What Amplify Creations does

Amplify Creations, Lda is a privately-held, self-funded Portuguese software vendor founded in 2011 and headquartered in Évora, Portugal, with 11-50 employees. The company develops a suite of plugin and extension products for the Unity and Unreal Engine real-time rendering platforms, targeting game developers, technical artists, and enterprise visualization users. Its product portfolio centers on Amplify Shader Editor, an award-winning node-based shader creation tool (Unity Asset Store Award for Best Tool, 2017), surrounded by complementary tools covering texture virtualization (Amplify Texture 2, supporting up to terabytes of texture data and 32768x32768 per-tile resolution), color grading (Amplify Color and Amplify LUT Pack with 200+ presets), motion blur (Amplify Motion, now free/open-source), screen-space ambient occlusion with GTAO (Amplify Occlusion 2.0), bloom post-processing (Amplify Bloom), and billboard impostor optimization (Amplify Impostors). For Unreal Engine users, the company offers Amplify LUT Pack and Amplify Animation Pack (600+ animation sequences with a Blueprints-based character controller). Amplify also develops its own action-adventure RPG, Decay of Logos, demonstrating in-house use of its tooling.

The technical core is built around deterministic computer graphics algorithms - shader node graph compilation, virtual texturing via incremental streaming and hardware sparse texturing, GTAO occlusion, vector motion blur, and LUT-based color transforms - all optimized across desktop, mobile, console, and VR (Oculus) targets. Full source code is included with paid products, supporting deep customization for technical artists. The company integrates with the surrounding DCC ecosystem (3ds Max via the Multi-Tile UV Bake Tool, MARI, Zbrush, Mudbox, MODO, Adobe Photoshop, Substance, Megascans, World Machine), positioning its tools inside established content creation pipelines.

Commercially, Amplify operates a product-led growth model distributing exclusively through the Unity Asset Store and Unreal Engine Marketplace under one-time/perpetual license pricing ($15-$60 per Unity product, $14.99 for Unreal LUT Pack). Some products (Amplify Motion, Amplify Color) are free on GitHub to drive adoption and ecosystem growth. Premium Support (high-priority response, voice, on-site) is offered as a professional services upsell for enterprise customers. Distribution is self-serve via invoice-number verification, with a global footprint and named customers spanning NASA JPL, Microsoft Studios, CBS Digital, NOAA, Riot Games, Facepunch, and Aurecon. The company is bootstrapped, with no disclosed external funding beyond a 2022 relationship with Centro de Incubação de Évora.

Name

Amplify Creations

Legal name

Amplify Creations, Lda

Website

https://amplify.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify Creations is a self-funded Portuguese software vendor (founded 2011, headquartered in Évora) that publishes award-winning shader, texture, color grading, and post-processing plugins for the Unity and Unreal Engine marketplaces, serving indie game developers, AAA studios, and enterprise visualization users globally.

Ownership category

akta.pro rank

Product category

Game Development Software Tools

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

akta.pro secondary industries

Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), Build, CI/CD, Version Control & DevOps Tools for Games (MPAFAFAG)

Keywords

• Unity plugin development
• Shader editing tools
• Game development tools
• Post-processing effects
• Texture virtualization

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Unity Asset Store Sales: Direct sales of Unity plugins through the Unity Asset Store marketplace. Revenue generated from one-time license purchases of tools like Amplify Shader Editor ($60), Amplify Color ($25), Amplify Occlusion ($50), Amplify Bloom, and Amplify LUT Pack ($15).
2. Unreal Engine Marketplace Sales: Sales of Unreal Engine plugins including Amplify LUT Pack ($14.99) and Amplify Animation Pack through the Unreal Engine Marketplace.
3. Premium Support Services: Premium support offerings providing high-priority, guaranteed response times and direct communication via instant messaging, voice, or on-site support for enterprise customers.
4. Free/Open Source Products: Some products like Amplify Motion and Amplify Color are available for free on GitHub, while others offer trial downloads. This drives adoption and ecosystem growth leading to paid product purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Amplify Creations develops and sells award-winning plugins and extensions for the Unity and Unreal Engine game development platforms. Its portfolio centers on shader authoring, texture virtualization, color grading, ambient occlusion, bloom, motion blur, impostor optimization, and LUT preset packs, plus a 3ds Max multi-tile UV bake tool. The company also develops and publishes its own action-adventure RPG, Decay of Logos, as a showcase of its tools.

Product overview

Amplify Creations is a self-funded independent software company headquartered in Portugal that develops a comprehensive suite of Unity and Unreal Engine tools for game developers. The product portfolio centers on Amplify Shader Editor, an award-winning node-based shader creation tool that serves as the flagship offering. This core product is complemented by visualization and post-processing add-ons including Amplify Color (color grading), Amplify LUT Pack (LUT presets), Amplify Bloom (bloom effects), and Amplify Occlusion (ambient occlusion). The company also offers performance optimization tools like Amplify Impostors (billboard optimization) and Amplify Texture 2 (virtual texturing for massive texture management). For Unreal Engine users, the portfolio includes the Amplify LUT Pack and Amplify Animation Pack. Amplify Creations also developed Decay of Logos, an action-adventure RPG game, demonstrating internal use of their tools. The Multi-Tile UV Bake Tool extends the pipeline to 3ds Max for batch texture processing. Products are distributed through Unity Asset Store and Unreal Engine Marketplace with direct download access for customers.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify Shader Editor: Award-winning node-based shader creation tool for Unity
• Amplify Impostors
• Amplify Texture
• Amplify Color
• Amplify LUT Pack
• Amplify Motion
• Amplify Bloom
• Amplify Occlusion
• Amplify Animation Pack
• Multi-Tile UV Bake Tool
• Decay of Logos

Products and services

• Amplify Shader Editor Award-winning node-based shader creation tool for Unity that enables developers to build custom shaders through a visual node-based workflow. Includes full source code, shader templates, and shader functions.
• Amplify Impostors 1-click optimization solution enabling billboard impostors that replace complex geometry at distance, reducing polygon and draw call count. Uses GPU-based instancing with Spherical and Octahedron Impostor techniques.
• Amplify Texture 2 Texture virtualization technology for Unity that enables use of massive amounts of textures (up to hundreds of gigabytes) without GPU memory limits, supporting multi-tile UV collections and hardware sparse texturing for VR.
• Amplify Color Industry-level color grading post-effect for Unity that mimics Photoshop color transforms including contrast, curves, exposure, saturation, and hue adjustments. Supports depth-based masking and is optimized for mobile.
• Amplify LUT Pack (Unity) Collection of 200+ color grading LUT presets for Amplify Color covering film stock, filmic looks, popular games, and stylized looks with integrated LUT Browser for instant previews.
• Amplify Motion Full-scene vector motion blur post-effect for Unity supporting camera and object motion with per-pixel vectors, skinned meshes, cloth, and particles. Now distributed free via GitHub.
• Amplify Bloom Industry-level post-process bloom effect for Unity with temporal filtering, bokeh filtering, procedural pseudo-flares, anamorphic glare, lens dirt, and starburst features.
• Amplify Occlusion Screen Space Ambient Occlusion solution using Ground Truth Ambient Occlusion (GTAO) for high-quality, PBR-accurate results compatible with VR, consoles, and mobile. Up to 2x faster than v1.0.
• Amplify LUT Pack (Unreal Engine) Collection of 200+ high-quality LUTs for Unreal Engine 4 providing color grading presets for 3D and 2D applications with instant mood alteration capabilities.
• Amplify Animation Pack Full set of animations for Unreal Engine 4 including locomotion, boating, swimming, and interactions with 600+ animation sequences and 100% Blueprints-based third-person character controller.
• Amplify Shader Pack Bundle of 180+ shaders for HDRP, URP, and BiRP providing ready-to-use shader materials for various rendering scenarios.
• Decay of Logos Action-adventure RPG developed by Amplify Creations as a showcase of its tools, featuring semi-open world exploration inspired by Shadow of the Colossus, Dark Souls, and Dragon's Dogma.
• Multi-Tile UV Bake Tool Batch texture baking tool for 3ds Max that processes multi-tile UV data sets in MARI UDIM, Zbrush, and Mudbox naming conventions for use with Amplify Texture 2.
• Premium Support Services Premium support service offering high-priority, guaranteed response times and direct communication via instant messaging, voice, or on-site support for enterprise customers.

Quantifiable outcome

• Up to 2X faster performance with Amplify Occlusion 2.0 GTAO compared to version 1.0
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Unity TechnologiescoreTechnology or IntegrationPrimary platform partnership for Unity integration. Amplify products are built specifically for Unity engine and distributed through the Unity Asset Store. Products support Unity's built-in, HD/URP/Lightweight SRP shaders and conform to Unity UI conventions.
• Epic GamescoreTechnology or IntegrationPartnership for Unreal Engine product development. Amplify LUT Pack and Amplify Animation Pack are distributed through the Unreal Engine Marketplace and built for UE4.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Invector: Indie Unity asset publisher shipping a widely-used third-person character controller and related game template add-ons. Comparable because both occupy the same asset-store plugin category with one-time-license pricing targeting indie studios.
• Hovl Studio: Independent Unity Asset Store publisher specializing in VFX shaders and post-processing effect packs. Direct competitor in the same shader/effects category where Amplify ships Bloom, Occlusion, and Color.
• Synty Studios: New Zealand-based Unity Asset Store publisher focused on stylized 3D asset packs and POLYGON-style content. Comparable because both are independent, Unity-asset-store-native publishers monetizing low-cost digital toolkits to indie game developers at similar scale.
• Opsive (Ultimate Character Controller): Publisher of Unity character controller, inventory, and gameplay framework assets. Comparable as a similarly-sized independent Unity tool publisher with multiple complementary SKUs sold via one-time licenses and premium support.
• More Mountains: Independent Unity Asset Store publisher building gameplay systems, UI frameworks, and tooling assets. Comparable as a similarly-sized independent publisher monetizing multiple complementary Unity plugins via one-time licenses to indie and mid-market game studios.

Broad incumbents

• Photon Engine (Exit Games): Larger Unity-ecosystem middleware vendor shipping networking, voice, and realtime multiplayer tools. Comparable as a successful independent Unity-native middleware publisher that scaled beyond asset-store economics — illustrating the upper bound of Amplify's potential trajectory.
• The Foundry (MARI / Nuke): Provider of high-end 3D painting (MARI) and compositing (Nuke) tools widely used in game and film pipelines. Comparable because MARI UDIM is one of the formats Amplify Texture 2 explicitly supports, and Foundry competes for the same technical-artist budget across enterprise game and VFX studios.
• Allegorithmic / Adobe Substance 3D: Adobe-owned 3D texturing and material authoring platform integrated into Unity and Unreal pipelines. Comparable because Substance is the dominant ecosystem for the same texture/material workflows Amplify Texture 2 plugs into, and competes for the same technical-artist budget.
• SideFX (Houdini): Established procedural VFX and CG software vendor used in AAA game and film pipelines. Comparable as a broader-scoped incumbent in computer graphics and procedural content tooling that overlaps with Amplify's territory at the high end of game VFX.

Emerging players

• PlayCanvas: Browser-based game engine with a hosted editor and asset tooling stack. Comparable as a smaller, independent engine-tools company pursuing the same technical-artist and indie-developer customer base with creator/authoring tooling, but at a different stage and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amplifycreates
• GitHubgithub.com/AmplifyCreations
• YouTubeyoutube.com/user/amplifycreates
• Facebookfacebook.com/AmplifyCreations
• LinkedInlinkedin.com/company/amplify-creations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Creations