VetZ

Veterinary Practice Management Softwarevetz.vet

VetZ GmbH is a German SaaS provider of veterinary practice management software, offering the easyVET platform and companion modules for appointment scheduling, digital intake, imaging, billing, and client engagement to veterinary practices across Germany. The company operates as a wholly-owned subsidiary of Mars, Incorporated.

Company typePrivate
Founded1997
HeadquartersKirchhorst, Germany
Headcount11–50
GTM typeB2B
OfferingSoftware

What VetZ does

VetZ GmbH is a German software company headquartered in Kirchhorst, Germany, founded in 1997, that provides veterinary practice management software, client-engagement applications, and digital X-ray integration to veterinary practices. The company operates as a wholly-owned subsidiary of Mars, Incorporated, giving it long-term corporate backing within Mars' broader veterinary and pet care portfolio. Its product platform is anchored by easyVET, a cloud-based practice management system that covers appointment scheduling, patient registration, clinical documentation, invoicing, and workflow automation. Around easyVET, VetZ has assembled an ecosystem of companion modules: petsXL for digital patient intake and client communication (including electronic signatures, reminders, and a pet health pass); intelliVET ReportAssistant for AI-assisted clinical reporting; easyIMAGE for diagnostic imaging integration; vetsXL as a connected-practice coordination layer; and workBASE, mayBASE, and careBASE for standardized services, products, and health-plan management.

The company's go-to-market is consultative and direct, with field and inside sales teams in Germany offering live demos via a dedicated sales line and contact form; secondary channels include content marketing on the VetZ blog, email newsletter, and corporate social profiles on LinkedIn and Facebook. VetZ sells to veterinary clinics (Tierarztpraxen) on a SaaS subscription basis, with pricing determined per engagement rather than published publicly. The platform integrates with laboratories, suppliers, and insurance partners to enable automated data exchange, supporting a paperless check-in, automated billing, and individualized treatment plans delivered to pet owner smartphones.

Operating scale is small, with 11-50 employees and revenue that is not publicly disclosed. The company's value proposition centers on reducing administrative burden, improving client retention through digital engagement, and standardizing clinical and financial workflows, positioning it as a digitization partner for owner-operated and small-to-mid veterinary practices across the German market.

VetZ firmographics

Firmographics

Name: VetZ
Legal name: VetZ GmbH
Website: https://vetz.vet
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 11–50 employees
Short description: VetZ GmbH is a German SaaS provider of veterinary practice management software, offering the easyVET platform and companion modules for appointment scheduling, digital intake, imaging, billing, and client engagement to veterinary practices across Germany. The company operates as a wholly-owned subsidiary of Mars, Incorporated.
Ownership category
akta.pro rank

VetZ industry classification

Industry

Product category: Veterinary Practice Management Software
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)
akta.pro secondary industries: Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)

Keywords

Veterinary practice management software
Veterinary SaaS platform
Digital patient intake
Veterinary imaging integration
Veterinary workflow automation

Where VetZ is headquartered

Location

Headquarters

HQ city: Kirchhorst
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

VetZ business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription - Practice Management Software: Subscription-based veterinary practice management software licensing model. Provides ongoing access to easyVET, petsXL, and related modules with regular updates and support services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

VetZ product offering

Product offering

Core offering

VetZ GmbH develops and sells cloud-based veterinary practice management software (easyVET) and an ecosystem of integrated modules covering appointment scheduling, digital patient intake, clinical documentation, billing, imaging integration, preventive health plans, and data exchange with labs, suppliers, and insurance partners. The offering is delivered as SaaS subscriptions to veterinary practices in Germany.

Product overview

VetZ GmbH offers a platform-based veterinary practice management ecosystem centered around easyVET as the core software. The portfolio includes companion modules petsXL for client engagement, intelliVET ReportAssistant for reporting, and specialized sub-modules workBASE, mayBASE, careBASE, easyIMAGE, and vetsXL that integrate within easyVET to automate workflows, manage products and services, coordinate medical devices and imaging systems, and facilitate data exchange with external partners including laboratories, suppliers, and insurance providers. All solutions are delivered as SaaS and the company is a subsidiary of Mars, Inc.

Differentiator

Problem solved

Functional benefit

Brands

easyVET: Practice management software for veterinary medicine
petsXL
intelliVET ReportAssistant
vetsXL
easyIMAGE
workBASE
mayBASE
careBASE

Products and services

easyVET A comprehensive cloud-based veterinary practice management software serving as the central platform for appointment scheduling, patient registration, clinical documentation, invoicing, and integration with medical devices and external partners. Targeted at veterinary clinics and practices in Germany.
petsXL

Quantifiable outcome

100% digital intake process
+1 more outcomes

Companies that use VetZ

Customer profile

Segments1 record

Ideal customer profiles1 record

VetZ technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

VetZ partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

VetZ competitors and assessment

Company assessment

Direct peers

ezyVet (IDEXX): Cloud-based veterinary PIMS acquired by IDEXX, serving general and specialty practices globally. Directly comparable to easyVET as a multi-module, cloud-first PIMS competing for the same veterinary practice customers, but with global reach and IDEXX diagnostics bundling.
Animana (IDEXX): IDEXX's European-focused cloud PIMS, headquartered in the Netherlands. Closest direct competitor within continental Europe, targeting the same DACH-adjacent veterinary practice segment with a similar cloud-first, multi-module proposition.
Vetter Software: UK-based cloud veterinary PIMS serving small animal practices across Europe and North America. Comparable cloud-first, subscription-based PIMS targeting the same veterinary SMB customer profile as VetZ.
Hippo Manager: US-based cloud veterinary PIMS serving general practices, specialists, and universities. Comparable multi-module SaaS PIMS competing for similar veterinary practice customers, particularly in North America.
Provet Cloud (Nordhealth): Nordic-origin cloud PIMS owned by Nordhealth, serving veterinary practices across Europe. Comparable cloud-first PIMS competing in overlapping European geographies with a similar subscription model and workflow focus.
AVImark (Covetrus): Long-standing on-premise and cloud veterinary PIMS from Covetrus, widely used in North American companion animal practices. Directly comparable PIMS competing for similar SMB veterinary practice customers, though primarily US-focused.
eVetPractice (Covetrus): Cloud-based veterinary PIMS within the Covetrus portfolio. Directly comparable cloud-first PIMS competing for similar small-animal practice customers with a subscription model analogous to easyVET.

Broad incumbents

IDEXX Cornerstone: Veterinary practice management software within IDEXX's broader diagnostics-and-software portfolio. Comparable PIMS but part of a much wider corporate stack (diagnostics, reference labs, patient-side tech) that VetZ does not match in breadth.

Regional players

RxWorks (Henry Schein One): Veterinary PIMS with strong presence in Australia, New Zealand, and the UK, owned by Henry Schein One. Comparable multi-module PIMS but primarily serving non-overlapping geographies relative to VetZ's German focus.

Others

DVMInsight (Antech): Veterinary teleradiology and imaging interpretation service operated by Antech/Mars. Comparable as an ecosystem participant within VetZ's parent corporate family, providing diagnostic imaging services that integrate with PIMS imaging modules like easyIMAGE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

VetZ financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VetZ leadership team

Management profile

Number of profiles

Profiles1 record

VetZ funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VetZ M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetZ

What does VetZ do?

Is VetZ a public or private company?

VetZ is a private company. It is classified as corporate owned and is currently operating.

When was VetZ founded?

VetZ was founded in 1997. It employs 11 to 50 people.

Where is VetZ based?

VetZ is headquartered in Kirchhorst, Germany, in the Europe region.

How does VetZ make money?

One revenue line is on record: saaS Subscription - Practice Management Software.

Who are VetZ's main competitors?

Direct peers on record are ezyVet (IDEXX), Animana (IDEXX), Vetter Software, Hippo Manager, Provet Cloud (Nordhealth), AVImark (Covetrus) and eVetPractice (Covetrus). IDEXX Cornerstone is listed as a broad incumbent. RxWorks (Henry Schein One) is listed as a regional player. DVMInsight (Antech) is listed as an others.

Does VetZ have an API?

No public API is recorded for VetZ.

What industry is VetZ in?

VetZ's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing), with a secondary code of HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist). Its SIC code is 7371.