Brilliant Associates

What Brilliant Associates does

Brilliant Associates Inc. is a New York-headquartered business intelligence and data consultancy, founded in 2013, serving higher education, healthcare, state and local government, and Fortune 500 enterprise clients. The firm combines professional services with a portfolio of nine proprietary software products: Brilliant Oono (an AI virtual assistant for organizational data discovery), Brilliant Manager for Tableau (a $5,999/year Tableau administration and migration tool), Brilliant Connectors (a Web Data Connector platform), Brilliant Spaces (a no-code portal builder, $8K-$25K/year), Brilliant Intelligence (a data-as-a-service offering for higher education), the Brilliant Survey Platform (usage-based from $0.50 per 1,000 respondents), and Tableau embedding plugins for WordPress, SharePoint, and Drupal. The technology stack centers on the Tableau/Salesforce ecosystem, with additional support for Power BI, Qlik, and Looker.

The company's revenue model is multi-modal: software subscriptions (annual licenses for proprietary products), subscription-based BIaaS consulting at four tiers ($2,999 to $19,999/month), project-based SOW consulting ($1,600/day), hourly strategy consulting, AI agent deployment (tiered from $7,499 to $100,000+), usage-based survey services, performance-based AI engagements, and M/WBE-enabled software procurement services for government clients. Cybersecurity services are delivered in partnership with ZINAD Consulting. Distribution runs through direct enterprise sales, a self-serve download channel for Manager for Tableau, and the Tableau-Salesforce partner ecosystem, with offices in New York, San Jose, Miami, Cape Town, France, and Canada.

Brilliant Associates is a privately held, founder/management-owned firm (no external equity disclosed) led by Founder/VP Amir Vastani, Chief of Strategy Phung Le, and Chief of Technology Rob Schmuecker. Certifications include NYC M/WBE, Federal GSA M/WBE, and PANYNJ M/WBE, providing preferred-vendor status in government procurement. The firm has positioned itself as a Tableau specialist with vertical depth in higher education, validated by named relationships with institutions such as NYU, Oxford, Yeshiva, and government bodies such as the NYC Department of Health, alongside enterprise logos including AIG, GE, and Commerzbank.

Name

Brilliant Associates

Legal name

Brilliant Associates Inc.

Website

https://brilliantassociatesinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilliant Associates is a New York-based business intelligence and data consultancy, founded in 2013, that sells proprietary Tableau-adjacent software products and BIaaS subscription consulting to higher education, government, healthcare, and Fortune 500 enterprise clients.

Ownership category

akta.pro rank

Product category

Business Intelligence & Data Analytics Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Business intelligence services
• Data analytics consulting
• Tableau administration software
• Cybersecurity consulting services
• Cloud migration services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Annual subscription licenses for proprietary software products including Brilliant Manager for Tableau ($5,999/year), Brilliant Spaces (5 portals $8,000 or unlimited portals $25,000), and other SaaS offerings.
2. Professional Services - Subscription Consulting: Monthly subscription-based consulting packages (Standard $2,999/mo, Professional $5,999/mo, Enterprise $10,499/mo, Reserved $19,999/mo) providing allocated hours across application development, training, troubleshooting, and maintenance roles.
3. Project-Based Consulting: Day-rate consulting at $1,600/day for SOW engagements, including standard training ($675/person), custom training ($4,000 additional), and cloud strategy consulting at $375/hr.
4. Strategy Consulting: Hourly consulting for business strategy ($325/hr), BI strategy ($325/hr), data strategy ($275/hr), and gap analysis ($275/hr).
5. AI Agents as a Service: AI agent deployment services with Quick ($10,000-$15,000), Simple ($20,000-$40,000+), and Thoughtful ($40,000-$100,000+) engagement tiers, plus Salesforce Quickstart at $7,499.
6. Survey Services: Large-scale survey services at $0.5 per 1000 respondents, typically for 100K+ respondents with features including multi-language, real-time analytics, and custom design.
7. Performance-Based Services: Outcome-based pricing for AI agents and predictive modeling where payment is based on verified performance improvements and measurable business impact.
8. Software Procurement Services: Procurement, renewal, and support services for third-party software including Tableau, Salesforce, and other BI tools as M/WBE certified vendor.
9. Cybersecurity Services: Security services offered in partnership with ZINAD Consulting including penetration testing, security compliance, incident handling, and secure software development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Brilliant Associates is a business intelligence and data consultancy that sells proprietary software products (Brilliant Oono, Manager for Tableau, Connectors, Spaces, Intelligence, Survey Platform) and delivers professional services including Business Intelligence as a Service (BIaaS), Tableau Cloud Migration, cybersecurity services, and AI agent deployment. The firm serves enterprise, government, and higher education clients with a focus on data strategy, implementation, and managed analytics. It operates on subscription-based, project-based, hourly, and performance-based pricing models.

Product overview

Brilliant Associates is a business intelligence and cybersecurity consultancy offering a portfolio of proprietary software products and professional services. The core product suite includes Brilliant Oono (AI virtual assistant), Brilliant Manager for Tableau (Tableau administration and migration tool), Brilliant Connectors (Web Data Connector platform), Brilliant Spaces (no-code dashboard portals), Brilliant Intelligence (Higher Ed data visualizations), and Brilliant Survey Platform (low-cost survey SaaS). The company also offers embedded Tableau plugins for WordPress, SharePoint, and Drupal. Professional services include BIaaS (Business Intelligence as a Service), Tableau Cloud Migration, Cybersecurity Services (via ZINAD Consulting partnership), and Salesforce implementations. Products primarily integrate with and extend Tableau functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Brilliant Oono: An interactive AI virtual assistant described as a 'Jarvis for industry leaders' that helps locate data assets across the organization including files, folders, attachments, and BI reports.
• Brilliant Manager for Tableau
• Brilliant Spaces
• Brilliant Connectors
• Brilliant Intelligence
• Brilliant Survey Platform
• Hosted by Brilliant
• Brilliant Tableau Embedding for Drupal
• Brilliant Tableau Embedding for SharePoint
• Brilliant Tableau Embedding for WordPress

Products and services

• Brilliant Oono An interactive AI virtual assistant that enables users to locate data assets across the organization — files, folders, attachments, and BI reports — through natural language interaction. Provides secure, predictive analytics for fact-based decisions. Targeted at senior leaders and enterprise data teams.
• Brilliant Manager for Tableau A web-based Tableau administration and migration tool that automates repetitive tasks, enables bulk data migrations, manages workbook tagging and search-and-replace operations, and provides automation rules for scheduled synchronization. Includes accessibility automation (WCAG 2.0 AA compliance) and migration capabilities for workbooks, datasources, flows, custom views, alerts, and favorites. Priced at $5,999/year. Targeted at Tableau administrators and enterprise BI teams.
• Brilliant Connectors A platform providing web data connectors for Tableau and other BI tools, offering a consistent, customizable interface for connecting to data sources. Includes pre-built connectors for Qualtrics, Slate, Mulesoft, Qlik, and Datameer. If a connector is not available, Brilliant builds one on demand. Targeted at Tableau and BI users needing data integration.
• Brilliant Spaces A no-code SaaS portal solution enabling users to create customizable, brand-consistent dashboard launch pages without developer experience. Integrated with BI tools out-of-the-box. Priced at $8,000 for 5 portals or $25,000 for unlimited portals. Targeted at enterprises seeking standardized BI consumption experiences.
• Brilliant Intelligence Provides compelling visualizations and consistent data sets as a service for Higher Education, offering wrangled external data compared against internal datasets for benchmarking and trending. First year is free. Targeted at higher education institutions seeking pre-built data assets and visualizations.
• Brilliant Survey Platform A low-cost, affordable SaaS survey platform for collecting information at scale with global reach. Features include multi-language capability, real-time data access, custom completion flows, Likert scales, NPS, and integration with visualization tools such as Tableau, Qlik, and Power BI. Pricing starts from $0.5 per 1,000 respondents. Targeted at organizations running large-scale surveys (typically 100K+ respondents).
• Hosted by Brilliant Capacity-based BI hosting solution offering predictable annual licensing costs instead of per-user SaaS pricing. Options include bring-your-own-license (BYOL) or use of Brilliant's infrastructure. Targeted at organizations seeking predictable BI hosting costs.
• Business Intelligence as a Service (BIaaS) Managed BI service providing 8 distinct roles (Database Administration, BI Developer, Data Pipeline Developer, Business Analyst, Support Desk, Training, Systems Administration, Project Management) across 4 core competencies (Development, Training, Maintenance, Support). Subscription plans range from $2,999/month (20 hours) to $19,999/month (160 hours). Targeted at organizations seeking outsourced BI capability without building in-house teams.
• Cybersecurity Services Offered in partnership with ZINAD Consulting. Includes penetration testing, incident handling and forensics, information security assessments, security compliance (ISO 27001, PCI), and secure software development. Also includes DevSecOps, threat modeling, code review, and security awareness training. Targeted at organizations needing security posture assessments and compliance.
• Tableau Cloud Migration End-to-end migration of Tableau assets from on-premise to Tableau Cloud. Handles workbooks, data sources, users, groups, projects, permissions, and schedules. Includes pre-migration assessment, gap analysis, Tableau Bridge setup, and post-migration support. Targeted at enterprises moving from on-premise Tableau to Tableau Cloud.
• AI Agents as a Service Performance-based AI agent deployment service. Includes Salesforce AgentForce implementations (Quickstart at $10,000, Simple at $20,000, Thoughtful at $40,000) and other AI agent implementations (Quick $15,000, Simple $40,000+, Thoughtful $100,000+). Agents designed for lead qualification, predictive modeling, workflow automation, and process optimization. Targeted at enterprises seeking AI-driven automation with outcome-aligned pricing.
• Salesforce Quickstarts Two-week Salesforce Cloud implementation packages covering Sales Cloud, Experience Cloud, Commerce Cloud, Marketing Cloud, and Pardot. Cost: $7,499. Includes configuration, training, and user adoption support. Targeted at organizations needing rapid Salesforce Cloud implementation.

Quantifiable outcome

• AI-driven lead qualification can improve conversion rates by 20-40% within first 3-6 months
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Brookings InstitutionflagshipStrategic or Co-development Partner · 1 September 2022Technology for Good partnership for The Big Education Conversation project launched at UN Transforming Education Summit during 77th UNGA. Provided hosting, data storage, data processing, and automation platform for global survey and analysis initiative by Big Change charity.
• Big Change CharityflagshipStrategic or Co-development Partner · 1 September 2022Partnership to power The Big Education Conversation survey platform launched at UN Transforming Education Summit. Big Change is the charity behind the initiative unveiled at the Transforming Education Summit.
• Lego FoundationminorGTM or Marketing Partner · 1 September 2022Partner in Big Education Conversation project providing funding and strategic support for the global education survey initiative.
• Tableau at Salesforce (for Big Education Conversation)flagshipTechnology or Integration · 1 September 2022Technology partnership for Big Education Conversation project, providing Tableau Broadcast web-hook process and embedded analytics capabilities for the global survey platform.
• Tableau (Salesforce)coreTechnology or IntegrationCertified Tableau Partner enabling distribution, co-selling, and deep technical integration. Brilliant Associates develops proprietary plugins for Tableau embedding in WordPress, SharePoint, and Drupal. Products include Brilliant Manager for Tableau, Brilliant Connectors, and Tableau-specific BIaaS offerings.
• ZINAD ConsultingcoreStrategic or Co-development PartnerCybersecurity partnership for delivering security services. ZINAD provides technical expertise while Brilliant Associates handles client relationships and project delivery. Services include penetration testing, security compliance, incident handling, and secure software development.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Infocepts: BI and analytics services firm offering managed BI, data engineering, and BI platform implementations — directly comparable to Brilliant's subscription consulting and BIaaS model.
• InterWorks: Tableau Elite partner offering BI consulting, Tableau migrations, and proprietary Tableau-adjacent tooling — directly comparable to Brilliant's Tableau-centric service-plus-product model.
• Pandata: Tableau partner specializing in BI consulting, data strategy, and analytics implementations for enterprise clients — closely comparable to Brilliant's mid-market Tableau services offering.
• Senturus: BI consultancy with deep Tableau and Power BI expertise, offering strategy, implementation, and managed services — directly comparable business model and BI tooling focus to Brilliant.
• Neal Analytics: Microsoft- and Tableau-aligned analytics consultancy delivering BI, data platform, and AI/ML implementations — overlapping with Brilliant's BIaaS and AI Agents as a Service offerings.
• Data Meaning: Tableau consulting partner providing BI implementation, training, and managed analytics support — directly comparable to Brilliant's BIaaS and Tableau-focused services.

Broad incumbents

• Slalom: Large US consulting firm with a significant data and analytics practice that delivers BI, Tableau, and Salesforce implementations across higher education, healthcare, and government — the same verticals Brilliant targets, but at materially greater scale.
• Accenture: Global SI with a sizable analytics practice (Accenture Applied Intelligence) competing for the same enterprise BI and Salesforce transformation deals as Brilliant, albeit at much larger scale.
• Deloitte (Analytics & AI): Big Four advisory with deep enterprise BI, analytics, and AI consulting practices that frequently serve the same Fortune 500, healthcare, and government clients as Brilliant.

Others

• Salesforce (Tableau): Owner of the Tableau platform on which most of Brilliant's products and services are built — acts as both ecosystem partner and potential competitive threat, with overlapping capabilities in AgentForce and embedded analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheBrilliantLab

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliant Associates