MSR Group
MSR-Group GmbH is a privately held German holding company operating four business divisions—sensor technology (gas detection and parking guidance), installation services, real estate, and business angel investments—through independently managed subsidiaries and a 10-branch international distribution network across Europe, Asia, and the USA.
- Company typePrivate
- Founded-
- HeadquartersPocking, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MSR Group does
MSR-Group GmbH is a privately held German holding company headquartered in Pocking, Bavaria, that operates as an umbrella for independently managed subsidiaries across four business divisions: Sensor Technology, Installation, Properties, and Investments. The group is led by Managing Partner Harald Schmitt (MBA, M.Eng.) and provides centralized strategic support, HR, marketing, IT, and financial management functions to its operating entities. As a holding structure, MSR Group itself does not directly sell products; revenue-generating activities occur through its subsidiaries and branch offices.
The Sensor Technology division comprises MSR-Electronic GmbH, which manufactures stationary gas detection systems (Gaswarnanlagen) used to monitor toxic and combustible gases in parking garages, tunnels, petrochemical plants, and shipping applications, and MSR-Traffic GmbH, which produces intelligent parking guidance systems using vehicle counting and single-space detection sensors with app-based navigation to direct drivers to available spaces. The Installation division consists of Volta GmbH, which provides electrical installation and building technology services for new construction and modernization, supplemented by the parkplatztechnik.shop B2B e-commerce storefront selling installation materials and urban equipment to local authorities, airports, and shopping malls. Sales and distribution are executed through an international network of 10 regional branches covering Europe, Asia, and the USA.
The Properties division aggregates real-estate activities: Bürohaus Leopold rents flexible office and storage space in Pocking; HP Bau GmbH operates the Exklusiv Wohnbau brand developing multi-storey residential complexes in Lower Bavaria; Chalet Risus Vallis and the upcoming Villa Risus Maris (opening summer 2026) are Alpine and Mediterranean holiday homes; and Esperanza Winery is a Croatian wine estate on the island of Rab. The Investments division is a business angel program active since 2021 through BayStartUP and High-Tech Gründerfonds, holding minority equity positions in Noxon GmbH (bionic textile sensors), Leon Mobility GmbH / XOO (micromobility charging), FaradaIC Sensors GmbH (microchip gas sensors), and Lisa-Sports GmbH (women's fitness). The customer base is B2B across industrial facility operators, parking infrastructure managers, construction firms, local authorities, and real-estate tenants, served via direct enterprise sales and quotes rather than disclosed list pricing.
MSR Group firmographics
Firmographics- Name
- MSR Group
- Legal name
- MSR-Group GmbH
- Website
- https://msr-group.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MSR-Group GmbH is a privately held German holding company operating four business divisions—sensor technology (gas detection and parking guidance), installation services, real estate, and business angel investments—through independently managed subsidiaries and a 10-branch international distribution network across Europe, Asia, and the USA.
- Ownership category
- akta.pro rank
MSR Group industry classification
Industry- Product category
- Industrial Gas Detection & Parking Guidance Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
Keywords
Where MSR Group is headquartered
LocationHeadquarters
- HQ city
- Pocking
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
MSR Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of stationary gas detection systems (MSR-Electronic) and intelligent parking guidance systems (MSR-Traffic) including sensors, controllers, and warning devices
- Installation Services: Electrical installations and building technology services through Team Volta; planning and installation support for parking guidance systems on-site
- Property Rental: Rental of flexible office and storage spaces in Pocking for long-term leases; meeting and work spaces for short-term use; vacation home rentals
- B2B E-commerce: B2B web shop (parkplatztechnik.shop) selling installation materials including urban equipment (bollards, bicycle racks, barriers), construction and traffic safety products
- Property Development: Planning, construction and sale of modern residential complexes in Lower Bavaria through HP Bau GmbH (Exklusiv Wohnbau brand)
- Business Angel Investments: Investment as business angel in startups since 2021 through network BayStartUP and High-Tech Gründerfonds; current investments in Noxon GmbH, Leon Mobility GmbH/XOO, and FaradaIC Sensors GmbH
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing through direct sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MSR Group product offering
Product offeringCore offering
MSR Group manufactures and distributes stationary gas detection systems (gas sensors, controllers, warning devices) and intelligent parking guidance systems (vehicle counting, single-space detection, dynamic traffic control) through its subsidiaries MSR-Electronic and MSR-Traffic. The group also delivers electrical installation services via Volta GmbH, sells parking and urban equipment via the parkplatztechnik.shop B2B web shop, and operates property rental, residential development, and startup investment activities through additional subsidiaries.
Product overview
MSR Group is a holding company that provides an umbrella for multiple subsidiaries operating across distinct business areas: Sensor technology (MSR-Electronic for stationary gas detection systems and MSR-Traffic for intelligent parking guidance systems), Installation (Volta GmbH for electrical installations and parkplatztechnik.shop for parking equipment), Properties (office rental, holiday homes, residential development, and winery investments), and Investments (as a business angel in start-ups including Lisa-Sports, Leon Mobility/XOO, FaradaIC Sensors, and Noxon). The company operates international branches across Europe, Asia, and the USA to distribute and support its subsidiaries' products.
Differentiator
Problem solved
Functional benefit
Brands
- MSR-Electronic: Manufacturer of stationary gas detection systems for buildings and industry with focus on stationary gas warning systems and international sales.
- MSR-Traffic
- Exklusiv Wohnbau
- Chalet Risus Vallis
- Villa Risus Maris
- XOO
Products and services
- Stationary Gas Detection Systems (MSR-Electronic) Manufacturer of stationary gas detection systems including gas sensors, controllers, and warning devices for toxic and combustible gas monitoring in parking garages, tunnels, petrochemical industry, shipping, and building automation applications.
- Intelligent Parking Guidance Systems (MSR-Traffic) Sensor-based parking guidance systems providing vehicle counting and single-space detection indoors and outdoors, dynamic traffic control, and app-based navigation to direct drivers to available parking spaces, including on-site planning and installation support.
- Electrical Installation & Building Technology Services (Volta GmbH) Wide range of electrical installation and building technology services for new construction projects and modernization of existing buildings.
- Parkplatztechnik Shop B2B web shop offering installation materials and urban equipment such as bollards, bicycle racks, barriers, mobile fences, formwork systems, and traffic safety elements for local authorities, companies, airports, and shopping malls.
- Residential Property Development (HP Bau GmbH / Exklusiv Wohnbau) Planning, construction, and sale of multi-storey modern residential complexes in Lower Bavaria under the Exklusiv Wohnbau brand.
Companies that use MSR Group
Customer profileSegments5 records
Ideal customer profiles3 records
MSR Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MSR Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Corporate Benefits GmbHminorPartnership with Corporate Benefits GmbH providing employees access to discounts for over 9,000 participating companies including car purchases, sportswear, and vacation trips. Employee perk program offering monetary advantages.
- Metzger PfliegerminorDaily lunch delivery service provider subsidized by MSR for employees. Food service partnership providing subsidized meals to staff.
- BayStartUPminorStartup network through which MSR Group regularly informs itself about new startup opportunities for potential investment.
- Jerschabek GmbHcoreExternal data protection officer and whistleblower system provider for MSR Group. Handles compliance reporting and data protection matters.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MSR Group competitors and assessment
Company assessmentDirect peers
- SWARCO: Austrian-headquartered leader in parking guidance, traffic management and urban sensor systems, the most direct comparable to MSR-Traffic's intelligent parking-guidance offering.
- DESIGNA: German parking and access-control systems provider serving airports, shopping malls and municipalities with parking guidance and dynamic traffic control, directly competing with MSR-Traffic in DACH.
- Scheidt & Bachmann: German provider of parking guidance, access control and urban infrastructure systems for parking garages, malls and transit hubs, with sensor-and-display offerings that overlap MSR-Traffic.
- MSA Safety: U.S. safety-equipment major with a large stationary gas-detection portfolio (Ultima, Chemgard) for industrial and HVAC/ventilation applications that directly overlap MSR-Electronic's customer base.
- Riken Keiki (RKI Instruments): Japanese gas-detection manufacturer (sold in Europe via RKI Instruments) with a stationary gas-detection product range overlapping MSR-Electronic in marine, petrochemical and parking-garage end markets.
- Drägerwerk: Germany-based global leader in stationary and portable gas detection (Dräger X-am, Polytron) serving petrochemical, parking and tunnel safety markets that MSR-Electronic targets, making it the most directly comparable direct peer.
- Crowcon Detection Instruments: UK-based gas-detection specialist (now part of Halma) with fixed detectors for industrial, parking and commercial buildings, directly comparable to MSR-Electronic's stationary gas-detection range.
- Industrial Scientific: U.S. specialist in fixed and portable gas detection for industrial facilities; competes with MSR-Electronic for petrochemical, manufacturing and tunnel safety monitoring contracts.
Broad incumbents
- Siemens Smart Infrastructure: Global building-automation and infrastructure major whose Desigo CC platform integrates parking guidance and gas/ventilation safety; competes with MSR at the building-management-system layer rather than as a pure sensor vendor.
- Honeywell Building Technologies: Honeywell's smart-building unit bundles gas detection (Analytics), HVAC controls and parking/access solutions, offering larger bundles than MSR but serving the same safety-and-automation buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MSR Group social profiles
Digital presenceMSR Group compliance and trust
Trust signalCompliance2 records
MSR Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSR Group leadership team
Management profileNumber of profiles
Profiles1 record
MSR Group subsidiaries and ownership
Company hierarchySubsidiaries21 records
MSR Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSR Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSR Group
What does MSR Group do?
MSR Group manufactures and distributes stationary gas detection systems (gas sensors, controllers, warning devices) and intelligent parking guidance systems (vehicle counting, single-space detection, dynamic traffic control) through its subsidiaries MSR-Electronic and MSR-Traffic. The group also delivers electrical installation services via Volta GmbH, sells parking and urban equipment via the parkplatztechnik.shop B2B web shop, and operates property rental, residential development, and startup investment activities through additional subsidiaries.
Is MSR Group a public or private company?
MSR Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSR Group founded?
MSR Group was founded in -1. It employs 51 to 100 people.
Where is MSR Group based?
MSR Group is headquartered in Pocking, Germany, in the Europe region.
How does MSR Group make money?
Six revenue lines are on record. Hardware Product Sales are the primary driver. The others are installation Services, property Rental, B2B E-commerce, property Development and business Angel Investments.
Who are MSR Group's main competitors?
Direct peers on record are SWARCO, DESIGNA, Scheidt & Bachmann, MSA Safety, Riken Keiki (RKI Instruments), Drägerwerk, Crowcon Detection Instruments and Industrial Scientific. Broad incumbents are Siemens Smart Infrastructure and Honeywell Building Technologies.
Does MSR Group have an API?
No public API is recorded for MSR Group.
What industry is MSR Group in?
MSR Group's product category is Industrial Gas Detection & Parking Guidance Systems. Its primary akta.pro industry code is IMAHAKAK, Building Thermal Controls & Building Management Systems (HVAC BMS). Its NAICS code is 33341 and its SIC code is 3585.