landmark projects including Siddhartha and The 42. His first collaboration was with Siddhartha (Crown of Alipore) and he continues as design partner for major developments.
• Jaguar Land RoverminorOthersJaguar Land Rover operates their only Eastern India showroom at Diamond Prestige, AJC Bose Road - a commercial property developed by Alcove Realty promoters.
• Big BazaarminorOthersBig Bazaar hypermarket (70,000 sq.ft.) operates at Alcove Gloria Commercial complex on VIP Road, Kolkata.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Ambuja Neotia: Kolkata-headquartered diversified real estate developer with residential, commercial, hospitality, and township projects including integrated townships. Direct competitor in Kolkata luxury and mid-segment residential with comparable scale and brand legacy.
• Shyam Infra: Kolkata-based developer and co-development partner with Alcove on Flora Fountain. Directly comparable as a regional residential developer operating in similar premium segments of the Kolkata market.
• Eden Realty: Kolkata-based real estate developer focused on residential projects with growing portfolio in premium housing. Comparable as a regional residential peer with similar geographic focus and customer segments.
• Merlin Group: One of the largest Kolkata-based real estate developers with extensive residential, commercial, and township portfolio. Comparable to Alcove in geographic focus, full-spectrum pricing strategy, and scaled operational presence in the Kolkata Metropolitan Region.
• Sattva Group: Bangalore-based real estate developer that partnered with Alcove Realty on The 42 project. Comparable as a co-developer on the same landmark, sharing development expertise and project execution for India's tallest residential tower.
• Siddha Group (South India Projects): Kolkata-headquartered real estate developer with residential, commercial, and township projects. Comparable scale, geographic focus, and product range as a major Eastern India developer operating alongside Alcove in mid-segment and premium housing.
• Mani Group: Kolkata-based developer that led the consortium (with Alcove, Diamond, Sattva) for The 42 at Chowringhee. Direct peer in luxury and high-rise residential development with overlapping project involvement and shared customer base in Eastern India.
• PS Group: Kolkata-based real estate developer co-developing the Flora Fountain project with Alcove Realty. Directly comparable as a regional premium residential developer operating in the same micro-markets with similar luxury product positioning.

Broad incumbents

• Brigade Group: Large established Indian real estate developer headquartered in Bangalore with residential, commercial, and hospitality projects across multiple cities. Comparable as a broader incumbent with similar full-spectrum portfolio strategy and luxury positioning, but at much larger scale.
• Sobha Limited: National premium and luxury residential developer with backward-integrated construction capabilities. Comparable as an established national luxury developer operating across multiple markets with similar premium product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alcoverealty1
• YouTubeyoutube.com/channel/UCeyJj-_44rpPdKENDnSrEFQ
• Facebookfacebook.com/AlcoveRealtyIndia
• Instagraminstagram.com/alcove.realty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcove Realty