Coral Eye Catching

What Coral Eye Catching does

Eye Catching Coral (legal entity: Eye Catching Coral, LLC; also referenced as "Coral Eye Catching") is a privately held B2B saltwater coral wholesaler headquartered at 4217 King Graves Rd., Warehouse D, Vienna, Ohio. Founded in 2005 by CEO Jim Gintner and now co-owned with Vice President Ben DiEugenio, the company imports live wild coral colonies from Australia, Indonesia, Fiji, Tonga, Vietnam, Palau, and Tahiti, and operates an in-house aquaculture, conditioning, and propagation program. Its flagship asset is a 30,000 sq. ft. aquaculture facility, claimed as the largest of its kind in the USA and approximately 50% operational as of the latest available data, outfitted with MRC PVC/Glass Hybrid tanks, EcoTech Marine G5 lighting and MP40 pumps, Neptune Apex monitoring systems, Neptune DOS dosing/reactors, and ESV Bionic reactors.

The company's product portfolio spans wild coral colonies, conditioned coral frags (wild pieces adapted to captive conditions), aquacultured coral frags, aquacultured anemones (including branded Bubble Tip variants), WYSIWYG hand-picked corals, gorgonians, inverts (snails, hermit crabs, scallops), and macro algae. Live inventory of 40,939+ corals with 466 WYSIWYG pieces is refreshed daily through a dedicated B2B ordering platform at order.eyecatchingcoral.com. All offerings are backed by a full live arrival guarantee that replaces DOA items on the next order without requiring customer absorption of partial losses.

The business operates on three revenue streams: (1) transactional wholesale coral and ancillary livestock sales to verified B2B accounts (pet retail stores, public aquariums, online vendors, and educational facilities), priced on a tiered wholesale schedule with a $100 first-order incentive on orders of $500+; (2) recurring revenue from the Frag Subscription Plan and Colony Subscription Plan, delivering monthly curated inventory at discounted rates; and (3) shipping revenue from a flat $65-per-box FedEx arrangement under an exclusive shipping partnership. Distribution is US-domestic via the proprietary ordering platform plus FedEx, with international sourcing but no international delivery footprint. The firm is founder-led, with a named leadership team of ~16 including CTO, COO, and Sales Manager roles, though firmographic headcount is reported as 1-10 employees.

Name

Coral Eye Catching

Legal name

Eye Catching Coral, LLC

Website

https://eyecatchingcoral.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Eye Catching Coral is a privately held B2B saltwater coral wholesaler that imports wild coral from the Indo-Pacific and operates a 30,000 sq. ft. US aquaculture facility, selling wild colonies, aquacultured frags, and anemones to pet retailers, public aquariums, and online vendors.

Ownership category

akta.pro rank

Product category

Wholesale Live Coral and Aquarium Livestock

NAICS

Other Aquaculture (112519), Fish and Seafood Merchant Wholesalers (42446), Aquaculture (1125)

SIC

Wholesale-Groceries & Related Products (5140), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)

akta.pro secondary industries

Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ), Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL), Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI)

Keywords

• Wholesale live coral
• Aquaculture coral frags
• Saltwater aquarium livestock
• Marine coral distribution
• Coral anemone wholesale

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Wholesale Coral Sales: Sale of wild coral colonies, conditioned coral frags, and aquacultured coral frags and anemones to pet retail stores, public aquariums, online vendors, and educational facilities. Products sourced from Australia, Indonesia, Fiji, Tonga, Vietnam and other locations.
2. Frag Subscription Plan: Monthly subscription plan offering customers 50 handpicked frags at discounted rates plus additional benefits.
3. Shipping Revenue: Flat rate shipping at $65 per box regardless of quantity or size. Items can be added to same box at no extra cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eye Catching Coral is a B2B live coral wholesaler that imports wild coral colonies from Australia, Indonesia, Fiji, Tonga, Vietnam, and other regions, and grows aquacultured coral frags and anemones in a 30,000 sq. ft. aquaculture facility in Ohio. It sells wild coral colonies, conditioned coral frags, aquacultured coral frags, aquacultured anemones, WYSIWYG corals, marine invertebrates, gorgonians, and macro algae to verified business customers (retail stores, public aquariums, online vendors, educational facilities), with all offerings backed by a live arrival guarantee and shipped via FedEx at a flat $65 per box rate.

Product overview

Eye Catching Coral is a live coral wholesaler operating a B2B e-commerce platform (order.eyecatchingcoral.com) alongside three specialized facilities. The core product portfolio consists of wild coral colonies (imported from Australia, Indonesia, Fiji, Tonga, and Vietnam), conditioned coral frags, and aquacultured coral frags and anemones grown in their 30,000 sq. ft. aquaculture facility—the largest of its kind in the USA. The company offers a WYSIWYG selection for hand-picked purchases, a Frag Subscription Plan for recurring monthly deliveries of 50 handpicked frags, and a Real-Time Stock Ordering System enabling daily inventory access. Additional products include inverts (snails, hermit crabs, scallops), gorgonians, and macro algae. Customers include pet retail stores, public aquariums, online vendors, and educational facilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30,000 sq. ft. facility making it the largest aquaculture facility of its kind in the USA
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FedExcoreChannel Partner/ Reseller/ DistributorExclusive shipping partnership with FedEx for all coral shipments. Company has secured discounted rates through this partnership which are passed along to customers as flat rate $65 per box shipping.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Oceans, Reefs and Aquariums (ORA): ORA is one of the largest aquacultured coral and marine fish producers in the US, supplying the same B2B wholesale customer base (retail stores, public aquariums, online vendors) with captive-bred corals and anemones. Highly comparable in product mix and go-to-market.
• Tidal Gardens: Tidal Gardens operates a dedicated coral aquaculture facility producing aquacultured frags and colonies for wholesale and retail buyers. Direct competitor in captive-bred coral frags and anemones, with overlapping propagation and conditioning capabilities.
• World Wide Corals: World Wide Corals is a coral wholesaler and online retailer that imports wild and aquacultured corals for hobbyists and stores. Directly comparable in B2B/B2C coral distribution, species breadth, and use of WYSIWYG inventory systems.
• AquaSD: AquaSD is a Southern California-based coral wholesaler supplying wild and aquacultured corals, frags, and anemones to retail stores and online vendors. Closely matches Eye Catching Coral's wholesale distribution model and species portfolio.
• Reef Beautification: Reef Beautification is a coral aquaculture and wholesale operation focused on captive-bred SPS/LPS corals, frags, and WYSIWYG pieces. Overlaps directly with Eye Catching Coral's aquaculture production and B2B distribution model.
• Pacific East Aquaculture: Pacific East Aquaculture produces and distributes a wide range of aquacultured corals and marine ornamentals to retailers and wholesalers. Direct overlap in captive-bred coral production and wholesale channels.

Emerging players

• Bali Aquarich: Bali Aquarich is an Indonesia-based aquaculture facility producing captive-bred clownfish, designer clownfish, and corals for the global marine aquarium trade. Comparable in species overlap (especially anemones and clownfish hosts) and international wholesale reach.
• Sustainable Aquatics: Sustainable Aquatics is a US-based aquaculture operation producing captive-bred marine fish and corals. Comparable in captive-breeding philosophy and B2B distribution to the same retail and public aquarium customer segments.

Broad incumbents

• CoralVue: CoralVue is a broad aquarium industry supplier of livestock, equipment, and supplies to retailers and hobbyists. While not exclusively coral-focused, it competes in overlapping wholesale channels and serves the same retail and public aquarium buyers.
• LiveAquaria (Petco): LiveAquaria, owned by Petco, is a major online retailer and wholesaler of live fish, corals, and invertebrates. It competes at the retail/wholesale boundary in live coral distribution, particularly to hobbyist end-customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@eyecatchingcoral
• Facebookfacebook.com/EyeCatchingCoral
• Instagraminstagram.com/eyecatchingcoral
• Xx.com/Wholesale_coral
• LinkedInlinkedin.com/company/eye-catching-coral

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Eye Catching