WWAY-TV

Name

WWAY-TV

Legal name

WWAY-TV

Website

https://wwaytv3.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local broadcast television
• Regional news coverage
• Weather forecasting services
• Local advertising sales
• Community content programming

Headquarters

HQ city

Leland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Sales: Local television advertising revenue from businesses and organizations in the Cape Fear region. The station offers advertising packages through its 'Advertise With WWAY' program targeting local consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WWAY-TV operates as a local broadcast television station serving the Cape Fear region of southeastern North Carolina as an ABC and CBS affiliate. The station provides 24-hour local news (WWAY News), severe weather forecasting and tracking (StormTrack 3 Weather/Radar), live streaming of broadcasts, local sports coverage, and community programming including features such as Pet Pals and Teacher of the Month. Revenue is generated primarily through local advertising sales targeting businesses and organizations seeking access to the Cape Fear viewing audience.

Product overview

WWAY-TV is a local broadcast television station serving the Cape Fear region of southeastern North Carolina. The station operates as a unified media platform combining traditional broadcast television with digital services. Its core offerings consist of WWAY News for local news coverage and StormTrack 3 Weather for meteorological services, both supported by dedicated mobile applications. The station extends its reach through live streaming capabilities, a Skyview Camera Network of coastal webcams, and community programming features including Pet Pals, Teacher of the Month, and Extraordinary People profiles. Additional revenue-generating services include Creative Services for commercial production and an Event Center for community events. Sports coverage rounds out the portfolio with regionally-focused athletic programming.

Differentiator

Problem solved

Functional benefit

Brands

• The Masters Life: Sports program covering The Masters golf tournament

Products and services

• WWAY News Local television news coverage for the Cape Fear region including Wilmington and surrounding counties, delivering breaking news, local stories, and community reporting across multiple news categories for general viewers.
• StormTrack 3 Weather Weather forecasting and severe weather tracking service including daily forecasts, 7-day forecasts, StormTrack 3 Radar, Hurricane Center, and beach/boating forecasts tailored for coastal North Carolina viewers.
• WWAY LiveStream Live video streaming of television programming including ABC and CBS network content, WWAY's own news broadcasts, and special event coverage available on web and mobile platforms.
• WWAY News Mobile App Smartphone and tablet application for receiving breaking news alerts and push notifications, enabling Cape Fear viewers to stay informed on news while away from a TV.
• StormTrack 3 Weather App Dedicated weather application providing severe weather alerts, radar imagery, and detailed forecasts with push notification capabilities for dangerous weather conditions affecting coastal North Carolina.
• Skyview Camera Network Network of live webcams providing real-time views of coastal locations including North Topsail Beach, Battleship North Carolina, Lockwood Folly, and Shallotte Pointe for visitors and viewers monitoring conditions.
• WWAY Creative Services Commercial production and creative advertising services for local businesses, offering video production capabilities for marketing and promotional content.
• WWAY Event Center Event hosting venue services for community events, expos, and special programming held at WWAY's Leland, NC facilities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ABCcoreChannel Partner/ Reseller/ DistributorWWAY-TV operates as an ABC affiliate, broadcasting ABC network programming and content to viewers in the Cape Fear region of North Carolina.
• CBScoreChannel Partner/ Reseller/ DistributorWWAY-TV operates as a CBS affiliate, broadcasting CBS network programming and content to viewers in the Cape Fear region of North Carolina.

Scale indicators1 record

Recent moves6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wway
• Facebookfacebook.com/wwaytv3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWAY-TV