First Choice Insurance Intermediaries

What First Choice Insurance Intermediaries does

First Choice Insurance Intermediaries (FCII), founded in 2000 and headquartered in Ponte Vedra Beach, Florida, is a privately held wholesale insurance intermediary and managing general agent distributing commercial and personal insurance products exclusively through a network of appointed independent insurance agents. The company operates from a single Florida location with 11-50 employees and does not sell directly to end consumers; its economic relationship is with appointed producers who place business through FCII into multiple A-rated carrier partners.

The company's product portfolio spans core commercial lines (Commercial Property/BOP, Inland Marine, CGL, Workers Compensation, Umbrella/Excess, Cyber, EPLI, D&O, E&O, Bonds, Alternative Risk) and personal lines (Homeowners, Auto, Umbrella, Flood, Boat/Yacht, Event/Wedding, RVs/Collector Cars, High Net Worth, Farm & Ranch), plus an extensive set of niche specialty programs targeting Transportation/Trucking, Agribusiness, Energy Accounts, Religious/Non-Profit organizations, Builders Risk up to $100 million, Construction Wrap-Ups, Commercial Charter Vessels, Stock Throughput, Motor Truck Cargo, Alarm Systems, and a distinct BBQ industry program. Distribution is enabled by third-party insurtech portals: Appulate provides 24-hour quote turnaround for Workers Comp and CGL, while the Hiscox Small Business Portal offers instant-bind capability for E&O, GL, and BOP across 180+ professions with policy documents issued within minutes and automatic renewals.

FCII earns revenue primarily through commission-based placements with carrier partners including Hiscox (A-rated), Westchester/Chubb, ACE Group/Chubb, and a global A+ XV-rated reinsurance carrier, supplemented by premium financing fees on commercial accounts. The appointed agent channel receives same-day Producer Code activation, free platform access, an extensive ACORD forms library, and a 10% discount on continuing education through WebCE. Geographic reach covers at least 12 states for CGL and all 50 states for transportation specialty lines, with concentrated production in the Southeastern United States.

Name

First Choice Insurance Intermediaries

Legal name

First Choice Insurance Intermediaries, Inc.

Website

https://firstchoiceii.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

First Choice Insurance Intermediaries is a Florida-based wholesale insurance broker and MGA that distributes commercial, personal, and specialty insurance products to appointed independent agents through carrier partnerships and free third-party insurtech portals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Large Commercial Package (National Accounts) (FSAJAFAC), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Wholesale insurance brokerage
• Commercial insurance lines
• Personal insurance products
• Specialty insurance programs
• Insurance agent services

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commission (Wholesale Broker): FCII operates as a wholesale insurance intermediary earning commissions from insurance carriers for placing business through their appointed producer network. Commissions are paid through First Choice Insurance Intermediaries Inc. to appointed agents.
2. Premium Financing: FCII offers premium financing options to customers for commercial lines accounts, particularly for transportation/fleet and larger commercial risks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

First Choice Insurance Intermediaries is a wholesale insurance intermediary (MGA) that places commercial and personal insurance policies through a network of appointed independent insurance agents and a panel of multiple A-rated carrier partners. The firm offers technology-enabled access via Appulate and Hiscox Small Business portals, enabling appointed producers to quote, bind, and issue coverage 24/7 across more than 180 professions and specialty lines. Revenue is primarily earned through commissions from carriers, supplemented by premium financing offerings for commercial accounts.

Product overview

First Choice Insurance Intermediaries is a wholesale insurance broker/mGA offering a comprehensive portfolio of commercial and personal insurance products through multiple carrier relationships. The commercial lines portfolio includes core property and casualty coverages (Commercial Property/BOP, Inland Marine, General Liability, Workers Compensation, Umbrella) combined with specialized coverages (Cyber Security, EPLI, D&O, E&O, Bonds) and Alternative Risk transfer solutions. The company also serves specific target markets in Transportation, Agribusiness, Energy, Farm & Ranch, and Religious/Non-Profit sectors through tailored programs. Personal insurance offerings span homeowners, auto, umbrella, flood, boat/yacht, event/wedding, RVs, high net worth, and farm/ranch coverage. Specialty programs include BBQ industry coverage, Stock Throughput, Motor Truck Cargo, Construction Wrap-Ups, Commercial Charter Vessels, Builders Risk, and Alarm Systems coverage. The company provides technology-enabled access through carrier portals including Hiscox Small Business and Appulate platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property/Package (BOP) Bundled commercial property insurance for buildings, office furnishings, inventory, machinery, and computers, combined with general liability, crime coverage, and business interruption for small-to-mid-size businesses.
• Inland Marine Coverage for moveable property, property in transit, property under construction, and instrumentalities of transportation and communication including bridges, roads, and towers.
• Commercial General Liability Liability coverage for business owners against claims arising from premises, operations, products, completed operations, and contractual liability, placed across multiple A-rated carriers in FL, GA, SC, NC, VA, MD, DE, NJ, PA, NY, CT, and TX.
• Workers Compensation State-mandated coverage for work-related injuries and medical conditions, providing benefits to employees injured on the job, available through the Appulate portal with 24-hour quote turnaround.
• Commercial Umbrella/Excess Liability Additional liability limits layered over primary general liability, automobile liability, and employer's liability policies for commercial accounts, including ACE Express Umbrella options.
• Cyber Security Liability First- and third-party cyber liability coverage including loss of digital assets, business interruption, cyber extortion, network security, privacy liability, and media liability.
• Employment Practice Liability (EPLI) Coverage for employer legal liability including sexual harassment, discrimination, wrongful termination, breach of employment contract, and negligent evaluation claims.
• Directors & Officers Liability (D&O) Coverage for directors and officers against claims for wrongful acts, including side A coverage for individuals and side B reimbursement to corporations for indemnification, with ACE private and public company packages.
• Errors & Omissions (E&O) Professional liability insurance covering claims by clients for inadequate work or negligent actions, including court costs and settlements, with ACE Misc Professional Liability programs.
• Bonds Surety & Fidelity Surety bonds guaranteeing contractual obligations, fiduciary bonds for administrators/trustees/guardians, and fidelity bonds covering employee dishonesty.
• Alternative Risk Solutions Alternative risk transfer solutions including high deductible plans, self-insured retention (SIR) plans, retrospectively rated plans, risk retention groups, and captive insurance company formations.
• Personal Insurance Comprehensive personal lines coverage including homeowners, renters, condo, auto, umbrella, flood, boat/yacht, event/wedding, RVs/motorcycle/collector cars, high net worth, and farm/ranch.
• BBQ Program Specialized insurance for BBQ pit cookers and teams including physical damage coverage for custom cookers, general liability, event liability for organizers, weather insurance, and restaurant recovery coverage; vendor/exhibitor coverage at tradeshows available for $65.
• Stock Throughput Single comprehensive policy covering stock inventory and transit exposures from raw materials to final production on a worldwide basis, eliminating gaps between ocean marine, warehouse, and inland marine policies.
• Motor Truck Cargo Cargo insurance providing broad protection for transporting cargo including general freight and refrigerated goods, with limits up to $500,000 per power unit and $1,000,000 per occurrence for select commodities.
• Large Construction Wrap-Up Programs Programs where a controlling entity purchases coverage on behalf of all trades working on a construction site, covering workers compensation and general liability under a master contract.
• Commercial Charter Vessels Insurance for commercial charter vessels including captain charter, bareboat charter, dive boat, water taxi, and boat club risks, with hull, third-party liability, and crew coverage.
• Commercial Builders Risk Builders risk insurance for new construction and renovation projects, covering property values up to $100 million with soft costs and delay-in-startup coverage, underwritten by an A+ XV (Superior) carrier.
• Alarm Systems Installation & Monitoring Insurance Insurance for alarm system installers, monitoring companies, and manufacturers covering commercial general liability, excess liability, and errors and omissions.
• Transportation/Trucking Insurance Program Targeted coverage for trucking operations including commercial auto, motor truck cargo, garage keepers liability, general liability, umbrella, EPLI, and bonds; $10,000 minimum premium, 5+ trucks required.
• Agribusiness Insurance Program Coverage for farms, ranches, nurseries, fisheries, and agricultural operations including property, general liability, EPLI, and cyber security.
• Energy Accounts Insurance Program Coverage for exploration, production, drilling, pipeline, refineries, petrochemical, and alternative energy (solar, wind, geothermal) operations including property, liability, and workers compensation.
• Farm & Ranch Insurance Coverage for cattle, citrus, grains, vineyards, horse breeding/boarding/training/showing, and nurseries, available in NC, GA, TX, PA, and NJ.
• Religious and Non-Profit Insurance Program Coverage for religious institutions and non-profit organizations including commercial package, E&O, EPLI, workers compensation, umbrella, special events, commercial auto, and cyber security.
• Premium Financing Premium financing options offered to commercial lines customers, particularly for transportation/fleet and larger commercial risks.

Quantifiable outcome

• 24/7 access to quoting and binding through technology portals
• +4 more outcomes

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hiscox Insurance CompanycoreTechnology or IntegrationHiscox is a primary carrier partner providing the Hiscox Small Business Program through an online portal. The program offers instant bind quotes for Professional Liability (E&O), General Liability and BOP for 180+ professions, underwritten by A-Rated Hiscox Insurance Company. Most quotes do not require underwriter review. Policy documents are emailed within minutes. Automatic renewals are included.
• AppulatecoreTechnology or IntegrationAppulate is a small business portal that streamlines insurance submissions, quoting and binding for Workers Compensation and Commercial General Liability. Agents can upload directly from ACORD PDFs, management systems, or enter data manually. Quotes are provided within 24 hours.
• Westchester (Chubb)coreTechnology or IntegrationWestchester Small Business Program offers Management Liability, Professional Liability, Environmental Liability for Consultants and Contractors, Underground and Above Ground Storage Tank Liability, Vacant Land and Buildings, Excess and Umbrella coverage. Follows standard ACORD form submission process.
• WebCEminorGTM or Marketing PartnerWebCE partnership provides 10% discount on Agent Continuing Education (CE) Fees for FCII-appointed agents, adding value to the producer relationship.
• ACE Group ( Chubb)coreTechnology or IntegrationACE (now part of Chubb) provides commercial insurance products including Motor Truck Cargo, Cyber Privacy, D&O and EPL applications, Express Umbrella, and various commercial lines coverage options. Multiple ACE applications are available on FCII website for agent submissions.
• Global Reinsurance CarriercoreTechnology or IntegrationFCII partnered with one of the world's largest insurance and reinsurance carriers to offer Commercial Builders Risk insurance policies. The carrier is rated A+ XV (Superior) by A.M. Best and AA- (Very strong) by S&P. Offers up to $100 MM maximum NC/MNC/FR property value and project periods up to 36 months.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brown & Riding: National wholesale insurance brokerage and MGU focused on commercial and specialty lines placed through retail agents. Highly comparable wholesale distribution model and specialty-program orientation to FCII.
• Burns & Wilcox: National wholesale insurance broker and MGA offering commercial and personal lines through appointed agents with multiple A-rated carrier appointments and specialty programs. Closely comparable to FCII's wholesale model, multi-line portfolio, and producer-led distribution.
• K&K Insurance Group: Specialty program administrator and wholesale broker providing niche commercial and personal insurance programs to producers. Comparable specialty-program development, carrier relationships, and agent-channel distribution to FCII.
• CRC Insurance Services: Wholesale insurance broker and MGA serving independent agents with specialty and standard market placements across P&C, professional lines, and personal lines. Comparable wholesale-distribution model and producer-focused value proposition to FCII.
• RPS (Risk Placement Services): One of the largest US wholesale brokers and MGAs, distributing through appointed retail agents across commercial and specialty lines with deep carrier access. Directly comparable business model, channel structure, and product breadth to FCII, though at materially larger scale.
• Peachtree Special Risk Brokers: Wholesale broker and MGA focused on specialty and surplus lines for independent agents across commercial and personal coverage. Directly comparable wholesale-only distribution and specialty-line emphasis to FCII.
• Bass Underwriters: Specialty wholesale broker and MGA providing excess & surplus and commercial lines through appointed agents, with strong expertise in niche classes. Comparable specialty-program and wholesale-broker overlap with FCII.
• NBIS (NationsBuilders Insurance Services): Wholesale insurance intermediary and MGA offering commercial and personal lines to independent agents through multiple carrier appointments. Closely mirrors FCII's Florida base, appointed-agent channel, and multi-carrier MGA structure.

Broad incumbents

• Amwins: Largest specialty wholesale broker and underwriting manager in the US with broad commercial, personal, and reinsurance distribution. Overlaps significantly with FCII's wholesale-broker and MGA activities but at much greater scale and product breadth.
• NSM Insurance Group: Program manager and MGA operating specialty insurance programs across niche industries and distributed through retail agents and brokers. Comparable MGA/program-administration model to FCII, though at larger portfolio scale.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/first-choice-insurance-intermediaries-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Insurance Intermediaries