Dang Le
Dang Le (当乐网 / Downjoy) is a Beijing-based Android-focused mobile gaming portal and distribution marketplace founded in 2004, serving Chinese mobile gamers with game discovery, downloads, news, video, and gift-code services, and providing publishers an open developer platform for distribution and player acquisition.
- Company typePrivate
- Founded2004
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dang Le does
Dang Le (当乐网 / Downjoy, d.cn) is a Beijing-based mobile gaming platform founded in 2004 that operates as an Android-focused game portal and distribution marketplace for Chinese mobile gamers and game publishers. The company's flagship d.cn website aggregates game listings, news, videos, community features, and gift-code redemptions, and is paired with a mobile app, a desktop Game Center client (which installs Android packages including Dang Le's proprietary DPK format for one-click installation), a video hub at v.d.cn, and a gift-code service at mall.d.cn. A dedicated developer platform at open.d.cn provides SDK access, documentation, and game management tooling for publishers submitting titles to the Dang Le ecosystem.
The DPK format is the company's most distinctive technical asset — an Android data package design that lets the Game Center client auto-detect and install games without users manually locating or extracting data files. Dang Le also distributes a broad publisher catalog that includes major Chinese titles from NetEase and Tencent, positioning it as a third-party discovery layer that complements the dominant manufacturer-operated app stores.
Monetization runs primarily through marketplace commission on game distribution and developer platform services for publishers. Customer segments are two-sided: Chinese mobile gamers (consumer/horizontal segment) seeking discovery, downloads, news, and community; and game developers/publishers (NetEase, Tencent, and smaller studios) using Dang Le as a distribution and player-acquisition channel. The platform operates exclusively within China and has not disclosed revenue, current headcount trends, or pricing, though firmographic data lists 51-100 employees and the company remains operating with two disclosed institutional funding rounds (a 2010 $12M Series A from Qiming Venture Partners and a 2012 $20M Series B from Qiming and SAIF Partners).
Dang Le firmographics
Firmographics- Name
- Dang Le
- Legal name
- 北京当乐信息技术有限公司
- Website
- https://d.cn
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dang Le (当乐网 / Downjoy) is a Beijing-based Android-focused mobile gaming portal and distribution marketplace founded in 2004, serving Chinese mobile gamers with game discovery, downloads, news, video, and gift-code services, and providing publishers an open developer platform for distribution and player acquisition.
- Ownership category
- akta.pro rank
Dang Le industry classification
Industry- Product category
- Mobile Gaming Marketplace
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Mobile Game Stores & Alternative App Stores (MPAFACAD), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
Keywords
Where Dang Le is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dang Le business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Distribution Platform: 当乐网 generates revenue through distributing mobile games to Chinese gamers, acting as an app store/marketplace for Android games. The platform features games from major publishers including NetEase, Tencent, and others.
- Developer Platform Services: The open.d.cn platform provides game management, documentation, and business cooperation services for game developers, likely with premium services or publishing fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dang Le product offering
Product offeringCore offering
Dang Le (当乐网 / Downjoy) operates a Chinese mobile gaming marketplace and distribution platform at d.cn. It aggregates mobile games from major publishers such as NetEase and Tencent, providing Android users with one-click discovery, download (using the proprietary DPK package format), news, videos, and community features. It also operates an open developer platform (open.d.cn) where game publishers can submit, manage, and distribute titles to acquire Chinese players.
Product overview
Dang Le operates a comprehensive mobile gaming ecosystem consisting of its core d.cn gaming portal, desktop Game Center application for APK/DPK installations, mobile app, video platform, open developer platform, and gift code center. The platform serves as a one-stop mobile gaming destination for Chinese users, offering game discovery, downloads, news, videos, social features, and promotional gift codes.
Differentiator
Problem solved
Functional benefit
Products and services
- Dang Le Mobile Gaming Platform (当乐网 / d.cn) Primary mobile gaming portal and distribution marketplace for Chinese Android users, offering game discovery, downloads, news, videos, reviews, rankings, and community features.
- Dang Le Game Center (当乐游戏中心)
Companies that use Dang Le
Customer profileSegments2 records
Ideal customer profiles2 records
Dang Le technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dang Le partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Game Developers (Various)core当乐网's open platform (open.d.cn) partners with game developers and publishers to distribute their games. Success cases listed include major titles from NetEase (梦幻西游, 大话西游), Tencent (全民枪战, 使命召唤手游), and other developers including 完美世界, 网易, 巨人网络, and many more Chinese game companies.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Dang Le competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Dang Le social profiles
Digital presenceDang Le financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dang Le leadership team
Management profileNumber of profiles
Profiles2 records
Dang Le funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dang Le M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dang Le
What does Dang Le do?
Dang Le (当乐网 / Downjoy) operates a Chinese mobile gaming marketplace and distribution platform at d.cn. It aggregates mobile games from major publishers such as NetEase and Tencent, providing Android users with one-click discovery, download (using the proprietary DPK package format), news, videos, and community features. It also operates an open developer platform (open.d.cn) where game publishers can submit, manage, and distribute titles to acquire Chinese players.
Is Dang Le a public or private company?
Dang Le is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dang Le founded?
Dang Le was founded in 2004. It employs 51 to 100 people.
Where is Dang Le based?
Dang Le is headquartered in Beijing, China, in the Asia region.
How does Dang Le make money?
Two revenue lines are on record. Game Distribution Platform is the primary driver. The others are developer Platform Services.
Does Dang Le have an API?
Yes. Dang Le Open Platform (开放平台) provides developer APIs and documentation for game integration. The platform offers SDK access, documentation center, and technical support for game developers to connect their games to the Dang Le ecosystem. Developer documentation is at open.d.cn/document/docHome.html.
What industry is Dang Le in?
Dang Le's product category is Mobile Gaming Marketplace. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 516210 and its SIC code is 7822.