Coltellerie Maserin

What Coltellerie Maserin does

Coltellerie Maserin snc is a privately-held Italian cutlery manufacturer founded in 1960 in Maniago, Friuli Venezia Giulia — the historic "city of knives." The company designs, produces, and sells handcrafted knives and cutlery under the Maserin brand, organized into four primary product categories: tactical/military, outdoor and sporting, kitchen and culinary, and collector editions. The portfolio spans folding knives, fixed-blade tactical knives, machetes, rescue and EOD tools, multi-tool knives, chef knives, sommelier and BBQ accessories, and limited-edition collector pieces, with prices ranging from €15 (entry-level nylon sheaths) to €553 (the TeGi 6-piece chef's knife set co-developed with Michelin-starred chef Terry Giacomello). The company uses premium blade materials including N690 Cobalt Vanadium stainless steel, VG10, and Damascus steel, and produces in a single ISO 9001:2013-certified facility in Maniago (Via dei Fabbri, 19).

The business operates a direct-to-consumer go-to-market anchored on its own e-commerce platform (maserin.com, available in Italian and English) and the 130 sqm L'Arte del Coltello flagship store in Maniago's Piazza Italia. Distribution is supplemented by participation in major international industry trade shows including BLADE SHOW (Atlanta), SHOT SHOW (Las Vegas), AMBIENTE (Frankfurt), IWA Outdoor Classics and Enforce Tac (Nuremberg), and global shipping via DHL and GLS couriers. Beyond the consumer base, Maserin maintains co-development relationships with institutional users including the Italian State Police (284 Asek MK3 rescue knife) and the Italian Bomb Squad (660 Raptor EOD knife), as well as named designer collaborations (Alessandro Zanin, Giacomo Toncelli, Tommaso Rumici, Salvatore Puddu, Russ Kommer, Attilio Morotti, Igor Bortolussi) and cultural partnerships (author Nicolai Lilin).

Revenue mechanics are entirely transactional unit-pricing across the product catalog, with no subscription, licensing, or recurring service model. The company is structured as an Italian "società in nome collettivo" (snc) partnership, has no disclosed funding rounds, no headcount figure, and no publicly reported revenue. Its geographic footprint claim is "Worldwide" with stated primary markets in Italy and Europe. The company has received POR FESR (European Regional Development Fund) and CoesioneItalia FVG co-financing for technological modernization of its production processes and is affiliated with AKTI (American Knife & Tool Institute).

Name

Coltellerie Maserin

Legal name

Coltellerie Maserin snc

Website

https://maserin.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Coltellerie Maserin is a privately-held Italian cutlery manufacturer founded in 1960 in Maniago, producing handcrafted tactical, outdoor, kitchen, and collector knives for direct-to-consumer markets worldwide and co-developed specialty tools for Italian law enforcement and professional chefs.

Ownership category

akta.pro rank

Product category

Cutlery and Knives

NAICS

Cutlery and Handtool Manufacturing (33221), Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

akta.pro secondary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Handcrafted kitchen knives
• Tactical folding knives
• Outdoor hunting knives
• Collectible knives
• Rescue EOD knives

Headquarters

HQ city

Maniago

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Knife and Cutlery Sales: Primary revenue from the design, manufacture, and sale of high-quality knives including sporting, tactical, military, kitchen, and collectible knives, as well as accessories like sheaths, knife bags, corkscrews, and BBQ tools

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coltellerie Maserin designs, manufactures, and sells handcrafted knives and cutlery in Maniago, Italy, spanning sporting/outdoor, tactical/military, kitchen/culinary, and collector categories. The product line includes folding and fixed-blade knives, machetes, multi-tool rescue knives, kitchen cutlery, sommelier tools, and accessories such as sheaths, knife bags, and corkscrews. Specialized knives are co-developed with law enforcement agencies including the Italian State Police and Bomb Squad.

Product overview

Coltellerie Maserin is a traditional Italian cutlery manufacturer founded in 1960 in Maniago, producing a diverse portfolio of knives across Sport, Tactical/Military, Kitchen, Outdoor, and Collection categories. The product line includes folding knives (such as the Ghost 640, Artiglio 420, and various pocket knives), fixed blade knives (including the Myrmillo combat line, Badger tactical knife, and L.E.O. law enforcement knife), multi-tool rescue knives (the Asek MK3 developed with Italian State Police), machetes (Clavum, Black Machete), and professional kitchen knives (Apollo 2 forged line, Oriental VG10 line, Damascus Maniago line, Mediterranean Line, Elegance olive wood line). The collection also features specialty items like the 989 Belum commemorative dagger and the TeGi 6-piece chef's knife set developed with Michelin-starred chef Terry Giacomello. Accessories include various sheaths (nylon, leather, Kydex with M.O.L.L.E. system), knife bags, truffle shavers, and corkscrews. The company maintains an official retail store called 'L'Arte del Coltello' in Maniago, alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• L'Arte del Coltello: Official point of sale located in Maniago's Piazza Italia, selling all Maserin products plus other prestigious Made in Italy products.

Products and services

• 2600 ORIENTE Line VG10 Kitchen Knives Premium kitchen knife line featuring VG10 steel blades with elegant design, priced from €149.00, for culinary professionals and enthusiasts.
• Damascus Maniago Kitchen Line High-end Damascus steel kitchen knife collection from Maniago, priced from €398.00, for premium culinary use.
• Apollo 2 Forged Kitchen Knives Forged professional kitchen knife line priced from €68.00, suitable for culinary professionals.
• Mediterranean Kitchen Knife Line Kitchen knife collection inspired by Mediterranean cuisine, priced from €23.00.
• Elegance Olive Wood Kitchen Knives Premium olive wood handle kitchen knife collection offering elegance, priced from €52.00.
• Classic Forged Kitchen Knives Traditional forged kitchen knife collection, priced from €33.00.
• 2500 TeGi 6-Piece Chef's Knife Set Professional chef's knife bag containing six kitchen tools developed in collaboration with Michelin-starred chef Terry Giacomello, featuring eco-friendly packaging from decommissioned sail cuts. Price: €553.00.
• 380 VG10 GOURMET Kitchen Knife Gourmet kitchen knife designed by Attilio Morotti, part of the premium VG10 steel knife line for culinary professionals and enthusiasts.
• 132 FOREST EDGE Outdoor Knife Multi-blade outdoor knife designed by Coltellerie Maserin for outdoor activities including camping and bushcraft.
• 917 WOODSMAN Bushcraft Knife Bushcraft knife designed by Igor Bortolussi for outdoor survival and wilderness activities.
• 926 OUTBACK Outdoor Knife Outdoor knife designed for Australian and wilderness conditions, part of the sport product line.
• 634 FRONTIER Knife Knife designed by Coltellerie Maserin as part of the sport/outdoor product line.
• 966 Gladio Alato Tactical Knife Military-grade tactical knife priced at €264.00, designed for law enforcement and defense applications.
• 955 MANTIS Tactical Axe Tactical axe and bushcraft tool priced at €218.00, designed for outdoor and tactical applications.
• 989 BELUM Commemorative Dagger Historically-inspired dagger created to commemorate the 50th anniversary of great-grandfather Giuseppe Maserin, featuring Carcano '91 bayonet-inspired design. Numbered pieces, priced at €389.00.
• 640 Ghost Tactical Folding Knife Solid and agile folding tactical knife designed by Alessandro Zanin, with G10 handle options, suitable for CQB/CQC applications. Price: €229.00.
• 940 Badger Tactical Fixed Blade Knife Tactical fixed blade knife designed by Alessandro Zanin with biomechanical design and Kydex shoulder holster. Price: €272.00.
• 420 Artiglio Tactical Folding Knife Light, handy, and sturdy tactical knife designed by Giacomo Toncelli with G10 handles and stainless thrust bearings. Weight: 154gr.
• 680 Police Knife

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered notable and major.

• Terry GiacomellonotableStrategic or Co-development PartnerMichelin-starred chef who collaborated with Coltellerie Maserin to develop the professional TeGi knife line, featuring six kitchen tools designed for professional chefs including peeling, steak, boning, santoku, chef, and sashimi knives. The packaging is eco-friendly, made from decommissioned sail cuts.
• Nicolai LilinnotableStrategic or Co-development PartnerAuthor and former soldier who designed the 987 Siberian Knife and 680 Police knife. The 987 was inspired by his experiences described in 'Siberian Education' book, featuring traditional Siberian design motifs and symbols.
• BLADE SHOWmajorOthersWorld's largest knife event held annually in Atlanta, Georgia. Coltellerie Maserin participates with Booth #846 to showcase their products to an international audience of knife enthusiasts and professionals.
• IWA Outdoor ClassicsmajorOthersWorld's leading trade fair for hunting and shooting sports industry held annually in Nuremberg, Germany. Coltellerie Maserin participates to reach outdoor and sporting knife markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LionSteel: Italian knife manufacturer headquartered in Maniago producing folders, fixed blades, and tactical knives using premium steels. Direct geographic and product peer with overlap across tactical, outdoor, and collectible categories.
• Fox Knives: Maniago-based Italian cutlery maker producing folding knives, fixed blades, military/law enforcement tools, and kitchen cutlery. Closest direct peer given shared Maniago origin, multi-category catalog, and tactical/LE customer base.
• Viper: Italian knife brand based in Maniago producing folders, fixed blades, and traditional folding patterns. Comparable in scale, product mix, and Maniago artisanal heritage.
• Zero Tolerance: US premium tactical folder brand using high-end steels and collaborations with custom designers. Comparable positioning in premium tactical folders targeting collectors and LE users.
• Opinel: Heritage French pocket-knife manufacturer founded in 1890 with iconic traditional design and global retail distribution. Comparable in traditional/heritage positioning and outdoor/EDC catalog overlap.

Broad incumbents

• Spyderco: US-based tactical/EDC knife manufacturer with global distribution, premium steels, and broad law enforcement/military adoption. Overlaps with Maserin on tactical SKUs but operates at significantly larger scale.
• Benchmade: US tactical folder and fixed-blade manufacturer with strong US LE/military adoption (e.g., SOCOM fixed blade). Comparable product category in tactical/military segment but materially larger scale and brand recognition.
• Wüsthof: German premium kitchen cutlery manufacturer with global retail and wholesale distribution. Comparable on the culinary/kitchen knife segment where Maserin's Damascus, VG10, and forged lines overlap.
• Victorinox: Swiss manufacturer of Swiss Army knives and kitchen cutlery with global retail and LE/military distribution. Overlaps with Maserin on pocket, EDC, kitchen, and LE segments but at vastly greater scale.

Regional players

• Laguiole: Traditional French regional knife brand with similar heritage-driven positioning and premium price points. Comparable as a heritage/traditional-knife peer, though primarily serves the French/regional European market rather than Maserin's global DTC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coltelleriemaserin
• LinkedInlinkedin.com/company/coltellerie-maserin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coltellerie Maserin