Hershey Lodge
Hershey Lodge is a 665-room family-oriented resort hotel in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company (a Hershey Company subsidiary), serving family leisure travelers, corporate meeting groups, and wedding parties as the official resort of Hersheypark.
- Company typePrivate
- Founded1967
- HeadquartersHershey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hershey Lodge does
Hershey Lodge is a 665-room family-oriented resort hotel located at 325 University Drive in Hershey, Pennsylvania, founded in 1967 and operated by Hershey Entertainment & Resorts Company, a subsidiary of The Hershey Company (NYSE: HSY). The property's core offering is chocolate-themed accommodations, including standard guest rooms and more than 16 suite configurations ranging from 635 to 1,349 square feet, complemented by seven on-site dining venues (Fire & Grain, Revelry Chophouse, The Bears' Den, Stacks, Cocoa Beanery, Cocoa Cabana, and a gift shop/café), Hershey's Water Works indoor pool complex spanning 30,000 square feet, Hershey Country Club golf access, a fitness center, arcade, and seasonal recreation programming. The resort integrates tightly with the broader Hershey destination, functioning as the official resort of Hersheypark and bundling complimentary shuttle service, best-price park tickets, extra evening hours (Preview Plan), early access (Sweet Start), and complimentary admission to Hershey Gardens and The Hershey Story Museum.
Revenue is generated across six streams: hotel accommodations, meetings and conventions (supported by 100,000 sq ft of meeting and exhibit space, one of Pennsylvania's largest), wedding and celebration events, on-site dining, retail and merchandise (Sweet Memories Gift Shop), and spa services routed through MeltSpa by Hershey and The Spa at The Hotel Hershey. GTM is dual-channel: direct-to-consumer bookings through the property website, a phone reservation line (844-330-1802), and the 2025-launched HersheyResorts mobile app for leisure guests, paired with a dedicated sales-led motion (Hershey Resorts Sales Office, Certified Meeting Professionals, RFP process) for corporate and group business. Distribution is entirely domestic (single-country, Pennsylvania-anchored), and the technology footprint is conventional hospitality stack plus the new mobile app for wayfinding and shuttle tracking, with no documented AI/ML capabilities.
Customer segments are diversified across family leisure travelers (primary), corporate meetings and conventions groups, and wedding/social event parties. Hershey Lodge holds no standalone public financial disclosure; revenue rolls into Hershey Entertainment & Resorts Company, which itself sits within The Hershey Company's segment reporting. Strategic posture is stable mature operations with ongoing investment in guest experience (mobile app, water park, activity programming) and bundle pricing (Kids Stay, Play & Eat FREE) rather than expansion into new geographies or verticals.
Hershey Lodge firmographics
Firmographics- Name
- Hershey Lodge
- Legal name
- Hershey Entertainment & Resorts Company
- Website
- https://hersheylodge.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hershey Lodge is a 665-room family-oriented resort hotel in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company (a Hershey Company subsidiary), serving family leisure travelers, corporate meeting groups, and wedding parties as the official resort of Hersheypark.
- Ownership category
- akta.pro rank
Hershey Lodge industry classification
Industry- Product category
- Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Golf Courses and Country Clubs (713910), Food Services and Drinking Places (722)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hershey Lodge is headquartered
LocationHeadquarters
- HQ city
- Hershey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hershey Lodge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodations: Revenue from 665 guest rooms and suites including standard rooms, premium rooms, and multiple suite configurations. Room rates vary by season and availability.
- Wedding and Event Services: Revenue from wedding receptions, ceremonies, and events including ballroom rentals ($2000 deposit plus varying room rental), food and beverage minimums ($100 per person), and additional ceremony fees.
- Meetings and Conventions: Revenue from corporate meetings, conventions, and events utilizing 100,000 square feet of meeting space including ballrooms, boardrooms, and pre-function spaces with on-site A/V services.
- Dining and Food Service: Revenue from multiple on-property restaurants including Fire & Grain, Revelry Chophouse, The Bears' Den, Stacks, Cocoa Beanery, and Cocoa Cabana. Room service available for breakfast and dinner.
- Retail and Merchandise: Revenue from Sweet Memories Gift Shop offering Hershey's chocolate products, giftware, signature apparel, and souvenirs. Custom branded apparel available through online store.
- Spa Services: Revenue from MeltSpa by Hershey offering dark chocolate treatments and The Spa at The Hotel Hershey (Chocolate Spa) providing chocolate-inspired services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wedding Reception Ballroom |
| Other | Pay-as-you-go | Falconry Experience |
| Unit Pricing | Pay-as-you-go | The Bears' Den Menu Items |
| Unit Pricing | Pay-as-you-go | Revelry Chophouse Dinner |
| Unit Pricing | Pay-as-you-go | Revelry Chophouse Dessert Cocktails |
| Other | Pay-as-you-go | Fire & Grain Happy Hour |
| Subscription | Multi-year contract | Family Vacation Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Hershey Lodge product offering
Product offeringCore offering
Hershey Lodge operates a 665-room family resort hotel in Hershey, Pennsylvania, offering chocolate-themed guest rooms and suites, a 30,000 sq ft indoor water park (Hershey's Water Works), six on-property dining venues, a fitness center, golf access at Hershey Country Club, and a 100,000 sq ft meetings and conventions facility. The resort sells guest accommodations, food and beverage, recreation, spa, retail, wedding, and corporate event services, bundled with complimentary shuttle service to Hersheypark and admission to Hershey Gardens and The Hershey Story Museum.
Product overview
Hershey Lodge is a family-oriented resort hotel in Hershey, Pennsylvania operated by Hershey Entertainment & Resorts Company. The property offers 665 chocolate-themed guest rooms and suites as its core accommodation product, complemented by diverse dining venues (Fire & Grain, Revelry Chophouse, The Bears' Den, Stacks, Cocoa Beanery, Cocoa Cabana), extensive recreation facilities including Hershey's Water Works indoor pool complex (30,000 sq ft with water slides), Hershey Country Club Golf (award-winning courses), fitness center, arcade, and various activities. Meeting and event facilities span 100,000 square feet. Spa services are available through MeltSpa by Hershey and the nearby Chocolate Spa. The resort provides exclusive access to Hersheypark with complimentary shuttle, extra hours, and discounted tickets. The HersheyResorts mobile app enables guest navigation and activity discovery. Wedding and celebration services are offered with comprehensive planning support.
Differentiator
Problem solved
Functional benefit
Brands
- Hershey's Water Works: Indoor water park and pool complex at Hershey Lodge featuring Twizzlers Twists water slides and Reese's Water Walk
- Cocoa Beanery
- Stacks
- The Bears' Den
- Fire & Grain
- Revelry Chophouse
- Cocoa Cabana
- MeltSpa by Hershey
- Sweet Memories
Products and services
- Guest Rooms Chocolate-themed standard accommodations for individual leisure and business travelers, including King, Two Queen, and Premium Two Queen configurations with ADA-accessible options.
- Suites Premium suite accommodations for families, VIP guests, and special occasions, ranging from 635 sq ft to 1,349 sq ft, sleeping up to 8 guests, with ADA-compliant and bridal configurations available.
- Hershey's Water Works Indoor Pool Complex A 30,000 sq ft indoor water park and recreation complex exclusive to Hershey Lodge overnight guests, featuring Hershey-branded water slides, a rope course, spray zones, an arcade, and a fitness center.
- Meetings & Conventions One of Pennsylvania's largest convention resorts with 100,000 sq ft of meeting and exhibit space, on-site Certified Meeting Professionals, conference concierge services, and A/V support for corporate meetings and conventions.
- Weddings & Celebrations Full-service wedding and celebration planning with chocolate-themed venues, ballrooms, outdoor ceremony options at Formal Gardens, reception facilities, wedding cakes, spa access, discounted accommodations for guests, and a complimentary bridal suite.
- Fire & Grain Restaurant On-property breakfast and dinner restaurant serving re-mastered comfort food and craft cocktails at gathering tables around a fire wall, with a daily happy hour.
- Revelry Chophouse Premier chophouse serving premium cuts, classic chophouse fare, and the resort's largest wine and spirits selection, with rooftop patio dining and complimentary valet parking.
- The Bears' Den Restaurant Sports-themed family restaurant modeled after the Hershey Bears hockey team, featuring HD video walls, classic American fare, and a hockey-rink atmosphere (walk-in only).
Companies that use Hershey Lodge
Customer profileSegments3 records
Ideal customer profiles3 records
Hershey Lodge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hershey Lodge partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MeltSpa by HersheycoreDowntown Hershey spa location offering exclusive Hershey's Dark Chocolate Treatments for Hershey Lodge guests. Located in downtown Hershey, open 7 days a week. Appointments available online or by phone.
- The Spa at The Hotel Hershey (Chocolate Spa)coreFull-service chocolate-inspired spa with array of chocolate treatments, seasonal offerings, and premium amenities. Nearby destination for Hershey Lodge guests seeking luxury spa experiences.
- Hershey Country ClubcoreAward-winning private golf club featuring East Course (par-71, 7,061 yards) and West Course (par-73, 6,860 yards). Accessible to Hershey Lodge and Hotel Hershey guests. Ranked by Golf Digest as one of top 50 US resorts.
- HersheyparkcoreOfficial Resorts of Hersheypark status provides guests with best price on tickets, free shuttle service, extra evening hours through Preview Plan, and Sweet Start early access during summer season. Home to 15 coasters, water park, and ZooAmerica.
- Hershey Gardenscore23-acre botanical garden with 11 distinct theme gardens including Historic Hershey Rose Garden (5,600 roses) and Children's Garden with butterfly house. Admission included for Hershey Lodge guests.
- The Hershey Story MuseumcoreMuseum showcasing Milton S. Hershey's legacy as innovator, businessman, and philanthropist. Admission included for Hershey Lodge guests as part of free resort benefits.
- ZooAmerica North American Wildlife ParkminorYear-round 11-acre walk-through zoo with 200+ animals from five North American regions. Preferred pricing available for Hershey Lodge guests. Admission included with Hersheypark ticket.
- Hershey's Chocolate World AttractioncoreAttraction featuring chocolate exploration, taste experiences, create-your-own candy bar, Hershey's Chocolate Tour, and Hershey Trolley Works. Adjacent to Hersheypark, accessible via resort shuttle.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hershey Lodge competitors and assessment
Company assessmentDirect peers
- Kalahari Resorts & Conventions: Indoor water park resort and convention properties in Ohio, Wisconsin, Pennsylvania, and Texas; directly comparable in combining large meeting space with signature indoor water park attractions.
- Great Wolf Lodge: Operates a national chain of indoor water park resort hotels with year-round family entertainment; directly comparable to Hershey Lodge's 30,000 sq ft Hershey's Water Works and family-resort positioning.
- Wilderness Resort (Wisconsin Dells): Largest indoor/outdoor water park resort in the U.S., combining multiple water parks, dining, and convention facilities; competes for multi-day family leisure and group travel in a destination-resort model similar to Hershey Lodge.
- The Hotel Hershey: Sibling property under Hershey Entertainment & Resorts offering Forbes Four-Star accommodations, Chocolate Spa, and golf access; the upscale counterpart that Hershey Lodge competes with for Hershey destination demand.
Regional players
- Camelback Resort: Pennsylvania-based resort with indoor water park, ski, and accommodations; regional Mid-Atlantic competitor pursuing the same family leisure and group travel market as Hershey Lodge.
- Split Rock Resort: Pennsylvania Poconos resort with indoor water park and meeting facilities; regional competitor for Northeast family leisure and corporate group stays.
- Cedar Point Resorts: Amusement park-adjacent lodging (Hotel Breakers, etc.) bundling park access with accommodations; thematic peer for theme-park-tethered resort demand in a regional leisure market.
Broad incumbents
- Gaylord Hotels (Marriott): Large convention-focused resort hotels under Marriott with extensive meeting space, multiple dining venues, and on-property attractions; broad incumbent competing for large group and convention demand.
- Omni Hotels & Resorts: Full-service resort and convention hotels with strong F&B, spa, and golf amenities; broad incumbent benchmark for Hershey Lodge's resort-meeting hybrid model.
- Walt Disney World Resort Hotels: Theme-park-integrated resort hotels with bundled park access and themed amenities; benchmark for the destination-resort-with-park-access model Hershey Lodge operates on a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hershey Lodge social profiles
Digital presenceHershey Lodge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hershey Lodge leadership team
Management profileNumber of profiles
Hershey Lodge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hershey Lodge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hershey Lodge
What does Hershey Lodge do?
Hershey Lodge operates a 665-room family resort hotel in Hershey, Pennsylvania, offering chocolate-themed guest rooms and suites, a 30,000 sq ft indoor water park (Hershey's Water Works), six on-property dining venues, a fitness center, golf access at Hershey Country Club, and a 100,000 sq ft meetings and conventions facility. The resort sells guest accommodations, food and beverage, recreation, spa, retail, wedding, and corporate event services, bundled with complimentary shuttle service to Hersheypark and admission to Hershey Gardens and The Hershey Story Museum.
Is Hershey Lodge a public or private company?
Hershey Lodge is a private company. It is classified as corporate owned and is currently operating.
When was Hershey Lodge founded?
Hershey Lodge was founded in 1967. It employs 1 to 10 people.
Where is Hershey Lodge based?
Hershey Lodge is headquartered in Hershey, United States, in the North America region.
How does Hershey Lodge make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are wedding and Event Services, meetings and Conventions, dining and Food Service, retail and Merchandise and spa Services.
Who are Hershey Lodge's main competitors?
Direct peers on record are Kalahari Resorts & Conventions, Great Wolf Lodge, Wilderness Resort (Wisconsin Dells) and The Hotel Hershey. Regional players are Camelback Resort, Split Rock Resort and Cedar Point Resorts. Broad incumbents are Gaylord Hotels (Marriott), Omni Hotels & Resorts and Walt Disney World Resort Hotels.
Does Hershey Lodge have an API?
No public API is recorded for Hershey Lodge.
What industry is Hershey Lodge in?
Hershey Lodge's product category is Resort Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.