Simply Seated
- Company typePrivate
- Founded2016
- HeadquartersAnnandale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Simply Seated firmographics
Firmographics- Name
- Simply Seated
- Legal name
- Simply Seated Pty Ltd
- Website
- https://simplyseated.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simply Seated industry classification
Industry- Product category
- Event Furniture Hire and Event Management Services
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Event Signage, Props & Custom Installations (HSACAOAG), Event Tablescapes & Centerpiece Styling (HSACAOAF)
Keywords
Where Simply Seated is headquartered
LocationHeadquarters
- HQ city
- Annandale
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Simply Seated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Furniture and Equipment Hire: Rental of premium design-focused furniture including seating (chairs, sofas, armchairs, banquettes, benches, ottomans), tables (dining, bar, café, coffee, side), tableware (crockery, cutlery, glassware, barware), linen (tablecloths, napkins, table runners), and event equipment (flooring, lighting, AV, umbrellas, heating/cooling).
- Design and Styling Services: Bespoke event styling, concept development, moodboards, 3D design and technical planning, custom styling and décor, and project management with on-site styling for corporate events, brand activations, exhibitions, and weddings.
- Event Management and Production: Full-service event management including creative concept development, corporate event planning, venue sourcing, destination management, event styling, custom builds, print, signage, branded environments, lighting, AV, catering coordination, entertainment sourcing, and logistics management.
- Print and Signage Production: Large-format print and signage solutions across various substrates (acrylic, PVC, vinyl, corflute, fabric) for media walls, branded backdrops, bar wraps, banners, directional signage, product display backdrops, and feature installations.
- Exhibition Stand Solutions: Modular exhibition stands and custom builds using the Konnex system, including stand packages (3x3, 6x3, 6x6), tech pods, kiosks, service desks, entrance and registration solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all hire and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Simply Seated product offering
Product offeringCore offering
Simply Seated rents premium, design-led event furniture (seating, tables), tableware (crockery, cutlery, glassware, barware, serveware), table linen, props, flooring, lighting and AV, alongside full-service event management, design and styling, large-format print and signage, and the proprietary Konnex Modular Walling System for custom media walls, exhibition stands, and branded structures across Australia.
Product overview
Simply Seated is a premium event hire and styling company offering a comprehensive, design-led portfolio of furniture hire, tableware, linen, props, exhibitions, and custom event solutions across Australia. The core offering centers on the Furniture Hire Collection (seating, tables), Tableware (crockery, cutlery, glassware in multiple collections including Riedel, Spiegelau, Crystal, and Polycarbonate; barware; serveware), and Table Linen (napkins in velvet/weave/silk/cotton varieties; table runners in silk chiffon and cotton gauze). The portfolio extends to Props & Display (bars, food stations, plinths), Exhibition Equipment (stand packages, Tech Pods & Kiosks, Tech/Demo Stations), the proprietary Konnex Modular Walling System for media walls and custom structures, and Print & Signage services. Services include Design & Styling (3D design, moodboards, custom styling), Exhibitions & Custom Builds, and full Event Management. The company operates warehouses in Sydney, Melbourne, Brisbane, and Adelaide, providing national coverage for high-profile corporate events, brand activations, fashion weeks, and destination programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Hire - Seating Rental of premium, design-focused seating furniture including dining chairs, stools, sofas, armchairs, banquette seating, benches, deck chairs, and ottomans for corporate events, brand activations, fashion weeks, weddings, and private celebrations.
- Furniture Hire - Tables Rental of a diverse table collection including dining tables, bar tables, bar ledges, cafe tables, coffee tables, and side tables for event settings.
- Tableware Hire - Crockery Rental of premium dinnerware, charger plates, and Italian ceramic pieces for event table settings.
- Tableware Hire - Cutlery Rental of premium cutlery collections including Pillar Gold, Pillar Silver, Heritage Silver, and Contemporary Brushed Silver options for event table settings.
- Tableware Hire - Glassware Rental of an extensive glassware range including Classic, Coloured, Crystal, Riedel, and Polycarbonate collections featuring tumblers, wine glasses, flutes, coupe glasses, and specialty pieces.
- Tableware Hire - Barware Rental of bar equipment including shakers, jiggers, bar spoons, ice tongs, strainers, mixing glasses, decanters, water jugs, trays, and bar mats.
- Tableware Hire - Serveware Rental of serving accessories including all-purpose tongs, sauce dishes, catering spoons, serving forks, water jugs, cake stands, gravy boats, and caviar spoons.
- Table Linen Hire Rental of an extensive linen collection including tablecloths, napkins, and table runners in Pure Linen, Weave, Velvet, Silk, Woven Cotton, Soft Cotton, and Print varieties.
- Props & Display Hire Rental of display and prop items including food stations, bars, plinths, walls, backdrops, tents, structures, bollards, fencing, heating, cooling, registration desks, trolleys, carts, and other event equipment.
- Flooring & Carpet Hire Rental of flooring and carpet solutions for event environments.
- Lighting & AV Hire Rental of lighting and audio-visual equipment for event environments.
- Styling Accessories Hire Rental of decorative accessories including table lamps, artificial plants, cushions, candle holders, draping, mirrors, and other styling decor items.
- Exhibition Stand Solutions Modular and custom exhibition stand solutions including stand packages in 3x3m, 6x3m, and 6x6m sizes, plus standard expo booths, custom configurations, entrance arches, statement structures, and entrance/registration areas, built on the Konnex modular walling system.
- Konnex Modular Walling System Premium proprietary modular walling system used to create seamless media walls, exhibition stands, branded backdrops, lightboxes, feature walls, curved installations, entry statements, and custom-shaped structures for events.
- Print & Signage Production In-house large-format print and signage production across acrylic, PVC, vinyl, corflute, and fabric substrates for media walls, branded backdrops, corporate hospitality branding, custom backdrops, feature walls, product display signage, bar wraps, banners, decals, vinyl wraps, and decorative walling.
- Design & Styling Services Event styling and design services including concept development, moodboards, 3D design, technical planning, custom styling, and on-site styling management for corporate events, brand activations, exhibitions, and weddings.
- Event Management & Production Full-service event management including creative concept development, corporate event planning, venue sourcing, destination management, event styling, furniture hire, custom builds, lighting, AV, catering coordination, entertainment sourcing, and logistics management.
- Venue Finder Venue sourcing and negotiation services for events across Australia.
Companies that use Simply Seated
Customer profileSegments4 records
Ideal customer profiles4 records
Simply Seated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simply Seated partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Simply Seated competitors and assessment
Company assessmentRegional players
- Table Art: Long-established UK premium event hire company known for designer tableware, furniture and linen. Comparable to Simply Seated on curated premium tableware and styling collection, but operates primarily in the UK.
Direct peers
- Harry the Hirer: One of Australia's largest event hire companies offering furniture, marquees, flooring, staging, lighting and AV across major cities. Directly comparable to Simply Seated on the premium event hire and production offering, with a broader product range but less design-led styling emphasis.
- Orna: Australian event hire and styling specialist operating in the premium tier with curated furniture, styling and event management services. Closest direct peer to Simply Seated on positioning and service mix.
- Alpha Group Hire: Australian event furniture and prop hire business serving corporate and private events. Direct competitive overlap with Simply Seated on furniture and decorative prop hire.
- The Event Mill: Australian event hire, styling and prop company offering furniture, props and styling accessories. Direct overlap with Simply Seated's props, styling and design-led event hire offering.
- Show Group Australia: Australian exhibition and event services company delivering custom stands, signage, furniture and on-site logistics. Comparable to Simply Seated on the exhibition stands and Konnex modular walling proposition.
- Pedersens Hire: Australian event hire firm supplying furniture, tableware, linen and marquees for weddings, corporate and private events. Overlaps directly with Simply Seated on furniture hire and tableware across Australia.
- Place of Settings: Australian event furniture and tabletop hire business serving weddings and corporate events. Comparable to Simply Seated's furniture/tableware/linen hire catalogue and stylist-driven demand model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Seated social profiles
Digital presenceSimply Seated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Seated leadership team
Management profileNumber of profiles
Profiles2 records
Simply Seated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Seated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Seated
What does Simply Seated do?
Simply Seated rents premium, design-led event furniture (seating, tables), tableware (crockery, cutlery, glassware, barware, serveware), table linen, props, flooring, lighting and AV, alongside full-service event management, design and styling, large-format print and signage, and the proprietary Konnex Modular Walling System for custom media walls, exhibition stands, and branded structures across Australia.
Is Simply Seated a public or private company?
Simply Seated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Seated founded?
Simply Seated was founded in 2016. It employs 11 to 50 people.
Where is Simply Seated based?
Simply Seated is headquartered in Annandale, Australia, in the Oceania region.
How does Simply Seated make money?
Five revenue lines are on record. Event Furniture and Equipment Hire is the primary driver. The others are design and Styling Services, event Management and Production, print and Signage Production and exhibition Stand Solutions.
Who are Simply Seated's main competitors?
Table Art is listed as a regional player. Direct peers are Harry the Hirer, Orna, Alpha Group Hire, The Event Mill, Show Group Australia, Pedersens Hire and Place of Settings.
Does Simply Seated have an API?
No public API is recorded for Simply Seated.
What industry is Simply Seated in?
Simply Seated's product category is Event Furniture Hire and Event Management Services. Its primary akta.pro industry code is CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 4491 and its SIC code is 5712.