What Prince Hotels does

Prince Hotels, operating under the legal name Seibu Prince Hotels & Resorts, is a Tokyo-headquartered hospitality company and wholly owned subsidiary of Seibu Holdings Inc. (TYO: 9024). Founded in 1956, the company manages a portfolio of 50+ hotels and resorts spanning luxury (The Prince Gallery Tokyo Kioicho, The Prince Akatoki London, The Hotel Seiryu Kyoto Kiyomizu), premium (Grand Prince, Tokyo Prince, Shinagawa Prince, Shin Yokohama Prince), resort (Hakodate-Onuma, Shin Furano, Okinawa), and budget tiers (Prince Smart Inn), alongside 9 ski areas under the Prince Snow Resorts brand. Geographic reach extends across Japan, the United States (Hawaii, New York), the United Kingdom, Greece, Singapore, Australia, India, the Middle East, China, Taiwan, and Vietnam, with the September 2025 acquisition of Ace Group International adding a global boutique lifestyle hotel footprint.

The company operates a direct-to-consumer and enterprise go-to-market, generating revenue through five streams: accommodation, food and beverage, meetings and events, ski resort operations, and ancillary services (golf, hot springs, shopping, spa). Pricing is dynamic and varies by property tier, season, and channel, with the proprietary Seibu Prince Global Rewards loyalty program and multi-language booking platform (English, Simplified/Traditional Chinese, Korean, Japanese) supporting direct distribution. Technology is limited to standard hospitality booking infrastructure and the loyalty mobile app; no AI/ML capabilities, public APIs, or proprietary data flywheels are disclosed. Strategic positioning emphasizes premium brand recognition (validated by Forbes Travel Guide and Michelin Guide awards), diversified portfolio breadth across price points, and an active M&A-and-partnership growth playbook targeting lifestyle brands and new geographies.

Name

Prince Hotels

Legal name

Seibu Prince Hotels & Resorts

Website

https://princehotels.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Prince Hotels (Seibu Prince Hotels & Resorts) is a Tokyo-based hospitality subsidiary of Seibu Holdings operating 50+ hotels, 9 ski resorts, and loyalty programs across luxury, premium, resort, and budget tiers in Japan and 12+ countries, serving leisure, business, and group travelers worldwide.

Ownership category

akta.pro rank

Product category

Hospitality (Hotels & Resorts)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Skiing Facilities (713920), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Hotel accommodation
• Resort operations
• Ski resorts
• Hospitality services
• Meetings and events

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room rentals across portfolio of 50+ properties in Japan and international locations. Revenue varies by property tier, season, and booking channel.
2. Food and Beverage: On-site restaurants, bars, banquet facilities, and catering services at each property. Multiple dining concepts per property including Japanese, Chinese, Western, and specialty restaurants.
3. Meetings and Events: Conference, banquet, and event facilities across properties targeting business and social gatherings.
4. Ski Resorts: Prince Snow Resorts operates 9 ski areas in Japan, with lift tickets, equipment rental, and ski school services.
5. Ancillary Services: Golf courses, hot spring facilities (onsen), shopping arcades, convenience stores, and spa services at various properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seibu Prince Hotels & Resorts (Prince Hotels) operates a multi-tiered portfolio of 50+ owned, managed, and franchised hotels and resorts across Japan and internationally, spanning luxury, premium, and budget segments. It also runs Prince Snow Resorts (9 ski areas), dining, banquet/meeting facilities, hot springs, and golf, supported by direct booking platforms and the Seibu Prince Global Rewards loyalty program.

Product overview

Prince Hotels operates as a comprehensive hotel and resort company under Seibu Prince Hotels & Resorts, offering a multi-tiered portfolio spanning luxury (The Prince Gallery Tokyo Kioicho, The Hotel Seiryu Kyoto Kiyomizu), premium (The Prince Park Tower Tokyo, Grand Prince Hotels, Tokyo Prince Hotel, Shinagawa Prince Hotel), resort (Hakodate-Onuma Prince Hotel, Shin Furano Prince Hotel), and budget (Prince Smart Inn) segments. The portfolio includes 9 Prince Snow Resorts ski areas in Japan and international properties under owned and managed brands including Ace Hotel (acquired 2025), Park Regis, Mauna Kea Beach Hotel, and The Prince Akatoki London. The Seibu Prince Global Rewards loyalty program and online booking platform support guest services across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Prince Smart Inn: Smart select hotel brand offering efficient and modern accommodation
• Prince Snow Resorts
• Seibu Prince Global Rewards
• Grand Prince Hotel
• Ace Hotel
• Park Regis by Prince
• Mauna Kea Beach Hotel
• The Prince Akatoki

Products and services

• The Prince Gallery Tokyo Kioicho Luxury hotel in Tokyo operating under The Luxury Collection by Marriott, recognized with Forbes Travel Guide Five-Star awards. For high-net-worth domestic and international travelers.
• The Prince Park Tower Tokyo Premium hotel in Tokyo featuring views of Tokyo Tower, with phased renovation of bar, restaurant, and upper-floor guest rooms. Forbes Four-Star property.
• The Prince Sakura Tower Tokyo, Autograph Collection Premium Tokyo hotel under Marriott's Autograph Collection featuring cherry blossom-inspired design.
• The Hotel Seiryu Kyoto Kiyomizu Luxury hotel in Kyoto awarded one Michelin Key, member of The Leading Hotels of the World, offering traditional tea ceremony experiences.
• Grand Prince Hotel Takanawa Upper-upscale premium hotel in the Takanawa area offering diverse dining, banquet, and accommodation facilities.
• Takanawa Hanakohro Annex property of Grand Prince Hotel Takanawa offering a Japanese hospitality experience, partnered with Small Luxury Hotels of the World; Forbes Five-Star.
• Tokyo Prince Hotel Classic hotel near Tokyo Tower and Shiba Park offering multiple restaurants, bars, and hospitality services.
• Tokyo Bay Shiomi Prince Hotel 11-story hotel near Tokyo Station with 605 guest rooms, French-Japanese cuisine at TIDE TABLE Shiomi, and a bath house with sauna.
• Shin Yokohama Prince Hotel Approximately 150m-tall hotel offering panoramic views including Mt. Fuji, with 875 guest rooms, a bar lounge and teppanyaki dining.
• Shinagawa Prince Hotel Multi-tower hotel complex in Shinagawa, Tokyo (Main Annex, East Tower, N Tower), hosting events such as Hawaiian Fairs.
• Hakodate-Onuma Prince Hotel Resort hotel in Hokkaido offering views of Mt. Komagatake, hot springs, and access to Onuma Quasi-National Park.
• Shin Furano Prince Hotel Resort hotel in Furano, Hokkaido, featuring lavender fields in summer, ski areas in winter, and Furano Onsen hot springs.
• Prince Snow Resorts Portfolio of 9 ski areas across Japan (Furano, Shiga Kogen, Naeba, and others) providing lift tickets, equipment rental, ski school, and winter accommodations.
• Prince Smart Inn Budget-friendly economy hotel brand with streamlined services in urban locations including Ebisu, Atami, Hakata, Kyoto, Naha, Nagoya Sakae, and Miyazaki.
• Seibu Prince Global Rewards Membership and loyalty program offering member-exclusive offers, points accumulation, and tiered benefits across Prince Hotels properties, with a mobile app.
• Meetings and Events Conference, banquet, and event facilities across properties targeting business meetings, conventions, and social gatherings such as weddings.
• The Prince Akatoki London Five-star luxury hotel in London, part of Prince Hotels' international luxury portfolio.
• Mauna Kea Beach Hotel Iconic historic luxury beach resort on Hawaii's Kohala Coast undergoing a $180-million renovation, with culinary collaborations with Prince Hotels.
• Prince Waikiki Luxury hotel in Oahu, Hawaii, part of Prince Hotels' international portfolio.
• Ace Hotel Boutique lifestyle hotel brand acquired in September 2025, with properties across the US, Europe, Australia, and Asia including Kyoto and Sydney.
• Park Regis by Prince Hotel management brand with properties in Singapore, Birmingham, Dubai, Goa, Australia, and Bahrain.
• Fukuoka Prince Hotel Momochihama New hotel property in Fukuoka City's Momochihama area for leisure and business travelers.
• Prince Hotel Da Nang Coastal resort hotel in Da Nang, Vietnam, marking Prince Hotels' expansion into the Vietnamese coastal hotel market.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hawaii Prince HotelscoreStrategic or Co-development Partner · 16 July 2026Collaboration on Hawaiian Fair at Shinagawa Prince Hotel (July 16 - September 15, 2026). Hawaii Prince Hotels shares local Hawaiian recipes and sends executive chefs for live cooking demonstrations (August 22-23, 2026). Inspired by renovation of Mauna Kea Beach Hotel on Hawaii's Kohala Coast.
• Kirin Brewery Co.minorGTM or Marketing Partner · 1 July 2026Tokyo Prince Hotel is a partner venue for Kirin's 'Afternoon Break Passport' initiative promoting SPRING VALLEY BREWERY craft beer brand. The passport provides discounts at partner venues including Krispy Kreme Doughnuts Japan and Daikanyama Tsutaya Bookstore.
• Ikon PasscoreStrategic or Co-development Partner · 1 October 2025Furano, Shiga Kogen, and Myoko Suginohara ski resorts joined Ikon Pass, a global season pass for the world's top ski resorts, starting winter 2025.
• Ace Group InternationalcoreStrategic or Co-development Partner · 16 September 2025Seibu Prince Hotels Worldwide acquired Ace Group International in September 2025. This acquisition adds multiple Ace Hotel properties worldwide to the portfolio including Ace Hotel Brooklyn, Ace Hotel New York, Ace Hotel & Swim Club Palm Springs, Ace Hotel Seattle, Ace Hotel Toronto, Ace Hotel Sydney, Ace Hotel Athens, and Ace Hotel Kyoto.
• Prince Hotel Da NangminorStrategic or Co-development Partner · 17 July 2025Seibu Prince Hotels & Resorts unveiled Prince Hotel Da Nang in Vietnam, expanding presence in Southeast Asia.
• Small Luxury Hotels of the WorldcoreStrategic or Co-development Partner · 30 May 2025TAKANAWA HANAKOHRO formed partnership with Small Luxury Hotels of the World, expanding international distribution and recognition.
• Fukuoka Prince Hotel MomochihamaminorStrategic or Co-development Partner · 17 March 2025New property opening in Fukuoka City Momochihama area, grand opening March 17, 2026.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mitsui Fudosan Hotel & Resorts: Operates a large portfolio of luxury and upper-upscale hotels across Japan including The Celestine Hotels and Tokyo Midtown properties. Directly comparable to Prince Hotels in owning and operating multiple premium Japanese urban and resort properties with similar mixed-segment positioning.
• Hoshino Resorts: Japanese hospitality group operating luxury and upscale ryokan-style resorts (HOSHINOYA, KAI, RISONARE) across Japan including ski and onsen destinations. Directly comparable to Prince in competing for high-end Japanese leisure travelers across ski, hot spring, and resort categories.
• JR East Hotels (Hotel Metropolitan Group): Operates a broad chain of upscale and midscale hotels including Hotel Metropolitan, JR East Hotel Mets, and Candeo Hotels across Japan. Directly comparable to Prince Hotels in operating multiple Japanese urban and resort properties spanning price tiers.
• Hotel Okura: Long-established Japanese luxury hotel brand (Okura, Nikko, JAL Hotels) competing in the same luxury and premium segments as Prince. Directly comparable in serving international and domestic luxury travelers in Tokyo, Kyoto, and other Japanese gateway cities.
• Tokyu Hotels: Operates a portfolio of upscale and midscale hotels in Tokyo and across Japan under multiple brands. Directly comparable to Prince in operating multiple Japanese urban hotel brands and serving similar domestic and inbound traveler segments.

Broad incumbents

• Marriott International: Global hotel giant operating brands that overlap with Prince's portfolio (Luxury Collection houses The Prince Gallery Tokyo Kioicho, Autograph Collection houses The Prince Sakura Tower Tokyo). Comparable as a hospitality platform with which Prince co-brands and competes in the same Japan and Asia-Pacific markets.
• Hilton Worldwide: Global multi-brand hotel operator with significant Japan footprint (Hilton Tokyo, Hilton Niseko Village, Conrad Tokyo). Comparable as a global hospitality incumbent competing with Prince in luxury and upper-upscale Japanese and Asia-Pacific markets.
• Hyatt Hotels Corporation: Global luxury hotel operator with Park Hyatt Tokyo, Andaz Tokyo, and active Japan expansion. Comparable as a broad luxury hospitality incumbent competing for the same luxury inbound traveler segment in Tokyo, Kyoto, and Osaka where Prince operates its flagship Five Star properties.
• AccorHotels: Global multi-brand hotel group with significant Japan and Asia-Pacific presence (Sofitel, Fairmont, MGallery, ibis). Comparable as a broad hospitality incumbent with mixed-segment positioning that overlaps with Prince's luxury-to-economy portfolio strategy.

Regional players

• Ski Japan Group / Myoko ski operators: Aggregator and operator of Japanese ski resorts including Myoko properties. Comparable to Prince Snow Resorts as Japan-focused ski resort operators competing for inbound and domestic winter sports demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tokyoprincehotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Hotels