Avatim

Name

Avatim

Legal name

Avatim Cheiros da Terra

Website

https://avatim.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Personal Care & Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Body Sprays & Mists (CRABADAC), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Natural fragrance products
• Personal care cosmetics
• Home ambiance fragrances
• Brazilian botanical ingredients
• Aromatherapy wellness products

Headquarters

HQ city

Ilhéus

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of fragrances, body care products, ambient perfumes, and accessories through owned stores, franchises, and e-commerce. One-time product purchases with repeat purchase potential.
2. Franchise Revenue: Revenue from franchise partnerships including store royalties and initial franchise fees for three franchise concepts targeting different entrepreneur profiles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Avatim manufactures and sells natural-based fragrances and personal care products for body and home environments. The portfolio spans perfumes (Deo Parfum, Deo Colônia, Body Splash), home ambiance items (diffusers, essences, incense, aromatic candles, interior perfumes, scented waters), body care (soaps, moisturizers, bath oils, deodorants, foot care, spa products), and accessories (spray applicators, diffuser bases, bags). Products are developed from Brazilian biodiversity and distributed through owned stores, franchises, resellers, and e-commerce across Brazil and Portugal.

Product overview

Avatim Cheiros da Terra is a Brazilian fragrance and personal care company offering a comprehensive portfolio of products organized into multiple sub-brands and product categories. The core offering consists of perfumes and fragrances for personal use (Perfumaria: Deo Parfum, Deo Colônia, Body Splash) and home environments (Ambiente: diffusers, candles, incense, room sprays, essential oils). Body care products (Corpo) include bath products, hair care, moisturizers, soaps, deodorants, and spa items. The company operates several distinct product lines including Açucena, Águas Naturais, Alira, Ateliê (accessories), Autocuidado, Bakari (men), Boníssimo (men), Bulevar, Cheiros da Bahia, Clássicos, Curumim (children), Desfrutar, Dia Dia, Esplendor, Gigi, Íris, Jardim Brasil, mel.terapia, Ozara, Relicário, Reserva, Ritos (wellness/ritual), Santo Pé (foot care), Seleto (men), Sensore, Serena, Sublime, Tato & Olfato, and Verbena & Bambu. Additional offerings include Kits (gift sets), Acessórios (accessories), and a men's line (Homem). The company was founded in Ilhéus, Bahia in 2002 and has grown to operate stores across Brazil and Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambiente (Home Fragrance)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Franchise PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Franchise partners operating retail stores across Brazil and Portugal. Three franchise concepts available with full operational, marketing, administrative, and financial support. Growth rate of 30%+ annually with presence in all Brazilian states and European expansion.
• ResellerscoreChannel Partner/ Reseller/ Distributor · 1 January 2002Independent resellers selling Avatim products since company inception 22 years ago. Model offers flexible autonomous work with brand support. Growing 33% annually with 40 new stores planned for 2024.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Natura &Co: Brazilian beauty conglomerate with massive scale spanning Natura, Avon, The Body Shop, and Aesop. Overlaps broadly on fragrance, body care, and direct-to-consumer channels; while much larger and more diversified, it competes head-on in Avatim's natural/biodiversity positioning.
• The Body Shop: Global natural-ingredient beauty and personal-care retailer operating through owned/franchise stores. Similar emphasis on natural ingredients, ethical positioning, and physical retail experience to Avatim's natural-fragrance-led model.
• Bath & Body Works: Large North American specialty retailer of body care and home fragrance, including candles, diffusers, and body mists — directly comparable merchandising categories to Avatim's ambiente (home fragrance) and corpo (body care) divisions.
• L'Occitane en Provence: International natural-fragrance and body-care retailer with owned-store and franchise distribution. A broader incumbent that shares Avatim's natural-ingredient, sensorial-wellness positioning and retail-store expansion playbook.

Direct peers

• Granado Pharmácias: Brazilian heritage cosmetics and fragrance brand with strong retail-store footprint and a similar natural-ingredient, Brazilian-heritage positioning. Competes with Avatim in personal fragrances, soaps, and ambient products.
• Hinode: Brazilian beauty and personal-care company with a direct-sales (reseller) channel that closely mirrors Avatim's reseller model. Competes on personal fragrances and body care distributed through independent representatives.
• Eudora (Natura): Brazilian beauty brand leveraging a direct-sales/representative channel similar to Avatim's reseller motion, with overlapping fragrances, body splash, and body care offerings at accessible price points.
• O Boticário: Brazilians largest fragrance and cosmetics company, with a similar multi-category portfolio spanning perfumery, body care, and home ambiences, and a heavy franchise/retail-store distribution model across Brazil and abroad. Directly competes with Avatim on Deo Parfum, body care, and ambient diffusion categories.

Others

• Mary Kay: Global direct-sales beauty brand with a representative/channel-partner distribution model structurally analogous to Avatim's 22-year-old reseller channel, although focused on color cosmetics and skincare rather than fragrance.

Emerging players

• Yankee Candle (Newell Brands): Home fragrance specialist best known for candles and ambient diffusion products — overlapping specifically with Avatim's Velas (aromatic candles) and Difusores product lines within the broader ambient category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/avatimbelavista

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avatim