Maths Circle

What Maths Circle does

Maths Circle Ltd is a UK-headquartered EdTech company that develops gamified maths programmes for primary-school children. Its three core products are Times Tables Rock Stars (TTRS), a sequenced daily times-tables practice platform launched in 2010; NumBots, an addition and subtraction fact-fluency programme launched in 2019; and Numeracy Skills, a teacher-facing whole-class assessment tool. The company sells annual subscriptions to three customer segments: schools (the primary segment, with 17,000+ subscribers), individual families and home users (100,000+ households), and tutors. Pricing is not publicly disclosed and requires contacting the company for quotes.

Maths Circle operates a product-led growth model: schools and families can sign up directly through self-serve web and mobile platforms (ttrockstars.com, numbots.com, numeracyskills.com) on iOS and Android. The company is founder-led, with Bruno Reddy (former secondary maths teacher) as Founder & CEO, and is bootstrapped with no disclosed external institutional investors. The platform is hosted on European cloud infrastructure via Hetzner, Amazon Web Services, and Heroku; payments are processed through Stripe and the company uses Intercom for customer support.

The company's primary market is the United Kingdom, where it holds BESA membership, is a BESA Awards Winner 2025, won the Bett Awards in 2022, and holds UK Cyber Essentials Plus certification. In 2023 the company expanded to Australia and New Zealand via a wholly-owned subsidiary, Maths Circle Australia Pty Ltd, supported by a Sydney-based Customer Enrichment team. Go-to-market relies on a Teacher Ambassador Programme, content marketing, social media, and word-of-mouth through educators rather than direct enterprise sales.

Name

Maths Circle

Legal name

Maths Circle Ltd

Website

https://mathscircle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Maths Circle is a UK-based EdTech company that sells annual subscriptions to its gamified primary-maths programmes (Times Tables Rock Stars, NumBots, Numeracy Skills) to schools, families, and tutors across the UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

K-12 Math Education Software

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mathematics Instruction (School-Delivered) (EDAJAFAG)

Keywords

• K-12 math education
• Edtech learning platforms
• Gamified numeracy software
• Online math assessment
• Educational subscription services

Headquarters

HQ city

Ampthill

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Subscriptions: Annual subscriptions for schools and educational institutions to access Times Tables Rock Stars and NumBots platforms. Schools receive accounts for teachers and students with progress tracking and analytics.
2. Home/Family Subscriptions: Subscriptions for individual families and home users to access the platforms for their children. Parents register and manage accounts for their children.
3. Tutor Subscriptions: Subscriptions specifically designed for tutors to use the platforms with their tutees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maths Circle creates and sells gamified, cloud-based primary mathematics learning programmes — Times Tables Rock Stars (daily times tables practice), NumBots (mental addition and subtraction fact fluency), and Numeracy Skills (whole-class assessment) — delivered through web and mobile platforms on annual subscriptions to schools, families, and tutors to help children acquire fundamental numeracy skills.

Product overview

Maths Circle is an EdTech company offering three distinct educational programmes: Times Tables Rock Stars (a carefully sequenced times tables practice programme available in paper and online formats), NumBots (a web and app-based programme for addition and subtraction fact mastery), and Numeracy Skills (a numeracy assessment tool providing instant insights for teachers). The company focuses on maths mastery combined with gamification to make learning engaging for children.

Differentiator

Problem solved

Functional benefit

Brands

• Times Tables Rock Stars: A carefully sequenced programme of daily times tables practice available in paper form or online, designed to boost times tables recall and maths confidence.
• NumBots
• Numeracy Skills

Products and services

• Times Tables Rock Stars Times Tables Rock Stars is a carefully sequenced programme of daily times tables practice, available in both paper form and online, designed to boost times tables recall and maths confidence for primary-age children. It is used by over 17,000 schools and many families globally, and features gamification with a rock music theme.
• NumBots NumBots is a website and mobile app that helps children build understanding in and recall of addition and subtraction facts, aiming for the "triple win" of understanding, recall and fluency in mental addition and subtraction through gamified learning with a robot theme.
• Numeracy Skills Numeracy Skills is a simple, fast and fun way to check numeracy skills. It enables teachers to quickly assess a whole class and gain instant, actionable insights into student numeracy levels.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor used to safely and securely process credit card payments. Transactions are encrypted using SSL technology. Maths Circle does not retain credit card numbers.
• IntercomcoreTechnology or IntegrationThird-party customer service platform used to handle customer service and finance queries via email and help pop-ups within Sites.
• HetznercoreTechnology or IntegrationCloud server provider hosting Maths Circle platforms in Europe.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud server provider hosting Maths Circle platforms in Europe.
• HerokucoreTechnology or IntegrationCloud platform provider hosting Maths Circle platforms in Europe.
• DataRepminorOthersEU and Switzerland representative appointed by Maths Circle to handle enquiries and issues for individuals based in the EU or Switzerland. Located at 77 Camden Street Lower, Dublin, D02 XE80, Ireland.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sumdog: Sumdog provides gamified maths and reading practice for primary schools with a similar self-serve, school-and-home subscription model. It is a direct UK-headquartered competitor to TTRS/NumBots in K-6 maths practice.
• Prodigy Education: Prodigy offers a gamified, curriculum-aligned maths platform for primary and lower-secondary students with free and school-tiered subscriptions. It directly mirrors TTRS's game-led approach to engaging children in maths.
• DreamBox Learning: DreamBox provides adaptive, gamified K-8 maths instruction sold to schools and districts. Its product-led, gamified maths approach and school subscription model are highly comparable to Maths Circle's TTRS and NumBots.
• Whizz Education: Whizz Education sells adaptive maths tutoring platforms (e.g., Maths-Whizz) to schools internationally on a subscription basis. It is a direct peer in school-delivered, adaptive maths instruction and remediation.
• Mathletics (3P Learning): Mathletics is a school-delivered maths practice and curriculum platform used globally, with a similar subscription model targeting teachers and students. It is a direct international peer in K-12 maths practice and remediation.
• DoodleLearning (DoodleMaths): DoodleMaths offers personalised, gamified maths practice for primary-aged children, sold via school and home subscriptions. It competes head-to-head with NumBots and TTRS in the UK primary maths market.

Broad incumbents

• Khan Academy: Khan Academy provides free, comprehensive K-12 maths practice and instruction, often integrated into school ecosystems. As a free, broader incumbent, it represents a key competitive ceiling on Maths Circle's pricing and reach.
• IXL Learning: IXL offers subscription-based maths and English practice for K-12 with school and family tiers. It is a broader incumbent covering more grades and subjects but overlaps directly with Maths Circle in primary maths practice.

Emerging players

• Mathseeds (Blake eLearning): Mathseeds provides early-years and primary maths and reading practice via a gamified web/app platform with school and home subscriptions. It overlaps with NumBots in early numeracy and competes for the same primary segment.
• Century Tech: Century Tech is a UK-based AI-driven learning platform for schools covering maths, English, and science. It competes for school EdTech budgets and overlaps with Maths Circle's Numeracy Skills in assessment and personalised practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mathscircleltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maths Circle