What Yurtbay Seramik does

Yurtbay Seramik San. ve Tic. A.Ş. is a privately held Turkish ceramic tile manufacturer headquartered in Kadıköy, Istanbul, with manufacturing operations based in İzmit. The company produces wall tiles (Duvar Karosu), floor tiles (Yer Karosu), and porcelain tiles (Sırlı and Sırsız Porselen Karo) in sizes ranging from 7.5x15 cm to 120x120 cm and 80x160 cm, manufactured under TS EN 14411:2012 compliance with ISO 9001 certification issued by TÜV Austria. Its production process applies digital printing to replicate natural textures including marble, stone, concrete, wood, and bespoke concept designs across a catalog of 44+ marble-textured series and broader texture categories.

The company's product portfolio is organized by texture (marble, natural stone, concrete, wood, basic, concept), color family, size, and application area (kitchen backsplash, indoor, bathroom, exterior facade, balcony/terrace, pool, industrial floor), with surface finishes spanning High Glossy, Lappato, Mat, Polish, Satinato, Relief (Rölyef), and Sırdan Parlak. Technical specifications include antislip classifications R9–R13 (DIN 51130) and Classes A–C (DIN 51097), and PEI I–V wear resistance per TS EN 10545-17, supporting both residential and commercial-grade specification. The company also offers a branded cleaning product (Yurtbay Cleaner) and holds a TSE Double Star Certificate and an internationally approved EPD certificate.

Yurtbay Seramik generates revenue through one-time product sales to a multi-tiered distribution network: an authorized dealer and showroom channel spanning 81 Turkish cities managed through 11 regional sales directorates, supplemented by direct export to 56–70+ countries via international distributors and trade fair relationships (Cersaie Bologna, Unicera). Pricing is not publicly disclosed and is set at the dealer level. End customers include residential consumers purchasing through showrooms, commercial and institutional project specifiers, and international distributors. The company is family-controlled, with Zeki Yurtbay as Chairman, İlter Yurtbay as Vice Chairman, and Melis Yurtbay as Marketing Director and Board Member, and operates with a workforce of 1,001–5,000 employees.

Name

Yurtbay Seramik

Legal name

Yurtbay Seramik San. ve Tic. A.Ş.

Website

https://yurtbayseramik.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yurtbay Seramik is a privately held Turkish ceramic tile manufacturer producing wall, floor, and porcelain tiles with digital-printed natural textures for residential, commercial, and industrial applications, distributing through 81-city dealer network across Turkey and exporting to 56–70+ countries.

Ownership category

akta.pro rank

Product category

Ceramic and porcelain tile manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260), Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Ceramic tile manufacturing
• Porcelain floor tiles
• Wall tile production
• Marble textured ceramics
• Industrial ceramic surfaces

Headquarters

HQ city

Kadikoy

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: One-time product sales of ceramic wall tiles, floor tiles, and porcelain tiles (glazed and unglazed) to dealers, distributors, and directly to end consumers through showrooms. Products are sold by box/unit with per-square-meter coverage ranging from ~1 m² per box for standard formats. Revenue is generated from the sale of finished ceramic products across residential, commercial, and exterior applications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yurtbay Seramik manufactures and sells ceramic wall tiles (Duvar Karosu), ceramic floor tiles (Yer Karosu), and porcelain tiles (Sırlı and Sırsız Porselen Karo), plus the Yurtbay Cleaner maintenance product. Tiles are produced in sizes from 7.5x15 cm to 120x120 cm across marble, natural stone, concrete, wood, basic, and concept texture lines, with surface finishes including glossy, lappato, mat, polish, satinato, and relief. Products are certified to TS EN 14411:2012 and ISO 9001 (TÜV Austria), with antislip and PEI classifications for residential, commercial, and industrial applications.

Product overview

Yurtbay Seramik is a Turkish ceramic tile manufacturer offering a comprehensive portfolio of ceramic products organized by texture (marble, natural stone, concrete, wood, basic, concept), color families (whites, greys, browns, blacks), and application areas (kitchen backsplash, indoor floors, bathroom, outdoor/exterior, balcony/terrace, pool, industrial floors). The product range spans multiple product series including flagship lines like OMNIA, PALOMA, DUNE, ATLANTIC, NEWSTONE, MAGNETIC, SAVINO, QUEST, TIERRA, and AMAZON, available in various sizes from small formats (7.5x15, 10x10) to large formats (120x120, 80x160). The company manufactures three main product types: Floor Tiles (Yer Karosu), Wall Tiles (Duvar Karosu), and Porcelain Tiles (Porselen Karo) in both glazed and unglazed variants, following TS EN 14411:2012 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Tiles (Duvar Karosu) Ceramic wall tiles (Duvar Karosu) manufactured per TS EN 14411:2012 for interior wall applications including bathroom walls, kitchen backsplashes, and indoor living areas, available in multiple sizes and surface finishes for residential and commercial buyers.
• Floor Tiles (Yer Karosu) Ceramic floor tiles (Yer Karosu) for residential, commercial, and industrial flooring with PEI I–V wear resistance (TS EN 10545-17) and antislip ratings R9–R13 / Classes A–C, available in sizes from 7.5x15 cm to 120x120 cm.
• Porcelain Tiles (Sırlı and Sırsız Porselen Karo) Porcelain tiles in glazed (Sırlı) and unglazed (Sırsız) variants produced per TS EN 14411:2012 Group BIa with low water absorption (Eb < 0.5% for porcelain), suitable for premium interior and exterior facades in formats up to 120x120 cm and surface finishes including glossy, lappato, mat, polish, satinato, and relief.
• Yurtbay Cleaner Special cleaning product recommended by Yurtbay Seramik for ceramic tile maintenance, particularly for removing hardened grout residue from tile surfaces, sold as a complementary consumable for installed tile owners.

Quantifiable outcome

• Certified to ISO 9001 Quality Management System by TÜV Austria and TS EN 14411: 2012 international standard for dry-pressed ceramic tiles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Şarköy Özbaş YapıminorChannel Partner/ Reseller/ Distributor · 7 August 2018Özbaş Yapı opened a Yurtbay Seramik showroom in Şarköy, Tekirdağ on August 7. The inauguration was attended by Chairman Zeki Yurtbay, district officials including the District Governor and Mayor of Şarköy, and prominent names in Tekirdağ. The showroom offers the newest Yurtbay Seramik collections for a comfortable shopping experience.
• Ufuk YapıcoreChannel Partner/ Reseller/ Distributor · 5 May 2018Ufuk Yapı is an authorized Yurtbay Seramik dealer in İzmit. The company inaugurated a renewed showroom on May 5th, with over 8,000 square meters of showroom area invested during the previous year. Board member and Marketing Director Melis Yurtbay attended the inauguration, highlighting the investment as strengthening the Yurtbay Seramik Family dealer network.
• Seratime Yapı Malzemeleri Mühendislik İnş. San. ve Tic. Ltd. Şti.coreChannel Partner/ Reseller/ DistributorSeratime Yapı is an authorized dealer and business partner of Yurtbay Seramik. The company opened its Samsun branch on October 16, serving the Black Sea region, and operates its Ataşehir, Istanbul headquarters showroom displaying Yurtbay Seramik products that appeal to all tastes. Vice Chairman İlter Yurtbay, Sales and Marketing Manager Kemal Saygı, and Istanbul Regional Manager Dinçer Nayır attended the Samsun opening event.
• Yardımcı Sac YalıtımminorChannel Partner/ Reseller/ DistributorYardımcı Sac Yalıtım is Yurtbay Seramik's business partner in Erzurum. The company opened its showroom on October 7 with inauguration attended by Chairman Zeki Yurtbay, Board Member Serkan Peker, and other regional officials. The showroom showcases innovative Yurtbay Seramik designs at Ali Paşa Mah. İbrahim Hakkı Cad. No:26 Yakkutiye, Erzurum.
• YTÜ Malzeme Bilimleri Kulübü (Istanbul Technical University Materials Science Club)minorOthersYurtbay Seramik participated as a Gold Sponsor (Altın Sponsor) in YTÜ Malzeme Günleri (Materials Days) organized by the Istanbul Technical University Materials Science Club. Board Member and Marketing Director Melis Yurtbay delivered a presentation on the brand journey, and R&D and Technology Manager Mukadder Kılıç introduced ceramic materials to students. Students visited the Yurtbay Seramik stand and submitted CVs for internship and employment opportunities.
• Atılım Üniversitesi (Atılım University)minorOthersYurtbay Seramik participated in the Kariyer Günleri (Career Days) event at Atılım University. HR Specialist Semih Çoban delivered a presentation on career planning and the company's sector expectations. Students received information about internship and career opportunities, and the company expressed thanks to all participating students.
• Kariyer.netminorOthersYurtbay Seramik posts open positions on Kariyer.net recruitment platform. The company career page links directly to its Kariyer.net employer profile for job applications.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Porcelanosa: Porcelanosa is a Spanish multinational producing porcelain tiles, large-format slabs, and ceramic surfaces for premium residential and architectural projects worldwide — competing with Yurtbay at the higher end of the design and large-format tile market.
• Marazzi Group: Marazzi is a leading Italian ceramic tile manufacturer (part of Mohawk Industries) with a global brand and broad portfolio across residential and commercial tiles — a larger, internationally established incumbent competing with Yurtbay in export markets and premium segments.

Direct peers

• Toprak Seramik: Toprak Seramik is a Turkish ceramic tile manufacturer with floor, wall, and porcelain offerings distributed through dealer networks and exports — a domestic peer with overlapping target customers.
• Ege Seramik: Ege Seramik is a major Turkish ceramic tile producer offering floor, wall, and porcelain tiles through a similar dealer-driven distribution model with significant export presence — a direct competitor across residential and commercial segments.
• İstanbul Porselen (İstanbul Seramik): İstanbul Porselen / İstanbul Seramik manufactures porcelain and ceramic tiles in Turkey, with overlapping product ranges and dealer-channel distribution comparable to Yurtbay.
• Termal Seramik: Termal Seramik is a Turkish producer of ceramic floor and wall tiles with a comparable dealer-led distribution model and export footprint, competing in the same mid-market tile segments as Yurtbay.
• Seranit: Seranit produces porcelain and ceramic tiles in Turkey, including large-format and technical tiles, with a similar product/market overlap to Yurtbay in residential and commercial applications.
• VitrA (Eczacıbaşı Building Products): VitrA Karo is the tile division of Eczacıbaşı, producing ceramic and porcelain tiles for residential, commercial, and architectural projects globally. Comparable in scale, product breadth, and international brand positioning to Yurtbay.
• Bien Seramik: Bien Seramik is a Turkish ceramic tile manufacturer with a wide product portfolio and strong export orientation, competing head-to-head with Yurtbay in both domestic and international markets.
• Kaleseramik (Kalebodur): Kaleseramik is one of Turkey's largest ceramic tile manufacturers under the Kalebodur and Kalesinterflex brands, producing floor tiles, wall tiles, and porcelain tiles for domestic and export markets — directly comparable to Yurtbay in product range, channel, and target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yurtbayseramik/?hl=tr
• Xx.com/yurtbayseramik
• Facebookfacebook.com/yurtbayseramik
• LinkedInlinkedin.com/company/yurtbayseramik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yurtbay Seramik