Puhdas Group
Puhdas Group, operating as Real Clean, is a Helsinki-based B2B commercial cleaning company serving offices, residential buildings, construction sites, retail, and industrial clients across the Uusimaa region with 170+ in-house professionals, and operates as part of Sweden's Reledo Group.
- Company typePrivate
- Founded2009
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Puhdas Group does
Puhdas Group operates in the Finnish market under the trade name Real Clean, a full-service commercial cleaning company headquartered in Helsinki and serving the wider Uusimaa region. Founded in 2009 and expanded in 2023 with the acquisition of Timra Oy in Tuusula, the company employs 170+ cleaning professionals and is positioned within the Swedish Reledo Group of cleaning services companies. Its service portfolio covers office cleaning, stairwell cleaning, special and major cleaning, construction site cleaning, retail store cleaning, automotive dealership and repair shop cleaning, industrial cleaning, and ancillary consumables supply, with online self-service pricing calculators for office and stair cleaning.
The business model is a B2B direct-sales model: customers contact Real Clean via website, phone, or email to receive a quote, and most engagements are structured as recurring monthly subscriptions for scheduled cleaning, supplemented by one-time ad-hoc and special cleaning jobs. The company explicitly differentiates on labor compliance, insurance coverage, named account managers per customer, and employee satisfaction (eNPS of 69 in 2025), targeting corporate offices as the primary segment alongside residential buildings, construction sites, retail, and industrial facilities.
Real Clean has no disclosed proprietary technology, AI/ML capabilities, APIs, or integrations; its digital surface is a marketing website, blog, social channels, and pricing calculators. The company is privately held under Reledo and does not have public funding, revenue, or valuation data.
Puhdas Group firmographics
Firmographics- Name
- Puhdas Group
- Legal name
- Real Clean
- Website
- https://puhdasgroup.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Puhdas Group, operating as Real Clean, is a Helsinki-based B2B commercial cleaning company serving offices, residential buildings, construction sites, retail, and industrial clients across the Uusimaa region with 170+ in-house professionals, and operates as part of Sweden's Reledo Group.
- Ownership category
- akta.pro rank
Puhdas Group industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Cleanroom & Controlled Environment Cleaning (BPABABAH)
Keywords
Where Puhdas Group is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Puhdas Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Commercial Cleaning Services: B2B cleaning services including office cleaning, stair cleaning, special/major cleaning, construction site cleaning, retail store cleaning, car dealership cleaning, and industrial cleaning. Services are offered on a contract basis with recurring scheduled cleanings as well as one-time job-based cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Office cleaning services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Puhdas Group product offering
Product offeringCore offering
Puhdas Group (operating as Real Clean) provides professional commercial cleaning services to businesses in the Helsinki and Uusimaa region of Finland, delivered by approximately 170 in-house cleaning professionals. Its service portfolio covers office cleaning, stairwell cleaning, special and major cleaning, construction site cleaning, retail store cleaning, car dealership and repair shop cleaning, and industrial cleaning, offered on both recurring contract and one-time job bases, supplemented by janitorial consumables and online pricing calculators.
Product overview
Real Clean is a full-service commercial cleaning company operating in Helsinki and Uusimaa region. The company offers a comprehensive portfolio of cleaning services including office cleaning, stairwell cleaning, special and major cleaning, construction site cleaning, store cleaning, automotive dealership cleaning, and industrial cleaning. Additional offerings include cleaning supplies and online pricing calculators. Founded in 2009 and expanded in 2023 with the acquisition of Timra Oy from Tuusula, Real Clean operates with approximately 170 professionals and is part of the Swedish Reledo Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Toimistosiivous (Office Cleaning)
- Porrassiivous (Stairwell Cleaning)
Quantifiable outcome
- Employee satisfaction eNPS score of 69 in 2025
Companies that use Puhdas Group
Customer profileSegments5 records
Ideal customer profiles5 records
Puhdas Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puhdas Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Timra OycoreTimra Oy from Tuusula joined the Real Clean group in 2023, expanding service capacity and geographic coverage in the Uusimaa region.
- Reledo GroupcoreSwedish parent company (Reledo-konserni) providing multinational backing and resources. Real Clean operates as part of the Reledo Group, a Swedish cleaning services conglomerate.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Puhdas Group competitors and assessment
Company assessmentDirect peers
- ISS A/S: Global facility services company headquartered in Denmark with significant operations across the Nordics, including Finland. ISS offers commercial cleaning, workplace, and integrated facility services directly competitive with Real Clean's office, retail, and industrial cleaning portfolio.
- SOL Palvelut Oy: Finnish subsidiary of the Nordic SOL Group, providing cleaning and property services to corporate and public-sector customers across Finland. Directly competes with Real Clean in office, industrial, and contract cleaning in the same Helsinki/Uusimaa and broader Finnish market.
- Coor Service Management: Nordic-based integrated facility services provider operating in Finland, Sweden, Norway, and Denmark. Coor delivers commercial cleaning and full IFM services to large Nordic enterprises, overlapping Real Clean's office and industrial cleaning offering.
- Lassila & Tikanoja Oyj: Helsinki-listed Finnish environmental and facility services company with a sizable cleaning services division. LT competes directly with Real Clean in commercial cleaning while also offering waste management, property maintenance, and circular economy services.
- Lindström Oy: Finnish textile and cleaning services provider specializing in workwear, mats, and hygiene solutions for businesses. While more focused on textile rental, Lindström's cleaning service line and consumables overlap with Real Clean's supplies and facility hygiene offering.
Broad incumbents
- Sodexo SA: Global facility management and food services major operating across more than 40 countries, including the Nordics. Sodexo's facility services arm competes with Real Clean in commercial cleaning as part of a much broader services portfolio targeting enterprise and institutional clients.
- Compass Group plc: UK-listed global contract food services and support services group with a Nordic presence. Through its support services business, Compass competes with Real Clean in commercial cleaning and integrated facility services, though its core focus remains food services.
Others
- Barona Group: Finnish staffing and HR services group that also supplies cleaning and facility workforce to corporate customers. While primarily a staffing firm, Barona's cleaning workforce solutions make it an adjacent competitor and labor-market participant relevant to Real Clean's labor sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puhdas Group social profiles
Digital presencePuhdas Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puhdas Group leadership team
Management profileNumber of profiles
Profiles2 records
Puhdas Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Puhdas Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puhdas Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puhdas Group
What does Puhdas Group do?
Puhdas Group (operating as Real Clean) provides professional commercial cleaning services to businesses in the Helsinki and Uusimaa region of Finland, delivered by approximately 170 in-house cleaning professionals. Its service portfolio covers office cleaning, stairwell cleaning, special and major cleaning, construction site cleaning, retail store cleaning, car dealership and repair shop cleaning, and industrial cleaning, offered on both recurring contract and one-time job bases, supplemented by janitorial consumables and online pricing calculators.
Is Puhdas Group a public or private company?
Puhdas Group is a private company. It is classified as corporate owned and is currently operating.
When was Puhdas Group founded?
Puhdas Group was founded in 2009. It employs 101 to 250 people.
Where is Puhdas Group based?
Puhdas Group is headquartered in Helsinki, Finland, in the Europe region.
How does Puhdas Group make money?
One revenue line is on record: commercial Cleaning Services.
Who are Puhdas Group's main competitors?
Direct peers on record are ISS A/S, SOL Palvelut Oy, Coor Service Management, Lassila & Tikanoja Oyj and Lindström Oy. Broad incumbents are Sodexo SA and Compass Group plc. Barona Group is listed as an others.
Does Puhdas Group have an API?
No public API is recorded for Puhdas Group.
What industry is Puhdas Group in?
Puhdas Group's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAH, Cleanroom & Controlled Environment Cleaning. Its NAICS code is 561720 and its SIC code is 8744.